Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Kennesaw State University

Discipline
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 121 - 150 of 164

Full-Text Articles in Entire DC Network

High-Intensity Functional Training (Hift): Definition And Research Implications For Improved Fitness, Yuri Feito, Katie M. Heinrich, Scotty J. Butcher, Walker S. Carlos Poston Aug 2018

High-Intensity Functional Training (Hift): Definition And Research Implications For Improved Fitness, Yuri Feito, Katie M. Heinrich, Scotty J. Butcher, Walker S. Carlos Poston

Faculty Articles

High-intensity functional training (HIFT) is an exercise modality that emphasizes functional,multi-joint movements that can be modified to any fitness level and elicit greater muscle recruitmentthan more traditional exercise. As a relatively new training modality, HIFT is often compared tohigh-intensity interval training (HIIT), yet the two are distinct. HIIT exercise is characterized byrelatively short bursts of repeated vigorous activity, interspersed by periods of rest or low-intensityexercise for recovery, while HIFT utilizes constantly varied functional exercises and various activitydurations that may or may not incorporate rest. Over the last decade, studies evaluating theeffectiveness of HIIT programs have documented improvements in metabolic and …


The Influence Of Citrus Urantium And Caffeine Complex Versus Placebo On The Cardiac Autonomic Response: A Double Blind Crossover Design, Brian Kliszczewicz, Emily Bechke, Cassie Williamson, Paul Bailey, Wade Hoffstetter, John R. Mclester, Cherilyn N. Mclester Jul 2018

The Influence Of Citrus Urantium And Caffeine Complex Versus Placebo On The Cardiac Autonomic Response: A Double Blind Crossover Design, Brian Kliszczewicz, Emily Bechke, Cassie Williamson, Paul Bailey, Wade Hoffstetter, John R. Mclester, Cherilyn N. Mclester

Faculty Articles

Background: The purpose of this study was to examine the resting cardiac autonomic nervous system’s response to the ingestion of a complex containing Citrus aurantium + Caffeine (CA + C) and its influence on recovery following a high-intensity anaerobic exercise bout in habitual caffeine users. Methods: Ten physically active males (25.1 ± 3.9 years; weight 78.71 ± 9.53 kg; height 177.2 ± 4.6 cm; body fat 15.5 ± 3.13%) participated in this study, which consisted of two exhaustive exercise protocols in a randomized crossover design. On each visit the participants consumed either a CA + C (100 mg of CA …


Mood State Changes Accompanying The Crossfitopen™ Competition In Healthy Adults, Allyson G. Box, Yuri Feito, Steven J. Petruzzello, Gerald T. Mangine Jul 2018

Mood State Changes Accompanying The Crossfitopen™ Competition In Healthy Adults, Allyson G. Box, Yuri Feito, Steven J. Petruzzello, Gerald T. Mangine

Faculty Articles

Background: Specific mood states were examined during the CrossFit Open, a consecutive 5-week fitness competition involving five separate CrossFit®workouts, to determine whether the unique design or strenuous workouts of the competition resulted in acute and/or chronic mood statealterations. Methods: Participants (n= 8) completed the Profile of Mood States (POMS) questionnaire one-week prior to the competition (baseline), prior to (PRE), immediately post (IP), 30-min post-(30P) and 60-min post-workout (60P) each week. Tension, depression, anger, confusion, fatigue and vigor were derived from the POMS, as was Total Mood Disturbance (TMD) and an Energy Index (EI). Results: Workout intensity exceeded 93% HRmaxeach week. …


Testosterone And Cortisol Responses To Fivehigh-Intensity Functional Training Competitionworkouts In Recreationally Active Adults, Gerald T. Mangine, Trisha A. Vandusseldorp, Yuri Feito, Alyssa J. Holmes, Paul R. Serafini, Allyson G. Box, Adam M. Gonzalez Jul 2018

