Digital Commons Network^™

Effectiveness Of The #Eventcanvas Methodology In Online Education, Hilmi A. Atadil, Patti Spaniola, Helena F. Allman, Sebnem Atabas

AMTP Proceedings 2024

#EventCanvas Methodology is an innovative event design process that presents collective online teaching and learning strategies for marketing students and business schools. The COVID-19 pandemic has significantly increased the speed of digitalization in marketing and business education. Now, even more research is needed for studies introducing and examining new online teaching and learning strategies. Based on the principles of the Spreading Activation Theory, the purpose of this study is twofold: (1) to explore students’ online learning experience for the #EventCanvas Methodology, and (2) to examine the instructors’ teaching experience with this methodology by developing meme maps. It is proposed that …

Reshoring From China: It’S The Economy, Stupid, Rex Evans Mcclure, Monisha Gupta, Vanessa Coffman

AMTP Proceedings 2024

This paper offers a market-oriented perspective into reshoring and the drivers of manufacturing sourcing. Starting in the 1980s, businesses sought to capture cost advantages by moving their manufacturing offshore. As those cost advantages dried up, the first notable incident of reshoring occurred in 2012, and the momentum continues to increase. This paper looks at some of the ripple effects of reshoring on supply chains, transportation routes, brand management, and even political rivalries

Like Riding A Bike: Roles Of Wisdom Of A Seasoned Marketing Academic When Developing Scholarly Research, Jack A. Lesser

AMTP Proceedings 2024

The concept of wisdom is concerned with determining what is true, right, and lasting. Individuals learn to make more true, right, and lasting decisions by thinking about wisdom. A seasoned academic in marketing cares about what is true, right, and lasting. This individual generally wishes to develop a legacy around what is true, right, and lasting. Many seasoned academics are resuming their publication careers after having earlier, strong records. Psychologically, how should a seasoned marketing academic manage the later parts of her or his publishing career? What are some general considerations that follow from psychological theories of wisdom about how …

U.S. – China Strategic Rivalry: Decoupling From China Won’T Be Easy, Nader H. Shooshtari, Timothy A. Manuel, Shawn F. Clouse

AMTP Proceedings 2024

Given the increased rivalry between the two countries and growing hostilities over many issues the countries cannot reconcile. U.S. and China will continue the path of reducing their dependence on each other in critical industries though this would involve higher costs to both sides. Economic decoupling has the potential to significantly impact both counties. The scale of

investment by U.S. and other international firms in Chinese supply chain and distribution are so extensive, a wholesale relocation is not feasible. Many U.S. and Western companies are in China to compete for a share of the huge Chinese market. Divesting from China …

Consumer Attitude Toward Physician Practice Ownership: Propositions For Future Research, Gary Futrell

AMTP Proceedings 2024

Employed physicians now outnumber self-employed doctors, with approximately one-third of all U.S. physicians working for a hospital-owned or hospital-affiliated practice and many others employed at larger practices with 11 or more physicians. Consequently, the number of physicians working in small independent practices (those with 10 or fewer physicians) has dropped to nearly 15%. Management literature suggests that ownership of a firm can affect consumer attitudes. Specific to health care, significant research attention has been given to the implications of practice ownership from an operational, managerial, outcomes, and human resources perspective. However, little can be found to address the implications of …

Effects Of Uncertainty Avoidance On Film-Motivated Tourists' Perceptions Of Destination Image, Place Attachment, And Intentions, Patrick Tyson, Wei Wang

AMTP Proceedings 2024

In an attempt to increase understanding of such film-motivated traveler bases, this study will apply self-congruence, film, and culture factors within a touristic background. This background, coming from a cross-cultural analysis between the Brazilian and Japanese episodes from the Netflix docuseries Street Food, will allow for exploration and analysis of the following research question: How does uncertainty avoidance affect the relationship between film-motivated tourists’ perceptions of destination image, place attachment, and travel intentions?

Study purposes include 1) examining mediation effects of place attachment in relationship between self-congruity theory and travel behavioral intentions and 2) evaluating moderation effects of film …

Cookies And Calamari: Squid Game’S “Dalgona” And Cutting Shapes From Its Impact On Korean Product Purchase And Travel Intentions, Wei Wang, Patrick Tyson, Haeden Overby

AMTP Proceedings 2024

This study explores individuals’ perceptions and attitudes toward Korean popular (henceforth referenced as Kpop) culture. Additionally, this study also aims to assess the impact of Kpop culture on consumers’ Korean product purchase and travel behaviors. Self-construal theory and social identity theory – being applied at individual and collective levels, respectively – will be employed within a qualitative, semi-structured, and inductive approach, an arrangement based around the game of “Dalgona” as seen in the Squid Game Korean Drama (henceforth referenced as K-Dramas). Study data may lend itself to both expansion of theoretical understanding regarding the study model and progression of marketer …

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

AMTP Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

A Study On The Incentives And Barriers For The Adoption Of Electric Vehicles In South Alabama, Marianne Loes, Daniela Wolter Ferreira Touma, Jennifer C. Zoghby

AMTP Proceedings 2024

ABSTRACT

Through a series of public policy incentives and consumer demand, more electric vehicles are being sold nationwide than ever before. Although electric vehicles (EVs) are being adopted nationwide by many consumers in recent years, car-buyers across South Alabama have not followed the trend. This research considers different stakeholders in the complex consumer buying process of car purchases, and it uses the extant technology adoption models to assess the public policy incentives, as well as statewide roadblocks, to EV adoption.

