Digital Commons Network^™

The Patient-Centric Blockchain, Sunil Erevelles, Maanasi Bulusu, Timea Honeycutt, Stephanie Seligman, Padma Bulusu

AMTP Proceedings 2022

A revolution is brewing in the healthcare marketplace. In the early nineties, the World Wide Web initiated a new era for the use of the Internet in the consumption of healthcare services. This eventually led to the Big Data movement (Erevelles et al. 2016), which initiated a non-linear transformation in healthcare analytics and developed into a dominant paradigm in the healthcare marketplace. However, the World Wide Web architecture was never designed to support a marketplace in healthcare or, for that matter, a marketplace of any other kind. It was primarily designed for the sharing of information and was even referred …

Is Sales Competition A Good Motivator Or A Bad Idea? The Underlying Mechanism Of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis

AMTP Proceedings 2022

The common logic for competition in sales organizations is simple: as salespeople compete with one another, the sales performance of the entire group should increase. Some prior research has supported this notion, while other studies suggested that competition may adversely affect employees. Our research finds both positions have merit, as a salesperson's perceptions of a competitive psychological climate (CPC) increase sales performance and turnover intentions. To explain this countervailing effect, we turn to cognitive appraisal theory to demonstrate that salesperson appraisal of the environment motivates their behavior. Specifically, salesperson threat appraisals act as a mediator between CPC to performance and …

Building A Personal Brand Using Impression Management In Social Networks, Carlos Valdez, Jorge Villegas

AMTP Proceedings 2022

As digital social networks become an integral part of career placement, advancement, and professional networks, young professionals are required to find ways to compete for the attention of potential and current employers. One of the theories that have been used across diverse areas from marketing scholars (Zamudio et al., 2013, Close et al., 2011; Noble et al., 2010) to fashion models (Parmentier et al., 2013) to understand self-promotion for professionals is personal branding. Recent articles like Swaminathan et al. (2020) have expressed the need to understand better how consumers are branding themselves in the hyperconnected world and what psychological consequences …

The Effect Of Resource Scarcity On Consumer Ethical Behavior, Todd C. Haderlie Jr, Jaehoon Lee

AMTP Proceedings 2022

We identify a novel relationship between scarcity and ethical behavior. When resource scarcity is made salient, consumers engage in less ethical behavior. Furthermore, the effect of resource scarcity on ethical behavior is stronger for consumers with high (vs. low) levels of the inclusion of others in the self (IOS).

Exploring The Effects Of Linguistic Elements Of Social Media Corporate Apologies On Consumer Responses, Laurel Johnston

AMTP Proceedings 2022

In the current landscape of social media, consumers bring product and service failure complaints directly to brands daily. Whether such complaints are routine or hold potential for great consequence, social media’s viral nature means any brand-to-consumer interaction could become a public crisis if handled incorrectly. Corporate apologies are an effective strategy to mitigate negative audience sentiment and reduce online interactions that damage brand reputation. This study will manipulate previously identified but largely untested linguistic components of corporate apologies on Twitter, including personal greetings and closures and directives, to test their effects on consumers’ perceived apology sincerity, forgiveness, purchase intentions, and …

Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal

AMTP Proceedings 2022

Advertising efficiency relies partly on the viewer’s identification to the model used in the ad and model gender facilitates the identification process. Relying on gerotranscendance theory (Tornstam, 2009), we assume that gender identification is not as important to seniors as it used to be when they were younger and that the gender of the model will have no effect on variables of the persuasion process. The results of a survey on 512 seniors aged 60 to 85 reveals that the model’s gender has little impact on the perception of ads by senior viewers. However, matching product gender and model gender …

The Perils Of Using Self-Deprecating Humor: Customer Evaluations Of The Firm After A Service Failure, Hyunju Shin, Lindsay R. Levine

AMTP Proceedings 2022

The current study investigates the firm’s potential use of self-deprecating humor in response to a service failure and examines resulting consumer evaluations. This study utilizes two scenario-based experiments conducted in the contexts of online retailing and restaurant service. The findings indicate that self-deprecating humor leads to customers’ negative evaluations of the company by decreasing forgiveness intentions toward the company. The mechanism which explains low forgiveness intentions is found to involve heightened perception of dishonesty. Moreover, when perceived benignness of the failure is low (vs. high), self-deprecating humor has a stronger adverse effect on perceived dishonesty. This study suggests that firms …

Destruction And Reconstruction Of Corporate Reputation In The International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk

