Digital Commons Network^™

Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon

Communication Studies

No abstract provided.

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

Diy Grip Tape Website, Jason E. Krein

Computer Science and Software Engineering

The goal of this senior project was to create an easy to use website that will allow people to design and order their own custom skateboard grip tape. Custom skateboard decks are a large business, however the top, more visible, part of the board is largely ignored by custom shops. With the help of a local entrepreneur, I aim to enable skateboarders the ability to get custom grip tape shapes that they can stick on their board to spice it up from the normal black tape that everyone uses. The website was completed over the course of 4 months, in …

Dungeon Master’S Sheet Aid, Alex F. Grazela

Computer Engineering

The Dungeon Master’s Sheet Aid is a program made to assist players of tabletop rpg games in keeping track of and using their “character sheets”, a vital part of the game. In particular. It is made to be helpful to the players taking the role of “Dungeon” or “Game” Master, as these players need to manage many more character sheets than anyone else.

A Data-Driven Approach To Cubesat Health Monitoring, Serbinder Singh

Master's Theses

Spacecraft health monitoring is essential to ensure that a spacecraft is operating properly and has no anomalies that could jeopardize its mission. Many of the current methods of monitoring system health are difficult to use as the complexity of spacecraft increase, and are in many cases impractical on CubeSat satellites which have strict size and resource limitations. To overcome these problems, new data-driven techniques such as Inductive Monitoring System (IMS), use data mining and machine learning on archived system telemetry to create models that characterize nominal system behavior. The models that IMS creates are in the form of clusters that …

Development And Characterization Of Tissue Engineered Blood Vessel Mimics Under "Diabetic" Conditions, Shelby Gabrielle Kunz

Master's Theses

The development of tissue engineered blood vessel mimics for the testing of intravascular devices in vitro has been established in the Cal Poly tissue engineering lab. Due to the prevalence of cardiovascular disease in diabetic patients and minimal accessible studies regarding the interactions between diabetes and intravascular devices used to treat vascular disease, there is a need for the development of diabetic models that more accurately represents diabetic processes occurring in the blood vessels, primarily endothelial dysfunction. This thesis aimed to create a diabetic blood vessel mimic by implementing a high glucose environment for culturing human endothelial cells from healthy …

On The Impact Of Android Api Evolution On Education Materials, Kennedy Owen

Master's Theses

The recent growing popularity of mobile devices has led to the establishment of several popular mobile platforms such as the Android operating system. To foster growth in this evolving market, Application Programming Interfaces (APIs) were created to enable developers to create mobile device applications that utilize mobile device features and functionality for personal or widespread commercial use. However, as a result of excessive device and API evolution, mobile development faces increasingly complex issues, including an alarmingly rapid decay of development resources.

This thesis conducts a case study around one such resource: a series of Android app development lab …

Estimating Transit Ridership Patterns Through Automated Data Collection Technology: A Case Study In San Luis Obispo, California, Ashley Kim

Master's Theses

Public transportation offers a crucial solution to the travel demand in light of national and global economic, energy, and environmental challenges. If implemented effectively, public transit offers an affordable, convenient, and sustainable transportation mode. Implementation of new technologies for information-harvesting may lead to more effective transit operations. This study examines the potential of automated data collection technologies to analyzing and understand the origin-destination flow patterns, which is essential for transit route planning and stop location placement.

This thesis investigates the collection and analysis of data of passengers onboard San Luis Obispo Transit buses in February and March 2017 using Bluetooth …

Eulerian On Lagrangian Cloth Simulation, Kyle C. Piddington

Master's Theses

This thesis introduces a novel Eulerian-on-Lagrangian (EoL) approach for simulating cloth. This approach allows for the simulation of traditionally difficult cloth scenarios, such as draping and sliding cloth over sharp features like the edge of a table. A traditional Lagrangian approach models a cloth as a series of connected nodes. These nodes are free to move in 3d space, but have difficulty with sliding over hard edges. The cloth cannot always bend smoothly around these edges, as motion can only occur at existing nodes. An EoL approach adds additional flexibility to a Lagrangian approach by constructing special Eulerian on Lagrangian …

The Design, Manufacture, And Testing Of A Novel Adhesion System For A Climbing Vehicle, Michael William Schier

Master's Theses

We present the design and fabrication of a prototype wall-climbing vehicle employing a unique combined locomotion and adhesion system in which the adhesive vacuum is transmitted through moving, perforated treads. Implementing the adhesion/drive system involved a broad range of design challenges, including: developing reliable sealing of sliding and static interfaces, understanding the frictional interactions between the drive treads and various vehicle components and surfaces on which they ride, as well as designing for lightness, manufacturability, and adjustability. The clean sheet design presented in this thesis was taken from concept to functioning prototype in less than 6 months, requiring a considered …

