Digital Commons Network^™

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

College Student Relationship Between Adverse Childhood Experiences And Resilience Through The Eyes Of Transition, Andrew Dies, Juliann Sergi Mcbrayer, Pamela Wells, Antonio P. Gutierrez De Blume, Summer Pannell, Mary Josephine Carney

Journal of Higher Education & Student Affairs

This research focused on the role that Adverse Childhood Experiences (ACEs) play in the lives of today’s college students and how protective factors may increase a student’s level of resilience. This study examined participants’ levels of resilience, what ACEs they experienced prior to entering college, and what role protective factors played in mitigating the impacts of ACEs on resilience levels. Results indicated that older students scored higher in resilience than their younger counterparts. The findings indicated protective factors coupled with resilience play a role in the success of college students. Implications for practice suggest institutions of higher education should examine …

The Gilded Approach: A Critique Of Constitutional Originalism, Banks T. Eidson

Honors College Theses

The method from which we approach Constitutional interpretation would obviously hold a great deal of significance in our government structure, yet the modern judiciary is plagued by a constant debate between Living Constitutionalism and Originalism. The latter of these ideas has become rather prominent amongst the justices, with six of the nine current Supreme Court justices being self-proclaimed practitioners of originalism. An idea which portrays itself as the only logical way to approach a Constitution, this thesis seeks to prove that despite its popularity, originalism is little more than a tool to expand conservative policies within the courts in precisely …

Impact Of The Online Nutrition Intervention On Health Indicators For Diabetes, Cardiovascular Disease, And Obesity In Senior Populations, Indira Karibayeva, Padmini Shankar, Gulzar H. Shah

Journal of the Georgia Public Health Association

Background: This study evaluated the effects of an online nutrition intervention program, Food Fitness First, Inc.®, on health indicators for diabetes, cardiovascular disease and obesity among senior center participants.

Methods: Thirty individuals aged over 60 completed the 3-month Food Fitness First program, which included initial counseling and 12 educational sessions utilizing the Diabetes FOOD SPIRAL® book and bifold. Pre- and post-treatment assessments measured various health parameters.

Results: Results showed significant improvements in Favorable Fitness Factor (FFF) score, which encompasses four key domains: Nutrition, Exercise, Health/Disease, and Lifestyle. FFF factor difference was equal to 13.63, with 95% CI [11.22; 16.03;]. …

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Mr. Ruben "Papa" White

African American Funeral Programs

Mr_Reuben--Papa--White_Jr.pdf - Funeral program for Ruben White

Multimorbidity As A Modifier In The Association Between Sleep Duration And Mortality: A Longitudinal Analysis Of U.S. Adults Using Nhis Data (2004–2019), Emmanuel Azu, Adverlyn Ivey-Waters

GS4 Student Scholars Symposium

No abstract provided.

The Nicu Nurse’S Aptitude In Teaching Neuroprotective Care To Caregivers Of Neonates, Lucy Bradley

GS4 Student Scholars Symposium

No abstract provided.

Does Friend Groups’ Co-Rumination Explain Depression Homophily Among Undergraduate Women’S Friendship Groups?, Alyssa Chapman Klas

GS4 Student Scholars Symposium

No abstract provided.

How Prepared Are Online Schools To Identify And Respond To Student Abuse?: Not Well, But There Is Hope, Monika Krah, Analisa Lewis, Juliann Sergi Mcbrayer, Chad Posick, Eric Landers

GS4 Student Scholars Symposium

In our rapidly-advancing technological world, little is known about school safety planning in online school settings. We expanded the Crisis Event Perception Survey (CEPS) to the Sustainable, Accessible, Feasible, and Effective (SAFE) Crisis Event Perceptions Survey to assess verbal, physical, relational, and cyberbullying prevalence and administrator preparedness in online school settings. We found that almost half of school administrators assessed were untrained in responding to physical (48%) and relational (43%) bullying and approximately one-third of school administrators surveyed felt unprepared to address physical and/or relational bullying in online schools. Furthermore, we found that only about half of administrators are trained …

Big Businesses & Big People, Mary Mcloughlin

GS4 Student Scholars Symposium

No abstract provided.

