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Design Legacies: Why Service Designers Are Not Able To Embed Design In The Organisation, Sabine Junginger Apr 2014

Design Legacies: Why Service Designers Are Not Able To Embed Design In The Organisation, Sabine Junginger

ServDes Conference Series

Much talk about service design has focused on how to bring design practices; design thinking and design methods into an organization in order to transform or change the way it is going about business. There is only one thing that researchers and practitioners have overlooked: Design principles; methods and practices are already deeply embedded in organizations. That is; in fact; the real problem: Organizations are full of design legacies; however flawed and poorly suited. If service designers want to effect real change in real organizations; they have to be able to articulate these organizational design practices. This paper explains the …


Imagineering As Complexity-Inspired Method For Transformative Service Design, Diane Nijs, Ir. Jo Van Engelen Apr 2014

Imagineering As Complexity-Inspired Method For Transformative Service Design, Diane Nijs, Ir. Jo Van Engelen

ServDes Conference Series

Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution; service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories; principles and their recent evolution. Particularly in the field of change and transformation; the recent evolution of theoretical insights and perspectives of organizational science are significant as the move towards complexity science is gaining academic acceptance and starts to be embraced in practice. This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives; and it illustrates the method …


Service Design As An Approach To New Service Development: Reflections And Future Studies, Eun Yu, Daniela Sangiorgi Apr 2014

Service Design As An Approach To New Service Development: Reflections And Future Studies, Eun Yu, Daniela Sangiorgi

ServDes Conference Series

This paper illustrates how; although Service Design has been described as evolving from a narrow description of a phase in New Service Development (NSD) to an approach to Service Innovation; the current Service Design research is still focused on the initial stages of NSD. Comparing existing Service Design research with foundational knowledge on NSD; the authors have proposed two complementary directions for future Service Design studies: 1) the expansion of ‘service design as a phase’ to investigate how Service Design processes and outcomes can be better linked with and integrated within the development and implementation stages of NSD; and 2) …


Aesthetic Experience And Design Expertise, Anders Haug Jul 2013

Aesthetic Experience And Design Expertise, Anders Haug

Experiential Knowledge (EKSIG) Conference Series

An important part of design expertise is the ability to design objects that produce aesthetic affection. To shed light on the relationship between design expertise and aesthetic experience, this paper proposes a model of how aesthetic preferences are developed and understood. The model is derived by using a distinction between conscious and subconscious mental processes, which produces the four processes of "affection," "attention," "reflection" and "internalization." These processes can be seen as occurring in cycles, during which aesthetic preferences and understandings of such develop. Since the cycle of four processes only represents an idealized perspective of reality, possible deviations and …


Generating Space To Articulate The Value Of An Artists’ Practice, Helen Smith Jul 2013

Generating Space To Articulate The Value Of An Artists’ Practice, Helen Smith

Experiential Knowledge (EKSIG) Conference Series

The expertise of the artist, as a relational and social practice, is unstated in the sense that it is present but not articulated. Donald A. Schön’s structure for the making of generative metaphor offers a theoretical and analytical framework for movement from the tacit into the explicit. “FOLD” is an art-work at the centre of this enquiry. It is the subject through which Schön’s framework is tested to reveal new ways of valuing an artist’s expertise. This project is part of a doctoral programme between Gray’s School of Art and Woodend Barn arts centre, Banchory, Aberdeenshire. The author is the …


Enabling Design Service Facilitating Interand Intra-Organizational Sensemaking, Magnus Eneberg Jul 2012

Enabling Design Service Facilitating Interand Intra-Organizational Sensemaking, Magnus Eneberg

DRS Biennial Conference Series

The contribution of design is often regarded as providing a relieving service that delivers aesthetic competence at the end of a product development process. Previous studies have shown that industrial design consultancies aspire to be a strategic resource in their client firms, and that the focus of design is becoming increasingly intangible. The claim is that the competencies of the designer can be used to enhance innovation and the strategic process in client firms. At the same time, studies indicate that industrial design consultancies have a problem getting commissioned and paid for the intangible parts of their service. This indicates …


