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Your Information Zodiac: An Information Evaluation Framework For The Age Of Generative Ai, Kevin J. Reagan, Kay Coates, Jessica Swaringen

University Libraries: Faculty Publications

Building on information evaluation mnemonics like the CRAAP Test, SIFT, and ACT UP, among others, the authors propose the ZODIAC of information evaluation for an AI-dominated information environment: Zooming in, Other opinions, Dataset, Intent, Authenticity, and Consistency. Each letter introduces students to considerations unique to the critical thinking considerations of AI-generated information, such as datasets and their large language models, evaluating the purpose of a given generative AI, and questioning the authenticity and consistency of generative AI output. Additionally, as an introductory framework geared toward first-year students, the ZODIAC evaluation method does not fully address all aspects of information literacy; …

Covid-19 Vaccine Acceptance Among People Who Smoke In Rural Southwest Georgia: Perspectives And Influencing Factors, Shadé Owolabi, Helen Singer, Katherine Reilly, Łucja T. Bundy Ma-Edm, J.K. Veluswamy, Carla Berg, Regine Haardörfer, James Hotz, Ajay Gehlot, Michelle Kegler

Journal of the Georgia Public Health Association

Background: The COVID-19 vaccine is a critical tool in reducing COVID-19 related morbidity and mortality. Unfortunately, vaccine hesitancy is an ongoing public health challenge, especially in certain geographic areas and sub-populations. This study assessed factors associated with COVID-19 vaccine uptake and hesitancy among individuals who smoke in rural communities in southwest Georgia, one of the first COVID-19 “hot spots” in the U.S.

Methods: We conducted qualitative interviews (n=23) using a semi-structured interview guide, informed by the Integrated Behavioral Model (IBM), that assessed vaccine-related behavior, intention to be vaccinated, perceived risk, social norms, attitudes, and environmental barriers and facilitators …

White Nose Syndrome In Bats And Infant Mortality In Georgia, Rhys Medcalfe, Sean Medcalfe, Simon Medcalfe

Journal of the Georgia Public Health Association

Background: White nose syndrome (WNS) is a disease in bats caused by the fungus Pseudogymnoascus destructans that can result in bat mortality rates of over 90%. WNS was discovered in Georgia in 2012 in 3 counties but has continued to spread to 14 counties as of 2023, with P. destructans detected in a further seven. Biodiversity loss has been linked to human health outcomes including infant mortality. Understanding the link between WNS, biodiversity loss, and infant mortality in Georgia is important because Georgia ranks 42^nd out of the 50 states for infant mortality rate.

Methods: Using panel data from …

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Midweek Memo, Georgia Southern University

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Motion Picture Reviews As Determinants Of Box Office Revenue In The Post-Covid Environment, Fernando Comiran, Velitchka D. Kaltcheva, Anthony Patino

Journal of Applied Marketing Theory

The decline in motion picture box office receipts and shortened release windows following the COVID-19 pandemic have placed heightened pressure on early performance as a critical determinant of commercial viability. Building upon earlier research suggesting that, as moviegoing frequency decreases, consumers are more likely to rely on audience reviews than critics’ reviews when making a decision to see a movie (Chakravarty et al., 2010), we examine which source of early reviews—professional critics reviews or audience reviews (WOM)—has an impact on early performance following the COVID-19 pandemic. We estimate a linear regression model using actual behavioral data—namely, eight years of motion …

Decoding The Dynamics Of Ceo Sociopolitical Activism And Stakeholders’ Response, Nayyer Naseem, Yuqi Wang, Faraz Moin

Journal of Applied Marketing Theory

Business leaders today function as powerful symbolic figures whose sociopolitical stances can transform consumer loyalty, investor confidence, and organizational stability. This study decodes how stakeholders interpret executive actions and respond through behaviors such as boycotts, divestment, or heightened advocacy, highlighting both short and long-term consequences. Drawing on signaling, stakeholder, social identity, social influence, intrinsic motivation, and reputational risk theoretical frameworks, this study develops a four-stage interpretive model that links leadership behavior to stakeholder perceptions, reactions, and market outcomes within varying contextual and environmental conditions. Through a case-based analysis, it illustrates how CEO stance, media framing, and ideological alignment shape these …

