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Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Masters Theses
Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …
Harnessing Charisma For Leadership Training, Meagan Roper
Harnessing Charisma For Leadership Training, Meagan Roper
Masters Theses
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
Masters Theses
The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
Masters Theses
People often imagine at some point in their existence what it would be like to have a photographic memory. However, this mental aptitude is a misnomer, and extremely rare in humankind. What we possess from our Creator is a photographic mind. Our memory recall is based on the recognition of visual pictures that appear in our mind. The early communication theorists illustrated this recognition and described it in the fourth canon of rhetoric. Because of the advancements in information technology, memory no longer holds the significance it once did. Numerous academic texts refer to memory as the lost art of …
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
Masters Theses
The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Masters Theses
While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …
The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker
The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker
Doctoral Dissertations and Projects
This non-experimental, regression study examined the relationship between FacebookTM activity and academic performance for an African American sample population. The study was conducted at a large, four-year, private university in the Mid-Atlantic. All undergraduate, African American students enrolled in the College of General Studies, School of Health Sciences, and School of Education comprised the sample population. Volunteer participants completed a FacebookTM Activity Survey, which is an instrument used to collect semester grade point averages (GPAs), time-use of FacebookTM, multitasking information, type of FacebookTM activities, and demographic information. The results of the survey were analyzed using …
Clay-Potter Imagery In The Bible: Theological And Practical Implications For Daily Christian Life, Karl Stelzer
Clay-Potter Imagery In The Bible: Theological And Practical Implications For Daily Christian Life, Karl Stelzer
Doctoral Dissertations and Projects
God, the Master Potter, uses clay-potter imagery to explain spiritual truth. These passages are ignored, explained superficially, or misinterpreted and have not had the divinely intended impact. Theologically, doctrines of Theology Proper, Bibliology, and Anthropology have been compromised. Practically, the Holy Spirit has been hindered. To demonstrate the need for clay-potter instruction, research will include a comparative analysis of information gathered through questionnaires to churches that have held a clay-potter conference and those that have not, and an examination of written material and popular presentations. This author combines professional pottery expertise and biblical training to present accurate exposition. This thesis …
The Relationship Between Music Participation And Mathematics Achievement In Middle School Students, Joshua Boyd
The Relationship Between Music Participation And Mathematics Achievement In Middle School Students, Joshua Boyd
Doctoral Dissertations and Projects
A comparative analysis was used to study the results from a descriptive survey of selected middle school students in Grades 6, 7, and 8. Student responses to the survey tool was used to compare multiple variables of music participation and duration of various musical activities, such as singing and performing on instruments, to the mathematics results from Georgia Criterion-Referenced Competency Test (Georgia Department of Education, 2011. The results were analyzed with the use of the Pearson r correlation coefficient. The intensity of relationships was assessed with analysis of variance (ANOVA). A final t-test of means was conducted to compare the …
Effects Of Using A Neuroeducational Intervention To Enhance Perseverance For Online Edd And Eds Students, Charles Cadle
Effects Of Using A Neuroeducational Intervention To Enhance Perseverance For Online Edd And Eds Students, Charles Cadle
Doctoral Dissertations and Projects
Developing and maintaining a "completion mindset" is a necessary mental condition for online educational doctorate (EdD) and educational specialist (EdS) students to obtain their advanced degrees. The purpose of this research study was to examine the effect of a neuroeducational intervention on a volunteer convenience sample of EdD and EdS students enrolled in online research and analysis courses at a private central Virginia university to determine if the intervention would have a positive effect on the level of perseverance through the stages of practical inquiry when compared to a control group. The independent variable was a web-based instructional method consisting …
The Effect Of Online Collaborative Learning On Middle School Student Science Literacy And Sense Of Community, Jillian Wendt
The Effect Of Online Collaborative Learning On Middle School Student Science Literacy And Sense Of Community, Jillian Wendt
Doctoral Dissertations and Projects
This study examines the effects of online collaborative learning on middle school students' science literacy and sense of community. A quantitative, quasi-experimental pretest/posttest control group design was used. Following IRB approval and district superintendent approval, students at a public middle school in central Virginia completed a pretest consisting of the Misconceptions-Oriented Standards-Based Assessment Resources for Teachers (MOSART) Physical Science assessment and the Classroom Community Scale. Students in the control group received in-class assignments that were completed collaboratively in a face-to-face manner. Students in the experimental group received in-class assignments that were completed online collaboratively through the Edmodo educational platform. Both …
Bridging The Divide: A Case Study Investigating Digitally-Wise Teacher Perceptions Of Middle School Cyberbullying, Tiffany Graves
Bridging The Divide: A Case Study Investigating Digitally-Wise Teacher Perceptions Of Middle School Cyberbullying, Tiffany Graves
Doctoral Dissertations and Projects
