Digital Commons Network^™

Personal Brand Equity In Linkedin: Impression Management As An Antecedent And Behaviors As Consequences, Carlos Valdez, Jorge Villegas, David Penn

AMTP Proceedings 2023

This research explores how Personal Brand Equity in professional social media is influenced by impression management and the online behaviors of users of this social media platform. Using a path analysis, the relationship between Impression Management and Personal Brand Equity was, as expected, strong and positive. The paths between brand equity and frequency of behaviors such as use of LinkedIn to network were significant and strong while other behaviors such as frequency of use of LinkedIn to ask for recommendations were not significant. The contribution of this paper is to be the first to analyze this relationship to understand better …

Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2023

The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Lubna Nafees, Christy M. Cook

AMTP Proceedings 2023

This study explores the relationship between social media influencers (SMIs) perceived source credibility and the formation of brand attitudes of their followers from an urban Indian sample. SMIs have become a channel in shaping consumers’ brand perceptions for products and services across multiple industries worldwide. Using survey data from India, this research delves into the dimensions of SMI perceived source credibility and attitudes towards the brand. A confirmatory factor analysis (CFA) validated the concept that SMI perceived source credibility is a second order construct that is comprised of SMI perceived expertise, goodwill and trustworthiness. Also, that partial least squares structural …

The Digital Engine Model: Lead Generation Through Applied Dcm Strategies, Kyle A. Huggins, John D. Hansen

AMTP Proceedings 2023

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content in order to develop brand equity, connecting content to brand story and narrative. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper digital content marketing instruction and …

How Political Ideology Impacts Political Brand Image: Analysis Of The 2016, 2018, And 2020 Elections, Kristina M. Harrison, Shawn Thelen, Boonghee Yoo

AMTP Proceedings 2023

The U.S. presidential elections of 2016 and 2020 have both been characterized as “An Election like No Other” (Goodman 2020; Smith 2016) unparalleled to previous ones. The 2016 election saw an outsider, not an established politician, win the support of a major political party and eventually the presidency. The 2020 election was influenced by a once in a century pandemic that diminished all traditional election issues and greatly affected the nature of campaigning. This research examines whether political ideology played an invariant and stable role in shaping the brand image of the presidential election candidates. Analysis of 2016, 2018, and …

The Relative Importance Of Appearance And Language In Consumers’ Evaluations Of Multicultural Models In Television Commercials, Neleen S. Leslie-Piper

AMTP Proceedings 2023

ABSTRACT

This study aims to expand the literature on source effects by examining the relative importance of appearance and language in consumers’ evaluations of multicultural models in televisions commercials. Specifically, using accommodation theory as a framework, the study explores how multicultural models affect customers’ perceptions of the source’s credibility, attractiveness as well as overall attitudes toward the commercial, the brand and intent to purchase.

Combating Luxury Brand Counterfeiting: Recommended Action Strategies, Md Shahidul Islam

AMTP Proceedings 2023

In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this growth caused considerable damage to the knowledge-based globalized economy and the brands. The rapid development of e-commerce business, primarily during the pandemic, has facilitated the counterfeiting trades through small shipments by different modes of transportation. Counterfeit products can be found in many industries, such as common consumer goods, IT goods, agriculture goods, pharmaceutical items, and luxury items (fashion apparel). The measures adopted to combat luxury brand counterfeiting are minimal to what should have been done. This study proposes that social media activism against counterfeiting is critical …

The Effect Of Ordering Method On Consumer Return Intentions, Garrett M. Kemp, Laura Boman

AMTP Proceedings 2023

With the rise of Covid-19, mobile ordering has become one of the most popular ways to get food. At its height, Covid-19 caused restaurants to shut down and forced businesses to move to a more mobile and delivery-friendly plan. Now, venues for concerts, large events, and sports have started to offer the option of mobile ordering food to be delivered directly to your seat. Mobile ordering has made the food service industry even more accessible; however, it has also brought to light the issue of tipping. Traditionally, tipping was only done at full-service restaurants. Now, businesses like Starbucks, Mcdonald's, and …

Student Satisfaction With Learning Experience And Its Impact On Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard

AMTP Proceedings 2023

Universities, just like any business, realized the importance and relevance of student satisfaction as well as getting recommended by their students for their long-term success, survival, and growth. This study intends to examine university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The results of the survey based on 220 responses from current students identify students’ satisfaction with the factors included in the study, where students had the highest satisfaction with feeling …

Effects Of Online Consumer Ratings On Persuasion, Magdoleen Ierlan

AMTP Proceedings 2023

Online product review websites have become very important in the purchase decisions of consumers. Word-of-mouth communication was once limited to the passing of information using verbal means, however, it now extends into text messages and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails. The type of review will influence the consumer differently. Also, the need for cognition will impact the way the type of review the consumer requires to decide.