Enhancing Cnns Via Structural Intervention With Xgboost, Cemil Emre Yavas, Lei Chen, Christopher Kadlec, Jongyeop Kim

Computing: Faculty Publications

This research investigates a novel hybridization strategy between Convolutional Neural Networks (CNNs) and gradient-boosted decision trees to enhance image classification accuracy. While conventional approaches focus on optimizing either CNN architectures or machine learning algorithms independently, we propose that intervening in the architecture itself—by strategically replacing the dense classifier portion of the CNN with a tree-based learner—can yield superior results. In our study, we construct a CNN composed of three convolutional blocks, each followed by ReLU activation, max-pooling, and dropout layers. Instead of proceeding through the final dense layers, we extract features immediately after the Flatten layer and input them into …

Anxiety As It Relates To Class Year And Gender, Mary Carmichael

GS4 Student Scholars Symposium

No abstract provided.

Examining Study Habits And College-Specific Anxiety Across Academic Years: An Analysis Of Student Experiences, Molly Self

GS4 Student Scholars Symposium

No abstract provided.

Deacon Mikell L. Bacon Sr.

African American Funeral Programs

Deacon_Mikell_L_Bacon_Sr.pdf - Funeral program for Mikell Bacon

Nanopore Sequencing For The Detection And Preliminary Identification Of Viruses In Amblyomma Americanum L. (Acari: Ixodidae), Mary Katherine Humphrey, Lorenza Beati, Ella Zierdt, Saviour Dralabu

Honors College Theses

Hard-bodied ticks are known to carry a wide range of viruses, some of which can cause human diseases. In the U.S., the tick Amblyomma americanum is an important disease vector. The tick has recently expanded its distribution range and its abundance is rising in many areas of the U.S. Its virome is, however, largely underexplored. In this preliminary study, we used a Nanopore MinION sequencer to detect and identify the viral fauna in nymphal ticks (n=43) collected in Statesboro, GA. Extracted DNA and RNA were analyzed separately. Nucleic acids were pooled into 6 groups according to their collection dates and …

Sis. Theresa Swinson

African American Funeral Programs

No abstract provided.

Curtis Young, Jr.

African American Funeral Programs

No abstract provided.

Deacon Doy Johnson

African American Funeral Programs

No abstract provided.

Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell

AMTP Proceedings 2025

This paper delves into tournament theory from a marketing perspective, particularly its application in sales contests and other marketing phenomena. The aim is to unravel how tournament theory elucidates wage inequality and drives individuals based on relative performance. Key insights include the pivotal role of prize structures in sales contests and the advantages of multiple-winner formats, which bolster performance. The paper also underscores the limitations and assumptions of tournament theory that necessitate attention and advocates for its integration with other theories to enhance its practical applicability.

How Does Racial Bias Impact The Perceptions Of Black Women Regarding Maternal Care?, Tanner K. Braddy

Honors College Theses

Between 1999–2002 and 2018–2021, the maternal mortality rate in the United States increased by 144% from 9.65 to 23.6 deaths per 100,000 live births. Although women of all races are affected by maternal mortality yearly, it is especially prevalent in black women. In the United States, black women are three times more likely to die from pregnancy-related causes than non-black women. Despite advanced medical technology and ongoing research, black women are continuing to die because of pregnancy at an alarming rate. Many studies suggest that discrimination and implicit bias - defined as subconscious feelings, attitudes, prejudices, and stereotypes an individual …

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Demystifying Proactive Customer Helpers: Where Do We Find Them?, Estelle Van Tonder, Sam Fullerton

AMTP Proceedings 2025

Amid the growing interest in proactive customer helpers, extant research offers surprisingly little guidance on where to find them. Of interest to this study are proactive helpers taking personal initiative in assisting other customers to avoid harmful brands. Guided by the attitude-behavior phenomenon, selected attitudes and behaviors were examined among 347 customers in the United States using survey research. Latent profile analysis aided in obtaining further clarification regarding the profile characteristics of customers who proactively assist other customers with their brand avoidance behaviors in an anti-consumption context. These profile characteristics are useful, as they provide strategic direction on where to …

