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The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

A Trauma Responsive Approach To Fostering Resilience, Addressing Equity Issues And Improving Student Wellness And Academic Success, Mark Harrington, Joe Thompson, Kimberly Witeck

National Youth Advocacy & Resilience Conference

We’ll start with our school’s motto, “Family, Love, Respect,” which is posted in nearly every hallway, office and gathering place in our school. We attempt to provide each student with a strong sense of each. Although ours is an alternative high school, filled with stories of trauma, neglect and despair, our students are resilient! With that in mind we have created a number of programs to encourage resilience, provide a healthy path forward, decrease student discipline, and foster student success. All of these programs, and the stories we share detailing what our students have overcome show just how resilient young …

Sustainable, Accessible, Feasible, Effective (Safe) School Safety Planning: Educator Preparedness In Crisis Detection And Response, Katherine Fallon, Juliann Sergi Mcbrayer, Dawn Tysinger, Chad Posick, Mary Jo Carney

National Youth Advocacy & Resilience Conference

As incidents of school violence have hit the news media, school safety is of increasing interest to scholars and practitioners. Unfortunately, schools are ill-equipped to prevent violence and intervene when it occurs. This presentation will discuss how research can inform school readiness and public policy to prevent and intervene in violence.

Sticky Situations: Understanding The Law And Life, Krystal Banks

National Youth Advocacy & Resilience Conference

Law and life go hand in hand. Understanding the law and how it connects to life can be an effective tool in teaching youth and adults the value of making good decisions when it comes to life and the law. Sticky Situations places real-world situations in the context of learning how to apply the law and effectively respond to life's sticky situations.

We Are Not The Alternative School. We Are The School With Alternatives., Lindsay Thompson, Ryan Maher, Cassie Crowder

National Youth Advocacy & Resilience Conference

It is our goal to change the perceptions of alternative schools as a placement for “bad kids”, to a place where students gain the support needed to become successful in their home schools by looking through the lens of the effects of trauma and its impact on students.

Cultivating Climate: Kindness, Empathy, And Gratitude In Education, Joelle Hood, Janeen Antonelli

National Youth Advocacy & Resilience Conference

Imagine implementing a program at your school that research has proven can reduce stress and anxiety, while increasing student engagement and academic learning. Regularly practicing kindness, empathy, and gratitude with your students can result in these positive outcomes. Learn the science behind the benefits of kindness, empathy, and gratitude practices, and return to your school with ready-to-use strategies designed to help students and educators thrive.

A Girl Named Sue: A Child's Journey From Complex Trauma To Hope, Healing & Recovery, Jamie S. Like Ms.

National Youth Advocacy & Resilience Conference

Audience would include any school staff, counselors, social workers, parents and community members. Many children who experience complex trauma struggle emotionally, physically, and behaviorally. In this session, participants will earn to never underestimate the impact they can make on the life of a child, that damage from childhood trauma can be mitigated and that relationships, relationships, relationships are the key to everything!

Healing Childhood Trauma Through Improvisation & Theater, Vira Salzburn, Garrett Zajac

National Youth Advocacy & Resilience Conference

This presentation will discuss the development, implementation, and techniques of the unique Savannah-based Front Porch ACTS program that uses empirically-supported, theater-based, and trauma-responsive Trauma Drama intervention providing an effective therapeutic alternative to serving children and adolescents affected by Adverse Childhood Experiences (ACEs) and complex trauma.

Develop Restorative Capacity, Don't Defund Your Safety Network, Louis L. Fletcher Phd, David Watson

National Youth Advocacy & Resilience Conference

The Executive Director of Facilities & Operations and the Director of Safety & Security for a Colorado School district with 27,000 students will share tools, techniques, and experiences, which have cultivated restorative practices (RP) in their district. The presenters will discuss the effectiveness of proactive techniques for training SROs and school security officers to provide successful restorative alternatives to traditional discipline approaches with the goal of helping participants evaluate whether getting rid of SROs versus retraining their approach to student discipline is the best alternative.

Healing Trauma In Our At-Risk Youth, Thomas Peterson, Tom Parmer, Stephanie Love, Jo Germanowski, Tyesha Harrison

National Youth Advocacy & Resilience Conference

Trauma in our at-risk youth community is a growing concern and must be addressed if we are to expect positive transformations. We have developed a mentoring program that is specifically designed to bring healing that is transforming our at-risk youth that are on probation with the justice system here in Georgia. The outcomes are humbling and remarkable.

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

AMTP Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.

Use Of Online Or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching To Begin Their Post-College Graduate Careers-A Study Revisited, Linda G. Mullen, Randy S. Stuart, Michael Lee Thomas

AMTP Proceedings 2023

In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools.

This follow-up …

Investigating How Tacit Knowledge Management Inclination And Explicit Marketing Agendas Impact Business Success., Christine Aliyu Makama, Douglas Johansen Dr

AMTP Proceedings 2023

This study empirically tests the relationship between tacit knowledge management inclination, internal explicit marketing agendas and external explicit marketing agendas and how they act together to enhance business outcomes. This was done to fill in the gap in the body of knowledge on the dearth of empirical research on tacit knowledge management inclination and marketing orientation. Using the quantitative research method and purposive sampling technique, data were collected from 89 respondents with significant business and marketing experience through a well-structured questionnaire with closed-ended questions. Employing regression analysis, the hypotheses were tested, and the finding highlighted that tacit knowledge management inclination …

Role Of Social Media On Travel Destination Decision-Making: Young American’S Motivation, Attitude, And Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An