Testosterone And Cortisol Responses To Fivehigh-Intensity Functional Training Competitionworkouts In Recreationally Active Adults, Gerald T. Mangine, Trisha A. Vandusseldorp, Yuri Feito, Alyssa J. Holmes, Paul R. Serafini, Allyson G. Box, Adam M. Gonzalez

Faculty Articles

To determine the salivary steroid response to high-intensity functional training (HIFT)competition workouts, saliva samples were collected from ten recreationally trained male and femalecompetitors during a 5-week (WK1–WK5) international competition. Competitors arrived at theirlocal affiliate and provided samples prior to (PRE) their warm-up, immediately (IP), 30-min (30P),and 60-min (60P) post-exercise. Samples were analyzed for concentrations of testosterone (T), cortisol(C), and their ratio (TC). Generalized linear mixed models with repeated measures revealed significantmain effects for time (p< 0.001) for T, C, and TC. Compared to PRE-concentrations, elevated (p< 0.05)T was observed at IP on WK2–WK5 (mean difference: 135–511 pg·mL−1), at 30P on WK3 (meandifference: 81.0±30.1 pg·mL−1) and WK5 (mean difference: 56.6±22.7 pg·mL−1), and at 60P onWK3 (mean difference: 73.5±29.7 pg·mL−1) and WK5 (mean difference: 74.3±28.4 pg·mL−1).Compared to PRE-concentrations, elevated (p< 0.05) C was noted on all weeks at IP (mean difference:9.3–15.9 ng·mL−1) and 30P (mean difference: 6.0–19.9 ng·mL−1); significant (p< 0.006) elevationswere noted at 60P on WK1 (mean difference: 9.1±3.0 ng·mL−1) and WK5 (mean difference:12.8±2.9 ng·mL−1). Additionally, TC was significantly reduced from PRE-values by 61% on WK1 at60P (p= 0.040) and by 80% on WK5 at 30P (p= 0.023). Differences in T, C, and TC were also observedbetween weeks at specific time points. Although each workout affected concentrations in T, C, and/orthe TC ratio, changes appeared to be modulated by the presence of overload and workout duration.During periods of elevated training or competition, athletes and coaches may consider monitoringthese hormones for consistency and as a means of assessing workout difficulty.


Changes In Body Composition, Bone Metabolism, Strength, And Skill-Specific Performance Resulting From 16-Weeks Of Hift, Yuri Feito, Wade Hoffstetter, Paul Serafini, Gerald T. Mangine Jun 2018

Changes In Body Composition, Bone Metabolism, Strength, And Skill-Specific Performance Resulting From 16-Weeks Of Hift, Yuri Feito, Wade Hoffstetter, Paul Serafini, Gerald T. Mangine

Faculty Articles

High Intensity Functional Training (HIFT) is a training modality, characterized by multimodal exercises performed at high-intensity. Little is known about the training adaptations that occur as a prolonged training program. The purpose of this study was to examine changes in body composition, bone metabolism, strength, and skill-specific performance over 16-weeks of HIFT. Twenty-six recreationally active adult males (n = 9; 34.2 ± 9.1 y; 91.5 ± 17.7 kg; 178.5 ± 5.4 cm) and females (n = 17 = 36.4 ± 7.9 y; 91.5 ± 17.7 kg; 162.9 ± 7.0 cm) completed pre and post training assessments of body composition (Dual-Energy …


Influence Of Baseline Muscle Strength And Size Measures On Training Adaptations In Resistance-Trained Men, Gerald T. Mangine, Adam M. Gonzalez, Jeremy R. Townsend, Adam J. Wells May 2018

Influence Of Baseline Muscle Strength And Size Measures On Training Adaptations In Resistance-Trained Men, Gerald T. Mangine, Adam M. Gonzalez, Jeremy R. Townsend, Adam J. Wells