Service Robots Effect On Branding And Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, Banu Elmadag Ph.D.

AMTP Proceedings 2024

With an increase in technology, a number of consumers are having new interactions with technology they experience when staying in hotels. A social media content analysis was conducted of Google Reviews of a number of hotels with service robots deployed. Hotels from the United States and Japan were analyzed. Reviews were scraped using online software and analyzed. The first round was a sentiment analysis to see the perceptions of online reviews containing information about the service robots. The majority of online reviews featuring robots were positive, with an overwhelmingly positive response from online reviewers in the U.S. After the sentiment …

Managing Supply Chains Through The Covid-19 Pandemic: Lessons From The Field, Scott B. Keller Ph.D., Stephen A. Lemay Dba, Nicole Ann E. Dela Rosa

AMTP Proceedings 2024

As the Coronavirus shifted into a worldwide pandemic supply chains everywhere began experiencing comprehensive breakdowns. From continent to continent, suppliers, producers, distributors, and all services facilitating the movement and storage of products scrambled to alter plans in effort to secure enough product to meet customer demand. At one time or another during the pandemic most all failed to keep product flowing. During this time, supply chain faculty at a southeastern U.S. comprehensive regional university began weekly Zoom sessions to learn first-hand what business alumni were doing to help their firms survive. These are their stories and the lessons they learned …

Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers

AMTP Proceedings 2024

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.

The mock digital ad agency class is designed to bridge the gap between theoretical …

Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2024

This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …

Unraveling The Impact Of Political Identity On Artificial Intelligence Interactions, Michael Thomas, Yuan Li

AMTP Proceedings 2024

Marketing environment becomes more dynamic with technology advancement and the salience of political identity. Yet how political identity influences consumers’ interaction with technology, particularly with AI, remains unknown. This study examines this important question and proposes that political identity can have a subtle influence on consumers’ intention to interact with AI. Specifically, conservatives are more likely to have a favorable intention to interact with chatbots, a better evaluation of customers, and a more positive brand attitude. The findings of our research will contribute to the nuanced understanding about political identity and human technology interaction.

Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An

AMTP Proceedings 2024

Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

AMTP Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Messages From The Provost

Messages from the Provost

• A Message from the Provost
• Excellence in Action
• SOTL Commons Conference

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Sarah Lou Hilton

African American Funeral Programs

Sarah Lou Hilton and Lewis Thomas Hilton Sr. had a joint funeral service

K. C. Thomas

African American Funeral Programs

No abstract provided.

Distilling The Dispositions Necessary For Success In Curriculum And Instruction Roles, Winifred C. Nweke, Comfort Y. Afolabi, Tasha P. Perkins

Georgia Educational Research Association Conference

Curriculum and Instruction personnel, typically former teachers, take on roles within schools and districts in which they have some influence over curriculum, assessment, and instructional practices. It is paramount these educators embody the dispositions necessary to understand, examine, and address students’ multifaceted educational experiences and academic outcomes. Additionally, it is essential to prepare future Curriculum and Instruction personnel to possess the dispositions necessary for ensuring that all students have access to accurate, truthful, valuable, and representative curriculum. Thus, this study seeks to identify the dispositions necessary for teachers aspiring to Curriculum and Instruction positions. Through document analysis, we analyzed state-level …

Education For The Future: Higher Education’S Evolving Role In Entrepreneurial And Innovative Learning, Elnora D. Farmer

Georgia Educational Research Association Conference

Policymakers, educators, and employers have argued that higher education should play a pivotal role in shaping the professions of tomorrow as the traditional workforce evolves into an increasingly entrepreneurial, innovative, and global workspace (Srinivasan et al., 2022). From their perspective, an entrepreneurial approach to learning can prepare students for occupational uncertainties, unique professional opportunities, and organizational fluidity (Hua et al, 2022; Salem, 2014). Although many colleges and universities perceive the importance of cultivating entrepreneurial skills, challenges concerning adaptive curriculum design, faculty development, and resource allocation can impact institutions’ ability to effectively impart entrepreneurial knowledge to students. This presentation offers insights …

Conceptualizations Of Teacher Leadership In Georgia: Results From A Pilot Survey, Jeffrey Keese