The purpose of this qualitative case study was to explore the perceptions of middle school, technologically proficient, or digitally-wise teachers, regarding how they defined, prevented, recognized, and handled incidences of cyberbullying in four middle schools located in Southern Virginia. Data was collected using an open-ended questionnaire, archival data, including school public records and lesson plans, and interviews. Data for this study were triangulated and synthesized following Stake's data analysis procedures to create naturalistic generalizations for the readers. All data was coded and 10 emergent themes developed. Digitally-wise middle school teachers voiced confidence about their ability to define cyberbullying; they shared …
A Study Of Eighth Grade Students' Self-Efficacy As It Relates To Achievement, Gender, And Socioeconomic Status, Casandra Alldred
A Study Of Eighth Grade Students' Self-Efficacy As It Relates To Achievement, Gender, And Socioeconomic Status, Casandra Alldred
Doctoral Dissertations and Projects
The purpose of this correlational and causal comparative research design was to discover the existing relationships between students' self-efficacy and three other variables: (a) achievement, (b) gender, and (c) socioeconomic status. Approximately 257 eighth grade students participated in the study. The study was conducted in a non-diverse public school located in the northeastern mountains of Georgia. Over 55% of the students receive free/reduced price lunches. The findings from this study contribute to the growing knowledge about how the factors of achievement, gender, and socioeconomic status (SES) are related to a student's self-efficacy. A correlational design was used to analyze the …
Nuestra Voz: A Critical Ethnographic Study Of Latina School Leaders, Angelica Ramsey
Nuestra Voz: A Critical Ethnographic Study Of Latina School Leaders, Angelica Ramsey
Doctoral Dissertations and Projects
The population of Latina/o students in public school across the United States is ever-increasing. This fast-growing population suffers from high dropout rates and academic underachievement. This epidemic of underachievement is alarming, as today's Latina/o student will be tomorrow's workforce. There is no time like the present to increase the number of Latina principals in high schools throughout the United States. The purpose of this critical ethnographic study was to understand the experiences of Latina principals in both established and burgeoning Latina/o communities in raising Latina/o achievement. Key findings included: (a) strong ethnic ties and identity, (b) similar stories of ascending …
A Phenomenological Study Of The Impact Of Pre-Service And In-Service Training Regarding The Integration Of Twenty-First Century Technologies Into Selected Teachers' Instruction, Christopher Clark
Doctoral Dissertations and Projects
The purpose of this transcendental phenomenological study is to understand how in-service teachers with three to five years of experience perceive their pre-service and in-service training regarding the integration of twenty-first century technology into their instruction. Twenty participants from a rural public school system in southeast North Carolina participated. This study attempted to describe the following: (1) How do third through fifth year teachers in one public school district in North Carolina feel about their technological awareness and ability to integrate twenty-first century technologies into their instruction? (2) How do third through fifth year teachers in one public school district …
Homegrown Pastors: Seven Timeless Reasons Why You Should Consider Starting A Church In Your Community, Joshua Turner
Homegrown Pastors: Seven Timeless Reasons Why You Should Consider Starting A Church In Your Community, Joshua Turner
Doctoral Dissertations and Projects
This thesis is an investigation into the advantages of planting churches in the lead planter's hometown. According to Dr. Jim Slack, missiologist for the International Mission Board, "The only feasible and viable means of planting enough churches to gain on the yearly population gains and the primarily unchurched/unsaved basic population is to plant indigenous, generationally multiplying neighborhood, `house' churches initiated by neighborhood laymen who can pastor those new churches." This claim is reinforced by the understanding that the best person to reach a national is a national within that people group who already possesses valuable connecting resources through family and …
More Than Just A Good Book: Employing U.S. Department Of Education Guidelines To Teach Character Education Using Literature, Suzy Besson-Martilotta
More Than Just A Good Book: Employing U.S. Department Of Education Guidelines To Teach Character Education Using Literature, Suzy Besson-Martilotta
Doctoral Dissertations and Projects
The purpose of this research study, which was conducted as a qualitative content analysis, was to discover to what extent children's literature from a popular anthology could be used to teach the tenets of character education according to U.S. Department of Education (2005) guidelines in a pre-Kindergarten through second grade setting. A team of participant-coders, which consisted of experienced early childhood educators, evaluated and analyzed each of the 44 complete books contained in the 320 page anthology, The 20th Century Children's Book Treasury: Celebrated Picture Books and Stories to Read Aloud (Schulman, 2005), in order to investigate opportunities to explore …
Loving Your Neighbor: A Guide To Developing And Sustaining Community Service Projects, Rickey Houston
Loving Your Neighbor: A Guide To Developing And Sustaining Community Service Projects, Rickey Houston
Doctoral Dissertations and Projects
A current ministry concern is mobilizing and engaging the congregation in service projects throughout the immediate and surrounding communities to spread the love of Christ and build the kingdom of God. The purpose of this project is to examine and shed light on an approach or approaches to effectively transform service beyond the walls of the congregation to intentional, appropriate, and relevant service within the community. This subject matter has the potential of transforming congregations from a predominant notion of interaction with self to interaction with organizations and individuals who are part of the church's mission field. In addition, there …
03-26-13 (The Liberty Champion, Volume 30 Issue 18), Champion
03-26-13 (The Liberty Champion, Volume 30 Issue 18), Champion
2012 – 2013
No abstract provided.
