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Analysis Of Perceptions Of The 1997 Louisiana Legislature Toward The Louisiana Cooperative Extension Service., Pamela Burgess Hodson Jan 1998

Analysis Of Perceptions Of The 1997 Louisiana Legislature Toward The Louisiana Cooperative Extension Service., Pamela Burgess Hodson

LSU Historical Dissertations and Theses

The study determined the perceptions that the members of the 1997 Louisiana Legislature held of the Louisiana Cooperative Extension Service (LCES) and identified factors that affected the perceptions. The factors included in the study were: familiarity with LCES programs, perception of effectiveness, sources of LCES information, and participation in LCES programs. The study also determined the association of selected characteristics with Legislators' perceptions. Of the 144 legislators contacted, 109 surveys (76%) were returned. Descriptive statistics were used to describe the personal characteristics of the legislators and correlation coefficients were calculated. Stepwise multiple regression at the.05 level was used to develop …

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The Tiger And The Pangolin: Cultural Ecology, Landscape Ecology, And Nature Conservation In China's Southeast Uplands., Christopher Reed Coggins Jan 1998

The Tiger And The Pangolin: Cultural Ecology, Landscape Ecology, And Nature Conservation In China's Southeast Uplands., Christopher Reed Coggins

LSU Historical Dissertations and Theses

The Wuyi-Daiyun Mountains, which form the core of China's Southeast Uplands Region, support a mosaic of subtropical forest, grassland, and cropland habitats, with some 1,620 species of plants and 326 species of terrestrial vertebrates. Forty-two animal species are officially protected, including the highly endangered South China tiger (Panthera tigris amoyensis). This study, based on one year of field research, examines relationships between village land use, landscape change, and wildlife management in the Meihuashan Nature Reserve of Southwest Fujian. It includes comparative studies of reserves in Longxishan and Wuyishan, further north, and Daiyunshan, to the east. Over 500 local gazetteer records …

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Pliocene And Pleistocene Marine Ostracoda Of The Limon Basin, Costa Rica: A Record Of Paleoenvironmental Change., Pamela Frances Borne Jan 1998

Pliocene And Pleistocene Marine Ostracoda Of The Limon Basin, Costa Rica: A Record Of Paleoenvironmental Change., Pamela Frances Borne

LSU Historical Dissertations and Theses

Late Pliocene (3.8-3.6 Ma) and early Pleistocene (1.5-0.9 Ma) marine ostracodes of the Rio Banano, Quebrada Chocolate and Moin Formations (Limon Group) provide a detailed paleoenvironmental record for the Limon Basin, Costa Rica. The marine ostracode assemblages recovered from the Limon region do not provide evidence that the tropics cooled dramatically during the late Pliocene when the Northern Hemisphere was entering the Modern Ice Age. Paleoenvironmental interpretations are based on cluster analyses and a modern tropical ostracode analog analysis. Diverse ostracode assemblages of the middle Pliocene Rio Banano Formation are dominated by genera typical of the inner to middle neritic …

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A Case For Procedural Justice Climate: Development And Test Of A Multilevel Model., Stefanie Elizabeth Naumann Jan 1998

A Case For Procedural Justice Climate: Development And Test Of A Multilevel Model., Stefanie Elizabeth Naumann

LSU Historical Dissertations and Theses

Current conceptualizations of procedural justice focus largely on individual perceptions; no framework exists for examining procedural justice's social context. This dissertation presents a model that identifies contextual factors contributing to procedural justice climate and, in turn, a variety of work-related attitudes and behaviors associated with procedural justice climate. In general, empirical tests on data collected from 220 employees of two banks offered support for the model. Employee perceptions of leader member exchange, organizational support, and supervisor monitoring were positively associated with individual procedural justice perceptions. Work group perceptions of cohesion and supervisor visibility in demonstrating procedural justice were associated with …

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Student Loan Procurement: Exploring Its Linkages To Leadership, Diligence, And Post-Collegiate Behaviors., Thresa Arnita Nelson-Brown Jan 1998

Student Loan Procurement: Exploring Its Linkages To Leadership, Diligence, And Post-Collegiate Behaviors., Thresa Arnita Nelson-Brown