Faculty Articles

The influence of baseline strength or muscle size on adaptations to training is not well-understood. Comparisons between novice and advanced lifters, and between stronger and weaker experienced-lifters, have produced conflicting results. This study examined the effect of baseline muscle strength and size on subsequent adaptations in resistance-trained individuals following a traditional high-volume, short-rest resistance training protocol. Fourteen resistance-trained men (24.0±2.7 y; 90.1±11.7 kg; 169.9±29.0 cm) completed pre-training (PRE) ultrasound measurements of muscle cross-sectional area (CSA) in the rectus femoris (RF), vastus lateralis (VL), pectoralis major, and triceps brachii (TRI) prior to strength assessments (e.g., one-repetition maximum strength bench press and …


Influence Of Acute Consumption Of Caffeine Vs. Placebo Over Bia-Derived Measurements Of Body Composition: A Randomized, Double-Blind, Crossover Design, Cassie M. Williamson, Brett S. Nickerson, Emily E. Bechke, Cherilyn N. Mclester, Brian Kliszczewicz Feb 2018

Influence Of Acute Consumption Of Caffeine Vs. Placebo Over Bia-Derived Measurements Of Body Composition: A Randomized, Double-Blind, Crossover Design, Cassie M. Williamson, Brett S. Nickerson, Emily E. Bechke, Cherilyn N. Mclester, Brian Kliszczewicz

Faculty Articles

Background Bioelectrical impedance analysis (BIA) is often used to estimate total body water (TBW), intracellular body water (ICW), extracellular body water (ECW), and body fat percentage (BF%). A common restriction for BIA analysis is abstinence from caffeine 12-h prior to testing. However, research has yet to determine whether the consumption of caffeine influences BIA testing results. The purpose of this study was to determine if the consumption of caffeine influences BIA-derived BF% and body water values in habitual caffeine users. Methods Twenty apparently healthy males (26.6 ± 4.1 years) identified as habitual caffeine consumers (≥ one 95 mg serving per …


Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche Jan 2018

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the level …


Three S’S Of Undergraduate Course Architecture: Compatibilities Of Setting, Style And Structure, Patricia R. Robertson, Victor Wakeling Jan 2018

Three S’S Of Undergraduate Course Architecture: Compatibilities Of Setting, Style And Structure, Patricia R. Robertson, Victor Wakeling

Economics, Finance & Quantitative Analysis Faculty Publications

Three separate baseline decisions are recommended when designing an undergraduate course prior to considering any course content. The “Three S” course design decisions include determining (1) the setting (on-campus, online or hybrid), (2) the learning style (passive or active), and (3) the learning structure (instructor-regulated or student-regulated). This theoretical paper identifies connections within and among these interrelated decisions and illustrates the compatible course design combinations. The paper finds that the online setting has the fewest compatible “Three S” combinations and the hybrid setting has the most compatible combinations.


A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim Jan 2018

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of …


Central Hemodynamics Measured During 5 Repetition Maximum Free Weight Resistance Exercise, Jonathan S. Howard, Cherilyn N. Mclester, Thomas W. Evans, John R. Mclester Jan 2018

Central Hemodynamics Measured During 5 Repetition Maximum Free Weight Resistance Exercise, Jonathan S. Howard, Cherilyn N. Mclester, Thomas W. Evans, John R. Mclester

Faculty Articles

The PhysioFlow™ is a piece of equipment that uses bioimpedance cardiography to measure central hemodynamics. The purpose of this research was to explore the novel approach of monitoring central hemodynamics during free weight resistance exercise using bioimpedance cardiography throughout a 5 repetition maximum (5RM). Thirty participants ranging from beginner to advanced lifters (16 males and 14 females) completed a 5RM for back squat, seated push press, and bicep curl while connected to the PhysioFlow™ to assess the response of heart rate (HR), stroke volume (SV), cardiac output (Q), and ejection fraction (EF). Participants were cued for form and to breathe …


Effect Of Actigraph's Low Frequency Extension For Estimating Steps And Physical Activity Intensity, Yuri Feito, Lyndsey M. Hornbuckle, Lauren A. Reid, Scott E. Crouter Nov 2017