Measuring Social Influence In Online Social Networks - Focus On Human Behavior Analytics, Shyamala N. Chalakudi, Dildar Hussain, Gnana Bharathy, Murthy Kolluru

AMTP Proceedings 2023

With the advent of online social networks (OSN) and their ever-expanding reach, researchers seek to determine a social media user’s social influence (SI) proficiency. Despite its exploding application across multiple domains, the research confronts unprecedented practical challenges due to a lack of systematic examination of human behavior characteristics that impart social influence. This work aims to give a methodical overview by conducting a targeted literature analysis to appraise the accuracy and usefulness of past publications. The finding suggests that first, it is necessary to incorporate behavior analytics into statistical measurement models. Second, there is a severe imbalance between the abundance …

Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland

AMTP Proceedings 2023

The purpose of this study is to explore the underlying dimensions of Covid-19 stress to determine the extent to which Covid-19 stress has an effect on students’ intentions to participate in future study abroad programs. The underlying stress factors that this work examines include traumatic stress, contamination fears, fears about economic consequences and past Covid illness experience. The paper addresses the cross-cultural differences in these factors’ effects on studying abroad intentions among young individualistic versus collectivistic consumers. The goal of this study is to develop a deeper understanding of Covid related stress phenomena among global young consumer cohorts. The results …

Heritage Products, National Dishes And Consumer Identity, Monisha Das Dr,

AMTP Proceedings 2023

Food and agriculture is at the heart of the 17 Sustainable Development Goals, beginning with Sustainable Development Goal (SDG) 1: End poverty, and Sustainable Development goal (SDG) 2: End hunger. In this paper, the researcher explores data from FAO and WHO surveys conducted over ten years. The researcher applies various interdisciplinary approaches and references the theory of planned behavior to explain the resilience, especially of hedonic aspects of food diets in the context of the living heritage of national dishes. The research references Vavilov’s botanical centers of origin and dispersion to capture the biogeographic underpinnings of global cuisine. The findings …

Physical And Emotional Impact Of Lighting Conditions In Higher Education Classrooms, Robert P. Mcdonald, Gallayanee Yaoyuneyong

AMTP Proceedings 2023

The literature review shows that researchers in different fields have long explored the impact of the physical classroom environments (e.g., lighting, temperature, classroom layout, and furniture) to identify the ideal classroom environments. When the lighting condition is poor (i.e., light levels below standards), it can cause drowsiness, leading to lower concentration and motivation, and elevated student stress. However, most studies focused on K-12 learning environments. Therefore, this study aims to specifically focus on the lighting conditions in educational facilities around a university campus in the Southeastern United States and to explore whether these lighting conditions impact students’ mental well-being, their …

Service Failure And Recovery: The Role Of Customer Forgiveness And Perceived Justice In Customers’ Coping Behaviors, Andreawan Honora, Kai-Yu Wang, Wen-Hai Chih

AMTP Proceedings 2023

This research investigated the role of customer forgiveness as the underlying mechanism of the effect of service failure severity on customers’ coping behaviors. It also investigated the moderating role of customers’ justice perceptions in the proposed model. The findings showed that customer forgiveness is essential in mending the relationships and lowering customer avoidance. Customer forgiveness was less negatively affected by service failure severity when customer perceived service providers’ recovery efforts with higher levels of justice. Additionally, this research explored the moderating effects of three dimensions of justice on the relationship between service failure severity and customer forgiveness. The findings demonstrated …

Brand Me: How Linkedin Training Improves Personal Branding By Influencing Self-Esteem And Job Search Self-Efficacy By Generating An All-Star Profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin

AMTP Proceedings 2023

This article considers how LinkedIn training in the form of a workshop can improve a professional's personal brand by influencing self-esteem and job search efficacy by developing a LinkedIn All-Star Profile. Self-esteem and self-efficacy are two of the most highly researched social and vocational psychology aspects. While there has been some research on the impact of non-technological workshops, there needs to be more research on the effects of workshop training in these two variables on employee personal brand on social media.