LSU Historical Dissertations and Theses

With 50% of college attendees leaving college with student loan debt and the default rate of these loans dropping substantially, it may be time to turn our attention away from repayer-defaulter comparisons to look at loaner-non-loaner comparisons. This study addressed the research gaps in the student loans literature by linking leadership, diligence, and post-collegiate behaviors to loan procurement. Respondents in this study (n = 692) were examined and survey data was collected using abstracted versions of the Posner and Brodsky (1992) Leadership Practice Inventory, the Bernard (1991) Diligence Inventory, and an original demographic questionnaire. Leadership competencies, diligence competencies, post-collegiate behaviors, …

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Beliefs And Practices Of Middle School Language Arts Teachers., Suzan Anderson Jan 1998

Beliefs And Practices Of Middle School Language Arts Teachers., Suzan Anderson

LSU Historical Dissertations and Theses

The purpose of this study is to examine the instructional beliefs and practices of middle school language arts teachers as they relate to developmental appropriate/inappropriate instruction. Developmentally appropriate instruction is defined as matching the curricula to the level of children's emerging mental abilities. If the learner is seen as a growing individual with developing abilities, then the aim of education should be to facilitate this development. This in turn means that the curricula must be studied and analyzed to determine that level of mental ability that is required to comprehend curriculum materials (Elkind, 1970). There is some concern that what …

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Service Recovery's Influence On Complainant Attitudes And Intentions: A Perceived Justice Framework., James G. Maxham Iii Jan 1998

Service Recovery's Influence On Complainant Attitudes And Intentions: A Perceived Justice Framework., James G. Maxham Iii

LSU Historical Dissertations and Theses

I conducted two field studies (one in the banking industry, n = 692, and one in the new home industry, n = 339) that examined service recovery's influence on complainant perceptions of perceived justice (i.e., distributive, procedural, and interactional justice), satisfaction (i.e., transaction-specific satisfaction and overall firm satisfaction), and intentions (i.e., word-of-mouth intent and purchase intent). The studies assessed these perceptions over multiple time periods (i.e., post failure, post service recovery, and two weeks subsequent to service recovery) to better capture the perceptions as they form over time. The dissertation uses an equity theory framework in a service recovery context, …

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The Solo Piano Music Of Violet Archer: A Study Of Selected Didactic Works., Angela Sue Willoughby Jan 1998

The Solo Piano Music Of Violet Archer: A Study Of Selected Didactic Works., Angela Sue Willoughby

LSU Historical Dissertations and Theses

Canadian composer Violet Archer has made contributions to virtually every genre of musical composition. Her avid interest in orchestral music manifests itself in the large number of instrumental works she has composed, and her love of setting poetry and scripture can be seen in her music for voice and chorus. The works for solo piano span the entire length of her career and represent a significant portion of her total output. Aside from a scant number of brief analytical sketches of various pieces in periodicals and biographical sections of books, there is no comprehensive study of Archer's music for piano. …

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Tobacco Farming In The Age Of The Surgeon General's Warning: The Cultural Ecology And Structuration Of Burley Tobacco Production In Madison County, North Carolina., Catherine Marie Algeo Jan 1998

Tobacco Farming In The Age Of The Surgeon General's Warning: The Cultural Ecology And Structuration Of Burley Tobacco Production In Madison County, North Carolina., Catherine Marie Algeo

LSU Historical Dissertations and Theses

This study analyzes the transformation of burley tobacco farming underway in the late twentieth century in light of social, political, and economic forces that make tobacco a contested crop. It focuses on one county in southern Appalachia, Madison County, North Carolina, where tobacco has been a cash crop for over a hundred years. A synthesis of the theoretical and methodological approaches of cultural ecology and structuration is proposed as a means of exploring the components of agricultural change within Appalachia at a continuum of scales from the local to the national, while contextualizing farming within its environmental and social settings. …

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An Exploratory Study Of The Impact Of Hypermedia-Based Approach And Science-In-Fiction Approach For Instruction On The Polymerase Chain Reaction., Lynda A. Britton Jan 1998

An Exploratory Study Of The Impact Of Hypermedia-Based Approach And Science-In-Fiction Approach For Instruction On The Polymerase Chain Reaction., Lynda A. Britton

LSU Historical Dissertations and Theses

Exploration of meaningful learning of the polymerase chain reaction (PCR) followed instruction by a researcher-developed hypermedia computer program that incorporated human constructivist principles and a "science-in-fiction" chapter of a novel that described PCR. Human constructivism is the Ausubel-Novak-Gowin (1997) meaningful learning theory that supports science learning through graphic representations and multiple examples. Science-in-fiction is a new genre of fiction introduced by the prominent scientist, Carl Djerassi, to engender an appreciation for science, and its ethical dilemmas. Chapter 19 of Djerassi's 1994 novel, The Bourbaki Gambit, was placed into hypermedia format to standardize the presentation. As part of a clinical microbiology …

