Digital Commons Network^™

Fueling The Ideal: The Role Of Energy Drink Marketing In Shaping Body Image On Instagram, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

AMTP Proceedings 2025

Energy drink sales in the United States have experienced tremendous growth over the past several decades with projections for continued growth, making effective marketing strategies increasingly important for industry players. Central to these strategies is building brand awareness and targeting the right consumer demographic, particularly young adults aged 18-34, who make up the largest group of energy drink consumers. This demographic is heavily influenced by media portrayals of fitness and success. Red Bull and Monster, two of the leading brands, are dominant in brand awareness, with significant influence through social media platforms like Instagram. This research examines Instagram posts from …

Understanding Med Spa Preferences, Lee O. Brannon Iii, Tabor L. Schilling, Baily R. Trettel, Nancy B. Alden

AMTP Proceedings 2025

This study aimed to understand the key factors that influence client loyalty, determining the most effective marketing channels, and analyzing industry trends and client preferences, in order for med spas to increase their number of client bookings. Utilizing a survey, the researchers gathered data on client demographics, preferences, and behaviors related to aesthetic services. The analysis highlighted the critical elements of client retention, the impact of various marketing strategies, and the competitive landscape. By analyzing the results, the researchers provided descriptive analysis of demographic variables and client preferences. This research provided actionable insights to enhance client loyalty, attract new clients, …

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Doing Business With China And Decoupling: Recommendations For Global Strategy, Nader H. Shooshtari, Timothy A. Manuel

AMTP Proceedings 2025

In the last several years, the effort to reduce dependence on China supply networks and in general to lead western countries’ trade away from China has gained momentum. This effort largely led by the U.S. has been a result of supply chain uncertainty post COVID and growing geopolitical tensions between the two countries. China’s increasing global ambitions under President Xi Jinping, including territorial claims in the South China Sea and Taiwan have changed the view of China as a reliable global factory and trading partner to a major threat to U.S. power. U.S. policymakers view of China evolved from a …

Membership Support For A Professional Organization Based On Member Satisfaction, Value, And Commitment, Shawn F, Clouse, Simona Stan, Nader Shooshtari

AMTP Proceedings 2025

Members of professional associations join these associations for reasons that include benefits and services to members, advocacy and lobbying on behalf of members and their interests, networking opportunities and a sense of community and identification with fellow association members. Members are likely to commit to the association and remain as members to the extent they are satisfied with what the association provides and if they perceive the benefits to exceed the cost (not just monetary) of membership. This survey of members of a professional association investigates the relationship between personal benefits, professional benefits, customer service satisfaction, membership satisfaction, membership value, …

Motivators And Barriers To Healthy Food Consumption: Qualitative Study With Gen Z Living In Bratislava, Emel Yarimoglu, Lucia Vilcekova

AMTP Proceedings 2025

People in Europe have been caring about physical activity, healthy eating, and healthy body weight. The study aimed to explore the motivators and barriers to healthy food consumption among university students living in Bratislava, Slovakia. Qualitative research was conducted with sixteen students, and data were collected by written text. Self-reported written data were collected by convenience sampling and analyzed via content analysis. Four motivators of healthy food consumption were revealed (personal appearance, health-consciousness, physical activity, and social), and four barriers to healthy food consumption were obtained (functional, personal, psychological, and social). This research is original since it demonstrated motivators and …

Adoption Of Virtual Influencers By The Healthcare Industry: Benefits And Drawbacks, Jessica L. Holden, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2025

Social media influencers are thought leaders and influence others' attitudes, opinions, and behaviors (Pourkarim et al., 2023. Laszkiewicz & Kalinska, 2023). The healthcare industry currently utilizes social media and social media influencers to provide generalized health advice and opinions on and experiences with different providers (Reed & Feilding, 2022). However, the use of social media by healthcare businesses is still relatively novel (Gijsen et al., 2020), although it is becoming increasingly used for healthcare education and decision-making (Stellefson et al., 2020). Within the social media marketing space, there has been a rise in the use of virtual influencers. A Virtual …

The Impact Of Online Vs. In-Person Classes On College Students' Social Functioning And Well-Being: A Pilot Study, Aron Levin, Irwin Levin, J. Charlene Davis, C. Edward Heath