03-05-13 (The Liberty Champion, Volume 30 Issue 17), Champion
03-05-13 (The Liberty Champion, Volume 30 Issue 17), Champion
2012 – 2013
No abstract provided.
Teacher Self-Efficacy: Common Core State Standards Within A 21st Century Skills Framework, John Wilborn
Teacher Self-Efficacy: Common Core State Standards Within A 21st Century Skills Framework, John Wilborn
Doctoral Dissertations and Projects
The purpose of this case study was to understand teachers' self-efficacy in instructing 21st century learning skills in a high school core curriculum. This study examined the impact of three highly qualified teachers' attitudes toward instructing the Common Core State Standards 4C's (critical thinking, collaboration, communication, creativity) within a 21st century skills framework. Four research questions guided this study. What attitudes do teachers exhibit regarding instruction of 21st century learning skills? To what extent do teachers seek to engage students in creativity and innovation? To what degree do teachers implement neomillennial learning styles? How will the participants measure their own …
The Relationship Between The Amounts Of Time Spent In One School During Early Field Experiences And Student Teacher Performance, James Gregory
The Relationship Between The Amounts Of Time Spent In One School During Early Field Experiences And Student Teacher Performance, James Gregory
Doctoral Dissertations and Projects
This quantitative non-experimental correlational study was designed to investigate the correlation between the amount of time a teacher candidate spent during their early field experiences at one school location and performance ratings on their student teacher evaluation sheet. The rating scale was based on the Interstate New Teacher Assessment and Support Consortium (INTASC) Standards. The purpose of the study was to determine if there is a difference in the level of teacher candidates' performance as outlined by the INTASC standards for secondary students in relationship to the number of hours of early field experience spent at one school location. All …
Examining Coping Strategies Of Young Girls Victimized By Relational Aggression: A Phenomenological Study, Dana Simmons
Examining Coping Strategies Of Young Girls Victimized By Relational Aggression: A Phenomenological Study, Dana Simmons
Doctoral Dissertations and Projects
The purpose of this phenomenological study was to discover the coping strategies developed by young girls victimized by the phenomenon of relational aggression.This study examined the experiences and coping strategies developed by kindergarten, first, and second grade girls who attend a rural Georgia primary school. The co-researchers were selected from a pool of 294 female students who were identified by teachers as having experienced relational aggression. I used semi-structured interviews with co-researchers, document analysis, and art activities to gather data. I collected, analyzed, and interpreted data conforming to Moustakas' (1994) transcendental model. Roth and Cohen's (1986) theory on stress and …
Robert D. Kaplan: The Revenge Of Geography Study Guide, 2013, Steven A. Samson
Robert D. Kaplan: The Revenge Of Geography Study Guide, 2013, Steven A. Samson
Faculty Publications and Presentations
No abstract provided.
The Effectiveness Of Ground Groups On Student Behavior In A Southeast Tennessee School District, Ryan Goodman
The Effectiveness Of Ground Groups On Student Behavior In A Southeast Tennessee School District, Ryan Goodman
Doctoral Dissertations and Projects
The purpose of this quantitative study was to determine the effectiveness of ground groups on office discipline referrals in a southeast Tennessee school district. Ground groups are meetings that students attended once a week in an effort to find the "middle ground" through modeling and observing particular behaviors. The primary hypothesis examined four schools from two separate districts over the course of two academic school years. The first group included schools from southeast Tennessee that incorporated ground groups and was classified as the treatment group. The second group included comparable schools from southeast Tennessee that did not incorporate ground groups …
01-29-13 (The Liberty Champion, Volume 30 Issue 13), Champion
01-29-13 (The Liberty Champion, Volume 30 Issue 13), Champion
2012 – 2013
No abstract provided.
Retired National Football League Players' Perceptions Of Financial Decisions Made: A Phenomenological Study, John Karaffa
Retired National Football League Players' Perceptions Of Financial Decisions Made: A Phenomenological Study, John Karaffa
Faculty Dissertations
The purpose of this qualitative phenomenological research study was to examine the lived experiences and perceptions of 25 former National Football League (“NFL”) players regarding the financial decisions they made when active as players for information that could lead to an appropriate model for making good financial decisions. Determined in the qualitative phenomenological study were the influential factors identified by the participants in the study that focused on financial decisions made by former NFL players. The study revealed five themes: (1) wealth enablers, (2) wealth killers, (3) challenges, (4) attitudes, and (5) wealth weak spots. The results of the study …
Bold Faith, Elmer L. Towns