Digital Commons Network^™

Video Ad Project: The Relationship Between Involvement, Aad, Effectiveness, And Skills Gained, Vivek Madupu, Venkata Rajasekhar Moturu

AMTP Proceedings 2021

A semester-long group project was given to undergraduate students in multiple sections of the Advertising course. The project involved students working in teams and creating video ads of 30, 60, or 90-seconds. Following the project presentations in the class, surveys were conducted to collect students’ opinions and perceptions of the Video Ad project. Sixty-four students spread out in three semesters from an American University in Mid-West filled out the surveys. Results indicate that the Students’ attitude towards advertising is positively related to how effective the project is. However, attitude towards advertising is not related to the project’s involvement and video-making …

Choice Architecture And Marketing Pre-Suasion: The Case Of The Motorcycle Industry, Stephen Lemay, Bethany Landis, Dave Mcmahon

AMTP Proceedings 2021

In this analysis, we examine the motorcycle industry in terms of Cialdini’s concept of Pre- Suasion. We use the chapter titles from the book to explore how these concepts could or should help the motorcycle industry adapt to shifts in its markets, shifts that are both demographic and cultural. In the process, we also explore ideas like product gentrification and choice architecture, ideas at the heart of the motorcycle marketing problem. We conclude that motorcycle promotions and messaging lack traction with younger buyers. We close with an extensive list of questions calling for further research.

Encouraging And Rewarding Customer Loyalty: Key Considerations For Sports Teams, Vassilis Dalakas, Madeleine Tseng, Joanna Melancon

AMTP Proceedings 2021

Sports is an ideal context to study loyalty because sports fans often transcend simple behavioral and affective loyalty and integrate their commitment to a team into their self-identity. Season ticket packages often serve as loyalty rewards programs, offering tiered benefits and perks to consumers in exchange for their level of patronage. This paper offers insights on the impact of various reward types on consumers’ perception of their relationship with a team. Theoretical foundations and insights from sports marketing professionals suggest that those benefits that are exclusive to a team’s season ticket holders and/or premium seat buyers, as well as social …

Loyalty Reward Programs By Brands Partnering With Sports Teams: Do Fans Prefer Team-Related Benefits?, Clara Loquier, Vassilis Dalakas

AMTP Proceedings 2021

This study used a sample of French consumers that included highly identified fans of French soccer club Paris Saint-Germain (PSG), low-identification fans, and non-fans, to examine their responses to loyalty reward benefits for different brands. The reward benefits were either tied to the team (e.g., team-related experiences) or not (e.g., vouchers for the brand). Results showed that highly identified fans found the team-related benefits more desirable than the low-identification fans and non-fans. Also, highly identified fans found several of the team-related benefits more desirable than the benefits not relating to the team. The findings provide useful managerial insight regarding the …

Where Do We Go From Here?: Crucial Conversations In Multicultural Marketing, Kimberly Grantham

AMTP Proceedings 2021

As educators, we have a responsibility to challenge our students and ourselves to push beyond our comfort zones and become better leaders and decision-makers who will embrace equity and inclusion as the standard. As educators, we are in positions to facilitate these difficult conversations with and amongst our students as we recognize that our students are stepping into roles where they will expect equity and inclusion in their workplaces. Our Multicultural Marketing course allows students and I to push ourselves to a greater understanding of what possibly hinders our personal and professional growth in this area. Student-led discussions in the …

Service-Learning To Develop Responsiveness Among Preservice Teachers, Elizabeth S. White

International Journal for the Scholarship of Teaching & Learning

The purpose of this study was to examine the benefits, challenges, and limitations of a service-learning project designed to promote responsiveness among PK-12 preservice teachers (N=41). The service-learning included working with children (5- to 12-year-olds) at before- and after-school programs, interviewing site staff, and developing lesson plans for the children at each site. Data sources for this study included students’ reflections and group lesson plans. Qualitative analysis showed that what constituted benefits for some students, such as connecting with children and learning classroom management, were reported as challenges for others. Additionally, students’ ideas about responsiveness in education were focused on …

Campus Recreation And Fitness Center Utilization During The Covid-19 Pandemic, Keagan Kiely, William A. Mase, Bridget F. Melton, Haresh Rochani

Journal of the Georgia Public Health Association

Background

The impact of the COVID-19 pandemic has far reaching effects for college students' health and physical activity behaviors. This analysis focuses on university student fitness center usage pre and during the COVID-19 pandemic. Researchers hypothesized a reduction in fitness center utilization when comparing Fall 2019 to Fall 2020 utilization rates.