Transforming Universities With Design Thinking, Randy Swearer Jul 2012

Transforming Universities With Design Thinking, Randy Swearer

DRS Biennial Conference Series

This author asserts that U.S. higher education must greatly accelerate the rate at which it innovates by fundamentally redesigning itself. The paper approaches this subject by first outlining the significant challenges faced by American colleges and universities. It then analyzes the case of a university that is facing these challenges by broadly integrating design thinking into its curriculum and planning processes. The author frames the rationale for pursuing an innovation agenda in this manner and critically presents the results. The case suggests that under certain conditions it is possible for universities to become designable, and when this occurs innovative and …


Design Prototypes As Boundary Objects In Innovation Processes, Holger Rhinow, Eva Koeppen, Christoph Meinel Jul 2012

Design Prototypes As Boundary Objects In Innovation Processes, Holger Rhinow, Eva Koeppen, Christoph Meinel

DRS Biennial Conference Series

In our paper we focus on how design prototypes can foster communications in organizations that deal with the development of innovations. We distinguish the impact of prototypes between two different organizational levels; we first conduct the impact of prototypes at the level of organizational design teams that develop ideas and concepts for solutions. We then focus on the impact of prototypes on the level of organizational teams and departments that have not been part of the initial design phase but are responsible for further developments in the innovation process, e.g. production, financing, and marketing. Previous research has indicated that prototypes …


Innovation In Large Organizations: A Matter Of Value And Belief?, Daniela Rothkegel Jul 2012

Innovation In Large Organizations: A Matter Of Value And Belief?, Daniela Rothkegel

DRS Biennial Conference Series

This paper extends the design and organizational literature by evaluating the impact of values and beliefs on multi-levels as blocking factors in large organizations. The problem that has initiated this research is that large organizations often have difficulties to develop radical innovations. The idea of this research is to identify contradictions in intentions in the beginning of a multidisciplinary bottom-up initiative for new product development as possible reasons for the creation of hinders. Not identified contradictions remain hidden by psychological contracts. (Rousseau, 1995) A mapping exercise has been created to evaluate existing values and beliefs, roles and processes by assumptions, …


Shaping And Expressing Of Happiness Image In Products, Ju-Chuan Cheng, Ming-Chyuan Ho Jul 2012

Shaping And Expressing Of Happiness Image In Products, Ju-Chuan Cheng, Ming-Chyuan Ho

DRS Biennial Conference Series

Happiness is humans' constant and eternal pursuit. The aspiration for happiness is also directly reflected in presentation of products. Spiritual value of products can be shaped by design conversion. Compared with emotional products, products with image of happiness are much closer to aspiration deep in people's heart and play the role of enlightening and nourishing people's spirit. It's shown by literature analysis that the sense of happiness emerges from satisfaction to feeling, perception and sensation. Besides function and sense of beauty, the sensation of "bring happiness to people" should also be taken into consideration in products' connotation. This study is …


Co-Creating With Companies: A Design Led Process Of Learning, Alessandro Deserti, Francesca Rizzo Jul 2012

Co-Creating With Companies: A Design Led Process Of Learning, Alessandro Deserti, Francesca Rizzo

DRS Biennial Conference Series

Design emerged and spread at the beginning of the industrial era in a strongly industrial and product-oriented environment. Therefore it developed and consolidated around the notion of industrial product. Today, different voices are calling for a new role for design as a driver of innovation. Especially the notion of co-design, intended as the process of involving customers and end users in developing new products and services has been largely discussed as a source of competitive advantage and as a key element of innovation for companies. Co-design can help companies in generating new and alternative solutions that can satisfy the market …


Games As Design Medium: Utilizing Game Boards For Design Enquiry With Cancer Patients, J. Kronkvist, M. Järvinen, T. Leinonen Feb 2012

Games As Design Medium: Utilizing Game Boards For Design Enquiry With Cancer Patients, J. Kronkvist, M. Järvinen, T. Leinonen

