Digital Commons Network^™

Travel Motivation Influence Attitudes Toward Cultural Souvenirs And Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte Burgess

AMTP Proceedings 2018

This study identifies structural relationships between tourists’ travel motivations and attitudes toward cultural souvenirs and travel intentions. An online survey fielded through Amazon Turk yielded a purposeful sample of 893 respondents who were representative of the population of interest. Results reveal respondents prefer to travel during summer rather than during spring, winter, and fall seasons. Additionally, they desire to purchase souvenirs on family trips. Also, data analysis indicates travel motivations positively influence tourists’ attitudes towards cultural souvenir and travel intentions. Physical, relaxation, and pleasure motives influence travel motivations.

Sports Marketing Field Trips: Student Expectations, Perceived Benefits, And Proactivity, Sam Fullerton, Tammy Mccullough, Robert Twells

AMTP Proceedings 2018

A sample of 191 sports marketing students responded to a survey that focused on issues germane to attending sports marketing field trips. The results indicate that there is an understanding that these types of events are important to those seeking a career in the sports marketing industry. This study examines expectations on the part of two segments: students who attended at least one event and students who attended none of the five field trips scheduled for the 2016-17 academic year. The results indicate that the primary reason students did not attend is a scheduling conflict. It also delineates the benefits …

Indoor Sport Facility Feasibility Study: Assessment, Value And Demand, Mark Lyberger, Laurence M. Mccarthy, Brian H. Yim

AMTP Proceedings 2018

A sport management organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that a feasibility study be conducted before an investment decision was made. The study examined the proposed facility through a traditional economic feasibility study and a market analysis to understand the market, possible future market demands, and potential growth opportunities. Included in the study are the key components and data analysis which led to a positive investment report.

2018 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• Georgia Southern University Athletics 2018 Men's Soccer Roster

2018 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2018 Softball Roster

2017-2018 Georgia Southern University Women's Swimming And Diving Roster, Georgia Southern University

Women's Swimming Records

• 2017-18 Swimming and Diving Roster

2018 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Media Guide 2018 Men's Soccer

Sports Logistics Outsourcing: A Conceptual And Qualitative Study In The Equine Industry, Stephen E. Genchev, Gordon Gray, Stacia Wert-Gray

AMTP Proceedings 2018

The equine industry, despite its considerable impact on the economy, remains overlooked in contemporary supply chain research. The current paper aims at narrowing the gap along two directions: First, the equine industry supply chain is conceptualized, and its main participants and relationships involved are identified. Second, the complex nature of these relationships is illustrated within the context of a specific strategic decision, outsourcing. For years, outsourcing was considered a formal transaction-cost economics decision with little or no consideration for additional factors. This limiting perspective provides the stimulus for the current study’s use of a qualitative approach to get a better …

Enhancing The Fan Experience In The Sport Industry, Christ Croft, Dennis Phillips, Brian Crow

AMTP Proceedings 2018

Much attention has been given lately to the term “fan experience”, often in the context of improved Wi-Fi connectivity, larger video boards, game-day smartphone apps, and entertainment during every stoppage of play (Muret, 2014; Kaplan, 2014). What is often overlooked in this focus on technology is the human element; namely, how game-day staff and team personnel interact with guests. These interactions can include security checkpoints, providing accurate information, crowd management, parking control, access control, and all other guest touchpoints. When staff members work in a culture of service, these guest interactions will reflect positively on your venue.

Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick

AMTP Proceedings 2018

“NBA teams use a variety of marketing techniques to try to increase game attendance.” (Dick and Turner 2007) Past studies have been done on comparisons of marketing techniques in different seasons (Dick and Sack, 2003), and the comparison of value between fans and marketing directors (Dick and Turner, 2007). Thus, this study is focused on comparing the difference in the value of marketing strategies between “small” market and “large” market teams in the NBA. This study will give us a better understanding on the difference in marketing techniques for “small” market teams compared to the “large” market teams.

Men's Basketball Newsletter, Georgia Southern University

Athletics: News & Publications

• Season Update
• Incoming Class
• Student-Athlete Success
• Tookie Brown
• Montae Glenn
• Ike Smith
• Events
• Upcoming Schedule
• Men's Basketball Alumni Association/ GATA Club
• Alumni Membership
• Alumni Spotlight

Men's Basketball Newsletter, Georgia Southern University

Athletics: News & Publications

• Season Update
• Incoming Class
• Student-Athlete Success
• Tookie Brown
• Montae Glenn
• Ike Smith
• Events
• Upcoming Schedule
• Men's Basketball Alumni Association/ GATA Club
• Alumni Membership
• Alumni Spotlight

Matt Greenhalgh Hired As Strength & Conditioning Director For Georgia Southern Football, Georgia Southern University