AMTP Proceedings 2023

This study aims to examine how social media influences American Millennials’ and Gen Zers’ travel destination decision-making process in an integrative theoretical framework of the Uses and Gratification Theory and Theory of Reasoned Action. Young generations, who desire escapism and entertainment in order to relax through their everyday lives, are looking for value brought to their lives from vicarious out-of-routine experiences through social media, which engenders process gratification. This process evokes the desire to experience and explore the destination they viewed on social media, inducing vicarious pleasure that leads to affective responses toward the travel destination. Notably, a positive …

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products, Peter Silverstein, Catherine Armstrong Soule, Sara Hanson

AMTP Proceedings 2023

This paper explores the novel context of secondbrand exchange, wherein traditional “firsthand” retail brands directly engaging in the reselling of their own previously used items. This research is the first to investigate how and why traditional brands engage in secondhand activities and to consider the influence of this strategy on consumer judgements about new products, used products, and the brand. The authors outline four consumer motives (frugality, sustainability, fashionability, and durability) for purchasing used items that are mapped onto strategic positioning for secondbrands. A framework of item transformation is introduced from refresh to renew to remake. Next, using brand extension, …

2023 Conference Program, Georgia Southern University

National Youth Advocacy & Resilience Conference

Conference Program

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a reputable platform for publishing academic research that advances marketing knowledge and offer insights for marketing managers.

What Drives Cryptocurrency Adoption? Exploring The Role Of Psychological Traits And Environmental Orientation, Sooyeon Choi, Seungho Shin

Journal of Applied Marketing Theory

Cryptocurrency is gaining worldwide recognition. This research examines the psychological determining factors of consumers’ cryptocurrency adoption behavior based on the theory of planned behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has positive influences on the attitude and perceived behavioral control for cryptocurrency and in turn affects the intention to use cryptocurrency. Subjective norm is a significant predictor of cryptocurrency intention and the LOHAS lifestyle moderates the influence of attitude on the intention. This research offers theoretical and practical implications for the cryptocurrency market.

How Likely Are Viewers To Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta

Journal of Applied Marketing Theory

With the recent return to more advertising-generated content by entertainment providers, it again becomes important to understand what will drive consumers to view commercials. We utilize the construct of television connectedness developed by Russell, Norman, and Heckler (2004) to predict viewers’ propensity to watch television commercials. Based on data derived from a survey completed by 816 residents of the United States, we estimate a logistic regression model and find that older (35+) viewers high on connectedness are more likely to view television commercials. We further employ correspondence analysis of free-response data to uncover differences in motivations to view commercials among …

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration Of Fans’ “Buy,” “Hold,” And “Sell” Behaviors, Kirk Damon Aiken, Richard M. Campbell, Ajay Sukhdial

Journal of Applied Marketing Theory

The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides strategic guidance to sport managers. The model integrates the foremost theories of fan behavior with the financial theory of portfolio management. This novel perspective posits that sport fans should be viewed as “investors” who buy, hold, and sell athletes and teams. Fans manage their individual portfolios in line with personal goals, values, and social influences. The integration of theories bears significant implications regarding how sport …

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Journal of Applied Marketing Theory

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Using The I3 Model To Understand Overeating, Kenneth Herbst, Mark Peterson, Suman Saha

Journal of Applied Marketing Theory

This paper uses a conceptual framework, the I³ Model (pronounced the ‘I-Cubed Model’), for understanding the influence of external and internal factors on eating behavior. According to the I³ Model (Instigation, Impellance and Inhibition), three processes can explain how overeating can occur. This paper provides support for the I³ Model through a field experiment and two laboratory experiments. The I³ Model sheds light on the nature of overeating when a perfect storm arises in which instigation and impellance are strong and inhibition is weak. The identification of this perfect-storm condition suggests that …

Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitments, Shawn F, Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

Organizations join associations to gain a wide range of benefits, such as advocacy in the local community, more expertise, or access to markets and new technologies. However, these benefits do not always result in readily observable positive outcomes as compared to the monetary costs and time investment for businesses. Such value judgements may result in lower commitment to the association and ultimately dropped memberships. The purpose of this study is to better understand the factors that drive member organizations’ commitment to a chamber of commerce. The results of the empirical study show a positive impact of members’ role expectancies and …

Student Affairs Newletter, Georgia Southern University

Division of Student Affairs Newsletter (2020-2023)

A Message from our VP

Eagle Engage

True Blue Campaign

Office of Student Conduct

Counseling Center

Office of Student Activities

Office of Leadership & Community Engagement

Campus Recreation and Intramurals

Office of Student Wellness & Health Promotion

Eagles Call

Announcements

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Transition Of Students With Disabilities To Postsecondary Education, Kelly Dolata

Empowering Educators Conference

The presentation will focus on the difference between accommodations for students with disabilities in high school and college. Topics include IDEA and the ADA, success versus access, student responsibilities and self-advocacy.

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

College Of Engineering News, Georgia Southern University

College of Engineering & Computing: News & Publications (2010-2023)

• Five GS Students Win Georgia Engineering Foundation Scholarships
• JDRF Grant for Cesmeci to Develop Artificial Pancreas System

College Of Education News, Georgia Southern University

College of Education: News & Publications (2003-2023)

• College of Education earns accreditation from the Council for the Accreditation of Educator Preparation (CAEP)
• Williams-Johnson edits special issue for top journal
• COE undergrads assist in district-wide Project Eaglet
• Teacher Candidates Provide Targeted Tutoring
• Teacher certification now easier for paraprofessionals

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.