Effect Of Actigraph's Low Frequency Extension For Estimating Steps And Physical Activity Intensity, Yuri Feito, Lyndsey M. Hornbuckle, Lauren A. Reid, Scott E. Crouter

Faculty Articles

This study examined the effects of the ActiGraph’s (AG) low-frequency extension (LFE) filter on steps and physical activity classification in the free-living environment. Thirty-four African-American women (age, 24.5±5.2 years; BMI, 24.9±4.5 kg/m2) had daily activity measured simultaneously with an AG-GT3X+ accelerometer and a New Lifestyles NL-800 pedometer for seven days. Steps per day (steps/day) and time (minutes/day) spent in sedentary, light, and moderate-to-vigorous physical activity (MVPA) were examined with and without the LFE filter (AG-LFE and AG-N, respectively). The AG-LFE recorded more total steps (13,723±4,983 steps/day) compared to AG-N and NL-800 (6,172±2,838 and 5,817±3,037 steps/day, respectively; p<0.001). Compared to the AG-N, the AG-LFE estimated less time in sedentary behaviors (518.7±92.1 vs. 504.2±105.4 min/day, respectively; p<0.001), and more time in light (247.7±70.4 vs. 279.1±74.7 min/day, respectively; p<0.001) and MVPA (18.9±16.9 vs. 21.5±18.2 min/day, respectively; p<0.001), respectively. These data suggest that steps and physical activity classifications will be affected when using the ActiGraph with and without the LFE filter. Future research should investigate the accuracy of these measures using the LFE filter.


Super Bowl Li: A Critical Marketing Blitz, Yvette Lynne Bonaparte Sep 2017

Super Bowl Li: A Critical Marketing Blitz, Yvette Lynne Bonaparte

Atlantic Marketing Association Proceedings

No abstract provided.


Sports Team’S Well-Being: An Integrative Perspective Of The Role Of Conflict And Emotional Intelligence On Trust And Happiness, Drew Sannes, Wooyang Kim Sep 2017

Sports Team’S Well-Being: An Integrative Perspective Of The Role Of Conflict And Emotional Intelligence On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.


Sponsorship-Linked Marketing: Using Social Media Brand Affinity Data To Determine Sport Sponsorship Effectiveness, Daniel White, Corey White, Darin White Sep 2017

Sponsorship-Linked Marketing: Using Social Media Brand Affinity Data To Determine Sport Sponsorship Effectiveness, Daniel White, Corey White, Darin White

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing College Sports Using A Segmented Game Plan, Lisa Spiller, Dae-Hee Kim, Matt Hettche Sep 2017

Marketing College Sports Using A Segmented Game Plan, Lisa Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Association Proceedings

No abstract provided.


Metabolic Biomarkers Following A Short And Long Bout Of High-Intensity Functional Training In Recreationally Trained Men, Brian Kliszczewicz, Robert Buresh, Emily E. Bechke, Cassie M. Williamson Aug 2017

Metabolic Biomarkers Following A Short And Long Bout Of High-Intensity Functional Training In Recreationally Trained Men, Brian Kliszczewicz, Robert Buresh, Emily E. Bechke, Cassie M. Williamson

Faculty Articles

Glucose regulation is a fundamental process of metabolic function, and is acutely altered by physical activity. High-Intensity Functional Training (HIFT) is a form of exercise performed using combinations of various modalities and durations. It is unknown if the metabolic responses to HIFT are similar to more commonly studied modalities (e.g., cycling and treadmill exercise), or if exercise duration will influence glucose regulation. The purpose of this study was to determine the effect of a Short (< 5-min) and Long (15-min) bout of HIFT on plasma metabolic biomarkers. Ten apparently healthy males (28.11 ± 5.09yrs) participated in this study. Two HIFT sessions (SHORT and LONG) were performed in a crossover fashion. Blood plasma was collected at four time points: PRE, POST, 1HR, and 3HR in order to examine glucose (GLU), insulin (INS), epinephrine (E), and norepinephrine (NE) responses. No trial dependent difference between the SHORT and LONG bouts in GLU (p=0.054), INS (p=0.671), E (p=0.078), and NE (p=0.194). A time effect was observed in both bouts only at POST for GLU (p<0.001), INS (p=0.011), E (p<0.001), and NE (p<0.001). All times returned to baseline values (p>0.05), except for lowered 3HR E (p=0.007). This study demonstrated that both SHORT and LONG bouts of HIFT elicited GLU, INS, E, and NE …