"Ye Sons Of Mars": British Representations Of The Sudan Campaign In Print Culture, 1884–1899, Crystal E. Smith

Master's Theses

From 1884 to 1885 the British were first engaged with the Mahdist forces of Sudan in an effort to first rescue the inhabitants of Khartuom, and later to rescue the rescuer Charles “Chinese” Gordon. The affair played out both in Parliament and the newspapers as journalists became the cheerleaders for Empire. My thesis focuses on Britain’s 1884-1890 Sudan Campaign through print culture using political debates, journalism, literature, memoirs, and art. I show how the activism of the press and the romanticism of the larger media reinforced ideas about imperialism and the British role within the Empire at large.

The Natural Aging Behavior Of Open-Die-Forged 7050 Aluminum Alloy, Casey J. Madsen, Joseph J. Redfearn

Materials Engineering

The aging response of open-die-forged 7050 aluminum was studied at various temperatures. This is of interest because the alloy can potentially crack during stress relief if it ages after its heat treatment. Natural aging limits the ductility enough to potentially cause cracking and is combatted by placing the forgings in freezers. This experiment shows which temperatures successfully inhibit aging in the forgings. The goal was to develop a maximum time that a sample can be stored at certain temperatures before the forgings have naturally aged. The samples were first solution heat treated then water-quenched. Next, the samples were stored at …

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …

Pr Day 2017: Building Campus Relationships: Awareness And Participation For Multidisciplinary Interaction, Jackie Steele

Journalism

The following study investigates the building and maintaining of sustainable relationships between different on-campus department and entities through the collaborative efforts and execution of PR Day. The event was both an awareness and educational campaign aimed at demonstrating what can be done with public relations. The public relations concentration within the Cal Poly Journalism Department, along with the student run PR firm, Central Coast PRspectives (CCPR) are for the most part unknown on campus. The revival of PR Day was developed to raise awareness amongst students on an interdisciplinary level of what public relations is and how it’s relevant to …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Designing An Information System To Efficiently Coordinate Film Screenings, Galen Dougherty

Industrial and Manufacturing Engineering

This paper explains the engineering concepts design efforts used to build an information system to efficiently coordinate film screenings. The market served is an emerging group of film makers and production companies that have limited resources. The application aims to save both time and money in coordination efforts for screening films in the local community. The project case examined is a small production start-up from Cal Poly San Luis Obispo named Yellow Glass Media. The design described in the paper specifically targets their needs which are assumed to be representative of the needs of the larger emerging market. The design …

Mini High Temperature Test Unit Final Design Report, Kevin Liu, Juan P. Castillo

Mechanical Engineering

Lawrence Livermore National Laboratory has invested considerable effort to develop new standard for nuclear grade HEPA filters that can withstand high temperatures along with methods to optimally test not only the experimental filter media, but also new frame seals and media binders. Therefore, LLNL in collaboration with Cal Poly has designed and built a Mini High Temperature Testing Unit (MHTTU) to recreate conditions observed during a fire and to test different materials in an effective, inexpensive, regulated and reliable method. The existing prototype was unable to achieve the ideal testing conditions of 1000°F air at the low flow rates of …

Implementing Subspace Identification On Shake Table Model, Zoe T. Cooperband

Architectural Engineering

Stochastic Subspace Identification is a field of applied mathematics that takes collected experimental time-history data and gives out information about the system that produced the data. SSI is typically used in control analysis but here we apply the methods to the modal analysis of structures. This senior project didn’t involve theory - instead much of the work was in research behind how Subspace Identification works, implementing the algorithm in MATLAB, and applying the program to shake table data to validate the program. In other words, building the framework to make SSI a usable tool and practical learning experience for other …

Optical Physics Of Rifle Scopes, Ryan Perry

Physics

Optical systems are typically consist of multiple lenses and mirrors and are used in a wide variety of fields. While there exist a variety of setups, there are a few key concepts that are at the core of all of them. These could be used from the most advanced scientific research to a simple magnifying glass. They are also used in industry and consumer products such as glasses and cameras. We are going to go over these key concepts and show how they apply to telescopes, or more specifically rifle scopes. First, we will go over Snell's Law of refraction …

Wireless Audio Bridge, Daniel L. Hodges

Electrical Engineering

Bluetooth, a wireless technology standard used to exchange data using radio transmissions, has made a significant impact on the audio technology industry, specifically the way people listen to music. This technology enables a wireless listening experience, eliminating the need for wires or cables between audio devices as previously required. Audio can transmit from a cellphone or laptop (an output device) to a pair of headphones or speakers (an input device) without any physical connection. Compared to alternative wireless listening solutions (i.e. FM transmitter, radio broadcast), Bluetooth offers greater reliability, audio fidelity, portability, and ease of use. To obtain this functionality, …

