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October 15, 2012 Aasu Faculty Senate Minutes, Armstrong State University

Armstrong Faculty Senate: Minutes (Archived)

October 15, 2012 AASU Faculty Senate Minutes

College Of Education News, College Of Education, Georgia Southern University

College of Education: News & Publications (2003-2023)

• STEM Institute Names Affiliates, Includes 13 COE Faculty

October 15, 2012 Aasu Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

October 15, 2012 AASU Faculty Senate Agenda

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• On-Campus Voting Approved
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College Of Education News, College Of Education, Georgia Southern University

College of Education: News & Publications (2003-2023)

• COE Faculty Working with Georgia Tech on "SLIDER" Project, NSF Grant

The George-Anne, Georgia Southern University

The George-Anne

• News
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Business Innovation Group (Big) News, Georgia Southern University

Business Innovation Group: News & Publications

• Junior Lee Fuentert awarded Leonard and Betty Blount Scholarship

Eagle Educator, Georgia Southern University

Eagle Educator

• Dean's Message
• COE's Graduate programs
• Interdisciplinary STEM Education Institute Established
• New Goizueta Distinguished Chair in Education named

Control And Fairness In Customer Service, Odile J. Streed, Albert Kagan

Journal of Applied Marketing Theory

Using the concept of “role theories”, the notions of fairness, freedom versus control, and psychological reactance this article examines how these human factors interact in quick service restaurant (QSR) encounters. This research measures the degree of improvement in customer satisfaction as choices offered to customers, employees’ involvement and speed of delivery, vary. Compensatory effects between control and fairness indicate that QSR chains with a strong tradition of control could introduce fairness attributes into the service encounter and increase customer satisfaction without substantially changing existing operating processes. Traditional QSR models may improve competitiveness and strengthen brand image by developing a stronger …

Monster Quest: Background Myth And Contemporary Context Of Edgar Allan Poe's "The Conqueror Worm", Farrah Senn

College of Graduate Studies: Theses & Dissertations

Poe's short story "Ligeia" and its companion poem "The Conqueror Worm" have garnered little critical attention, though he believed them to be his best works. Considering the archetypal image of the worm, contemporary references, and Poe's other uses of the symbol, an analysis of the poem and its context within the short story reveals the identity of the "hero" described in the final verse. This paper explores the archetypal nature of the worm by looking at snake myths from across the globe and applying Platonic/Jungian ideas to the image and its function in the poem. This work also discusses the …

Eagle Educator, Georgia Southern University

College of Education: News & Publications (2003-2023)

• Dean's Message
• COE's Graduate programs
• Interdisciplinary STEM Education Institute Established
• New Goizueta Distinguished Chair in Education named

The Role Of Customer Loyalty To The Salesperson In Generating Premium Revenue For Retailers, Ronald A. Clark, James J. Zboja, Clay M. Voorhees

Journal of Applied Marketing Theory

The findings of this research underscore the relative importance of loyalty to the salesperson, when compared with retailer trust and satisfaction, on outcomes such as loyalty to the retailer and a consumer’s willingness to pay price premiums. This research also demonstrates that loyalty to the salesperson has a diminished effect on both outcomes when the merchandise is perceived as being high quality. The findings suggest that managers need to be aware of potential contingency factors that may affect relationships within the service profit chain. Moreover, the results reveal that consumers make holistic evaluations of services and consider both the physical …

Psychographic Segmentation In A Unique Service Industry: A Typology Based On Consumers’ Levels Of Consumption Of Live And Media-Based Spectator Sports, Tammy Mccullough, Sam Fullerton

Journal of Applied Marketing Theory

The purposes of this study were twofold. First a typology for the categorization of consumers of spectator sports based solely upon their levels of consumption as members of both the live and the media-based audiences was developed. The four segments were given names based upon the individuals’ levels of consumption as members of both of the two alternative audiences. Specifically, the resulting segments comprised the sports-immersed fans, venue-based enthusiasts, media-based fans, and sports contrarians. Subjects also responded to a set of 34 sports-oriented psychographic statements which allowed for lifestyle-based profiles to be developed for each of the four designated segments. …

Understanding The Service Environment: How Does Music, Color, And Aroma Impact Customers?, Anita Whiting

Journal of Applied Marketing Theory

Service environments area critical component of the service organization. However, most managers don’t understand how variables in the service environment impact their customers. Therefore, this article seeks to explain how three common and relatively inexpensive service environment variables impact customers. In particular, this article provides an in-depth review and analysis of findings on music, color, and scent. This synthesis of service environment literature helps managers and researchers better understand the mechanisms and effects of music, color, and aroma. In addition to promoting understanding of these variables in the service environment, this article also provides many managerial implications and guidelines for …

