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Determinants And Consequences Of Consumer Satisfaction Toward Hypermarkets In Thailand: Stimulus-Organism-Response Model, Kittichai Watchravesringkan, Chompunuch Punyapiroje

Journal of Applied Marketing Theory

In the early 2000s, Thailand's hypermarket sector experienced rapid growth, drawing significant foreign direct investment. However, increasing competition from local retailers, the rise of convenience stores and community malls, and evolving consumer shopping habits have contributed to a post-pandemic slowdown in sales growth. Understanding how consumers evaluate hypermarkets' marketing practices is crucial for both academics and managers, as their strategies may depend on the strength of consumer attitudes toward these practices. Guided by the stimulus-organism-response (S-O-R) paradigm, this study investigates how consumers’ attitudes toward marketing practices, including business provision, deceptive advertising, fair price, and retail services—affect consumer satisfaction, which, in …

College Student Relationship Between Adverse Childhood Experiences And Resilience Through The Eyes Of Transition, Andrew Dies, Juliann Sergi Mcbrayer, Pamela Wells, Antonio P. Gutierrez De Blume, Summer Pannell, Mary Josephine Carney

Journal of Higher Education & Student Affairs

This research focused on the role that Adverse Childhood Experiences (ACEs) play in the lives of today’s college students and how protective factors may increase a student’s level of resilience. This study examined participants’ levels of resilience, what ACEs they experienced prior to entering college, and what role protective factors played in mitigating the impacts of ACEs on resilience levels. Results indicated that older students scored higher in resilience than their younger counterparts. The findings indicated protective factors coupled with resilience play a role in the success of college students. Implications for practice suggest institutions of higher education should examine …

Why Do We Buy What They Recommend? Investigating The Effects Of Fashion Influencers’ Source Factors On Consumer Attitudes And Purchase Intentions, Faren Karimkhan, Sindy Chapa

Journal of Applied Marketing Theory

This study examined the effects of source factors (trustworthiness, expertise, attractiveness, similarity, and likability) among Social Media Fashion Influencers (SMFIs) on consumers’ attitudes toward SMFIs and attitudes toward endorsed products, as well as the influence of these attitude variables on consumers’ purchase intention. A one-shot single-group case study was conducted (n=440). PLS-SEM was used to analyze the data. Results indicated that trustworthiness, attractiveness, and likability influence attitudes toward SMFIs but not the product. Expertise, similarity, and likability influence attitudes toward the product but not attitudes toward SMFIs. Attitudes toward the product and similarity with SMFI significantly influence purchase intentions. Attitudes …

Buyer Perceptions Of Single- And Mixed-Gender Dyadic Sales Teams: Should I Have A Wingman Or A Wingwoman?, Eric Kushins, Melissa Clark

Journal of Applied Marketing Theory

Prior research suggests that the gender composition of sales teams may impact team performance. However, research at the intersection of sales, gender, and teams is limited. In this study, we collect survey data from hypothetical buyers who viewed one of six sales pitch videos, including solo salesmen and saleswomen, single-gender dyadic sales teams, and mixed-gender sales teams. The hypothetical buyers were asked to rate each of the salespeople on important traits that have proven to lead to successful sales interactions, including customer orientation, understanding, trustworthiness, awareness of others’ feelings, competence, knowledge, and if the hypothetical buyer would take advice from …

Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Welcome to the Spring 2025 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing professionals.

In this issue, we are pleased to feature six manuscripts that explore a diverse range of topics within the field. Each article was well-received by our review team and contributes valuable perspectives to current marketing discussions. We are delighted to share these contributions with our readers and hope you find them both insightful and thought-provoking.

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Impact Of The Online Nutrition Intervention On Health Indicators For Diabetes, Cardiovascular Disease, And Obesity In Senior Populations, Indira Karibayeva, Padmini Shankar, Gulzar H. Shah

Journal of the Georgia Public Health Association

Background: This study evaluated the effects of an online nutrition intervention program, Food Fitness First, Inc.®, on health indicators for diabetes, cardiovascular disease and obesity among senior center participants.

Methods: Thirty individuals aged over 60 completed the 3-month Food Fitness First program, which included initial counseling and 12 educational sessions utilizing the Diabetes FOOD SPIRAL® book and bifold. Pre- and post-treatment assessments measured various health parameters.