Ecg Classification Using Adaptive Neuro-Fuzzy Inference System, Jason N. Rivera, Kelsey C. Rodriguez

Electrical Engineering

ECG classification using Adaptive Neuro-Fuzzy Inference System (ANFIS), sponsored by Professor Yu, involves the diagnosis of six cardiovascular conditions by analyzing one single neural network. Today’s ECG signal instrumentation does not have the ability to characterize cardiovascular diseases without a doctor’s complete evaluation and diagnosis. Our project gives a promising solution to the inability in the current market’s ECG signal instrumentation to correctly evaluate and diagnose cardiovascular diseases. ECG signal reportings is a non-invasive process that will lead to many more applications of advanced signal processing and data analysis/diagnosis of cardiovascular diseases. The inputs to the ANFIS are annotations of …

Isolation And Culture Of Myofiber-Derived Cells From The Extensor Digitorum Longus Muscle, Ethan M. Tietze

Biomedical Engineering

Peripheral arterial occlusive disease (PAOD) involves distal artery occlusion by atherosclerotic plaques, which restricts blood flow and leads to ischemia in downstream tissues. Increased blood flow through preexisting collateral vessels leads to increased shear stress that triggers an outward remodeling of the vessel called arteriogenesis. In some cases this natural compensatory mechanism is able to sufficiently restore blood flow following arterial occlusion. However, for many individuals this process is insufficient to relieve peripheral ischemia, and patients experience intermittent claudication, or limb pain with locomotion or exercise. Without treatment, reduced blood flow can lead to tissue necrosis and potentially amputation. The …

Wireless Window Blinds, Cooper Laone, Niraj Morar, Zachary Malig, Jake Phillips

Electrical Engineering

The Internet of Things asserts that there exists a global need for all objects to connect easily and accessibly. Today, smartphones, tablets, laptops and smart watches makeup just a few of the interconnected devices by the greater population. As a result a growing need for wireless connection between personal devices like phones, and computers to everyday appliances exists. This idea extends directly to households, businesses and buildings, where a growing need for smart home or smart-business appliances has taken root. Many companies like Nest, ADT and Apple make products for automated home security and in home media control. The Wireless …

Computer Vision Based Route Mapping, Ryan S. Kehlenbeck, Zachary Cody

Computer Science and Software Engineering

The problem our project solves is the integration of edge detection techniques with mapping libraries to display routes based on images. To do this, we used the OpenCV library within an Android application. This application lets a user import an image from their device, and uses edge detection to pull out a path from the image. The application can find the user's location and uses it alongside the path data from the image to create a route using the physical roads near the location. The shape of the route matches the edges from the given image and the user can …

Marketing And Advertising For Small Business In Local Economies, Nathan Ross

Graphic Communication

This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.

The “Arts & …

Development Of A Humidity-Resistant Coating To Impart High Oxygen Barrier Performance To Food Packaging Films, Ryan Yinghua Cox

Master's Theses

Oxygen barrier coatings have the potential to greatly extend the lifetime of certain food products by incorporating them into existing food packaging. Present technologies face definite challenges of maintaining high performance, while attaining simple and inexpensive preparation methods. The oxygen barrier effect obtained with these coatings is also susceptible to a plasticization effect when exposed to high humidity, since water vapor molecules are readily soluble in typically hydrophilic resins. In this work, we demonstrate a 1 – 2 micron thick oxygen barrier coating, prepared on a 12 micron poly(ethylene terephthalate) substrate, that has oxygen transmission rates as low as 1.44 …

Effective Methods Of Marketing An On-Campus Resource To College Students, Samantha Gary

Graphic Communication

The problem this research it attempting to solve is how to market an on-campus resource to college students. Through conducting surveys, gathering research, reviewing case studies, and analyzing data, the author has found that the answer is to not to segment college students by major. It is more effective to figure out what a typical students’ needs are and address them by providing a solution to their problems. By strategically placing printed posters around campus that capitalized on student’s needs for study breaks and outlets to tap in to their ideas, the author found that more students respond to this …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

The Failure Of News Media Agenda-Setting On Cannabis, Amanda Cranston

Journalism

This study uses the agenda-setting theory (McCombs & Shaw, 1972, p. 176) to examine the various aspects of cannabis coverage in the news media and how news media have presented cannabis and the numerous debates over cannabis uses. Cannabis has been a focus of U.S. news media since the 19th century and has been historically misrepresented in national and local news media. More recently, the U.S. has seen a great shift in the public’s attitude towards cannabis. With more and more states legalizing medical and even recreational use, news media are surging to meet the demands of its publics, even …