Georgia Educational Research Association Conference

Early results from a pilot survey administered to contrasting groups of teachers and principals with varying degrees of familiarity with formalized teacher leadership (TL) revealed similarities with how teacher leadership is being practiced in schools, but also differences in how TL is conceptualized. Scale scores from the 4-factor model (Sharing Leadership, Principal Selection, Sharing Expertise, and Supra-Practitioner) from Angelle and DeHart’s (2010) Teacher Leadership Inventory were similar across groups, but significant differences among TL and non-TL groups were present in three items: teachers ask each other for assistance with student behavior, teachers offer assistance on how to teach new topics, …

Using Virtual Simulation To Replicate Instructional Coaching Experiences, Jeffrey Keese

Georgia Educational Research Association Conference

This study employed a crossover randomized control trial design to compare the experiences of a diverse group of in-service teachers preparing to be instructional coaches as they engaged in virtual simulation activities (treatment condition) and a standard online module of materials (control condition). Analyses performed on quantitative and qualitative survey data collected following their engagement with both conditions showed no statistically significant differences in self-reported measures of preparedness to coach or in the helpfulness of the activities. Both conditions were seen as highly beneficial by the participating teachers and they identified ways in which the virtual simulation activities could be …

Learning Science With Arts-Integrated Lessons: Student Experiences, Oliver Ellis, Lorraine C. Schmertzing, Richard Schmertzing

Georgia Educational Research Association Conference

Using a narrative approach (Clandinin & Connelly, 2004; Kim, 2016) to collect stories and explore the meaning six fine arts school graduates found in their arts-integrated learning (AIL) experiences in their science classes, vignettes (Seidman, 2019) of participants were developed to tell their stories and maintain the context (Maxwell & Miller, 2008) of their unique experiences while coding and categorizing strategies were used during data analysis to construct four themes that ran across participant experiences. Themes focused were supported by participants’ qualitative data (Maxwell, 2013) that were gathered using Seidman’s (2019) three-phase interview series and analyzed using Saldaña’s (2015) in …

A High-Leverage Practice Rubric For Conducting An Assessment-Focused Parent-Teacher Conference, Deana J. Ford, Sara E. Luke

Georgia Educational Research Association Conference

This study addresses the critical need for systematic tools in teacher education programs to teach and assess High Leverage Practices (HLPs) effectively. While HLPs are established as foundational teaching practices, varying levels of research support their efficacy. Rubrics, widely used in higher education, are underexplored in terms of validity and reliability in education. Authentic assessment, characterized by real-life tasks, offers a solution to academic misconduct while providing learners with autonomy and engagement. This study introduces the High Leverage Practice Rubric for Assessment (HLPR-A) as an analytic rubric tailored for assessing special education preservice teachers during parent-teacher conferences, a crucial aspect …

Theater Therapy : Using Stage Management To Teach Students With Disabilities, Melvin S. Marsh

Georgia Educational Research Association Conference

While much of theater therapy has focused on acting, there are other sections of the theatrical world which might be useful to help teach and focus other useful skills to students who have special needs. Stage managers, the unsung and often times unnoticed heroes of the theater community, require many basic skills that could be very helpful for students to learn and practice including organization skills, time management, social skills, basic leadership skills, and at higher ends project management. While not every student with special needs will be able to manage and master all of the skills that a stage …

The Importance Of Stem In Early Education, Haley Neuhausen

Georgia Educational Research Association Conference

The Importance of STEM in Early Education

STEM (Science, Technology, Engineering, and Mathematics) education has gained widespread recognition as a critical component of early childhood education. This abstract highlights the significance of integrating STEM concepts and skills into the early education curriculum and the benefits it offers to young learners.

Early childhood is a crucial period for cognitive and skill development, and STEM education provides a foundation for fostering curiosity, problem-solving abilities, and a love for learning from an early age. By introducing STEM concepts to young children, educators can help them develop a strong foundation in these disciplines and …

Should We Teach Handwriting In Elementary School? A Meta-Analysis, John Hobe

Georgia Educational Research Association Conference

Should we teach handwriting during elementary school? This complex activity is

debated and left out of some elementary school curriculums. Babarro & Perez

Lopez (2022) provide evidence explaining handwriting should be taught in

elementary school using a meta-analysis and meta-synthesis of research from

2000 to 2020. The authors selected 31 studies including 2,030 students in grades

kindergarten through 6. When compared to no instruction different handwriting

interventions yielded a 0.64 effect size. Strategies used to improve handwriting

fluency provided a 0.49 effect size. Hemphill (2003) supplied quantitatively based

guidelines from two meta-analyses to explain an effect size of .30 and …

Publishing With The Journal Of Case Learning And Exceptional Learners (Jclel), Devon Jernigan, Katy Haughney

Georgia Educational Research Association Conference

This presentation outlines a new opportunity for practitioners and researchers to publish case studies describing students with moderate to extensive support needs (M-ESN). The Journal of Case Learning and Exceptional Learners (JCLEL) is designed to provide high-quality case studies with consistent and thorough descriptions of real learning experiences. For researchers, this journal is an opportunity for professionals in special education and individuals with disabilities to collaborate in anonymous information sharing with a national reach.

Attendees will learn about publishing opportunities and examine quality case study components and the JCLEL website resources.