Digital Commons Network^™

Consumer Perceptions Of Podcast Advertising: Theater Of The Mind And Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns

AMTP Proceedings 2021

COVID-19 has changed the ways in which people manage education, work, and entertainment. This study sought to identify the types of attitudes and behaviors which promote mutually rewarding connections between podcasts, audiences, and advertisers. Survey results underlined the utmost importance for the podcast advertising industry to connect and engage listeners, in order for the overall billion-dollar ad buys to have the desired effect. About two-thirds of the participants listen to 6 or more shows during an average week and prefer live-narrated ads where podcast hosts banter and tell convincing stories about their experiences with advertised products. Key findings indicate that …

Less Talking, More Empathy: How To Use Emojis To Help People Feel Good, Farhana Nusrat, Yanliu Huang

AMTP Proceedings 2021

Text therapy is an affordable and convenient form of counselling that allows clients to text with a Therapist. It is quite common for therapists to use emojis while talking to their clients via texts. In this study, we examine how use of emojis in the context of text therapy impacts clients’ overall counselling experience. In two studies, we show that using emojis with concise messages (vs. long messages) lead to greater clients’ overall satisfaction, higher willingness to pay, and increased positive word of mouth.

Turn The Other Cheek Or An Eye For Eye: Exploring Brand-To-Brand Dialogue On Social Media, Veronica Thomas, Kendra Fowler

AMTP Proceedings 2021

While popular press articles frequently highlight humorous, snarky exchanges between brands on social media, academically, this behavior is relatively unexplored. As consumers’ perceptions of the use of humor in brand-to-brand dialogue may have meaningful managerial and theoretical implications, this research examines consumers’ perceptions of brands that engage in dialogue with one another on social media. To understand the dyadic relationship between two brands who engage with one another on social media, we explore two different types of humorous comments (low aggression and high aggression) and how the type of humor employed affects consumers’ perceptions of both the brand initiating the …

Adapting To Slow-Moving Crises: The Personal Protection Equipment Supply Chain In The Time Of Covid19, Jennifer Shullih, Stephen Lemay

AMTP Proceedings 2021

In this paper, we look at the supply chain for PPE during the COVID-19 pandemic of 2020. We look at the way the supply chain has responded to the pandemic, the coordination of the supply chain relative to the needs of primary users, and the consequences of its use. We find that the supply chain has continued to function more as a commercial supply chain than as an emergency supply chain largely because of a lack of centralized coordination. We include an analysis of existing concepts as they apply to this supply chain, but also incorporate preliminary results from a …

Post-Pandemic Impulse Buying Behavior: Exploring The Antecedents Of Impulsive Buying Across Product Categories During Post Covid-19 Era In The China, Pei Wang, Sindy Chapa

AMTP Proceedings 2021

Due to COVID-19 pandemic, online purchases have become the new normal. Based on the S-O-R framework, this study proposed a model to understand consumers’ impulsive shopping behavior during post COVID-19 era in China. This study investigated the antecedents of impulsive purchase behavior, while exploring the product categories most likely to be consumed because of the pandemic. An online survey was employed using a convenience national sample frame in China. A total sample of 322 was used to test the proposed model, hypotheses and answer the research questions. Theoretically, the study provides an alternative model that explains the role of website …

Are Virtual Assistants Effective In Generating Customer-Firm Engagement? The Role Of Social Media As A Component Of Marketing Strategies., Neda Mossaei

AMTP Proceedings 2021

ABSTRACT

This paper examines the effects of utilizing voice assistants in addition to integrating social media in firms’ communication strategies. Many consumers are increasingly using voice assistants to communicate with companies. At the same time, the Covid-19 pandemic has impacted the way customers are interacting with companies due to social distancing, stay-at-home orders, and mental overload during this unprecedented time. Firms that provide consumers with easier ways of communication, such as utilizing a voice assistant in customer service, could benefit from higher consumer engagement. The cognitive load theory is proposed to explore its applicability in assessing whether less mental effort …

Coastal Empire Economic Monitor, 1st Quarter, 2021, Georgia Southern University Center For Business Analytics And Economic Research

Coastal Empire Economic Monitor

The Economic Monitor provides a continuously updated quarterly snapshot of the Savannah Metropolitan Statistical Area economy, including Bryan, Chatham, and Effingham counties in Georgia. The coincident index measures the current economic heartbeat of the region. The leading index is designed to provide a short-term forecast of the region's economic activity in the upcoming six to nine months.