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Three-Dimensional Parallel Finite Element Simulation Of Natural Gas Flow In A Porous Media., James David Callahan Jan 1998

Three-Dimensional Parallel Finite Element Simulation Of Natural Gas Flow In A Porous Media., James David Callahan

LSU Historical Dissertations and Theses

A parallel-three-dimensional finite element simulation of natural gas flow in a porous media was developed for use in multiple well reservoirs. Developed with this simulation was a set of graphical applications to provide a geometric description of the reservoir, viewing of the generated mesh and viewing of results generated by the simulation. An adaptive mesh scheme for the dynamic refinement and derefinement of the mesh during the solution process is presented. The adaptive mesh scheme utilizes a mesh storage technique designed to reduce the space requirements of the mesh. This adaptive mesh technique was applied to an unstructured mesh. A …

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Nanostructure Modeling In Oxide Ceramics Using Large Scale Parallel Molecular Dynamics Simulations., Timothy J. Campbell Jan 1998

Nanostructure Modeling In Oxide Ceramics Using Large Scale Parallel Molecular Dynamics Simulations., Timothy J. Campbell

LSU Historical Dissertations and Theses

The purpose of this dissertation is to investigate the properties and processes in nanostructured oxide ceramics using molecular-dynamics (MD) simulations. These simulations are based on realistic interatomic potentials and require scalable and portable multiresolution algorithms implemented on parallel computers. The dynamics of oxidation of aluminum nanoclusters is studied with a MD scheme that can simultaneously treat metallic and oxide systems. Dynamic charge transfer between anions and cations which gives rise to a compute-intensive Coulomb interaction, is treated by the O(N) Fast Multipole Method. Structural and dynamical correlations and local stresses reveal significant charge transfer and stress variations which cause rapid …

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An Examination Of Automatic Versus Strategic Semantic Priming Effects In Broca's Aphasia., Janice Feagin Del Toro Jan 1998

An Examination Of Automatic Versus Strategic Semantic Priming Effects In Broca's Aphasia., Janice Feagin Del Toro

LSU Historical Dissertations and Theses

The ability to recognize words is frequently investigated using a lexical decision (LD) priming task in which subjects make rapid yes/no judgements as to whether visually presented letter strings (targets) are words or not. A well established finding is that words are recognized faster when preceded by related words. This "semantic priming effect" is believed to represent both automatic and conscious, strategic driven processes. One factor that influences the degree to which subjects recognize words automatically or consciously, is the time interval between the presentation of the prime and the presentation of the target. This is referred to as the …

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Subterranean Echoes: Curriculum Theory As Cultural Studies., Toby Allan Daspit Jan 1998

Subterranean Echoes: Curriculum Theory As Cultural Studies., Toby Allan Daspit

LSU Historical Dissertations and Theses

Cultural studies has emerged in recent decades as a popular realm of academic inquiry (During, 1993). Giroux (1994), while noting the field's increased acceptance, ponders why cultural studies has yet to permeate critical analyses of education and simultaneously questions cultural studies' reticence in considering schools as an important site of cultural production. Edgerton (1996) concurs with Giroux and notes that cultural studies' use in colleges of education is extremely rare. The realm of popular culture, one of the central foci of cultural studies, has especially been marginalized in academic discourses. My project is to explore the implications of curriculum theory …

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Using Scaffolded Interaction To Improve Lld Readers' Inferencing And Narrative Abilities., Kathryn Patrice Dekemel Jan 1998

Using Scaffolded Interaction To Improve Lld Readers' Inferencing And Narrative Abilities., Kathryn Patrice Dekemel

LSU Historical Dissertations and Theses

A time series control group study was completed to investigate the efficacy of Communicative Reading Strategies (CRS) as an instructional approach for improving the oral reading, question answering, and narrative retelling abilities of LLD students. The participants were 10 LLD students who ranged in age from 9 to 12 years and 5 reading-age matched (RAM) peers who ranged in age from 7 to 9 years. Five of the LLD subjects were randomly assigned to a treatment group (TLD), while the remaining 5 LLD subjects were assigned to a no-treatment group (NLD). All three groups participated in a series of probes …