Results: Results showed significant improvements in Favorable Fitness Factor (FFF) score, which encompasses four key domains: Nutrition, Exercise, Health/Disease, and Lifestyle. FFF factor difference was equal to 13.63, with 95% CI [11.22; 16.03;]. …

The Gilded Approach: A Critique Of Constitutional Originalism, Banks T. Eidson

Honors College Theses

The method from which we approach Constitutional interpretation would obviously hold a great deal of significance in our government structure, yet the modern judiciary is plagued by a constant debate between Living Constitutionalism and Originalism. The latter of these ideas has become rather prominent amongst the justices, with six of the nine current Supreme Court justices being self-proclaimed practitioners of originalism. An idea which portrays itself as the only logical way to approach a Constitution, this thesis seeks to prove that despite its popularity, originalism is little more than a tool to expand conservative policies within the courts in precisely …

Breaking The Pipeline: Exploring Exclusionary Discipline, Restorative Justice, And The Attitudes And Beliefs Of Educators, Ericka J. Varnedoe

Honors College Theses

This study explores the connection between exclusionary disciplinary practices and the school-to-prison pipeline. It highlights how exclusionary discipline, including suspensions and expulsions, disproportionately affects marginalized groups such as students of color, students with disabilities, and LGBTQ youth, further contributing to the school-to-prison pipeline. In contrast, restorative justice, a non-punitive approach, offers a promising alternative. Initially adopted from the criminal justice system, restorative justice has been integrated into school environments to foster positive school climates, improve experiences, and mitigate challenging behaviors. This research examines educators' attitudes toward both exclusionary and restorative practices, as well as their awareness and implementation of restorative …

Testimonio Research Design, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

Parental Involvement In Latinx Motherhood, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

The Nicu Nurse’S Aptitude In Teaching Neuroprotective Care To Caregivers Of Neonates, Lucy Bradley

GS4 Student Scholars Symposium

No abstract provided.

Does Friend Groups’ Co-Rumination Explain Depression Homophily Among Undergraduate Women’S Friendship Groups?, Alyssa Chapman Klas

GS4 Student Scholars Symposium

No abstract provided.

Decolonial Critical Qualitative Research Design, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

How Prepared Are Online Schools To Identify And Respond To Student Abuse?: Not Well, But There Is Hope, Monika Krah, Analisa Lewis, Juliann Sergi Mcbrayer, Chad Posick, Eric Landers

GS4 Student Scholars Symposium

In our rapidly-advancing technological world, little is known about school safety planning in online school settings. We expanded the Crisis Event Perception Survey (CEPS) to the Sustainable, Accessible, Feasible, and Effective (SAFE) Crisis Event Perceptions Survey to assess verbal, physical, relational, and cyberbullying prevalence and administrator preparedness in online school settings. We found that almost half of school administrators assessed were untrained in responding to physical (48%) and relational (43%) bullying and approximately one-third of school administrators surveyed felt unprepared to address physical and/or relational bullying in online schools. Furthermore, we found that only about half of administrators are trained …

Enhancing Cnns Via Structural Intervention With Xgboost, Cemil Emre Yavas, Lei Chen, Christopher Kadlec, Jongyeop Kim

Computing: Faculty Publications

This research investigates a novel hybridization strategy between Convolutional Neural Networks (CNNs) and gradient-boosted decision trees to enhance image classification accuracy. While conventional approaches focus on optimizing either CNN architectures or machine learning algorithms independently, we propose that intervening in the architecture itself—by strategically replacing the dense classifier portion of the CNN with a tree-based learner—can yield superior results. In our study, we construct a CNN composed of three convolutional blocks, each followed by ReLU activation, max-pooling, and dropout layers. Instead of proceeding through the final dense layers, we extract features immediately after the Flatten layer and input them into …

Anxiety As It Relates To Class Year And Gender, Mary Carmichael

GS4 Student Scholars Symposium

No abstract provided.

Examining Study Habits And College-Specific Anxiety Across Academic Years: An Analysis Of Student Experiences, Molly Self

GS4 Student Scholars Symposium

No abstract provided.

Nanopore Sequencing For The Detection And Preliminary Identification Of Viruses In Amblyomma Americanum L. (Acari: Ixodidae), Mary Katherine Humphrey, Lorenza Beati, Ella Zierdt, Saviour Dralabu

Honors College Theses

Hard-bodied ticks are known to carry a wide range of viruses, some of which can cause human diseases. In the U.S., the tick Amblyomma americanum is an important disease vector. The tick has recently expanded its distribution range and its abundance is rising in many areas of the U.S. Its virome is, however, largely underexplored. In this preliminary study, we used a Nanopore MinION sequencer to detect and identify the viral fauna in nymphal ticks (n=43) collected in Statesboro, GA. Extracted DNA and RNA were analyzed separately. Nucleic acids were pooled into 6 groups according to their collection dates and …

Understanding Med Spa Preferences, Lee O. Brannon Iii, Tabor L. Schilling, Baily R. Trettel, Nancy B. Alden

AMTP Proceedings 2025

This study aimed to understand the key factors that influence client loyalty, determining the most effective marketing channels, and analyzing industry trends and client preferences, in order for med spas to increase their number of client bookings. Utilizing a survey, the researchers gathered data on client demographics, preferences, and behaviors related to aesthetic services. The analysis highlighted the critical elements of client retention, the impact of various marketing strategies, and the competitive landscape. By analyzing the results, the researchers provided descriptive analysis of demographic variables and client preferences. This research provided actionable insights to enhance client loyalty, attract new clients, …