Methods

Patterns of the recreation center and fitness center utilization during the COVID-19 pandemic are compared to pre-pandemic patterns of a matched time period in the previous academic year in an observational study. Overall utilization was evaluated using secondary data from the university’s recreation center data system. Six weeks …

Strategic Implications Of Covid-19: Considerations For Georgia’S Rural Health Providers, Bettye A. Apenteng, Linda G. Kimsey, Charles F. Owens, Samuel T. Opoku, Angela Peden, William A. Mase

Journal of the Georgia Public Health Association

Whether rural hospitals and providers have seen a surge in COVID-19 cases or a reduction in patients seeking care since the pandemic began, their financial condition has been negatively impacted. Many providers have now received some emergency funding through the Coronavirus Aid, Relief, and Economic Security Act and the Payroll Protection Program but these are likely only short-term fixes. For many, the crisis has exacerbated already existing problems. Notable among these problems are volume declines, supply chain disruptions, and workforce concerns. While these problems require immediate action, two longer-term systemic changes to rural healthcare delivery are needed to address them. …

“It Didn’T Matter What The Bill Said...”: Influences On Abortion Policy Legislative Decision-Making In Georgia, Erica Barton, Subasri Narasimhan, Dabney P. Evans

Journal of the Georgia Public Health Association

Background: In March 2019 the Georgia legislature passed HB 481 described as a “heartbeat bill”, prohibiting abortion at around six weeks gestation. Given the prevalence of anti-abortion legislation and the public health implications of abortion restrictions, we sought to understand how Georgia legislators made decisions on this early abortion ban legislation.

Methods: We conducted in-depth interviews with nine legislators from the Georgia House of Representatives who participated in the 2019 legislative session. In-depth interviews were conducted in-person and over the phone. Interview recordings were transcribed verbatim and inductive codes identified. Codes focused primarily on views of: abortion in general; specific …

Parental School Involvement On Physical Activity And Screen Time Among Middle And High School Students, Joseph Greer, Kiran Thapa, Jessica Mcnulty, Janani R. Thapa

Journal of the Georgia Public Health Association

Background: High levels of sedentary activity and low levels of physical activity have led to an increase in childhood obesity. A reduction of sedentary behavior and the promotion of an active lifestyle positively impacts weight status of children. A child may modify their behavior through direct interventions from their parents, such as enforcement of rules or guided activities, or through broad interventions, by expressing their values and modeling behavior. Current research does not establish if broad or specific parental involvement has a greater effect on healthy behavior. Our group sought to support existing evidence that parental involvement directly impacts behavior …

Zika Virus Concern And Preventative Behaviors During Pregnancy: Analysis Of 2017 Georgia Pregnancy Risk Assessment Monitoring System Data, Priya R. Nair, Christine E. Stauber

Journal of the Georgia Public Health Association

Background: Zika virus infection can cause severe health complications in pregnant women such as microcephaly and other congenital anomalies in the developing fetus but it can be prevented. It is imperative to develop an understanding of concern about Zika virus among pregnant women as this can influence their Zika virus preventative behaviors.

The purpose of this study was to gain an understanding of Zika virus concern among women in Georgia with live births in 2017 and to examine the frequency of condom use among those who were sexually active during their most recent pregnancy.

Methods: This cross- sectional study used …

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Message From The President, Georgia Southern University

Messages from the President

• Message from the President

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Presidential Updates and Comments
• Information Sharing and Gossip
• Humar Resources Updaytes
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

Georgia Southern Announces December Recruiting Class, Georgia Southern University

Athletics: News & Publications

• Georgia Southern Announces December Recruiting Class

Xsl File For Transformation Of Bepress Digital Commons Issue-Level Journal Xml To Crossref 4.4.2 Xml, Jeffrey M. Mortimore

Datasets

XSL stylesheet to transform bepress Digital Commons issue-level journal XML to Crossref 4.4.2 XML in preparation for batch upload to Crossref and DOAJ. As of December 2020, both Crossref and DOAJ accept Crossref 4.4.2 formatted XML for batch upload. Instructions appear in the stylesheet above the tag. Detailed instructions appear in a separate text file.

