Digital Commons Network^™

Bitcoin As A Legal Tender: The Case Of El Salvador, Ariela Samour

Honors College Theses

On September 7, 2021, President Nayib Bukele made Bitcoin a legal tender in El Salvador. This action cemented El Salvador as the first country in the world to make cryptocurrency a legal medium of exchange. As a new legal currency, Bitcoin could be used in any transaction, from purchasing a cup of coffee to paying taxes inside the country. This paper discusses the background of the decision to make Bitcoin a legal tender in El Salvador and addresses how it affects socio-economic problems. Finally, the study administered a survey to more than 300 individuals in El Salvador to investigate the …

Midweek Memo, Georgia Southern University

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Moral Distress As A Predictive Variable Of Perceived Job Retention In Senior Nursing Students, Rebekah L. Barber

Honors College Theses

New Bachelor of Science in Nursing (BSN) graduate nurses are leaving careers within inpatient healthcare facilities presumably because of moral distress related to the anticipated workload of registered nurses (RN). BSN curriculums are responsible for providing practical education through clinical instruction; however, many students experience inconsistencies in best practice recommendations. The inconsistencies predominantly originate between didactic nursing instruction and clinical learning within inpatient healthcare facilities. Using a cross-sectional descriptive research design, this thesis utilized the validated Moral Distress Scale-Revised (MDS-R), a 21-item instrument that assesses the frequency and intensity of moral distress experienced by healthcare workers. Student responses to the …

Examining The Relationship Between Government Corruption And Internet Freedom In The Republic Of Turkey, Savannah C. Warren

Honors College Theses

Government corruption is a problem found in varying degrees in almost every country around the world. Corruption can be defined as the misuse of public office for private gain. Some examples of government corruption are bribery, theft and tax evasion which all can be found in developing countries costing them trillions of dollars every year. The goal of the current study is to explore the relationship between government corruption and the role of internet freedom, using Turkey as a case study. Internet freedom is a broad term that includes having Internet access, digital rights, net neutrality, and freedom of information. …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Customer Service Brand Engagement Among International Students: The Roles Of Preferred University Brand Attainment, Thuy Nguyen, Qin Sun, Gopala Ganesh

Journal of Applied Marketing Theory

This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE). The study investigates the impact of achieving preferred university brand status and how different touchpoints in higher education influence the CSBE outcomes of host universities, as seen from the perspective of international students. Data was collected from 22 American Universities with at least 1,000 international student enrollments using an online survey. The study systematically defines and identifies appropriate touchpoints within the higher education decision-making journey. Second, the findings indicate variations in the experiences of …

Student Perceptions And Preferences Of University-Affiliated Athletic Merchandise And Logos, Robin Hardin, Michelle L. Childs, Kirby D. Simpson

Journal of Applied Marketing Theory

College sports are certainly ingrained in the fabric of American society, and a significant aspect of this phenomena is the pageantry associated with college sports. This pageantry includes team logos and official team colors, and both are important aspects of fandom and team identification. Utilizing social identify theory as the theoretical framework for this research, the purpose of this study was to examine students’ university-affiliated athletic merchandise and logo preferences and related behaviors. Two focus groups were conducted with results showing three major themes, where students demonstrated polarizing views and opinions. These themes were (a) fashion and function, (b) orientation …

Real But Fictional: A Research Agenda Of Virtual Influencers For Brand Communications In Social Media Marketing, Lei Huang

Journal of Applied Marketing Theory

With the rise of virtual influencers (VIs) and their impacts on influencer marketing, this paper proposes a future research paradigm on how to develop brand communication strategies through a novel understanding of VIs from both the consumer and company perspectives. Built on the parasocial interaction theory and the human brand theory, six propositions aim to provide research guidelines for influencer and social media marketing by leveraging the use of VIs in a brand-consumer relationship. The theoretical and managerial implications are also discussed.

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

Comments from the Editors:

We welcome you to the current issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims to provide a reputable platform for publishing academic research that advances marketing knowledge and offers insights for marketing managers.