AMTP Proceedings 2025

This paper examines the relationship between undergraduate college students’ mix of online and in-person classes on their well-being and mental health. We first examine the research on consumer well-being and Quality of Social Functioning and then apply these streams of research to our pilot study, an online survey. In our pilot study, we find some statistical differences in students’ well-being, depending on whether they take predominantly in-person or online classes. Students who take about one half of their classes online are more satisfied with their academic performance than those who take all or mostly in-person classes. Those who take all …

Marketing For Musicians And Artists: A Pedagogical Model For Creative Business Education, Aron Levin, Jose Luis Saavedra Torres

AMTP Proceedings 2025

The myth of the "starving artist" persists, but marketing and entrepreneurial skills can empower creatives to thrive in the gig economy. This paper presents a pedagogical framework for a marketing course tailored to non-business students, particularly those in the creative arts. Using Sam Ryder, a musician who leveraged digital platforms to achieve meteoric success, as a case study, we explore the role of higher education in equipping artists with business skills. Grounded in experiential learning theory, the course integrates modules on branding, digital marketing, pricing, and work-life balance, emphasizing hands-on projects like SWOT analyses, brand identity design, and marketing strategy …

Do Nursing Students Perceive That They Are Educationally Prepared To Care For Minority And Ethnically Diverse Populations Upon Graduation?, Trinity T. Brisbane, Trinity T. Brisbane

Honors College Theses

Every individual has the right to receive safe and efficient care in the healthcare setting. As healthcare grows and demographics evolve rapidly, it is crucial that frontline workers, especially nurses, are adequately prepared to address the unique needs of minority and ethnically diverse populations. However, a significant gap exists in understanding how effective current nursing school curricula is in preparing students for this critical aspect of patient care. This research utilizes a quantitative survey methodology to address the central question: “Do Nursing Students Perceive That They Are Educationally Prepared to Care for Minority and Ethnically Diverse Populations upon Graduation?” The …

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Role Of Eye-Tracking Technology And Software Algorithms In Enhancing Adhd Detection And Diagnosis: A Systematic Literature Review, Lauren E. Perkins

Honors College Theses

This systematic literature review explores the role of eye-tracking technology and software algorithms in enhancing the detection and diagnosis of ADHD. ADHD, a neurodevelopmental disorder affecting both children and adults, is traditionally diagnosed through behavioral assessments, which may lack objectivity. Recent studies suggest that eye-tracking, specifically focusing on saccades, fixations, and blink rates, offers the potential for more accurate and objective measures of ADHD. The review examines clinical trials, observational studies, and machine learning research to assess the correlation between ADHD and eye movement patterns. Results indicate that individuals with ADHD exhibit distinct eye movement patterns, which can be quantified …

Strauberi La Fay Williams

African American Funeral Programs

Strauberi_LaFay_Williams.pdf - Funeral program

Larry Lee Hill, Sr.

African American Funeral Programs

No abstract provided.

Artificial Intelligence Approaches To Energy Management In Hvac Systems A Systematic Review, Seyed Abolfazl Aghili, Amin Haji Mohammad Rezaei, Mohammadsoroush Tafazzoli, Mostafa Khanzadi, Morteza Rahbar

Civil Engineering & Construction: Faculty Publications

Heating, Ventilation, and Air Conditioning (HVAC) systems contribute a considerable share of total global energy consumption and carbon dioxide emissions, putting them at the heart of the issues of decarbonization and removing barriers to achieving net-zero emissions and sustainable development goals. Nevertheless, the effective implementation of artificial intelligence (AI)-based methods to optimize energy efficiency while ensuring occupant comfort in multifarious settings remains to be fully realized. This paper provides a systematic review of state-of-the-art practices (2018 and later) using AI algorithms like machine learning (ML), deep learning (DL), and other computation-based techniques that have been deployed to boost HVAC system …

Departmental Coordinator Program

Business & Finance Policies

The Departmental Coordinator program provides an official means of direction, coordination and communication between Georgia Southern University services, entities and occupants of buildings located on a University campus.

Alether W. Holloway

African American Funeral Programs

Alether_Holloway.pdf - Funeral program for Alether Holloway

Targets To Increase Hiv Pre-Exposure Prophylaxis (Prep) Uptake Among Communities In Northeast Georgia, Kaley E. Parchinski, Molly Hirsh, Andrew Cheng, Nia Kalifa, Manvi Manyam

Journal of the Georgia Public Health Association

Background: This study seeks to identify targets to increase HIV pre-exposure prophylaxis (PrEP) uptake in Athens-Clarke County, GA, a non-urban area with high HIV burden and poor PrEP utilization.