Educating For Impact: A Prosocial Marketing Approach To Foster Altruism Among Young Consumers, Bela Florenthal

Journal of Applied Marketing Theory

This study explores how a prosocial marketing intervention in a dual-enrollment course fosters altruistic values and emotional development among young consumers while deepening their understanding of cause-related and social marketing. Grounded in holistic and experiential learning, the project required students to engage in weekly acts of kindness, reflect on their experiences, and share their actions on social media to amplify impact. Thematic analysis of qualitative data collected over two academic years revealed personal growth driven by intrinsic motivation (e.g., belonging, self-esteem) and positive emotions (e.g., joy, pride). Students demonstrated greater social awareness and practical application of marketing principles through volunteering, …

Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Comments from the Editors

Is Political Information Over Facebook Credible? A Look At The 2020 Presidential Election, Kristina Harrison, Shawn Thelen, Boonghee Yoo, John B. Ford

Journal of Applied Marketing Theory

Much controversy still exists surrounding the events before, during, and after the 2020 U.S. presidential election. Some of this is attributable to voters’ uncertainty, driven by conflicting messages transmitted over social media, about the credibility of information surrounding the candidates and election results. Examining data collected shortly before the 2020 election, this study investigates how consumers perceive political information presented on Facebook. Drawing from Source Credibility Theory and the Elaboration Likelihood Model (ELM), the research tests a model that includes medium dependency, medium interactivity, information quality, information presentation, personal expertise, and power perception. Data from 407 participants were analyzed using …

An Examination Of Brand Avoidance Among Consumers Of Membership Business Models, Cara Peters, Bradley W. Brooks

Journal of Applied Marketing Theory

The purpose of this study is to examine how the increasingly prevalent business membership model is linked to potential brand avoidance. Based on a qualitative examination of consumer complaints from two organizations that utilize membership business models, this research demonstrates how consumer complaints are highly consistent with established brand avoidance antecedents. The findings offer a cautionary warning to business decision-makers who manage membership business models with consumers as well as to those who are considering implementing such an approach. The implications for these decision-makers are discussed.

The Role Of Apparel In College Student Athletic Affiliation, Robin Hardin, Michelle L. Childs

Journal of Applied Marketing Theory

Athletics is often considered the virtual front porch of a university, as it is often the most recognizable aspect of a college or university. This study examines how college students use apparel to affiliate with their university’s athletic brand. Results revealed three key factors influencing athletic-related merchandise preference: fashionable appeal, uniqueness, and official merchandise. Further analysis found that merchandise featuring official logos, colors, and recognizable branding elements significantly enhances consumers’ ability to associate with the university’s athletics brand. Gender differences emerged in preferences for fashionable items, with men showing greater interest. These findings provide valuable insights for marketers and university …

Learning From Unique Approaches And Challenges, Kathryn L. Haughney, Jeongae Kang, Aftynne E. Cheek

Journal of Case Learning & Exceptional Learners

No abstract provided.

Armando’S Case: Diagnostic Emergent Literacy Assessment For Children With Complex Communication Needs, Bronwyn A. Harris, Tonya R. Moore, Ashley E. Pennell

Journal of Case Learning & Exceptional Learners

This practice-based case study is designed to offer a tutorial on how to adapt an informal, diagnostic emergent literacy assessment to meet the needs of students like six-year-old Armando, a Latino, multilingual learner with autism spectrum disorder (ASD) and complex communication needs (CCN) in an inclusive kindergarten classroom. Armando’s informal literacy assessment adaptations and outcomes are discussed, including descriptions of his emergent literacy skills observed through his engagement in literacy stations, small group reading instruction in his classroom, and his use of alternative and augmentative communication (AAC) in both instructional and assessment settings. This case study illustrates how traditional literacy …

Involvement Of Students With Extensive Support Needs In Pbis: Middle School Educator And Administrator Perspectives, Virginia L. Walker, Megan E. Carpenter, Sheldon Loman