ServDes Conference Series

As the view of patients as passive receivers of care is changing towards more active participants in the healthcare process; hospitals are gearing up to provide more patient-centric services. At the same time; they are under increasing pressure to do more with stretched resources and demographic changes. To this end; service design has been utilized in many institutions to provide insights gathered from stakeholders and to design services to that focus on the patient. However; hospitals as a unique design context provide specific constraints for the design process. This paper presents a method of enquiry that was developed during an …


The First Case Experience Of Designing For Service, Stefan Holmlid Feb 2012

The First Case Experience Of Designing For Service, Stefan Holmlid

ServDes Conference Series

In order to build a strong foundation for design for service there is a need to develop good courses; modules; and perhaps programs in service design. Regardless of the scope of such teaching; somewhere the students start learning about service design and start learning to do design for service. The first case experience sets the scene for how students view service design; and the opportunities they see in applying design to services. For a long time we used a simple example; to introduce design for service; the tire-changing service. When we turned this example into the first case for the …


The Ethical Ecology Of Service Design - An Explorative Study On Ethics In User Research For Service Design, Bertil Carlsson Feb 2012

The Ethical Ecology Of Service Design - An Explorative Study On Ethics In User Research For Service Design, Bertil Carlsson

ServDes Conference Series

Previous studies have shown that ethical situations within design currently present themselves as an implicit and nonreflexive activity. Others promote a development of ethical tools; which are incorporated within the normal set of methods; and tools used during the design process. However within the service design discipline ethical research has been scarce; some might even say lacking completely. In order to shine a light on the ethics within service design this paper explores the ethical design ecology of service design and gives a first sketch of an ethical baseline for the field. The data represents six weeks of shadowing in-house …


Existing Prototyping Perspectives: Considerations For Service Design, Johan Blomkvist, Stefan Holmlid May 2011

Existing Prototyping Perspectives: Considerations For Service Design, Johan Blomkvist, Stefan Holmlid

Nordes Conference Series

With new design disciplines that challenge the borders of design practice and inquiry comes new possibilities for prototyping techniques and approaches. The basis for such an evolution is a firm understanding of the existing knowledge generated in design and the challenges posed by new design disciplines, such as service design. This study identifies a framework of perspectives for prototyping to reveal what the existing toolbox of prototyping contains based on a literature overview. Going through published literature from the early 1980s and onward, the framework is constructed using the following perspectives; purpose, fidelity, audience, position in the process, technique, and …


Service Design And Healthcare Innovation: Fr0m Consumption To Co-Production And Co-Creation, Karine Freire, Daniela Sangiorgi Dec 2010

Service Design And Healthcare Innovation: Fr0m Consumption To Co-Production And Co-Creation, Karine Freire, Daniela Sangiorgi

ServDes Conference Series

In the last decades the economy saw two significant changes in the way value has been conceived and created: the introduction of the value-constellation model and the advent of the open innovation movement. This paper will report on how these paradigmatic changes are mirrored in public services reform; with a focus on healthcare services; and on how Design practice and research are contributing to this shift. The authors will use four case studies of healthcare design-driven service innovation as a way to reflect on which models and approaches designers have been using and to evaluate the actual results and impacts …


Transformative Services And Transformation Design, Daniela Sangiorgi Dec 2010

Transformative Services And Transformation Design, Daniela Sangiorgi

ServDes Conference Series

This paper claims how the parallel evolution of the conception of services and of Design for Services toward more transformational aims; would require a collective reflection on and elaboration of guiding methodological and deontological principles. By illustrating connections with similar evolutions in Participatory Design (from ‘Design for use before use’ to ‘Design for Design after Design’); Public Health Research (patient engagement and ‘empowerment’) and Consumer Research (Transformative Consumer Research); the author identifies key characteristics of transformative practices that ask for more ‘reflexivity’ on the designers’ side. Developing Design profession as contributing to society transformative aims is extremely valuable; but it …


Rethinking System Diagrams: From Arranging Components To Organizing Action, Thought, And Possibility, Soojin Jun, Miso Kim, Joonhwan Lee Jul 2010