Leaving In The Past: The Role History Plays In Video Games, Joseph Fordham

College of Graduate Studies: Theses & Dissertations

How can something considered by many within academia as childish or a waste of time be potentially useful in presenting or even studying history? Not only has the video game industry grown into one of the largest forms of media in the world, but these games are also finding use as a training aid for the military and major companies, as an advertising medium, and, most importantly, as a tool for teaching. As developmental capabilities improve with new generations of graphics hardware, video games are turning towards the recreation of real-world and historical events. This drive towards realism and accuracy …

A Comparison Of The Associative And Multiple Bearing Hypotheses Through Landmark Stability In Humans Using A Virtual Environment, Martha R. Forloines

College of Graduate Studies: Theses & Dissertations

The current experiment investigated the mixed results seen in spatial blocking paradigms; there have been procedures that have shown and not shown blocking of added landmarks in the spatial domain. Typically, the Associative theory of learning has been applied to spatial learning. However, spatial blocking paradigms cannot be explained solely with this theory. The Multiple Bearings Hypothesis (MBH) may be able to explain these differences. The current experiment employed a three-phase blocking paradigm to examine what factors are responsible for the mixed results. The first Phase, Phase 0, incrementally shaped human participants' goal location behavior with two ambiguous landmarks. In …

Attention Deficit Hyperactivity Disorder And Bronfenbrenner's Ecology Of Human Development, Carol Medders Denis

College of Graduate Studies: Theses & Dissertations

Attention Deficit Hyperactivity Disorder (ADHD) and the norms associated with this condition in the United States have evolved over time. Culturally established beliefs control how the disorder is defined and treated. This study will explore the idea that ADHD is a socially constructed disorder that impacts multiple levels of society. These levels include the child, the family, the school, the medical community, and the advertising agencies. Social construction theory will be used to establish a framework for this study. Urie Bronfenbrenner’s (1977) system theory describing the ecology of human development will also be used to investigate the impact that different …

Do The Opportunities Offered During The School Day Provide The Recommended Physical Activity Levels For Children?: An Assessment Of The Upson County Pre-Kindergarten And Elementary School Physical Activity Occurrences, Cheryl Lynn Robinson Gaddis

College of Graduate Studies: Theses & Dissertations

Problem Statement: Almost 90% of students do not meet the national recommendations for physical activity in school. The purpose of this study was to determine the need for school policy changes to incorporate classroom-based physical activity programs in an effort to increase school physical activity levels for children in grades pre-kindergarten through five by assessing the levels of and the barriers/facilitators to physical activity engagement.

Methods: This was a sequential explanatory mixed methods study utilizing school board members, principals, and teachers in the Upson County School System as participants. The online survey was adapted from the School Health …

Through Smoke And Mirrors: Constructing Identity Between The Myths Of Black Inferiority And A Post-Racial America, Gwyneira Yvette Dixon Ledford

College of Graduate Studies: Theses & Dissertations

This dissertation is an inquiry into my life. It is an exploration of my lived experience as an African American female negotiating through traditions in Southern culture and societal pressures to create a positive identity. Using autobiographical narrative (Connelly, He, & Phillion, 2008, Pinar, 2008) as a methodology and Black Feminist Thought (Collins, 2000), double consciousness (DuBois, 1903), and the Nigrescence Theory of black identity development (Cross, 1991) as the theoretical framework, I examine my experiences from childhood to adulthood. Through these narrations, I note paradigm shifts in my thinking that identify the psychological struggles between feeling racially inferior and …

Armstrong Magazine, Marketing & Communications Department, Armstrong State University

Armstrong News & Publications: Armstrong Magazine (Archived)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Alpha Sigma Phi Set to Debut for Greek Life
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Southern Educator, Georgia Southern University

College of Education: News & Publications (2003-2023)

• "Academically Adrift" Co-author to Speak
• New STEM Institute Wins First Race to the Top Grant
• Faculty News

Impact Of Technology Infused Instruction On Project Ace (Accelerated Content-Based English) Students, Tarena Ruff, Adria Leal

Georgia International Conference on Information Literacy

See presentation description.

Does It Pay To Discover: Teaching For Information Literacy With The Exlibris Primo Discovery Tool, Jeffrey Mortimore, Drew Mcnaughton, Elizabeth Novicki

Georgia International Conference on Information Literacy

See presentation description.

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Constitution Day Sparks Political Discussion
• News
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• Arts & Entertainment
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• Puzzles/ Comics
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September 17, 2012 Aasu Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

September 17, 2012 AASU Faculty Senate Agenda

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University A Day for Southern Campaign Sets New Record of $1.417 Million

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.