Digital Commons Network^™

Information Literacy: Facilitating Students’ Skills To Navigate Media Bias And Prejudice, Sheliah G. Durham, Noble E. Edmiston

National Youth Advocacy & Resilience Conference

The presenters will provide a brief overview of Information Literacy and the challenge of navigating media bias and propaganda. Hands on presentation will include sample lesson plans and step-by-step suggestions for facilitating students’ critical inquiry skills to evaluate sources and various forms of digital media as they navigate controversial issues.

Building Your Organization’S Resilience Toolbox, Marina Fradera, Vincent Litrenta

National Youth Advocacy & Resilience Conference

Sunrise of Philadelphia has combined Resiliency Theory with the strengths based approach of asset mapping to anchor long-term strategic planning with youth and staff wellbeing at its core. We will share this strategy for counterbalancing Adverse Childhood Experiences and the broader traumatic impact of COVID-19 by intentionally investing in protective factors as a way to build resilience among staff members, youth participants, and across our organization overall.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

A Trauma Responsive Approach To Fostering Resilience, Addressing Equity Issues And Improving Student Wellness And Academic Success, Mark Harrington, Joe Thompson, Kimberly Witeck

National Youth Advocacy & Resilience Conference

We’ll start with our school’s motto, “Family, Love, Respect,” which is posted in nearly every hallway, office and gathering place in our school. We attempt to provide each student with a strong sense of each. Although ours is an alternative high school, filled with stories of trauma, neglect and despair, our students are resilient! With that in mind we have created a number of programs to encourage resilience, provide a healthy path forward, decrease student discipline, and foster student success. All of these programs, and the stories we share detailing what our students have overcome show just how resilient young …

Green Devils Closet: How A 9x6' Corner Can Change Lives, Tracey Keim

National Youth Advocacy & Resilience Conference

Using a "real" grocery list, cash money, and an unexpected situation, attendees put themselves in the shoes (or socks) of the children-at-risk and families who need support in a hands on, solution centered workshop. Workshop participants walk away with culturally relevant materials that will allow them to find funding for a 6'x9' corner of hope--at little or no cash cost. But that makes all the difference in the world.

Sustainable, Accessible, Feasible, Effective (Safe) School Safety Planning: Educator Preparedness In Crisis Detection And Response, Katherine Fallon, Juliann Sergi Mcbrayer, Dawn Tysinger, Chad Posick, Mary Jo Carney

National Youth Advocacy & Resilience Conference

As incidents of school violence have hit the news media, school safety is of increasing interest to scholars and practitioners. Unfortunately, schools are ill-equipped to prevent violence and intervene when it occurs. This presentation will discuss how research can inform school readiness and public policy to prevent and intervene in violence.

What Do I Do After A Student's Mental Health Crisis, Francie Livingston

National Youth Advocacy & Resilience Conference

Most educators have been trained in prevention of mental health emergencies, but what do we following a crisis. Participants will learn strategies for assisting students to return to school, meeting their emotional needs, providing support for classmates, and involving the families in this process.

Engaging Youth In The Development, Implementation, An Evaluation Of Sexual And Reproductive Health Programs, Pam Drake, Kristin Kennedy

National Youth Advocacy & Resilience Conference

This session will introduce the use of a group concept mapping process to create a conceptual model for engaging youth in sexual and reproductive health programming – particularly BIPOC LGBTQ+ youth and young men of color. We will walk through the gcm process, present the model, and explore ways to apply the model in various situations.

Use Of Online Or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching To Begin Their Post-College Graduate Careers-A Study Revisited, Linda G. Mullen, Randy S. Stuart, Michael Lee Thomas

AMTP Proceedings 2023

In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools.

This follow-up …

Investigating How Tacit Knowledge Management Inclination And Explicit Marketing Agendas Impact Business Success., Christine Aliyu Makama, Douglas Johansen Dr

AMTP Proceedings 2023

This study empirically tests the relationship between tacit knowledge management inclination, internal explicit marketing agendas and external explicit marketing agendas and how they act together to enhance business outcomes. This was done to fill in the gap in the body of knowledge on the dearth of empirical research on tacit knowledge management inclination and marketing orientation. Using the quantitative research method and purposive sampling technique, data were collected from 89 respondents with significant business and marketing experience through a well-structured questionnaire with closed-ended questions. Employing regression analysis, the hypotheses were tested, and the finding highlighted that tacit knowledge management inclination …

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Role Of Social Media On Travel Destination Decision-Making: Young American’S Motivation, Attitude, And Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An

AMTP Proceedings 2023

This study aims to examine how social media influences American Millennials’ and Gen Zers’ travel destination decision-making process in an integrative theoretical framework of the Uses and Gratification Theory and Theory of Reasoned Action. Young generations, who desire escapism and entertainment in order to relax through their everyday lives, are looking for value brought to their lives from vicarious out-of-routine experiences through social media, which engenders process gratification. This process evokes the desire to experience and explore the destination they viewed on social media, inducing vicarious pleasure that leads to affective responses toward the travel destination. Notably, a positive …