College Of Business News, Georgia Southern University

College of Business: News & Publications

• Parker’s Founder and CEO Greg Parker Inducted into Convenience Store News Hall of Fame

Message From The President, Georgia Southern University

Messages from the President

• Message to Students from the President – Dec. 11, 2020

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• U.S. Department of Commerce invests $2 million to expand business incubator in Statesboro Opportunity Zone

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• U.S. Department of Commerce invests $2 million to expand business incubator in Statesboro Opportunity Zone

Five Things You Should Know This Week, Georgia Southern University

A Few Things You Should Know This Week (2020-2023)

• 1. Free COVID testing remains available in Chatham and Bulloch counties
• 2. Continue encouraging each other to contact the CARES Center when necessary
• 3. Fall 2020 commencement ceremonies start this week
• 4. Quarantine Guidance
• 5. Update on Nursing/Chemistry Building
• 6. Prepare your offices for a deep cleaning over the break

Fault Diagnosability Of Regular Graphs, Mei-Mei Gu, Rong-Xia Hao, Eddie Cheng

Theory & Applications of Graphs

An interconnection network's diagnosability is an important measure of its self-diagnostic capability. In 2012, Peng et al. proposed a measure for fault diagnosis of the network, namely, the h-good-neighbor conditional diagnosability, which requires that every fault-free node has at least h fault-free neighbors. There are two well-known diagnostic models, PMC model and MM* model. The h-good-neighbor diagnosability under the PMC (resp. MM*) model of a graph G, denoted by t_h^PMC(G) (resp. t_h^MM*(G)), is the maximum value of t such that G is h-good-neighbor t-diagnosable under the PMC (resp. MM*) …

Using Photovoice To Measure Learning Objectives At Camp With Adults With Developmental Disabilities, Delaney M. Grimm

Honors College Theses

This thesis explores what qualitative objectives adults with developmental disabilities learn and comprehend at a weeklong camp that is meant to enhance interests, abilities, and social skills. The methodology used is Photovoice analysis which allows an individual who either has difficulties verbally expressing themselves or is nonverbal to still participate in question and answer focus groups. For data analysis, my categories relate back to the six domains of recreational therapy: physical, emotional, spiritual, social, cognitive, and leisure.

Industry Expo Program 2020, Allen E. Paulson College Of Engineering And Computing

Allen E. Paulson College of Engineering & Computing Industry Expo (2020-2021)

Program for the Industry Expo 2020

The George-Anne, Georgia Southern University

The George-Anne

• THE HOLIDAY SEASON DURING A PANDEMIC
• Latest on the COVID-19 vaccine
• How To Be A Plant Whisperer
• Why Georgia have runoff elections?
• Artists' Spotlight
• Two Football Player Arrested
• Eagle men basketball open 2020 season with a win
• Eagle women fall in 2020 season opener

Un-Affirmative Action: The Persistence Of Anti-Black Racism In The Higher Education System Of Postcolonial Brazil, Zakiya T. Daniel

Honors College Theses

Public education systems institutionalize the socialization process which directly disseminates cultural and national values and assimilates the population through mass education. But how does colonial-era anti-Black racism persist in the higher education institutions of contemporary postcolonial societies? Using the Federative Republic of Brazil as a case study, I examine the effects of incomplete decolonization, anti-Blackness, and the role of history, economics, and pedagogy on social outcomes that exclude and marginalize Black and other minority groups. The Brazilian higher education system follows a pattern centered around anti-Black racism which serves to disempower Black, Brown, and Indigenous populations during the colonial and …

Noise Traders, Fintech, And Equity Market Volatility, William T. Collins

Honors College Theses

The literature provides ample evidence that the last decades have seen an increase in noise trader activities, in part driven by the development of fintech. This paper strives to educate readers on the term noise traders as well as fintech. Moreover, it argues that the evolvement of noise trader activities accompanied with fintech has increased equity market volatility over time. The study finds that equity market volatility has indeed increased over time and is not driven by periods of crisis. Furthermore, this increase in volatility is more severe for small stocks versus large stocks, which is in line with the …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Message From The President, Georgia Southern University

Messages from the President

• Message from the President – Nov. 19, 2020

Faculty Senate Agenda

Faculty Senate Agendas

No abstract provided.