Athletics: News & Publications

• Matt Greenhalgh Hired As Strength & Conditioning Director for Georgia Southern Football
• Former college football player comes to Statesboro from Appalachian State

November 13, 2017 Armstrong State University Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

November 13, 2017 Armstrong State University Faculty Senate Agenda

Men’S Basketball Picked Fourth, Trio Of Eagles Named Preseason All-Sbc, Georgia Southern University

Athletics: News & Publications

• Men’s Basketball Picked Fourth, Trio of Eagles Named Preseason All-SBC
• The Eagles play an exhibition game against Georgia College Nov. 1 in Hanner

Health & Kinesiology News, Georgia Southern University

Health Sciences & Kinesiology: News & Publications (2015-2023)

• Sport Management Ranked No. 10 Nationally

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• BFSDoArt alumna exhibits artwork at the Averitt Center for the Arts
• Georgia Southern earns honorable mention for Second Nature's 2017 Climate Leadership Awards
• Georgia Southern MFA candidate's thesis exhibition on Display at University Gallery
• Online master's degree in sport management ranked No.10 in the nation
• Student's artwork commissioned by Oprah's O Magazine
• Weathering the storm: Student saves lives in Hurricane Harvey aftermath

My News, Georgia Southern University

My News (2014-2020)

• Georgia Southern University Police Department’s K9 to get body armor
• Weathering the storm: Student saves lives in Hurricane Harvey aftermath
• FMAD senior earns apprenticeship with global fashion company
• Department of Biology researchers bring fish hatchery back to life
• Georgia Southern earns honorable mention for Second Nature’s 2017 Climate Leadership Award
• Student’s artwork commissioned by Oprah’s O Magazine

The George-Anne, Georgia Southern University

The George-Anne

• LEGAL BATTLE
• Campus Life
• Opinions
• Features
• News
• Sports
• Puzzles

Gs Softball Adds Tim Homan As An Assistant Coach For 2017-18, Georgia Southern University

Athletics: News & Publications

• GS Softball Adds Tim Homan As An Assistant Coach For 2017-18
• Homan joins the Eagles from the University of Pennsylvania

Sacscoc Institutional Summary Form Prepared For Commission Reviews, Georgia Southern University

Armstrong State & Georgia Southern Consolidation: SACSCOC Prospectus (Archived)

Georgia Southern University consolidation General Information Final Narrative

Reasons Why Small, Private Schools Should Start Football Programs, Ania Izabela Rynarzewska, Steven Mcclung

Journal of Applied Marketing Theory

College football programs are booming in popularity. College football benefits both fans and schools. Those benefits differ between small and large schools. This paper looked at reasons why small, private schools should start football program, Findings suggest a positive effect of fan identity, expectation of enjoyment and perceived importance of football to the school on intention to attend games and consume football related goods. Relationship between intentions to donate and enjoyment and importance were partially mediated by intentions to consume. Fan identity had no direct effect on intentions to donate. This study suggests that small-scale football programs can benefit students …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Karen Phipps named Deen Day Service to Mankind Award Recipient
• Henderson Library presents 'A Chinese Art Preview'
• Faculty develop physical activity program for local children

Health & Kinesiology News, Georgia Southern University

Health Sciences & Kinesiology: News & Publications (2015-2023)

• Getting Physical

University Honors Program News, Georgia Southern University

Honors College: News & Publications (2008-2020)

• Alumni Update: Blalock Wins Fulbright for Research in Chile

• An Awarding Experience

• Bridging the Gap between Honors Programs

• Honors in Action: Ashwood at the American Physical Society

• Honors Program Travels to Southern Regional Honors Council Annual Meeting

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Features
• Sports
• Puzzles

The Impact Of Team Outcomes, Brand Connection, And Game Attendance On The Corporate Image Of A Stadium Naming-Rights Sponsor, Terry Eddy, Brendan Dwyer, Mark Slavich

Journal of Applied Marketing Theory

The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current study was to examine the impact of primary tenet success/failure, game attendance, and team connection on the corporate image, reputation, and credibility of the naming-rights sponsor. MetLife Stadium in the New York City metropolitan area was chosen as the unique context for this examination. The results indicated that game attendance had a significant effect on respondents’ image of MetLife. Full …

In House Versus Outsourcing: Effects Of Service Quality And Consumer Satisfaction Of Sport Centers, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

The purposes of this study were to examine the difference between Facility Management Systems, in-house versus outsourcing, in service quality of sport public sport centers, as well as examine the aspects of service delivery. The sample consists of 302 sport center consumers from different regions of Hong Kong. The Chinese version of SERVQUAL was used to measure consumer expectations and perceptions on sport centers’ service quality. The participants were invited to fill out the questionnaires at the public sport centers. Findings showed that consumers’ expectations between the public and outsourced sport centers were the same. On the other hand, the …

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Features
• Puzzles

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.