Methods: A cross sectional survey of adults attending HIV outreach screenings in Athens, GA between November 2022 and March 2023 describes participant demographics and validated scales measuring PrEP knowledge, attitudes, stigma, descriptive norms, and intentions.

Results: Of 136 total participants, key demographic groups included Black (N=84, 61.8%), Latinx (N=10, 8.1%), LGBTQ+ (N=25, 18.4%), and persons who use injection drugs (N=19, 15%); overall, less than half of the PrEP knowledge items were …

Non-Aversive Social And Academic Interventions For Youth With Challenging Behavior, Tom Clees

National Youth Advocacy & Resilience Conference

Differential reinforcement procedures (DR) will be the focus of this presentation, including differential reinforcement of appropriate behavior that is alternative to (DRA), or incompatible with (DRI), targeted challenging behavior, and differential reinforcement of the absence of challenging behavior for specified intervals (DRO). In addition, combined strategies (DR with changing criteria and/or social skills instruction) will be presented. Novel applications will also be highlighted.

When Grief Comes To Court: Supporting Bereaved Court Involved Youth, Lane Pease, Erin Richter

National Youth Advocacy & Resilience Conference

Youth who are court involved have higher rates of bereavement than the general population. Learn how grief impacts youth involved in the Juvenile Court. This session will focus on how bringing together court stakeholders and partnering with outside experts to provide grief support can decrease further court involvement and lead to positive outcomes.

Importance Of Principal-School Counselor Relationship, Moya A. Pope Ed.S, Monica Y. Pace Ed.S

National Youth Advocacy & Resilience Conference

Principals and School Counselors - y'all alright?!? What's your relationship like: Good? Bad? Ugly? The relationship between the school counselor and principal can affect the school as a whole - and when they have a strong relationship, the school community is stronger. This presentation will give you tips on how to strengthen your relationship, become better leaders and positively affect student achievement and school climate.

The Importance Of Country Of Origin In Vaccine Messaging For H-2a Farmworkers, Anna M. Scheyett, Maria Bowie, Virginia Brown, Andrea Scarrow

Journal of the Georgia Public Health Association

Background: H-2A farmworkers are disproportionately vulnerable to COVID-19 and understanding their beliefs regarding COVID-19 vaccines is important for public health outreach, yet to date little research has examined the influence of country of origin (COO) on the vaccine beliefs of this uniquely transient population.

Methods: Three focus groups (N=30) were held with H-2A farmworkers in South Georgia to explore their beliefs on COVID-19 vaccines, using thematic analyses to identify COO influences on these beliefs.

Results: Family in COO influenced worker vaccine beliefs through direct advice, commonly held beliefs in COO about harmful government agendas via vaccines increased worker vaccine fears, …

Harnessing The Power Of Applied Behavior Analysis: Evidence Based Interventions For Children With Autism, Sandrene Foster

Empowering Educators Conference

Applied Behavior Analysis (ABA) is a proven therapy improving behavior, academics, and social skills, widely used for Autism Spectrum Disorder (ASD) and other needs. With ASD diagnoses rising, early intervention is essential. This presentation explores ABA fundamentals, effective early interventions, and continuous assessment to maximize outcomes for children with ASD.

History Happenings, Georgia Southern University

History: News & Publications

• February Event Calendar
• Chair’s Corner
• History Chats with Emma Stevenson
• Our Students
• Event’s Spotlight
• Faculty Spotlight
• Alumni Stories

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Michael Anthony Chatman

African American Funeral Programs

Michael_Anthony_Chatman.pdf - Funeral program for Michael Anthony Chatman

Midweek Memo, Georgia Southern University

Midweek Memo

• Applaud
• Remember
• Share
• Experience
• You May Have Heard

Deacon John C. Lockett, Sr.

African American Funeral Programs

No abstract provided.

Message From The President, Georgia Southern University

Messages from the President

No abstract provided.

Innovative Instruction To Cultivate Young Adolescents’ Creativity In A Virtual Environment, Stacie K. Pettit, Christi L. Pace, Dawn Jeffers, Emily Harrison

Current Issues in Middle Level Education

The unique needs of high-ability young adolescents should be met just as those students with other diverse needs even when instruction becomes virtual. This paper highlights the work of two teachers who overcame the challenges of remote and hybrid learning to provide quality lessons on creativity, logic, and problem solving. They are accomplishing this for 4th and 5th grade students in their gifted program through project-based learning and other lessons situated around creativity. The strategies presented that encourage students to exercise creativity would be beneficial for all students.