Rethinking System Diagrams: From Arranging Components To Organizing Action, Thought, And Possibility, Soojin Jun, Miso Kim, Joonhwan Lee

DRS Biennial Conference Series

The use of system diagrams has encouraged information designers to tacitly consider the holistic context. However, because the traditional understanding about the nature of systems has been highly focused on the arrangement of components within a static model, users’ experience is considered little. The goal of this research is to provide a theoretical framework to broaden designers’ conception of the system diagram and enable them to design system diagrams that would prove most effective for different situations, needs, and design problems. Therefore, the key of system diagrams is to understand the relationship of how the system is organized, according to …


The Challenges Of Information Transfer Between The Client Organization And The Temporary Multi-Organization (Tmo), Michel De Blois Jul 2010

The Challenges Of Information Transfer Between The Client Organization And The Temporary Multi-Organization (Tmo), Michel De Blois

DRS Biennial Conference Series

The mechanisms required for the transfer of both implicit and explicit information between the client organization and the temporary multi-organization are crucial in the programming process of construction projects. However, the identification and transfer of needs within the conception phase from the client (and eventually the users) towards the project team are rarely direct and easy. (Nadler et al., 1992) The evaluation of the project outcome (“as built”) against the initial project proposal, allows for a better understanding of both the project process and the influence of informal communications in translating client/user needs. This research project, comprised of three phases, …


Service Design Leadership, Judith Gloppen Nov 2009

Service Design Leadership, Judith Gloppen

ServDes Conference Series

The service sector is now the dominant part of many western economies – and seems to be growing in importance. To differentiate their offerings; service providers need to be innovative to meet conscious and unconscious user needs. The innovation process to improve and redesign the way organizations deliver services demands collaboration from multiple sources; of which two are competence in design and in strategic leadership. The variety of services offered in the market raises cross-functional internal and external service leadership issues. How businesses understand and organize design activities can have a profound impact on the innovation process and outcome. Organizational …


Participative, Co-Operative, Emancipatory: From Participatory Design To Service Design, Stefan Holmlid Nov 2009

Participative, Co-Operative, Emancipatory: From Participatory Design To Service Design, Stefan Holmlid

ServDes Conference Series

In the discourse of service design; terms such as platforms; transformation and co-creation have become part of what seems to be an emergent lingua franca. In the participatory design discourse; and the surrounding design traditions; related terms and ideas were developed. The development of the discourse of participatory design; during the last three decades of the 20th century; influence the way we understand the provisions for and possibilities of service design. The analysis is performed along three themes collected from the development of participatory design; and examples of how the legacy of participatory design has been appropriated are given. We …


Co-Creating Solutions - Combining Service Design And Change Laboratory, Juha Kronqvist, Korhonen Satu-Mari Nov 2009

Co-Creating Solutions - Combining Service Design And Change Laboratory, Juha Kronqvist, Korhonen Satu-Mari

ServDes Conference Series

This paper is an introduction and reflection of a method integration project in a service development context. In the project; two complementary methods were used to co-create new service offerings and improve the work activity in a ferry line restaurant. The research aim was to test the integration of two different development methods; service design and the Change Laboratory. The assumption behind the work was that new service development requires methods for both creating new concepts and for successfully implementing them in the organization. By combining these methods; the project was able to expand the scope of service design from …


Design In The Expanded Field: Rethinking Contemporary Design, Malene Leerberg Aug 2009

Design In The Expanded Field: Rethinking Contemporary Design, Malene Leerberg

Nordes Conference Series

The article explores the contemporary condition of design, proposing a parallel reading between a diagnosis of modernist sculpture of the 1960s by art historian Rosalind Krauss and the state of present-day design. Two competing notions of design will be presented and discussed; a broad notion represented by Herbert Simon and the expanded notion of design, and a guarded notion represented by Bruce Archer. Using a structuralist mapping of the field of design, the objective is to rethink contemporary design and dislocate our attention from what design is to how design works.