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman

AMTP Proceedings 2025

This paper synthesizes recent consumer behavior research published in the Journal of Consumer Research between 2020-2024, addressing a significant gap in the consistent application of established theories across different contexts. The study examines key theoretical frameworks, including the Theory of Planned Behavior and the Stimulus-Organism-Response model, and their application in understanding modern consumer decision-making. Through a systematic literature review of 105 articles, the research highlights the complex interplay between rational and emotional factors in consumer behavior, the importance of psychological comfort and attachment in product relationships, and the role of framing and context in decision-making. The findings emphasize the need …

To Sleep – Perchance To Dream: Does Reducing Social Media Use Improve Sleep Quality?, Meredith E. David, James A. Roberts

AMTP Proceedings 2025

It is surprising given the increasingly high use of social media use among young adults and the likely relationship between it and deteriorating sleep quality that more research is not focused on the relationship between these two variables. The present study results supported our two a priori hypotheses. Social media use and sleep were inversely associated (H1). Further, our data showed that the level of social media use impacted sleep quality - a causal relationship is indicated between the two variables (H2). The treatment group that reduced its use of social media over a 10-day period reported higher levels of …

South Africans’ Attitudes And Behaviors Regarding Customer Citizenship: The Paradoxical Comparison Of The Primary And The Secondary Data, Christo A. Bisschoff, Sam Fullerton

AMTP Proceedings 2025

The current study compares the extant literature regarding South Africa to a current assessment using primary data to measure the same green phenomenon, namely customer citizenship. Secondary data were used to develop a profile of how external sources perceive South Africa. For the primary data, a sample of 513 consumers in South Africa responded to an invitation-only, Internet-based questionnaire that focused on attitudinal and behavioral issues germane to the five constructs commonly related to customer citizenship within the context of green purchasing and green consumption. The constructs in focus were green mindset, anti-consumption behavior, consumer coaching behavior, green advocacy, and …

Pedagogical Approaches For Marketing Ethics And Legal Issues, Ellen Raineri, Erin Brennan

AMTP Proceedings 2025

Lapses and violations in marketing ethics and law can result in employee turnover, revenue losses, decreased customer loyalty, criminal prosecution, and civil liability. Although these topics are addressed in some marketing classes, students noted insufficient coverage. Also, inadequate discussion of legal topics can stem from new regulations and faculty lacking legal acumen and experience. To supplement teaching of marketing ethics and law, eight learning activities were developed: marketing ethics audit to identify organizations’ ethical lapses, vulnerabilities, and illegal activities; deceptive marketing campaigns; podcast analysis of marketing and branding legal issues; analysis of photography privacy and property issues within a …

The Impact Of Buy-Now-Pay-Later Use Frequency On Social Media Shopping, Luxury Consumption And Consumer Indebtedness, Neleen S. Leslie-Piper, Toluwani Oloke, Ficawoyi Donou-Adonsou

AMTP Proceedings 2025

This study explores the impact of BNPL usage on social media purchasing, luxury consumption, and debt accumulation. 7,371 respondents participated in this study, and 7,248 reported their BNPL usage. The results indicate that the frequency of BNPL usage is positively related to the use of the buy now button on social media, luxury consumption, and indebtedness. Results indicate that all three dependent variables are significantly predicted by BNPL use. Both direct and indirect effects were observed, indicating BNPL's role in impulsive online consumption and consumer debt accumulation.

These results underscore the need for further study on the topic. Although significant …

How Do College Students’ Regulatory Focus Shape Their Behavioral Outcome Towards Institutes Of Higher Education? The Role Of Cognitive Flexibility And Social Perceptiveness, Saurabh Singh, Sarath Nonis

AMTP Proceedings 2025

Colleges and Universities across the United States are witnessing a decline in overall freshman enrollments. The latest data suggests that in 2023 there was an overall decline in enrollment of 5% among first year incoming freshman students across the country (Wood, 2024). To generate favorable attitude among current or potential students, institutions of higher education have adopted the use of social media channels for communication with students (Perera et. al., 2023). Through this paper, we address the critical question of how institutes of higher education can maximize students’ commitment, sense of belonging, as well as positive word of mouth intentions …