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products, Peter Silverstein, Catherine Armstrong Soule, Sara Hanson

AMTP Proceedings 2023

This paper explores the novel context of secondbrand exchange, wherein traditional “firsthand” retail brands directly engaging in the reselling of their own previously used items. This research is the first to investigate how and why traditional brands engage in secondhand activities and to consider the influence of this strategy on consumer judgements about new products, used products, and the brand. The authors outline four consumer motives (frugality, sustainability, fashionability, and durability) for purchasing used items that are mapped onto strategic positioning for secondbrands. A framework of item transformation is introduced from refresh to renew to remake. Next, using brand extension, …

Beyond Mad, Sad, Glad: Using Art To Build Emotional Granularity, Gina Moore

National Youth Advocacy & Resilience Conference

The ability to identify and articulate specific emotions helps us make sense of and respond to emotional experiences, but when all we know is angry, sad, or happy, the result is often an impulsive reaction that does little to process the experience in a healthy way. In this high-energy, interactive session, we will explore how visual art can help adolescents become more emotionally aware so they can “name it to tame it.” Participants will leave with their own artistic creations and some new creative tools for building community in their own programs. Come ready to engage and get creative!

2023 Conference Program, Georgia Southern University

National Youth Advocacy & Resilience Conference

Conference Program

Determinants Of Child Stunting, Wasting, And Underweight: Evidence From 2017 To 2018 Pakistan Demographic And Health Survey, Maryam Siddiqa, Gulzar H. Shah, Tilicia Mayo-Gamble, Amber Zubair

Health Policy & Community Health: Faculty Publications

Child malnutrition persists in low-resource countries such as Pakistan, indicating an urgent need for interventions and policies aimed to address this critical population health issue. The World Health Organization Global Target 2025 includes the reduction of malnourishment in the form of stunting, wasting, and low weight. This study aims to examine the prevalence of factors associated with three measures of child malnutrition, i.e., stunting, wasting, and low weight in Pakistan. This study uses a secondary data analysis design based on data from Pakistan Demographic and Health Survey (2017-18) that used a two-stage cluster sampling approach. National level data covering urban …

Increasing Social Media Equity Of A Brand By Developing Social Media Capabilities And Consumer Promotions, Manisha Mathur

AMTP Proceedings 2023

Existing literature identifies the role of customers in promoting a brand on social media and in providing recommendations to others customers based on their own experiences with the brand. The recent focus on using social media has led to most firms becoming effective in using social media to develop customer communities, becoming content providers unlike traditional advertisers, and focusing on conversing with consumers rather than directing marketing messages at them (Barwise and Meehan, 2010). In this research, we conceptualize social media equity as comprising of a brand’s associations with customers on social media, quality perceptions of the retailer brand on …

How Likely Are Viewers To Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta

Journal of Applied Marketing Theory

With the recent return to more advertising-generated content by entertainment providers, it again becomes important to understand what will drive consumers to view commercials. We utilize the construct of television connectedness developed by Russell, Norman, and Heckler (2004) to predict viewers’ propensity to watch television commercials. Based on data derived from a survey completed by 816 residents of the United States, we estimate a logistic regression model and find that older (35+) viewers high on connectedness are more likely to view television commercials. We further employ correspondence analysis of free-response data to uncover differences in motivations to view commercials among …

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration Of Fans’ “Buy,” “Hold,” And “Sell” Behaviors, Kirk Damon Aiken, Richard M. Campbell, Ajay Sukhdial

Journal of Applied Marketing Theory

The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides strategic guidance to sport managers. The model integrates the foremost theories of fan behavior with the financial theory of portfolio management. This novel perspective posits that sport fans should be viewed as “investors” who buy, hold, and sell athletes and teams. Fans manage their individual portfolios in line with personal goals, values, and social influences. The integration of theories bears significant implications regarding how sport …

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Journal of Applied Marketing Theory

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a reputable platform for publishing academic research that advances marketing knowledge and offer insights for marketing managers.

What Drives Cryptocurrency Adoption? Exploring The Role Of Psychological Traits And Environmental Orientation, Sooyeon Choi, Seungho Shin

Journal of Applied Marketing Theory

Cryptocurrency is gaining worldwide recognition. This research examines the psychological determining factors of consumers’ cryptocurrency adoption behavior based on the theory of planned behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has positive influences on the attitude and perceived behavioral control for cryptocurrency and in turn affects the intention to use cryptocurrency. Subjective norm is a significant predictor of cryptocurrency intention and the LOHAS lifestyle moderates the influence of attitude on the intention. This research offers theoretical and practical implications for the cryptocurrency market.

Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitments, Shawn F, Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

Organizations join associations to gain a wide range of benefits, such as advocacy in the local community, more expertise, or access to markets and new technologies. However, these benefits do not always result in readily observable positive outcomes as compared to the monetary costs and time investment for businesses. Such value judgements may result in lower commitment to the association and ultimately dropped memberships. The purpose of this study is to better understand the factors that drive member organizations’ commitment to a chamber of commerce. The results of the empirical study show a positive impact of members’ role expectancies and …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

George-Anne Deep Dive, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.