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A Review Of The North American Squalodontidae (Mammalia, Cetacea)., Alton Cline Dooley Jr Jan 1998

A Review Of The North American Squalodontidae (Mammalia, Cetacea)., Alton Cline Dooley Jr

LSU Historical Dissertations and Theses

All available North American specimens of squalodont whales were examined to determine species assignments, and to determine functional aspects and ecological implications. Only two existing species of the 17 referred to Squalodontidae from North America are members of that family, Squalodon atlanticus and Squalodon calvertensis. Of these two species, only S. calvertensis is based on adequate material for consideration as a valid species. Squalodon calvertensis is redescribed, based on the material which has been collected since 1923. These specimens indicate that the species is found from New Jersey to North Carolina, in the Miocene Kirkwood, Calvert, and Pungo River Formations. …

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Materials Fluxes Across Different Scales Of Time And Space In The Rhone Delta, France., Philippe Francois Hensel Jan 1998

Materials Fluxes Across Different Scales Of Time And Space In The Rhone Delta, France., Philippe Francois Hensel

LSU Historical Dissertations and Theses

A study of materials fluxes across different scales of time and space was conducted in the Rhone Delta, France, to test the applicability of a conceptual model of deltaic ecosystem function in a scenario of accelerated sea-level rise to a mediterranean delta which has been heavily altered by human activities. Natural pulsing events such as tides, river floods and storms cause sediment surfaces to maintain elevation in the face of relative sea level rise through the process of soil formation. These pulses also enhance ecosystem function through habitat creation, food production, materials transformation, water quality and storm and flood protection. …

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Investigation Of Two Treatment Approaches For Improving College Students' Comprehension Of Science Text., Nancy L. Martino Jan 1998

Investigation Of Two Treatment Approaches For Improving College Students' Comprehension Of Science Text., Nancy L. Martino

LSU Historical Dissertations and Theses

Many college freshmen are unable to read expository material at a level of proficiency necessary for understanding and integrating information from their textbooks. Providing intervention that addresses these deficits and results in rapid improvements is critical if these students are going to pass their current courses and remain in college. This study examined whether an instructional approach termed Communicative Reading Strategies (CRS) would result in improvement in the ability to comprehend expository text. CRS uses interactive strategies that teach students to comprehend a text as it is read. The CRS approach was compared to a skills approach that addressed similar …

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Assessing The Reuse Potential Of Objects., Maria Lorna Reyes Jan 1998

Assessing The Reuse Potential Of Objects., Maria Lorna Reyes

LSU Historical Dissertations and Theses

In this research, we investigate whether reusable classes can be characterized by object-oriented (OO) software metrics. Three class-level reuse measures for the OO paradigm are defined: inheritance-based reuse, inter-application reuse by extension, and inter-application reuse as a server. Using data from a software company, we collected metrics on Smalltalk classes. Among the 20 metrics collected are cyclomatic complexity, Lorenz complexity, lines of code, class coupling, reuse ratio, specialization ratio and number of direct subclasses. We used stepwise regression to derive prediction models incorporating the 20 metrics as the independent variables and the reuse measures, applied separately, as the dependent variable. …

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Biology And Ecology Of The Anopheles Quadrimaculatus Sibling Species Complex In Louisiana., Cynthia Roxanne Rutledge Jan 1998

Biology And Ecology Of The Anopheles Quadrimaculatus Sibling Species Complex In Louisiana., Cynthia Roxanne Rutledge

LSU Historical Dissertations and Theses

A polymerase chain reaction method for identifying individuals in the Anopheles quadrimaculatus Say sibling species complex was validated for wild mosquitoes from Louisiana and Mississippi. This method distinguished An. quadrimaculatus species A, B, C, and D by detecting species-specific differences in the 2nd internal transcribed spacer of ribosomal DNA and was 100% specific and 95% sensitive. A polymerase chain reaction assay that detects differences in the second internal transcribed spacer of ribosomal DNA was tested for its usefulness in identifying all immature stages of two representatives in the An. quadrimaculatus sibling species complex. The technique was successful in amplifying DNA …

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Identification And Characterization Of A 14-Kilodalton Brucella Abortus Protein Reactive With Antibodies From Naturally And Experimentally Infected Hosts And T Lymphocytes From Experimentally Infected Balb/C Mice, R. L. Chirhart-Gilleland, M. E. Kovach, P. H. Elzer, S. R. Jennings, R. M. Roop Jan 1998