Why Design:Labs?, Thomas Binder May 2007

Why Design:Labs?, Thomas Binder

Nordes Conference Series

For some years I have together with my colleagues used the design lab as a shorthand description of open collaborations between many stakeholders sharing a mutual interest in design research in a particular field. We see the design:lab as a suitable and coherent format for design research organized as a participatory inquiry. Initially we did not put too much thought into calling this format a laboratory, and many colleagues have reacted to the label as foreign and awkward to design. In this article I will develop what I see as useful in this label, namely the emphasis on a transparent, …


Exemplary Design Research, T Binder, J Redström Nov 2006

Exemplary Design Research, T Binder, J Redström

DRS Biennial Conference Series

Center for Design Research, Royal Academy of Fine Arts, School of Architecture, Copenhagen, Denmark Many design programmes are currently under-going radical transformations as they move towards university status. Research and research-based education becomes part of the everyday of the design school. Also in design studios and design consultancies, design research is frequently heard of as a new venue of activity. But what is design research and how does it relate to design and to the more proven knowledge production of the sciences and humanities? In this paper we will suggest some answers to these questions. In particular, we will look …


Champions, Conformists, And Challengers: Attitudes Of Interior Designers As Expressions Of Sustainability Through Materials Selection, K. J. Mate Nov 2006

Champions, Conformists, And Challengers: Attitudes Of Interior Designers As Expressions Of Sustainability Through Materials Selection, K. J. Mate

DRS Biennial Conference Series

Whilst the uptake of sustainable interior design has increased recently, material selection has improved only slightly since the mid-1990s. This is probably because human values and attitudes have not changed significantly, despite the prominence of sustainability in government policy. This paper describes the results of a research project that investigated the sustainability values of interior designers and examined how those values shape designers’ behaviour, particularly the selection of materials for design briefs involving sustainability. The project categorised designers into three groups according to their sustainability values: champions, conformists or challengers. A set questionnaire was used in interviews with 20 interior …


Building Research Across The Marketing-Psychology-Design Trilogy., Daniela Buchler, Philippa Ashton Nov 2004

Building Research Across The Marketing-Psychology-Design Trilogy., Daniela Buchler, Philippa Ashton

DRS Biennial Conference Series

The paper seeks to find links between concepts and research methods in Marketing, Psychology and Design using product differentiation as the central theme of the investigation. It focuses on the possibilities of cross–paradigm research and shows linking differentiation and perception is both original and lacking: “although many writers seem to imply that differentiation is based on customer perceptions, the connection between the intentions of the firm, and the subsequent perceptions of the customer is not well explained” (McGovern, 1987:5). Design in this context is the ‘hub’ that, by giving meaning to products, links aspects of marketing and psychology. One study …


New Models For Design Management In The Textile Industry In Response To Direct Digital Textile Print Technology And Manufacture., Bruce Carnie Nov 2004

New Models For Design Management In The Textile Industry In Response To Direct Digital Textile Print Technology And Manufacture., Bruce Carnie

DRS Biennial Conference Series

This paper is based on initial research including a literature review of the management of digital printing processes and technology in the paper and textile industries. For the purposes of this paper I will use the scope of thought evolved from the Design Management Institute in Boston USA. Continuing research will be augmented by quantitative data analysis and comparative analysis of case studies and also research of the philosophical underpinning of these business ventures. This paper is an introduction to the argument for a systematic approach to the impact of direct digital printing processes and technology on textile design using …


Innovation Planning Toolkit., Vijay Kumar Nov 2004

Innovation Planning Toolkit., Vijay Kumar

DRS Biennial Conference Series

To maintain leadership position, companies need to be continuously proactive in exploring new opportunities for innovation. Focusing on core offerings, customer support, and relationship management is a safe way to sustain business and maintain continued revenue flows. But complacency with the successes of core offerings and eagerness to serve the core customer base frequently leads to inaction in the search for new opportunities. Companies deliberately need to be in an active sensing mode during which new opportunities are continuously sought. An active innovation culture needs to evolve within organizations. This should be predominantly characterized by continuous exploration and search for …