Flourishing After Sexual Assault: An Examination Of Self-Compassion In Women, Jessica E. Rick

College of Graduate Studies: Theses & Dissertations

Sexual assault is a serious and increasing public health concern, which has spurred recent development of the #metoo movement (Miller, 2017; Sigurdsson, 2018). Much of the current literature and treatment emphasis focuses on how to bring survivors of sexual assault back to baseline functioning. This exclusive focus on stability models often neglects pathways by which survivors thrive and flourish following experiences with sexual violence. It is important to consider how sexual assault experiences relate to flourishing efforts. Self-compassion, or the ability to be open and non-judgmental about one’s own suffering and treat oneself with kindness in the face of pain, …

Effects Of An Educational Intervention On Students’ Knowledge And Attitude Towards Working With Older Adults, Johnna L. Kelley

College of Graduate Studies: Theses & Dissertations

Many individuals report reservations about working with an older adult population. A potential factor that may influence this is openness to experience. Additionally, research shows that educational interventions are effective in increasing individuals’ level of knowledge on various topics including older adults and aging. This increased level of knowledge contributes to a higher level of willingness to work with an older adult population. In order to support and extend the existing literature on this topic, we examined the effect of a short-term education session on undergraduate students’ willingness to work with older adults in a variety of positions and settings. …

Moral Injury: Examining The Role Of Meaning Making In Veterans, Katelyn A. Mccreight

College of Graduate Studies: Theses & Dissertations

Moral injury is a transdiagnostic process that spans a collection of symptoms similar to PTSD (Litz et al., 2009). Many veterans develop PTSD symptoms following exposure to potentially morally injurious events (pMIE) occurring in the context of war (e.g., killing an enemy combatant or accidentally killing a civilian; (Currier, Holland, & Malott, 2014; Litz et al., 2009; Purcell, Koenig, Bosch & Maguen, 2016). The potential mediating and moderating variables between moral injury and PTSD may also contribute to pMIE-related PTSD symptoms being overlooked and left untreated (Litz et al., 2009). Furthermore, while extensive research has been conducted on coping and …

Athletics As A Life Curriculum: Lessons Learned Through Different Aspects Of Athletics, Thomas J. Davis

College of Graduate Studies: Theses & Dissertations

For my dissertation, I decided to write a memoir to have the opportunity to go through the self-reflection process and learn more about my inner self. I wanted to learn how the life experiences I write about have affected me as a student-athlete, coach, teacher, parent, and how they have shaped me into who I am today. I took instances from my life in athletics that I believe are significant in the development of my overall being. Educational scholars such as William Pinar (1995, 2004), John Dewey (1916/2019, 1933), Frederic Gros (2011), Immanuel Kant (1908/2015), Nel Noddings (2005), and Paulo …

Thinking Ethically About Hiv Pre-Exposure Prophylaxis: Retention In Care And Sexually Transmitted Infection Testing In A Southeastern United States Local Health Department In The Time Of Covid-19, Ellie Purdy

College of Graduate Studies: Theses & Dissertations

Local Health Departments (LHDs) are critical providers of Human Immunodeficiency Virus (HIV) and sexually transmitted infection (STI) prevention efforts. HIV Pre-Exposure Prophylaxis (PrEP) is an evolving public health initiative and practitioners should consider PrEP interventions in context of ethical decision-making and a broad STI prevention strategy as global incidence of bacterial STIs remains high and those at-risk for HIV are generally at-risk for other STIs. An evaluation of the Thinking Ethically framework and LHD PrEP services was performed to fill a gap in the literature and support program decision-making. A retrospective review of PrEP user medical records from a LHD …