2017 - The Twenty-Second Annual Symposium Of Student Scholars Apr 2017

2017 - The Twenty-Second Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-second Annual Symposium of Student Scholars, held on April 20, 2017. Includes abstracts from the presentations and posters.


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik Feb 2017

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …


The Effect Of Post-Resistance Exercise Amino Acids On Plasma Mcp-1 And Ccr2 Expression, Adam J. Wells, Jay R. Hoffman, Adam R. Jajtner, Alyssa N. Varanoske Jul 2016

The Effect Of Post-Resistance Exercise Amino Acids On Plasma Mcp-1 And Ccr2 Expression, Adam J. Wells, Jay R. Hoffman, Adam R. Jajtner, Alyssa N. Varanoske

Faculty Articles

The recruitment and infiltration of classical monocytes into damaged muscle is critical for optimal tissue remodeling. This study examined the effects of an amino acid supplement on classical monocyte recruitment following an acute bout of lower body resistance exercise. Ten resistance-trained men (24.7 ˘ 3.4 years; 90.1 ˘ 11.3 kg; 176.0 ˘ 4.9 cm) ingested supplement (SUPP) or placebo (PL) immediately post-exercise in a randomized, cross-over design. Blood samples were obtained at baseline (BL), immediately (IP), 30-min (30P), 1-h (1H), 2-h (2H), and 5-h (5H) post-exercise to assess plasma concentrations of monocyte chemoattractant protein 1 (MCP-1), myoglobin, cortisol and insulin …


Organizational Leadership And Work-Life Integration: Insights From Three Generations Of Men, Deborah N. Smith, Deborah B. Roebuck, Terri Elhaddaoui May 2016

Organizational Leadership And Work-Life Integration: Insights From Three Generations Of Men, Deborah N. Smith, Deborah B. Roebuck, Terri Elhaddaoui

Faculty Articles

The literature has traditionally portrayed work-life balance as a women’s issue. However, working men, specifically those classified as Generation X and Generation Y, are starting to speak up and share that they too are struggling with integrating all aspects of their lives. Workers, as well as organizations can benefit when employees have a healthy work-life balance; however, the specific role of organizational leadership must be examined to determine the influence leaders play in assisting employees achieve work-life balance. In addition, further insight is needed to understand how employees in the three generations (Millennials/Gen Y, Gen X, and Baby Boomers), which …


Sleep Quality, But Not Quantity, Is Associated With Reduced Abdominal Fat Accumulation During Pregnancy, Hannah G. Delia, Jabreia James Apr 2016

Sleep Quality, But Not Quantity, Is Associated With Reduced Abdominal Fat Accumulation During Pregnancy, Hannah G. Delia, Jabreia James

Symposium of Student Scholars

During pregnancy, women typically see a disruption in sleep and an abnormal amount of abdominal fat accumulation. PURPOSE: The purpose of this study is to determine if there is a relationship between sleep disturbance, quality or quantity and the accumulation of abdominal fat during pregnancy. METHODS: First-time pregnant women (N=25) were recruited from a local OB/GYN office. Participants (aged 27.2±4.5 years) visited the exercise physiology laboratory at KSU to obtain body composition measurements and sleep data between 17 and 21 weeks gestation. Overall sleep disturbance, quality, and quantity were assessed through a sleep disturbance survey. Six subjects failed the validity …


2016 - The Twenty-First Annual Symposium Of Student Scholars Apr 2016

2016 - The Twenty-First Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-first Annual Symposium of Student Scholars, held on April 21, 2016. Includes abstracts from the presentations and posters.


