Digital Commons Network^™

Universal Data System To Increase Staff Buy-In, Renee L. Morris, Nathan Smith, Michael Thompson, Cynthia James, Nicole Tubner

Georgia Association for Positive Behavior Support Conference

Although PBIS has been implemented in many schools across the state, there is still a concern of making the system universal to help increase staff buy-in. Therefore, it is crucial that schools include the entire staff with the behavior expectations for all students in the school. It is also important for students to be rewarded for putting forth their best effort.

Research shows that there are several products that can be purchased to allow a school to collect the data, reward points or implement incentives. However, there are cost efficient ways of implementing a school-wide data system. One strategy is …

Extinguish Teacher Burnout To Ignite School And Classroom Connectivity, Brandon Quinn Mr.

Georgia Association for Positive Behavior Support Conference

Schools across the state and the nation face a significant concern in the education profession. Many educators are leaving the teaching field or seriously considering leaving earlier than expected. Couple this with the growing problem of new teacher retention, and anyone can see that our beloved institution is heading towards a major crisis if we are not already involved in one. One of the main culprits of the woes in education is teacher burnout. Developing a strong climate and culture in a classroom is very challenging for an educator experiencing burnout. In the “Extinguishing Teacher Burnout and Ignite School and …

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Bitcoin As A Legal Tender: The Case Of El Salvador, Ariela Samour

Honors College Theses

On September 7, 2021, President Nayib Bukele made Bitcoin a legal tender in El Salvador. This action cemented El Salvador as the first country in the world to make cryptocurrency a legal medium of exchange. As a new legal currency, Bitcoin could be used in any transaction, from purchasing a cup of coffee to paying taxes inside the country. This paper discusses the background of the decision to make Bitcoin a legal tender in El Salvador and addresses how it affects socio-economic problems. Finally, the study administered a survey to more than 300 individuals in El Salvador to investigate the …

Message From The President, Georgia Southern University

Messages from the President

No abstract provided.

Moral Distress As A Predictive Variable Of Perceived Job Retention In Senior Nursing Students, Rebekah L. Barber

Honors College Theses

New Bachelor of Science in Nursing (BSN) graduate nurses are leaving careers within inpatient healthcare facilities presumably because of moral distress related to the anticipated workload of registered nurses (RN). BSN curriculums are responsible for providing practical education through clinical instruction; however, many students experience inconsistencies in best practice recommendations. The inconsistencies predominantly originate between didactic nursing instruction and clinical learning within inpatient healthcare facilities. Using a cross-sectional descriptive research design, this thesis utilized the validated Moral Distress Scale-Revised (MDS-R), a 21-item instrument that assesses the frequency and intensity of moral distress experienced by healthcare workers. Student responses to the …

Examining The Relationship Between Government Corruption And Internet Freedom In The Republic Of Turkey, Savannah C. Warren

Honors College Theses

Government corruption is a problem found in varying degrees in almost every country around the world. Corruption can be defined as the misuse of public office for private gain. Some examples of government corruption are bribery, theft and tax evasion which all can be found in developing countries costing them trillions of dollars every year. The goal of the current study is to explore the relationship between government corruption and the role of internet freedom, using Turkey as a case study. Internet freedom is a broad term that includes having Internet access, digital rights, net neutrality, and freedom of information. …

Customer Service Brand Engagement Among International Students: The Roles Of Preferred University Brand Attainment, Thuy Nguyen, Qin Sun, Gopala Ganesh

Journal of Applied Marketing Theory

This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE). The study investigates the impact of achieving preferred university brand status and how different touchpoints in higher education influence the CSBE outcomes of host universities, as seen from the perspective of international students. Data was collected from 22 American Universities with at least 1,000 international student enrollments using an online survey. The study systematically defines and identifies appropriate touchpoints within the higher education decision-making journey. Second, the findings indicate variations in the experiences of …

Student Perceptions And Preferences Of University-Affiliated Athletic Merchandise And Logos, Robin Hardin, Michelle L. Childs, Kirby D. Simpson

Journal of Applied Marketing Theory

College sports are certainly ingrained in the fabric of American society, and a significant aspect of this phenomena is the pageantry associated with college sports. This pageantry includes team logos and official team colors, and both are important aspects of fandom and team identification. Utilizing social identify theory as the theoretical framework for this research, the purpose of this study was to examine students’ university-affiliated athletic merchandise and logo preferences and related behaviors. Two focus groups were conducted with results showing three major themes, where students demonstrated polarizing views and opinions. These themes were (a) fashion and function, (b) orientation …

Real But Fictional: A Research Agenda Of Virtual Influencers For Brand Communications In Social Media Marketing, Lei Huang

Journal of Applied Marketing Theory

With the rise of virtual influencers (VIs) and their impacts on influencer marketing, this paper proposes a future research paradigm on how to develop brand communication strategies through a novel understanding of VIs from both the consumer and company perspectives. Built on the parasocial interaction theory and the human brand theory, six propositions aim to provide research guidelines for influencer and social media marketing by leveraging the use of VIs in a brand-consumer relationship. The theoretical and managerial implications are also discussed.

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

Comments from the Editors:

We welcome you to the current issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims to provide a reputable platform for publishing academic research that advances marketing knowledge and offers insights for marketing managers.

In the current issue, we are pleased to present six manuscripts that offer unique insights into several diverse topics. Each article received praise from our review team and we are happy to have the opportunity to present them to you in this edition of JAMT.

Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang

Journal of Applied Marketing Theory

According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products better to meet the needs and desires of the esports community, ultimately enabling more effective marketing campaigns and increased brand success. This study explored the psychosocial factors that influenced esports participation and attempted to identify the most influential motivational factor among these three factors: enjoyment, escapism, and social interaction. The data for analysis is based on reliable responses from 200 eSports players gathered through …

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The Automated Wheelchair, Jonathan Doksa Kamba Ngoyi

Honors College Theses

Automation refers to the use of technology to execute tasks through programmed instructions and automated control mechanisms to ensure accurate execution. This minimizes human involvement and encompasses various fields, including business process automation. A notable form of automation is assistive technology, which refers to any device or software that enhances individuals' learning, communication, or overall functionality. This can range from advanced tools like computers to simpler aids like walking sticks. Assistive technology aims to promote inclusivity and participation, particularly among individuals with disabilities, the elderly, and those with non-communicable diseases.

The Automated Airport Wheelchair is a culmination of prior projects …

Do Animals Deserve Moral Consideration?, Philosopher's Discussion Group

The Philosopher's Stone

• Do Animals Deserve Moral Consideration?

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Deep Dive, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

Remember

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The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Messages From The Provost, Georgia Southern University

Messages from the Provost

• Excellence in Action
• A Message from the Provost
• Soaring to Successful Careers
• Communication Intelligence with CPE
• Accreditation Update
• IHLA Call for Fellows

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The Hr Connection, Georgia Southern University

Human Resources (2010-2023)

Talent Acquisition

Employee Relations

Benefits & Wellness

Training & Development

Other

Important Dates This Month

Schedule a Meeting with a Rep From TA

Hiring Training Update

Telework & Flextime Agreements

How to Stay Healthy This Holiday Season

Tuition Assistance Program

Upcoming USG Well-being Events

Mobile Mammography Bus

BBU Live Learning Leadercamp

QPR Training

Safe Zone Training

BBU Channel of the Month

Staff Council Fall Staff Development Conference

Georgia State Charitable Contributions Program