Bias Of Rank Correlation Under A Mixture Model, Russell Land

College of Graduate Studies: Theses & Dissertations

This thesis project will analyze the bias in mixture models when contaminated data is present. Specifically, we will analyze the relationship between the bias and the mixing proportion, p, for the rank correlation methods Spearman’s Rho and Kendall’s Tau. We will first look at the history of the two non-parametric rank correlation methods and the sample and population definitions will be introduced. Copulas will be introduced to show a few ways we can define these correlation methods. After that, mixture models will be defined and the main theorem will be stated and proved. As an example, we will apply this …

Power And Control: An Exploration Of Health And Medicine At Camp Lawton (9js1), Emily L. Jones

College of Graduate Studies: Theses & Dissertations

In late 1864, as the American Civil War was entering its final stages, the Confederacy built a prison to ease the overcrowding at the infamous Andersonville prison. This prison, located in Millen, Georgia, would be known as Camp Lawton. Camp Lawton was abandoned in November of 1864 but has recently been the site of ongoing archaeological investigation. Despite this, little research has been done focusing specifically on health and medicine at Camp Lawton. In this thesis, I use qualitative analysis of Civil War prisoner and guard accounts and analysis of artifacts from Camp Lawton to understand the nature of access …

In-Situ Process Monitoring For Metal Additive Manufacturing (Am) Through Acoustic Technique, Md Shahjahan Hossain

College of Graduate Studies: Theses & Dissertations

Additive Manufacturing (AM) is currently a widely used technology in different industries such as aerospace, medical, and consumer products. Previously it was mainly used for prototyping of the products, but now it is equally valuable for commercial product manufacturing. More profound understanding is still needed to track and identify defects during the AM process to ensure higher quality products with less material waste. Nondestructive testing becomes an essential form of testing for AM parts, where AE is one of the most used methods for in situ process monitoring. The Acoustic Emission (AE) approach has gained a reputation in nondestructive testing …

Study Of Student Resource Use In Introductory Chemistry Courses, Sarah E. Melvin

College of Graduate Studies: Theses & Dissertations

According to the U.S. Government Accountability Office (GAO), college textbook prices have increased by 186% from 1986 to 2004.1 The impact of rising cost of textbooks is increasingly apparent as students are becoming more selective in the courses they enroll in, as well as more concerned with the quality of the learning experience they receive once enrolled in a course.¹ In response to high textbook prices, open-education resources (OER) are increasingly becoming more accepted for student use as an alternative to traditional textbook options. OERs are open-source textbook and/or materials that are free to use without worrying about copyright …

Predation Threat In A Variable Landscape: Connecting Predation Risk To Nesting Success For The Seaside Sparrow (Ammospiza Maritima Macgilivraii), Corina D. Newsome

College of Graduate Studies: Theses & Dissertations

Predation, the leading cause of nest-failure in birds, not only exists as a direct threat to nesting success, but may exacerbate other sources of nest mortality. Birds inhabiting Atlantic coastal marshes, such as Seaside Sparrows (Ammospiza maritima; hereafter SESP), are experiencing significant and rapid changes to their habitat, particularly sea level rise (SLR) and encroaching urbanization, that may affect the relative influence of nest predation on overall productivity. For SESPs, SLR presents an inherent threat to nest success in its potential to increase the frequency of nest flooding. In addition to this direct threat, the ability of SESPs …

The Relationship Between Emotion Regulation And Health Status In Southeast Rural Firefighters, Catherine G. Gallagher

College of Graduate Studies: Theses & Dissertations

Firefighters are continuously interacting within high-stress and high physical demanding tasks. Minimal research investigates the influence of emotion regulation on health status among firefighters. PURPOSE: To determine the relationship between emotion regulation constructs and health status fitness metrics in a sample of career firefighters from southeast Georgia. METHODS: Forty-four career firefighters from southeast rural Georgia participated in a yearly fitness assessment. Body composition and fitness variables were collected. Emotion regulation was examined using the 36-item Difficulties in Emotion Regulation Survey. Inferential analysis including a Kruskal Wallis test was used to reveal differences between variables in health status (i.e., Perceived Health, …

"Who's The Man?" Examining The Relationships Between Black Masculinity, Perceived Social Support, And Sexual Behavior In Black Male College Students, James Thomas