AMTP Proceedings 2022

The purpose of this study is to illustrate how a firm’s corporate reputation can be destroyed by the actions of business partners and other network actors, and what the company can do to reconstruct its reputation. The study case exemplifies the importance of reputation and close interactions with foreign business partners in developing countries. Secondary data of a Nordic-based MNC, Stora Enso, is collected, interpreted, and analyzed. We observed issues surrounding the reputation change of the MNC, while focusing on the actions of their business partners. The paper provides empirical insights into the process of reputation destruction and …

Communicating Temporary Brick-And-Mortar Store Closures During Covid-19 Lockdowns In The Uk, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally Mckechnie, Muzna Shehzad

AMTP Proceedings 2022

This research examines how retail businesses from central England’s Midlands region communicated temporary closure of their brick-and-mortar stores via shop window messages during the first two Covid-19 lockdowns in 2020. These closure notices represent important forms of crisis communication for businesses, which display various levels of information, emotional language, or functional intent, and offer signposts for business continuity. 417 shop window closure notices were photographed - 167 and 250 from the first and second periods of lockdown respectively. In order to analyse the data, a multimodal social semiotic framework was employed, allowing the study to examine the language, design and …

The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns With Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial

AMTP Proceedings 2022

Many fan behavior studies leave applications for strategic sport marketing as afterthoughts. Likewise, studies of sport marketing practices often ignore the complexities of fan psychology. The purpose of this work is to propose a new model that accurately categorizes sport products, better recognizes fan behaviors, and provides sound guidance to sport marketers. The work applies the well-established theory of portfolio management (wherein, investors strive to receive higher returns with lower risks by managing an assortment of investments). Herein, sport fans are viewed as investors that “buy,” “hold,” and “sell” athletes and teams. From sport to sport and season to season, …

The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman

AMTP Proceedings 2022

To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …

Transaction-Based Cause-Related Marketing: The Role Of Consumer Trust And Self-Congruity On Purchase Intention, Dawn D. Hart, Doug Johansen

AMTP Proceedings 2022

The link between corporations, their socially responsible activities, and business performance has become irrefutable (Marconi, 2002). Companies grapple with how to successfully implement their socially responsible marketing activities (Marconi, 2002). Corporate social responsibility has various initiatives including corporate philanthropy, corporate statesmanship, through-the-firm giving, and profit motivated giving (Varadarajan & Menon, 1988). Cause-related marketing includes a profit motive (Varadarajan & Menon, 1988). Several studies find cause-related marketing efforts have the potential to affect consumers’ purchase intentions (Webb & Mohr, 1998).

Anti-Consumption: A Preliminary Examination Of A Set Of Social Considerations That Impact A Consumer’S Decision To ‘Punish’ Marketers Deemed To Be Engaging In Irresponsible Behavior, Tammy Mccullough, Ania Izabela Rynarzewska, Sam Fullerton

AMTP Proceedings 2022

A sample of 175 students from two universities provided insight regarding the rationale for engaging in anti-consumption behavior. A review of the literature identified myriad reasons why consumers engage in personal boycotts. This study examines 12 of these reasons: environmental concerns, political stance, religious orientation/affiliation, country-of-origin (COO), attitudes towards the LGBTQ community, the size of the marketer, the use of disliked celebrity endorsers, the use of offensive marketing tactics (e.g. advertising), animal cruelty including the use of live animal testing, perceived violations of basic human rights, employing a nonunionized workforce, and employment-related discrimination based on the gender, age, race, religion, …

Awareness Marketing: Cause Marketing Without Contribution, Elizabeth A. Minton, Frank Cabano

AMTP Proceedings 2022

Much research has examined the benefit of brands that participate in cause marketing initiatives and give a portion of proceeds or product to a charity. However, what has been lacking from this investigation is how consumers respond when brands raise awareness for a cause but do not take any further action to contribute resources to the cause – what we term awareness marketing. Through five studies, we examine awareness marketing specifically among the potentially divisive context of social justice causes. We show that consumers with higher levels of religiosity are more likely to support products marketed with awareness marketing, that …

First Impressions Matter! An Experiment Comparing Autonomous And Controlling Language In Course Syllabi, Jully Paola Merchán Tamayo, Meredith Rocchi, Jenepher Lennox Terrion, Simon Beaudry