Pedagogical Approaches For Marketing Ethics And Legal Issues, Ellen Raineri, Erin Brennan

AMTP Proceedings 2025

Lapses and violations in marketing ethics and law can result in employee turnover, revenue losses, decreased customer loyalty, criminal prosecution, and civil liability. Although these topics are addressed in some marketing classes, students noted insufficient coverage. Also, inadequate discussion of legal topics can stem from new regulations and faculty lacking legal acumen and experience. To supplement teaching of marketing ethics and law, eight learning activities were developed: marketing ethics audit to identify organizations’ ethical lapses, vulnerabilities, and illegal activities; deceptive marketing campaigns; podcast analysis of marketing and branding legal issues; analysis of photography privacy and property issues within a …

A Model To Measure The Brand Equity Of South African Business Schools: A Case Study Of The North-West University Business School, Christo A. Bisschoff

AMTP Proceedings 2025

This study aims to measure the brand equity of a regional business school in the North-West province of South Africa. A tailor-made approach implied identifying relevant brand equity dimensions and their respective measuring criteria from the literature. Professionals and managers in the Gauteng and North-West provinces were targeted in a judgmental sample to complete the questionnaires, and 97 responses from the combined nine student research papers were analyzed. Five brand equity dimensions were identified from the literature and measured. They are: (1) Perceived quality, (2) Brand awareness, (3) Brand associations, (4) brand loyalty, and (5) University reputation. The results show …

Exploring The Role Of Artificial Intelligence In Higher Education: A Comparative Study On Grading Methods And The Technology Acceptance Model, Roberto Bello

AMTP Proceedings 2025

The integration of artificial intelligence (AI) and large language models (LLMs) like ChatGPT has transformed higher education, offering innovative solutions for personalized learning and grading. This study investigates students’ perceptions and acceptance of AI-assisted grading compared to traditional teaching assistant (TA) grading using the Technology Acceptance Model (TAM). The research explores how grading methods and exam formats influence key TAM constructs such as perceived usefulness, ease of use, and behavioral intentions. Findings suggest that mixed exam formats (70% multiple-choice, 30% short-answer) yield the highest acceptance rates for AI-assisted grading, emphasizing the importance of balanced assessment structures. The study highlights the …

Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman

AMTP Proceedings 2025

This paper synthesizes recent consumer behavior research published in the Journal of Consumer Research between 2020-2024, addressing a significant gap in the consistent application of established theories across different contexts. The study examines key theoretical frameworks, including the Theory of Planned Behavior and the Stimulus-Organism-Response model, and their application in understanding modern consumer decision-making. Through a systematic literature review of 105 articles, the research highlights the complex interplay between rational and emotional factors in consumer behavior, the importance of psychological comfort and attachment in product relationships, and the role of framing and context in decision-making. The findings emphasize the need …

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Exploring The Drivers Of Customers’ Willingness To Accept Chatbot Intervention In Service Recovery, Wen-Hai Chih, Kai-Yu Wang, Hope W. Banda

AMTP Proceedings 2025

This study investigates the factors influencing customers' acceptance of chatbot intervention in service recovery. Drawing on the realism maximization theory (RMT) and the service robot acceptance model (SRAM), we examine the effects of chatbot message warmth and relevance on service recovery outcomes. Our findings, based on data from 319 participants, reveal that message warmth and message relevance reduce uniqueness neglect, which in turn increases perceived chatbot artificiality and reduces perceived chatbot rapport and perceived chatbot intelligence. Perceived chatbot rapport and perceived chatbot intelligence, in turn, positively impact customers' willingness to accept chatbot intervention. The mediating roles of uniqueness neglect, perceived …

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell

AMTP Proceedings 2025

This paper delves into tournament theory from a marketing perspective, particularly its application in sales contests and other marketing phenomena. The aim is to unravel how tournament theory elucidates wage inequality and drives individuals based on relative performance. Key insights include the pivotal role of prize structures in sales contests and the advantages of multiple-winner formats, which bolster performance. The paper also underscores the limitations and assumptions of tournament theory that necessitate attention and advocates for its integration with other theories to enhance its practical applicability.

Examining Net Promoter Score (Nps) For Recommending Products In Export Markets: A Case Of Turkish Products And Brands In The United States, Aycan Duran Tekoglu, Musa Pinar, Faruk Guder

AMTP Proceedings 2025

This study examines the Net Promoter Score (NPS) for recommending products in the export market by exploring the impact of various factors on NPS for Turkish products and brands in the United States. Specifically, the research considers factors that include industry or product categories, the information sources used to learn about the products, the years of purchasing, and consumer demographics. As a first study applying NPS in an international marketing context, the findings based on 427 surveys provided insights into the most purchased product categories, sources of information consumers use, NPS, and the impact of consumer demographics on NPS. Overall …