Identification And Characterization Of A 14-Kilodalton Brucella Abortus Protein Reactive With Antibodies From Naturally And Experimentally Infected Hosts And T Lymphocytes From Experimentally Infected Balb/C Mice, R. L. Chirhart-Gilleland, M. E. Kovach, P. H. Elzer, S. R. Jennings, R. M. Roop

Faculty Publications

A low-molecular-weight recombinant Brucella abortus protein reactive with antibodies from a variety of naturally and experimentally infected hosts and T lymphocytes from experimentally infected mice was identified and given the designation BA14K. The gene encoding BA14K was cloned and characterized, and the predicted amino acid sequence of this immunoreactive protein showed no significant homology with previously described proteins. Sequences homologous to the cloned fragment encoding BA14K were identified by Southern blot analysis of genomic DNAs from representatives of all of the currently recognized Brucella species. Studies employing BA14K should contribute to our efforts to better understand the antigenic specificity of …

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Detection Of Mechanisms Of Profenofos Resistance In The Tobacco Budworm, Heliothis Virescens (F.)., John Ambrose Harold Jan 1998

Detection Of Mechanisms Of Profenofos Resistance In The Tobacco Budworm, Heliothis Virescens (F.)., John Ambrose Harold

LSU Historical Dissertations and Theses

Biochemical and physiological mechanisms of profenofos resistance in laboratory and field populations of the tobacco budworm, Heliothis virescens (F.) were studied. High frequencies of profenofos resistance were recorded in all field-collected strains and were strongly correlated with esterase (EST) activity and moderately correlated with glutathione S-transferase activity. Mean levels of acetylcholinesterase (AChE) sensitivity to inhibition by chlorpyrifos oxon were lower in some field strains than levels in an insecticide-susceptible strain; however, AChE sensitivity and resistance were poorly correlated in all field strains. There was no correlation between resistance and the activities of P450-monooxygenase or glutathione S-transferase measured. Studies with laboratory-selected …

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An Exploratory Study Of The Consumer Behavior Of Working Adolescent Females., Diane Denais Sasser Jan 1998

An Exploratory Study Of The Consumer Behavior Of Working Adolescent Females., Diane Denais Sasser

LSU Historical Dissertations and Theses

Employment of high school students has been growing steadily since the mid-1960s (Cole, 1991). Today, more than 40% of all high school students who work are employed at least part-time (U.S. Bureau of Labor Statistics, 1995). Working adolescents may view their earnings as a sudden windfall of income to be used as discretionary income. This "premature affluence" may reinforce inappropriate consumer behaviors such as spending beyond means which may become established habits into their adult lives (Bachman, 1983). The cognitive development of these adolescents may be at the concrete operational thinking stage which inhibits them from handling adult behaviors in …

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Locus Of Reform: From Reflection To Effectiveness Through The Voices Of Novice Teachers., Patricia Babin Caillouet Jan 1998

Locus Of Reform: From Reflection To Effectiveness Through The Voices Of Novice Teachers., Patricia Babin Caillouet

LSU Historical Dissertations and Theses

This descriptive multiple-case qualitative study focused on the professional and personal experiences of five novice teachers--three preservice student teachers and two first-year teachers. Research conducted in two exemplary elementary schools examined the following questions: (a) How do preservice and first-year teachers use reflective practice and self-assessment to develop effective teaching practices? (b) How do the preservice and first-year teachers' approaches to effective literacy instruction compare? (c) Why does reflection not translate into effectiveness? and (d) How is effectiveness perceived in the professional, social school environment of novice teachers? Results of the case studies determined that teacher education programs must go …

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A Rhetoric Of Religious Order: The Case Of The Promise Keepers., Michael Ellsworth Eidenmuller Jan 1998

A Rhetoric Of Religious Order: The Case Of The Promise Keepers., Michael Ellsworth Eidenmuller

LSU Historical Dissertations and Theses

This study employs a Burkeian critical perspective to explain the growth and impact of the evangelical movement-organization known as Promise Keepers. Specific attention is given to the strategies of identification by which Promise Keepers manages the exigencies of identity, recruitment, and opposition. In addition, this study introduces the concept of the scriptural implant, a strategy of identification by which Promise Keepers attempts to secure the truth and authority of its discourse. Data for this study were selected from a range of sources, including published literature, audio and video tapes, and Internet materials produced by Promise Keepers. Interviews with Promise Keepers' …