Acute Exercise And Oxidative Stress: Crossfit™ Vs. Treadmill Bout, Brian Kliszczewicz, Quindry C. John, Blessing L. Daniel, Oliver D. Gretchen Oct 2015

Acute Exercise And Oxidative Stress: Crossfit™ Vs. Treadmill Bout, Brian Kliszczewicz, Quindry C. John, Blessing L. Daniel, Oliver D. Gretchen

Faculty Articles

CrossFit™, a popular high-intensity training modality, has been the subject of scrutiny, with concerns of elevated risk of injury and health. Despite these concerns empirical evidence regarding physiologic stresses including acute oxidative stress is lacking. Therefore, the purpose of this investigation was to examine the acute redox response to a CrossFit™ bout. Furthermore, these findings were compared to a high-intensity treadmill bout as a point of reference. Ten males 26.4 ± 2.7 yrs having three or more months of CrossFit™ experience participated in the present study. Blood plasma was collected at four time points: Pre-exercise (PRE), immediately-post-exercise (IPE), 1 hr-post …


Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio Sep 2015

Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio

Atlantic Marketing Association Proceedings

Through the advantages of online and electronic ticketing services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. While simultaneously minimizing and perfecting the current concerns of electronic ticketing such as; costs, safety measures to both consumers and companies, delivery modes, comparisons to traditional ticket services, and technological sophistication. An empirical study of business professionals in the Pittsburgh, Pennsylvania metropolitan area revealed that age, amount of disposable income, and education were not predictive of the degree of customer satisfaction derived from the use of e-ticketing for sports events, possibly pointing …


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik Sep 2015

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Association Proceedings

A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League …


Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield Sep 2015

Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield

Atlantic Marketing Association Proceedings

Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historically, it involved women competing for points circling a flat track, and was primarily target to working class spectators. Over the last few decades, however, roller derby has experienced a resurgence in popularity due …


The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields Sep 2015

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and satisfaction …


There Is No I In Team: A Look At Gender Equality In Collegiate Athletic Attendance, Emmie Trull Jul 2015

There Is No I In Team: A Look At Gender Equality In Collegiate Athletic Attendance, Emmie Trull

Dissertations, Theses and Capstone Projects (Full IR Collection)

As a former student-athlete, every part of my collegiate career was perfect. As a softball player, I dealt with stereotypes my entire life from not being taken seriously on the field or not considered a real athlete because I was female. As I was growing up, women were becoming more well-known and accepted in athletics which made things easier, but still difficult. One aspect that was always lacking at games I competed in was the atmosphere. Our parents always supported us by attending, but very few students or other fans attended. It was extremely evident that people would rather attend …


Is There A Relationship Between Physical Inactivity And Visceral Fat Accumulation In Pregnant Women?, Ashlyn R. Showalter, Danielle Brown Apr 2015

Is There A Relationship Between Physical Inactivity And Visceral Fat Accumulation In Pregnant Women?, Ashlyn R. Showalter, Danielle Brown

Symposium of Student Scholars

Association of Physical Inactivity with Visceral Fat Accumulation in Pregnant Women

Ashlyn Showalter, Danielle Brown

Introduction: Abdominal obesity is associated with chronic diseases such as obesity and coronary artery disease (1). Abdominal (or visceral) fat is strongly correlated with an inactive and sedentary lifestyle. Recent research shows that pregnancy is associated with high levels of visceral fat beyond appropriate levels; however, no studies have linked them with physical inactivity. Objective: The purpose of this study is to examine the relationship between physical inactivity and high visceral fat accumulation in pregnancy.

Methods:

•We recruited eleven pregnant women who are currently in …