College Of Graduate Studies News, Georgia Southern University

College of Graduate Studies: News & Publications (2016-2023)

• The Grad Post, Spring 2023, Master of Science, Logistics and Supply Chain Management
• The Grad Post, Spring 2023, Dr. Marla Bruner, Associate Dean of Graduate Student Services
• The Grad Post, Spring 2023, Matt Dunbar, Director of Graduate Enrollment
• The Grad Post, Spring 2023, Students with Disabilities Advocacy Group

Students' Understanding Of Self-Management In Aphasia Treatment, Maryse Azer

Honors College Theses

Aphasia is a neurogenic language disorder caused by damage to the language areas of the brain in the left hemisphere, resulting in speech and language impairments. People with aphasia (PWA) often receive services from speech-language pathologists (SLPs) who provide screening, assessment, diagnosis, and treatment to address communication deficits. Aphasia is a chronic condition and PWA experience symptoms throughout their lives. Healthcare costs related to aphasia account for $46 billion annually. Provider shortages, lack of transportation, insurance constraints, and travel expenses can leave PWA without adequate care. One possible solution to the costs and access issues is the implementation of self-management …

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

College Of Engineering News, Georgia Southern University

College of Engineering & Computing: News & Publications (2010-2023)

• AEPCEC Students Present at 2023 Posters at the Capitol
• Dr. George Fu Awarded Grant to Study Roadway Runoff Impacts

George-Anne Deep Dive, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Teaching Students About Trauma And Brain Regulation, Kathy Van Horn, Joshua Macneill

National Youth Advocacy & Resilience Conference

It is important to empower students with information and understanding about trauma along with concepts and interventions for brain regulation and healing. When information about the impact of trauma is shared with students without first establishing a solid foundation for hope and change, it can do more harm than good. In this presentation, we will share guidelines and ideas for teaching key trauma-informed principles to students including physical, emotional and social regulation strategies as well as an understanding of the stress response.

Reconnecting The Disconnected: Using Culture To Redefine Education For Students Who Drop Out Of School, Nichole Murray

National Youth Advocacy & Resilience Conference

How do we reconnect students who have dropped out of school to educational programs? In this interactive workshop, we examine some reasons why students who are homeless drop out of school and how to link them back to education programs by using culturally responsive initiatives. Furthermore, we will discuss optimizing support services to help students earn their post-secondary credentials.

Implicit Bias And Explicit Bias : Thinking About What We Think About, Gregory W. Brown

National Youth Advocacy & Resilience Conference

This topic is close to my heart. As a former alternative school principal I have seen what happens when we recognize our biases and are able to change our perspectives as it pertains to our students. We are in fertile ground amongst the chaos of the landscape in education right now. We have to introspect in order to be truly effective.

Teaching With And For Gender Equity, Katie Dineen

National Youth Advocacy & Resilience Conference

In this workshop, humanities educators will learn how to integrate primary sources, life stories, essays, and learning activities that center women’s voices, contributions, and experiences in their curricula and classrooms. Educators will pair provided resources to be meaningfully incorporated into existing humanities curricula, aiming to support students in recognizing their own agency, valuing diversity, and appreciating difference.

Mindfulness In Education: Why Every School Should Be Teaching It, Ashley L. Baer

National Youth Advocacy & Resilience Conference

Were you ever asked to pay attention in school? As an educator have you asked students to pay attention? Compare that to how many times you were taught or taught a student to pay attention. Most likely the answer is never. Mindfulness is explicit attention building and emotional regulation. Learn how and why you should create a mindful breathing culture through short experiential practices, activities, and games including breathing activites, and movement.

Radical Youth Work: A Community Based Approach To Working With Youth, Young Adults And Families, Weston J. Robins

National Youth Advocacy & Resilience Conference

Eternal Strength Center for Radical Youth Work is a blended community center with customizable mental health therapeutic support for youth, young adults and families. Providing humanistic and person centered psychotherapy and counseling, alongside experiential therapies and community engagement we support families and youth struggling with anxiety, depression, substance abuse, self harm, suicidality and other challenges on their developmental growth journey.

At-Risk: The Habitual Watering Of One Word And The Tree That Has Grown., Anthony Edwards

National Youth Advocacy & Resilience Conference

The nation has been watering the term "at-risk" for decades and we are surprised that the term now has different connotations. We have deemed the term oftentimes in a stereotypical manner in believing that At-Risk is codifies to two or possibly three groups. We're not looking at the entire tree that has now grown and branched out into something much larger.

Exploring The Link Between School Discipline And Restoring Relationships Using Restorative Conferences!, Derrick C. Bailey, Julia Bullock

National Youth Advocacy & Resilience Conference

Participants will be able to identify the link between effective restorative conferences and school discipline. They will learn strategies that are effective for reactive and proactive conferences. Participants will analyze scenarios of actual conferences and prepare a list of things to avoid. Participants will learn how to use data to assess the effectiveness of their conferences and adjustments that may need to be made.