Journal of Case Learning & Exceptional Learners

School-wide positive behavioral interventions and supports (PBIS) is a widely adopted multi-tiered system of behavioral supports designed to promote a safe, predictable, and inclusive school environment for all students. Despite the positive outcomes associated with PBIS, students with extensive support needs (ESN) may have limited access to and involvement in all aspects of PBIS. In this article, we describe the perspectives of three staff members––an administrator, general education teacher, and special education teacher––who participated in interviews about the involvement of students with ESN in PBIS. These staff members provided insightful information about how students with ESN were involved in PBIS …

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

Generative Ai And The Future Of The Scholarship Of Teaching And Learning: What Do We Stand To Gain Or Lose?, Kathryn C. Wymer

International Journal for the Scholarship of Teaching & Learning

Discussions about generative artificial intelligence (AI) seem to predominate current conversations about higher education. It is urgent for those engaged in the Scholarship of Teaching and Learning to evaluate how generative AI could be used appropriately in course development and evaluation, but it is also important for SoTL practitioners to research the potential pitfalls inherent in the use of generative AI for such purposes. This concept essay presents three key questions that need to be addressed in order to fill in research gaps about generative AI and SoTL. Answering these questions will help us advocate for the importance of SoTL …

Letter From The Editors, Larissa Oliveira Pires, Selcuk Dogan, Hui Jin, Joe Pellegrino

International Journal for the Scholarship of Teaching & Learning

This letter introduces the second issue in volume 19 of the International Journal of the Scholarship of Teaching and Learning (ijSoTL). It considers the changing state of SoTL as a discipline and the factors driving those changes, then presents the articles in this issue as they represent those trends.

Ethical Tensions In The Ethics Review Of Scholarship Of Teaching And Learning Projects: Revealing Values From A Health Faculty In Aotearoa New Zealand., Amanda B. Lees, Rosemary Godbold, Simon Walters

International Journal for the Scholarship of Teaching & Learning

This study employed a case study approach to explore ethical conduct in Scholarship of Teaching and Learning (SoTL) research. Originating within biomedical research, the remit of ethics review bodies now commonly extends to assessing SoTL projects. Set within a health faculty at a university in Aotearoa New Zealand, we examined student and academic perspectives on ethical conduct in SoTL research to gauge how their values align with those who decide on ethical standards of research involving them. Drawing on reflexive thematic analysis, our findings reflect tensions between the relational and cultural values of SoTL and the biomedically based values of …

Purposeful Presence: Faculty Perspectives On Social Presence In Online Learning, Thomas D. Dyer

International Journal for the Scholarship of Teaching & Learning

Social presence is a critical component of effective online education, fostering engagement, connection, and a sense of community among students and instructors. This qualitative descriptive study explored how online faculty conceptualize and operationalize social presence in their virtual classrooms. Through interviews and focus groups, faculty described practices that cultivated connection, responsiveness, and authentic interaction. The findings informed the development of the Social Presence Literacy Framework (SPLF), which offers a lens for understanding the varied ways instructors approach presence in online environments. This study provides insights for professional development and instructional design by grounding pedagogical strategies in the lived experiences of …

The Impacts Of A First-Year Seminar On Academic And Career Planning And Community Building For Geoscience Students, Elizabeth D. Crook, Julie E. Ferguson

International Journal for the Scholarship of Teaching & Learning

Retention of students in Science, Technology, Engineering, and Math (STEM) fields, particularly of traditionally underrepresented groups, remains a nationally recognized concern. Many studies have shown that first-year seminars can have a positive effect on a student’s transition to college, persistence in their chosen degrees, and ultimate success and retention in the geosciences and other related STEM fields. We created a one-unit first-year seminar to assist our geoscience students with academic and career planning, increase student awareness of opportunities on campus, and increase a sense of belonging in their major. We present pre and post survey data to assess the effectiveness …

Examining The Motivational Climate In An Anatomy Course: Instructional Practices To Engage Students In Learning, Emily M. Holt Foerst, Brett D. Jones, Meghan Byrnes