College of Graduate Studies: Theses & Dissertations

Introduction: Sexual health disparities in college-aged Black men remains a critical public health issue. Black men are likely to have an earlier sexual debut, acquire sexually transmitted infections (STIs) and HIV at higher rates, and enter fatherhood at earlier ages than their White counterparts. Previous research has identified masculinity and perceived social support as predictors of sexual risk behavior for men in the U.S. However, when exploring masculinity’s influence on sexual behavior, studies that are culturally sensitive to Black men’s experiences and perspectives on manhood are few. The purpose of this study was to explore the relationship between Black masculinity, …

Epidemiology Of Concussive Injuries In Collegiate Recreational Athletics, Maddison R. Flowers

College of Graduate Studies: Theses & Dissertations

Background: The epidemiology of concussion in collegiate and high school athletes has been extensively researched. Concussive injury in collegiate recreation, a less supervised sample, is limited. This preliminary study retrospectively examined the incidence and prevalence rates of concussive injuries in intramural and club sports at one institution. Methods: Injury reports were analyzed during the 2016-2019 calendar years. Concussion prevalence, incidence, and odds ratios (reported with 95% CIs) were calculated for intramural and club sports. Results: During the study period, a total of 805 injuries were reported between intramural and club sports with 111 injuries being documented as concussions. Intramural sports …

Surface, Depth And The Ephemeral Experience, Naghmeh Hachempour

College of Graduate Studies: Theses & Dissertations

Music has long been an important medium for fulfilling and expressing emotional needs. In fact, music can become a powerful tool to create emotional responses in humans, such as happiness, sadness, awareness, as we see in recent decades in cinema, social media and advertisement. Today, a combination of different media is used to arouse our emotion and feeling, but often music has been used to accompany a visual realization, rather than vice versa. In my work I explore new modes of communication between people and sound by transfiguring music notation to a visual graphic. The scope and scale of my …

Ex-Tensions: Material Entanglement And Intensities, Zohreh Galdizadeh Garmeh

College of Graduate Studies: Theses & Dissertations

This thesis is an exploration of the intrinsic capacity of matter and material formations and utilization of art as a mode of inquiry. Ex-tensions: Material Entanglement and Intensities investigates the animism and vibrancy of objects and the hidden interplay between materials and intensities that flow through and around within the spaces that confine us. In this body of work, all forms of material configurations are understood as animated and agential and as different representations of the same substance that are only formally diverse.

The Retention Of African American Male College Students In East Georgia State College, Larry R. Braddy

College of Graduate Studies: Theses & Dissertations

This study focused upon the perceptions of twenty African American male students enrolled in an undergraduate degree program at East Georgia State College regarding retention initiatives, student support services, and student engagement inside and outside the classroom. Previous research of Black male college achievement addressed almost exclusively the extent to which students were disengaged and underrepresented among college students. Utilizing an anti-deficit framework, I examined the participant’s perceptions of their pre-college socialization and readiness, including the influence of their families, peers, and educators upon their college enrollment. Also, I presented in this research the findings from the perceptions of staff, …

Supervisor Knowledge, Attitudes, And Interventions Methods Of Burnout Among Healthcare Providers, Wendy Deal

College of Graduate Studies: Theses & Dissertations

Context: Burnout is prevalent among healthcare providers. Research has identified evidence-based intervention and preventative methods for use against burnout. There is limited research surrounding perceptions of burnout among those that supervise healthcare providers. Purpose: To explore supervisors’ knowledge, attitudes, and interventions related to burnout of healthcare providers within a hospital or clinic setting. Design: Consensual qualitative research with emergent design Methods: Eight supervisors were interviewed using a semi-structured interview approach via virtual platform. Participants were asked questions that aimed to capture supervisor perceptions of burnout. Interview transcripts were coded based on categories and themes developed through a consensus process …

Identifying Strategies To Increase The Recruitment And Retention Of Minority Males In The Public Health Workforce: A Two-State Comparative Case Study Approach, Melicent R. Miller