International Journal for the Scholarship of Teaching & Learning

The course syllabus serves as an important first contact between professors and students in university courses and the language used in a syllabus can influence students’ first impressions of the professor and expectations for the course. Existing research in Self-Determination Theory has shown that autonomy-supportive language leads to increased positive outcomes for students compared to controlling language. The objective of the present studies was to compare an autonomy-supportive with a controlling syllabus to see how students felt when reading the syllabus (Study 1), and how the syllabus related to their impressions of the professor, reported motivation, and expectations for the …

Student Preferences In Using Affordable Learning Materials To Teach Research Methods Online, Phillip D. Grant, Elizabeth M. Pope

International Journal for the Scholarship of Teaching & Learning

This basic qualitative study assessed students’ perceptions of affordable learning materials in an asynchronous master’s level research methods course at a regional university. Students preferred instructor-created mini-lectures (45%) more than required readings (39%), supplementary items concerning a specific topic (7%), sample studies (5%), CITI training modules (3%), and continuing education materials (2%). We found that students tended to prefer material that offered foundational information about research methods. Students also preferred material that “translated” academic language. Students preferred materials that were compatible with their perceived learning style. Finally, students preferred materials that related research methods to their own professional practice.

Race, Class, And Populism: Thomas Watson And The Fall Of The Agrarian Ideal, Max Bouratoglou

Armstrong Undergraduate Journal of History

This article reconsiders the politics and political transformation of the Georgia Populist Thomas E. Watson (1856-1922), focusing specifically on the years from 1894 to 1896. Watson began his political career committed to a multiracial agrarian democracy in the epoch of Jim Crow and the New Departure Democrats. While historians have considered his shift from multiracial organizer to self-proclaimed white supremacist, many have failed to correctly point to the defining years precipitating this shift, which coincided with an abandonment of his radical agrarian policies as well. Through a historical contextualization of his life and career, this article provides a new framework …

The Atomic Bombing And Soviet Union’S Expansion In The Far East, Negar Nasrkhani

Armstrong Undergraduate Journal of History

Traditionally it is argued that the Atomic bombs were dropped to end WWII as the best solution to save both American and Japanese lives. However, using primary and secondary sources, this paper argues that the A-bombs were dropped as part of the Atomic diplomacy to limit Soviet expansion in East Asia, and the war could have ended with limited casualties without the use of the A-bombs.

Hauntology And Epistemology In Guillermo Del Toro’S Pan’S Labyrinth And Juan Antonio Bayona’S The Orphanage, Timothy P. Reed

The Coastal Review

This article analyzes the narrative function of the fantastic in two commercial Spanish language movies, Guillermo Del Toro’s 2006 Pan’s Labyrinth and Juan Antonio Bayona’s 2007 The Orphanage, to compare how they encompass and reflect aspects of hauntological theory. The movies show how Ofelia and Laura embrace the fantastic to acquire knowledge and agency by deliberately communicating with specters. Through acknowledging the epistemological implications of the fantastic, deliberate disobedience and self-sacrifice, Ofelia and Laura are able to liberate themselves from a repressive present and envisage a more optimistic future for others too. Hauntological discourse in both films ultimately functions …

What About Me?! Mindfulness For Educator's Self-Care, Gail Angus

Southeast Conference on School Climate

N/a

Students’ Mental Health Needs Supported Through The School System, Jon Eyler, Gail Angus

Southeast Conference on School Climate

Unavailable

2022 Conference Schedule, Georgia Southern University

Southeast Conference on School Climate

Unavailable

Adapting Systems Of Support To Meet The Behavioral, Sel, And Mental Health Needs Of Students, Eleajah Mcelroy, Kainita Taylor, Toniece Walker

Southeast Conference on School Climate

We highlight resources to support educators & students during the pandemic & discuss how to adapt behavior support systems to meet the needs of students. We will address the critical components of leading and interconnected systems framework (leadership, family and community engagement, resources at each tier, data-based problem solving, data evaluation, building capacity for implementation). Presenters will share reflection questions (vision, need, barriers, solutions) and examples of these critical components to support implementation (PBIS framework, acknowledging staff and students, interventions, climate specialists , behavior interventionists, mental health clinicians, mental health school counselors, family education webinar series, MOU community providers, SEL …

Strategies For Building A Positive School Climate: Keeping Teachers Happy And Students Motivated!, Katherine L. Kelbaugh

Southeast Conference on School Climate

School climate matters. Principals are the primary drivers of school climate. Principals deserve direct instruction as it relates to how to intentionally shape positive school climate. This information is valuable and meaningful considering the significant impact school climate has on teacher and student outcomes. This session will offer principals much-needed, detailed strategies for shaping school climate. Following this session, principals will be able to implement positive school climate features immediately.