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A Cross-Site Inquiry Into Reading Instruction In Differentially Successful Title I Schools., Gypsye Dugas Bryan Jan 1998

A Cross-Site Inquiry Into Reading Instruction In Differentially Successful Title I Schools., Gypsye Dugas Bryan

LSU Historical Dissertations and Theses

By design, elementary schools are places where students perform specified tasks and become literate. In practice, elementary schools enroll students who engage in instructional activity, yet many of these students fail to reach minimum literacy standards. This multiple-case qualitative inquiry focused on the inner workings of schools where students placed at risk learned to read and examined schools where similar students did not learn to read. Research conducted in four elementary schools addressed the following questions: (a) What resources, time factors, and management systems do elementary teachers use to create an effective reading environment? (b) How do reading assessment measures …

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Evangelical Communication: Reference Group Membership Influence On Message Interpretation And Public Opinion., Mary Diane Hollems Jan 1998

Evangelical Communication: Reference Group Membership Influence On Message Interpretation And Public Opinion., Mary Diane Hollems

LSU Historical Dissertations and Theses

The purpose of the present dissertation was to examine the influence of reference group membership on message interpretation and whether one's interpretation then influences one's agreement with the message source and subsequent willingness to speak with the message source about the topic. In particular, this study looked at conservative Christian reference group membership and message interpretations about the topic of abortion. The independent variables of level of Christian fundamentalism, involvement in a Christian reference group, and socio-political conservatism were averaged to create a conservative fundamentalist composite score which was then used to split the sample at the median. Findings indicated …

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Influence Of Diet And Genetic Strain On Desirable Flavors In Farm-Raised Catfish., Carol Ann Kelly Jan 1998

Influence Of Diet And Genetic Strain On Desirable Flavors In Farm-Raised Catfish., Carol Ann Kelly

LSU Historical Dissertations and Theses

This farm-raised catfish quality study measured desirable flavor attributes, Chickeny, Nutty, Fat Complex, Corn, Sweet, with the objective to determine effects of feed ingredients, time-on-diet and genetic strain. Overall flavor impact differences were tested by triangle tests. The diets were Casein-base reference feed by itself or partially substituted with: 10% catfish meal, 10% meat and bone meal, 10% rice bran, or 3% menhaden oil and commercial feed formulation. Fish were grown indoors to minimize environmental flavors for 70, 160, 210 and 318 days. The genetic strains evaluated were channel, albino channel, blue, hybrid channel x blue, and black bullhead catfish. …

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Sustainable Resources Utilization And Implications For Economic Development In Sub-Saharan Africa: A Case Study Of Cote D'Ivoire., Ahile Nicolas Koudou Jan 1998

Sustainable Resources Utilization And Implications For Economic Development In Sub-Saharan Africa: A Case Study Of Cote D'Ivoire., Ahile Nicolas Koudou

LSU Historical Dissertations and Theses

In the 1960's, sub-Saharan Africa had one of the world's largest rain forests. Today, however, Africa accounts for only 27 percent of the world's forest area. Expansion of agricultural lands at the expense of forests remains the fundamental contributor to deforestation in Cote d'Ivoire. Other factors include a high natural rate of population growth (3.9 percent annually) and flexible immigration policies that create land use pressures. Consequently, Cote d'Ivoire has lost almost 83 percent of its 16 million hectares (39.5 million acres) of tropical forests. Some corrective actions, such as halting illicit harvesting, reforestation and reforming logging activities, have been …

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Managing Promises And Marketing Activities In The Cultivation Of Long-Term Relationship Commitment: The Development Of A Model For The Services Industries., John Michael Weber Jan 1998

Managing Promises And Marketing Activities In The Cultivation Of Long-Term Relationship Commitment: The Development Of A Model For The Services Industries., John Michael Weber

LSU Historical Dissertations and Theses

The concept of promises is important with services, because they can represent some tangible aspect of the service organization upon which the customer can develop expectations and partially evaluate the performance of the organization. It is also important to examine the marketing processes (external, internal, and interactive) the organization utilizes and the consumer can participate in, because these processes act as the communication avenue for the promises. Finally, it is important to evaluate the promises and marketing processes from the perspective of the consumer in order to determine the consumer's expectations, perception of service personnel, evaluations of actual service delivery, …

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