International Journal for the Scholarship of Teaching & Learning

Anatomy education presents a complex motivational environment, yet little is known about how medical students experience this climate. Grounded in the MUSIC Model of Motivation framework, this study explored students’ perceptions of the motivational climate in a first-year medical anatomy course. Using a mixed-methods design, we surveyed students early in the course and conducted interviews following course completion. Although students reported strong Caring perceptions on the survey, their Empowerment, Usefulness, Success, and Interest perceptions were more variable, and some were suboptimal. Interview findings revealed specific instructional practices (e.g., lecture format, lab group dynamics, alignment with clinical goals) that either supported …

Fostering Intercultural Competence In Healthcare: Insights From An Online Audiology Course, Lata A. Krishnan, Aparajita Jaiswal, Sakhi Aggrawal

International Journal for the Scholarship of Teaching & Learning

Intercultural competence (ICC) is essential for students, particularly in healthcare, to provide culturally responsive care. This study examines the integration of intercultural learning (ICL) activities in a fully online, asynchronous 300-level undergraduate audiology course. Pre- and post-test data from the Intercultural Development Inventory (IDI®) revealed a significant increase in ICC among senior students, while non-seniors showed no measurable change. Qualitative analysis of final reflections supported these findings, with seniors articulating deeper intercultural insights. These results suggest that ICC development may vary based on academic level and prior experience. Additionally, intentionally structured interventions aligned with students’ prior experiences could further enhance …

A Multi-Case Study Of Peer Tutoring Programs: Program Structure, Faculty-Tutor Partnerships, And Access To Instructional Knowledge, Becky W. Packard, Amanda Xu, Teah Shi

International Journal for the Scholarship of Teaching & Learning

Peer tutors make important contributions within higher education institutions, yet the tutoring program structures vary widely with regard to how tutors are positioned, which in turn, affords and constrains access to instructional knowledge. Using a multi-case method, this study contrasts the structures of four tutoring programs: two programs within a private four-year college and two programs within a public two-year college. Two primary factors, the nature of faculty-tutor partnership and connection to a peer mentoring community, were examined and found to shape access to instructional knowledge. In addition, the results suggested that tutor prior experience as students in courses, experience …

Influence Of A High-Impact Practice Government Course On Retention, Graduation, Gpa, And Student Integration Among First-Time-In-College (Ftic) Students, Amy L. O'Dell

International Journal for the Scholarship of Teaching & Learning

Just over half of the students who start a bachelor’s degree in the United States, fail to complete it within four years (National Center for Education Statistics, 2024). As a result, millions of people with some college no credential (SCNC) struggle with student loan debt, lower income, and the threat of default. In response, many colleges and universities are using high-impact practice (HIP) classroom pedagogy to help more students persist and graduate. This study investigated the effect of a HIP government course, known as Town Hall, on first-time-in-college (FTIC) students at a mid-sized, rural, R2 university in the southern United …

Community College Students' Experiences With The Syllabus: A Qualitative Study, Diego Pliego, Abby Kaplan

International Journal for the Scholarship of Teaching & Learning

Most existing literature on college students’ use of the course syllabus has been conducted in artificial settings, collected a limited range of data, or both. This study addresses this gap in the literature with a series of in-depth qualitative interviews with students at a community college about how they interact with a syllabus from one of their current classes. We find that most students report reading at least part of the syllabus, most often the calendar and information on grading. Students are most likely to read information specific to the class and are least likely to read general college information …

Beyond The Mic: Fostering Critical Consciousness Through Podcasting In A Social Foundations Of Education Course, Jacob Kelley

International Journal for the Scholarship of Teaching & Learning

This article contributes to the scholarship of teaching and learning by examining the ways in which a podcast project facilitated the development of critical consciousness among pre-service teachers in an undergraduate social foundations of education course at a research university in the southeastern United States. It draws on data generated using semi-structured interviews with 10 pre-service teachers across two semesters of the course who completed the podcast project. Using inductive thematic analysis, I identified four themes in this case study: (1) Personal Experiences as Catalysts for Critical Consciousness, (2) Dialogical Learning as a Pathway to Critical Consciousness, (3) Grappling with …

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.