Digital Commons Network^™

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Comparative Analysis Of Two Successive Vintages Of Cabernet Sauvignon Must And Pre-Barrel Wine From Two Distinct Soil Types, Jon Garret Page

Master's Theses

The objective of this study was to determine if there were significant statistical differences in the response variables of Cabernet Sauvignon must and pre-barreled wine analyzed from two vintages from two distinct soil types.

Research was conducted at California Polytechnic University, San Luis Obispo to examine the quantitative chemical analysis of 22 different response variables of Cabernet Sauvignon grapes. The same 22 variables were analyzed in must and pre-barreled wine samples harvested from both Calodo Clay Loam soil and Zaca Clay soil. The analyses were done at both California Polytechnic University, San Luis Obispo and Vinquiry Inc. Labs. The results …

Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

Journalism

This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become …

Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio

Journalism

This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or …

Conception, Design And Construction Of A Remote Wifi Vehicle Using Arduino, Clayton Broman

Physics

The scope of this senior project was to make a wireless vehicle controlled via Internet Protocol. This vehicle operates remotely and without direct line of sight. Commands are sent from a program running on a laptop and transmitted using a wireless router. Visual data is retrieved from a network camera, mounted on the vehicle, in real-time, to see where you are going.

The Association Of The Nutrition Transition And The Development Of Eating Disorders, Amy Kelly

Social Sciences

No abstract provided.

The Pythium Suppressive Ability Of Glomus Intraradices In Cherry Tomato Propagation, Stanley Graham

Biological Sciences

No abstract provided.

The Effects Of Breastfeeding And The Importance Of Teen Education, Brittany Davies-Morris, Jamie Mchugh, Kate Walters

Psychology and Child Development

No abstract provided.

Examining Human Resource Practices In Event Management: A Case Study On Opolo Vineyards, Nicole Marie Madden

Recreation, Parks, and Tourism Administration

Human resource management is vital to a company’s overall success. Many companies overlook the importance and benefits human resources provide, even though it is a crucial element to a company’s prosperity. The purpose of this study was to evaluate the best practices of human resource management at Opolo Vineyards. The researcher examined the organization based on an instrument constructed to assess the best practices of human resources. The study found Opolo Vineyards does not effectively utilize their human resource department. Opolo Vineyards needs to focus on implementing a stronger human resource department that provides employees with the necessary fundamentals to …

Learning About Led Lighting Technology Through Patents, Joe C. Liu

Master's Theses

Patents and published patent applications are valuable resources to students, engineers, and researchers for learning about technology. This thesis investigated the ability to learn about a technology through the disclosures that are made in published patent applications and issued patents.

This thesis first provides an overview of U.S. patent law, system, and resources that are available to the public. It is through an understanding of U.S. patent law and system that one can appreciate that patents and patent applications are a resource for learning about technology.

By providing the basic building blocks of LED lighting technology as learned through the …

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may …

Examining The Role Of Bloggers In The Fashion Industry: A Public Relations Strategy For New Designers, Paige Thornley

Journalism

In our modern digital society, news consumption has evolved to reflect an increased reliance upon immediate and mass-distributed forms of communication channels. Social media, whether in the form of a personal profile, photo or blogroll, is consistently turned to by most audiences for updates in any market. Specifically within the fashion industry, high-end designers and reputable brands are turning to social media channels to not only inform, but increase, their consumer base through brand exposure. Newly emerging as this visual industry’s most trusted influencers, fashion bloggers provide for a means for designers to not only show, but inform, a larger, …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

Creating Consistency: The Strengthening Of Cal Poly Football’S Brand To Improve Its Fan Base, Katie Ryan

Journalism

Collegiate football is the preeminent sport at most universities and is closely observed by a very dedicated and consistent fan base. At California Polytechnic State University San Luis Obispo, the football program has a very minimal following compared to other Division 1 (both BCS and FCS) schools. Since a strong and passionate fan base is absolutely crucial to maintaining consistently high game day attendance rates, Cal Poly immediately needs to explore avenues to reach out to its publics. This study observes how Cal Poly’s football program could increase attendance and build consistency in their fan base by implementing a proactive …

February 26, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly University Art Gallery Explores Computer-Generated Art In 'Digital Media Now', Public Affairs Office

Press Releases

No abstract provided.

February 19, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

February 12, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly Graphic Communication Institute Media Study Reveals Preferred Methods Of Delivery For Different Messages, Public Affairs Office

Press Releases

No abstract provided.

February 5, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly Offers Program On Commercial Printing Success - Vertical Niche Markets, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly Students Visit Elementary Classrooms To Promote Engineering Education, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly To Host Events For National Engineers Week, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly To Host Film Industry Professionals Feb. 5 And 11, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly Graphic Communication International Printing Week Draws National And International Interest, Public Affairs Office

Press Releases

No abstract provided.

Pratfalls, Seduction And The Farce Of Marriage: How The Screwball Comedy Redefined American Preconceptions Of Traditional Feminine Morality, Fletcher Parrott Thornton Iv

History

No abstract provided.

Design Of Controlled Environment For Tissue Engineering, Malcolm Gerald Lapera

Master's Theses

Design of Controlled Environment for Tissue Engineering

Malcolm Lapera

Tissue engineering aims at relieving the need for donor tissue and organs by developing a process of creating viable tissues in the laboratory setting. With over 120,000 people awaiting a transplant, the need for generating tissue engineered organs is very large [3]. In order for organs to be engineered, a few issues need to be overcome. A work space that both creates an environment which maintains cell viability over an extended period of time as well as accommodates the necessary fabrication equipment will be needed to further tissue engineering research. Therefore, …

Cal Poly Offers Technology Challenge Day For Local Teachers On Feb. 8, Public Affairs Office

Press Releases

No abstract provided.

Calling All Makers, Artists, Performers, Scientists, Crafters, And Engineers For Cal Poly Co-Produced Slo Mini Maker Faire, Public Affairs Office

Press Releases

No abstract provided.