College of Graduate Studies: Theses & Dissertations

Non-White males have higher rates of morbidity and mortality from chronic health conditions as compared to Whites. An essential element for achieving success in eliminating health disparities is to increase the presence of racial/ethnic minorities (i.e., people of color) within public health careers. One of the most important competencies for a public health professional is the ability to work in culturally and racially diverse populations. Yet, individuals are significantly more likely to receive their care and experience greater satisfaction from providers that are of the same racial or ethnic background. The racial/ethnic composition of the health professions workforce continues to …

Identifying Collegiate Athlete's Motivation To Continue Training In Quarantine Compared Between Sexes, Delaney A. Jamison

College of Graduate Studies: Theses & Dissertations

Purpose: To identify the type of motivation that was most common among NCAA Division I athletes to continue training during a period of quarantine and how this differs between sexes. Methods: Male and female student-athletes from a university in the southern United States were recruited for the study. 47 participants (males = 13, females = 34) completed the Sport Motivation Scale-II (SMS-II) and Basic Needs Satisfaction in Sport Sale (BNSSS) questionnaire to determine their motivation and basic needs satisfaction during the period of imposed quarantine. Data Analysis: A Mann-Whitney-U test was calculated to determine the differences of composite intrinsic motivation …

Which Toys Are Right For Boys? How Threat And Confirmation Of The Gender Hierarchy Impact Purchase Intentions For Stereotypical And Counter Stereotypical Products, Connor Samuelson

College of Graduate Studies: Theses & Dissertations

Social movements with potential to change the traditional gender hierarchy may be met with approval or disapproval, depending upon levels of status-legitimizing beliefs (SLBs). Under conditions of gender hierarchy change, one mechanism in which people may choose to fight or support such change is through their purchase of gender stereotypical or counter-stereotypical products. Community members completed a measure of System Legitimizing Beliefs (Levin et al., 1998) and then read one of two news articles about women in the workplace that suggested trends that either threatened or did not threaten the current gender hierarchy. Participants then imagined needing to purchase a …

Design Of Compact Signal Distribution Device For Hoffman Reflex Methodologic Applications In Sports Medicine, Abayomi E. Folaranmi

College of Graduate Studies: Theses & Dissertations

A study is presented on the design of compact sized signal distribution device for Hoffman reflex methodological applications in sports medicine. Established conventional method for measuring and recording human or animal nervous system response to external electrical stimulus was considered in this study. Challenges with measuring and recording techniques which introduces inaccuracies and unreliability of reflex response data obtained was analyzed, this work is aimed at improving the reliability of H-reflex d measuring and recording technique for the purpose of reducing inaccuracies introduced to data obtained because of conventional methodologic approach. Inaccuracies due to changes in subject muscle geometry and …

The Association Of Demographic Characteristics And Social Vulnerability With Covid-19 Outcomes, Gloria D. Boone

College of Graduate Studies: Theses & Dissertations

The Association of Demographic Characteristics and Social Vulnerability With COVID-19 Outcomes

by

Gloria Boone

(Under the Direction of Gulzar Shah)

ABSTRACT

This research explored 102 Illinois counties' COVID-19 data to determine whether demographic characteristics and social vulnerability are associated with increased vulnerability to COVID-19 infections and deaths. COVID-19 is disproportionately impacting vulnerable groups and has been deadlier for African American and Hispanic people. The findings of this research will contribute to the knowledge base regarding social vulnerability and assist public health officials in targeting resources and designing interventions. This study used a retrospective cross-sectional design to assess demographic characteristics of …

Qualitative Study Of Factors Contributing To Fertility Service Use Among Cancer Survivors Of Reproductive Age In The Us, Angela Rodgers Moore

College of Graduate Studies: Theses & Dissertations

Cancer remains the second leading cause of death in the United States; however, there has been a decline in incidence and mortality due to advances in screening and treatment. Currently 16.9 million survivors are thriving within the United States, and the population of cancer survivors has been projected to grow to 22.2 million by 2030. Although cancer survivors report an increased surge of vitality and vigor, they often face physical, mental, psychosocial, or financial challenges that threaten their quality of life. A late treatment effect of particular concern for cancer survivors of reproductive age that has both physical and psychosocial …