Digital Commons Network^™

The Face Of Fakes: U.S. Consumers And Counterfeit Fashion Products, Karen Edwards, Jason Carpenter

AMTP Proceedings 2013

Counterfeit products pose a serious threat to fashion product brand owners and to the world economy. While research on the demand side of counterfeiting has grown over the past two decades, few extant studies have been conducted among non-student consumers outside Asia and Europe and few studies have focused on product categories other than consumer electronic-related items. Using a sample of U.S. consumers (N=305), the current research investigates consumer attitudes in the context of fashion products. Findings suggest that gender and education are the two variables most frequently related to purchase intention for counterfeits, beliefs about counterfeit products, and ethicality. …

Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler

AMTP Proceedings 2013

Critics argue that the value gap (difference between what consumers say they care about and what they actually choose to purchase) suggests that ethical consumption is not as important as consumers imply. There is much talk about the ethical consumer “myth’ as consumers often claim to be interested in purchasing ethically and socially responsible products yet sales figures for green products often do not exceed 5% total product sales in any one category with organic fruits and vegetables being the one exception. Traditional models use consumer attitudes to the environment as a predictor of ethically and socially responsible consumption behavior …

An Examination Of The Segmentation Typologies Articulated In The Spectator And Participation Sports Marketing Literature, Sam Fullerton, Tammy Mccullough, Carol L. Bruneau

AMTP Proceedings 2013

With the emergence of sports marketing as an important business discipline, a number of segmentation studies have focused on either the spectator sports market or the participation sports market. Regarding spectator sports, most of the previous studies have focused on individual sports entities such as a team, a league, a sport, or an event. The majority of the segmentation studies on participation sports have also assumed a narrow perspective by developing typologies for a specific activity such as golf. The current research assesses the efforts designed to segment the aggregate spectator sports market irrespective of the sport being watched and …

Regular Lecture Quizzes Scores As Predictors Of Final Examination Performance: A Test Of Hypothesis Using Logistic Regression Analysis, Oscar Wambuguh, Theo Yonn-Brown

International Journal for the Scholarship of Teaching & Learning

Student academic success in school demands acquisition of specific skill sets that emphasize self-assessment, monitoring, adjustment, self-control, and motivation; the courage and ability to adopt efficient learning strategies; and resiliency in case of academic difficulties. As hypothesized, data from the present study demonstrates that student performance in routine lecture quizzes can predict performance in the final examination and successfully completing a course. Course data accumulated from several courses taught by the same instructor in the last five years (n=1294) were used in this analysis. The results generally indicate that: 1) performance in the quizzes is positively correlated with performance in …

Massacre And Memory, History And Humanity: A Discussion On Iris Chang’S The Rape Of Nanking, Michael Carr, Elyse Schreier, Matias Andres, N. Miller Wolz, Latoya Timmons, Ryan Payne, Shaofeng Yang, Timothy Brannen, William Worrell, Raven Giles, Tranh Tran, Leticia Nascimento

Armstrong Undergraduate Journal of History

While World War II seemed inevitable in Europe, Japanese aggression was well underway in Asia. Japan assaulted the capital of China, Nanking, in December 1937 and perpetrated a six-week-long massacre, killing thousands of unarmed Chinese military troops and civilians, including women and children. Iris Chang's Rape of Nanking: The Forgotten Holocaust of World War II exposes this horrific event that showcases humanity at its worst. After reading Chang’s book, it is clear why “rape” was deemed necessary for the title; her gripping account will make one’s stomach turn. War brings up questions of the human condition, responsibility, and justice. In …

Class Notes, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

No abstract provided.

Ala/Rusa Award Winning Books At The Henderson Library, Georgia Southern University, Zach S. Henderson Library

Library Publications (1999-2023)

• ALA/RUSA Award Winning Books at the Henderson Library

Psychology News, Georgia Southern University

Psychology: News & Publications (2012-2016)

• Forrest Rackham first Doctor of Psychology graduate

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Graduates Receive Degrees during Fall Commencement

Database Trials And Evaluations: Psyccritiques And Psycextra, Georgia Southern University, Zach S. Henderson Library

Library Publications (1999-2023)

• Database trials and evaluations: PsycCRITIQUES and PsycExtra

The George-Anne, Georgia Southern University

The George-Anne

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Exploring The Factors Affecting The Perceived Program Quality Of International Sports Education Programs: The Case Of A Chinese Sports University, Luke Lunhua Mao, James Zhang

Journal of Applied Marketing Theory

This study explored and tested factors affecting the perceived quality of international sports education provisions in the context of a Chinese sports university. Based on a comprehensive literature review, on-site observations, interviews with students and administrators, and a test of content validity by a panel of experts, a questionnaire was developed and administered to 61 international students attending a sports university in China. An exploratory factor analysis produced five factors related to perceived program quality, with 22 items retained (i.e., leaning environment, service orientation, administrative professionalism, content assurance, and academic growth). Hierarchical regression analyses revealed that these program quality factors …

An Enhanced Model For Managing Change In Organizations, Thomas A. Pollack, John M. Lanasa, Dorene Ciletti

Journal of Applied Marketing Theory

Change has become a “way of life” in organizations. The pace of change has increased substantially in recent years as a result of issues such as the pressures of global competition the impact of the Internet, customer demands and ever changing enhancement of technical capabilities. These changes affect what people do and how they fulfill their responsibilities, and therefore, there are varied reactions Historically, failures in change implementation have not been attributable to a lack of technical feasibility and functionality but instead have been the result of employee resistance. The difficulty of implementing organizational change has presented an ongoing challenge …

Moral Foundation Theory And Marketing, Steve Lemay, James Coleman, Dave Mcmahon

Journal of Applied Marketing Theory

In setting the stage for Moral Foundations Theory (MFT), Jon Haidt (2004) identified five foundations of intuitive ethics: 1) harm/care; 2) fairness/reciprocity; 3) ingroup/loyalty; 4) authority/respect; 5) and purity/sanctity. Each foundation could have implications for the content of marketing messages, but this research is the first attempt to test those implications in specific markets with specific products. This research explores the practical, promotional uses of John Haidt’s Moral Foundation Theory. Haidt’s work shows a strong relationship between his moral foundations and political orientation. Since marketers can readily get political data at the county level in the United States, these foundations …

Southern Educator, Georgia Southern University

College of Education: News & Publications (2003-2023)

• Sen. Jack Hill Congratulates Young Artists at COE's Art Extravaganza
• Faculty News
• Around COE

Psychology News, Georgia Southern University

Psychology: News & Publications (2012-2016)

• Dr. Jan Kennedy Retires

The George-Anne, Georgia Southern University

The George-Anne

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November 19, 2012 Aasu Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

November 19, 2012 AASU Faculty Senate Agenda

November 19, 2012 Aasu Faculty Senate Minutes, Armstrong State University

Armstrong Faculty Senate: Minutes (Archived)

November 19, 2012 AASU Faculty Senate Minutes

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Homecoming 2012
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• GSU Celebrates Homecoming Week
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November 6, 2012 Aasu Graduate Affairs Committee Minutes, Armstrong State University

Armstrong Office of the Registrar: Graduate Affairs Committee Minutes (Archived)

November 6, 2012 AASU Graduate Affairs Committee Minutes

The George-Anne, Georgia Southern University

The George-Anne

• Russell Suspended After Arrest at Bars
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Class Notes, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

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The George-Anne, Georgia Southern University

The George-Anne

• Cause of Student Death Released
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The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Lacking Alert Explained
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Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University STEM Institute Names Affiliates
• Religious Scholar to Present on Faiths of Postwar Presidents at Georgia Southern University