The session will thoroughly explore specific strategies for shaping school climate and dive into proven, practical examples of these strategies. As a result of the session, participants will gain a …

Portrait Of A School Shooter: A Threat Assessment Perspective, Wanda C. Shelton

Southeast Conference on School Climate

Part one of this presentation will lead the learner through a school shooting event, but will include not just the events that led up to the shooting, but the events that led to better understanding the shooting. Data will be presented from interviews with the shooter himself over a two year period, his teachers, and his friends. Rarely has an educator been allowed access to a convicted school shooter to learn about how the school could improve its safety measures for the future. Part two will look at school violence in communities across American and attendees will see how supports …

Restorative Practices: A Continuum Of Supports, Eleajah Mcelroy, Kainita Taylor, Cassandra Crawford

Southeast Conference on School Climate

We will showcase resources to support educators in implementing restorative practices. We will examine the core features of restorative practices (the social discipline window, affective statement, affective questions, circles, impromptu conversations, and conferences). Participants will have the opportunity to experience a restorative circle. The facilitators will provide free resources and strategies to participants to begin using affective statements and questions and incorporate circles. Facilitators will share best practices from their district and show the improvements in discipline outcome data. Participants will also have the opportunity to see how restorative practices align with other initiatives already in place and can be …

Social Media Usage And Transitioning Into Online Classes During Covid-19- A Survey Of Undergraduate Students In Georgia, United States, Sylvia Ofori, Janet Choongo, Mario Kekop, Gulzar H. Shah, Haresh Rochani, Joseph Telfair

Health Policy & Community Health: Faculty Publications

Previous studies on the use of social media (SM) during the COVID-19 pandemic have focused on the use in sustaining academic communication. This study aimed to assess the association between SM and the ease of transitioning to online classes during the COVID-19 pandemic using survey data from 872 undergraduate students. The findings showed that Snapchat and Instagram were the most preferred social media sites among participants. Compared to students who use SM for < 2 hours a day, use for > 5 hours (AOR= 2.44; 95% CI, 1.13 – 5.25) or 3 to 5 hours a day (AOR = 2.01, 95% CI 1.06-3.81) increased the odds of easily …

Conversing Or Diffusing Information? An Examination Of Public Health Twitter Chats, Lauren Bayliss, Yuner Zhu, King-Wa Fu, Lindsay Mullican, Ferdous Ahmeda, Hai Liang, Zion Tse, Nitin Saroha, Jingjing Yin, Isaac Fung

Communication Arts: Faculty Publications

This study examines the one-way information diffusion and two-way dialogic engagement present in public health Twitter chats. Network analysis assessed whether Twitter chats adhere to one of the key principles for online dialogic communication, the dialogic loop (Kent & Taylor, 1998) for four public health-related chats hosted by CDC Twitter accounts. The features of the most retweeted accounts and the most retweeted tweets also were examined. The results indicate that very little dialogic engagement took place. Moreover, the chats seemed to function as pseudoevents primarily used by organizations as opportunities for creating content. However, events such as #PublicHealthChat may serve …

The Effects Of A Behavior Analytic Social Skills Group On School-Aged Children's Social Skills In A Classroom Setting, Rebecca A. Anderson

Honors College Theses

Children with autism spectrum disorder (ASD) exhibit skill deficits in several areas. One of those areas is social skills. Social skills are very important for development and learning. One common intervention to increase social skills in children with ASD is social skills groups. Social skills groups use the principles of the science of behavior to teach various social skills effectively and efficiently to children with ASD. A common setting where children’s social skill deficits increase is in classroom settings. The purpose of this study was to implement a social skills group intervention in a classroom setting to increase social skills …

Instructional Scaffolding In Internships: Supporting Future Professionals In Family Science, Katy Gregg, Meghan K. Dove, Nikki Digregorio

Human Ecology: Faculty Publications

Internships are known for being a valuable, albeit time consuming, opportunity for students, supervisors, and faculty in many fields. As undergraduate programs consider their current and future internship programs, we suggest the processes an intern takes to secure and complete an internship are key to furthering their learning and increasing their career marketability. In this article, we use scaffolding and self-efficacy theories as the foundation to developing an intentional internship program in the family science field. We share the steps faculty take to prepare students for the internship, use graduated guidance to support student learning, and to assess learning during …