In the current issue, we are pleased to present six manuscripts that offer unique insights into several diverse topics. Each article received praise from our review team and we are happy to have the opportunity to present them to you in this edition of JAMT.

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang

Journal of Applied Marketing Theory

According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products better to meet the needs and desires of the esports community, ultimately enabling more effective marketing campaigns and increased brand success. This study explored the psychosocial factors that influenced esports participation and attempted to identify the most influential motivational factor among these three factors: enjoyment, escapism, and social interaction. The data for analysis is based on reliable responses from 200 eSports players gathered through …

Flow With Compassion, Kay Coates, Jessica Garner

University Libraries: Faculty Presentations

No abstract provided.

Diversity Of Choral Festival Literature And The Selection Process, Abigail L. Mcmichen

Honors College Theses

In music education, festival events are a chance to receive feedback from experts in the field. Often, these events have literature lists from which directors are required to choose literature for the event. With choral festivals being so prevalent in music education, the literature lists provided to choral music educators have a major impact on young singers. Literature selection can be intense for choral music educators who decide what factors to consider when selecting literature. The purpose of this study was to explore and analyze the diversity of choral literature through analysis of the Georgia LGPE list while also gaining …

Addressing The Unmentionable At The Circulation Desk: An Unlikely Library Partnership For An Often-Overlooked Cause: Period Equity, Jessica Garner

University Libraries: Faculty Presentations

The role of libraries at universities has grown over the years in surprising ways to improve service to the academic and student community. One such surprising change came from a project aimed at decreasing period poverty. The Period Equity Movement (PEM) was created in collaboration with the university’s Office of Student Wellness and Health Promotion through funding that came from a $48,000 Sustainability Fee grant and other internal funding. The grant specifically focused on purchasing reusable products such as menstrual cups and fabric pads and organic disposable tampons and pads. The Access Services Department became an impactful partner in this …

Reversing The Downward Curve: When Is Progressive Discipline Necessary And How To Focus On Positive Improvement And Retention Within An Access Services Department?, Kay Coates, Jessica Garner

University Libraries: Faculty Presentations

A challenge that many leaders face in Access Services is managing employee relations. A team with high morale will be well-functioning, collegial, and more likely to represent the library positively. What is a leader to do when they notice a slow degenerative change in morale or when a department has become toxic? This is when clearly defined progressive discipline can be used as a tool to guide a department back on track. Progressive discipline should not be punitive especially if it incorporates a sense of belonging steeped in DEI. Using positive discipline techniques that reinforce connectedness, team spirit, and genuine …

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Midweek Memo, Georgia Southern University

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Restricted At Home, Impeded Abroad: A Study Of Domestic Human Rights Practices And Women’S Global Economic Power, Cameron Elizabeth Cheatham

Honors College Theses

To what extent does the practice of human rights as universal or culturally relative impact women’s status in the global economy? While there is already evidence to show how women have less power in countries that practice culturally relative human rights, this study aims to explore how the domestic practice of human rights influences women’s global power through an analysis of women’s financial inclusion. Using a cross-national, quantitative analysis, I show that human rights practices in the domestic arena directly impact the economic power of women in the global economy. When human rights practices at home are more universal in …

The Hr Connection, Georgia Southern University

Human Resources (2010-2023)

Talent Acquisition

Employee Relations

Benefits & Wellness

Training & Development

Other

Important Dates This Month

Schedule a Meeting with a Rep From TA

Hiring Training Update

Telework & Flextime Agreements

How to Stay Healthy This Holiday Season

Tuition Assistance Program

Upcoming USG Well-being Events

Mobile Mammography Bus

BBU Live Learning Leadercamp

QPR Training

Safe Zone Training

BBU Channel of the Month

Staff Council Fall Staff Development Conference

Georgia State Charitable Contributions Program

Is There Really Anything Wrong With That? An Aristotelian Analysis Of Duty, Luke J. Mcgrath

Honors College Theses

In the iconic Seinfeld series finale, Jerry, George, Elaine, and Kramer find themselves in a peculiar legal predicament when they mock a crime rather than intervene to help the victim. The show’s commitment to portraying reality, even in its finale, vividly demonstrates the potential consequences of a society lacking the legal obligation to aid others. This comical incident raises a thought-provoking question about the legitimacy of duty-to-act laws in the United States. This thesis examines the application of Aristotle’s Nicomachean Ethics to the concept of duty-to-act laws and argues for the necessity and benefits of such laws in promoting a …

Analyzing Prominent Genes In Acute Lymphocytic Leukemia (All), Shima Z. Omar

Honors College Theses

Acute lymphocytic leukemia (ALL) is the most common type of childhood cancer. Leukemia is a type of cancer that involves the bone marrow and blood. This research study examined prominent genes in the disease. Two groups of genes, tumor suppressor and cell differentiation, were compared using statistical analysis to compare their binding potential and epigenetic potential. It is most likely that I failed to detect significant differences either because these genes’ function in the disease etiology is not strongly contexed to changes in expression, or that the magnitude of the differences were too slight to be detected with these methods. …

Diet And The Role It Plays In Cognition, Ryan S. Lavrisa

Honors College Theses

The Food and Agricultural Organization of the United Nations have calculated the effects of animal agriculture and factory farming to be responsible for generating 14.5-16.5% of global greenhouse gas emissions as well as using 70% of all agricultural land to sustain itself. Plant-based diets such as veganism and vegetarianism have been on the rise as many seek to find diets that mitigate the animal suffering and environmental impact for which animal agriculture is responsible. With the rise of these diets, it is important to understand the cognitive effects adhering to such diets can have on the body and mind, as …

How Can A Divided Self Be The Same Person: Who Is The Real Me?, Philosopher's Discussion Group

The Philosopher's Stone

• How Can A Divided Self Be The Same Person: Who is The Real Me?

Creating Flow Thru The Compassion Of Satisfaction, Kay G. Coates, Jessica Garner

University Libraries: Faculty Presentations

No abstract provided.

An Integrated Evidence-Based Approach To Provide A Practicum-Based Learning Experience To Students, Dziyana Nazaruk, Joseph Telfair, Jamie S. Cromley, Joanne Chopak-Foss, Ana M. Palacios

Health Policy & Community Health: Faculty Publications

Background

Due to the challenges created by the COVID-19 pandemic, the public health field has an exceptional opportunity not only to address current challenges but also to rebuild and expand the workforce. Objectives

The main objective of this presentation is to highlight the 2018-2022 academic year's progress of the practice-based learning experience of the JPH College of Public Health at Georgia Southern University in Georgia, USA. The College serves more than 59, mostly rural counties, and involves diverse practicum preceptors, students, and existing professionals from the USA and other countries. The College provides a unique opportunity for students to develop …

Strengths, Weaknesses, Opportunities And Threats Of A Community-Based Egg Program In Rural Honduras, Lilly Karsa, Dziyana Nazaruk, G. Ramos, L. Manship, Ana M. Palacios

Health Policy & Community Health: Faculty Publications

Background

Young children living in poor rural areas in Honduras are susceptible to suffering from undernutrition. About 1 in every 4 children under age 5 have stunting. Stunting during early childhood has negative consequences on an individual's life that can have short-term and lasting effects. This study's purpose was to explore the perceptions of the mothers of children that participate in a community-based nutrition-agriculture program that offers 1 egg daily to all children ages 6 to 24 months in 13 communities. Methods

Using community-engaged methods, we implemented a SWOT analysis to identify strengths, weaknesses, opportunities, and threats using a semi-structured …

Get To Know The Georgia Council For History Education, Joann Wood

Teaching Social Studies in the Peach State

Find out about the Georgia Council for History Education by exploring with colleagues a deeper understanding of history and improving the teaching and learning of history.

Resource Review – Using Parlay To Facilitate Discussions, Elizabeth C. Barrow

Teaching Social Studies in the Peach State

This resource review highlights a Web 2.0 tool that can be used to facilitate both in-class live discussions and online asynchronous discussions.