Digital Commons Network^™

Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez

Marketing

This senior project examines the key elements that contribute to the success of a public relations campaign and how these elements can be leveraged to help a company effectively respond to and recover from a crisis. By analyzing high-profile campaigns like Spotify to Wicked, the project identifies best practices in brand communication, audience connection, and narrative control. Marketing research and a professional interview provide additional insight into real-world applications of PR strategies, offering a deeper understanding of how brands maintain trust and visibility during challenging times. Ultimately it provides a framework for how businesses can craft compelling PR campaigns that …

The Monday Manure, Zachary David Berston

Journalism

For my senior project, I wanted to create a new section of Mustang News that includes satire and cartoons. The section is called the Monday Manure to fit with the horse themed titles of other sections. This idea began as a project in the Media Innovation and Entrepreneurship class. While I initially had the idea to have a section that included games, I realized that it was a bit too ambitious after discussing that with the team at Mustang news. Over the course of this project, I have created several satire articles and cartoons, as well as organizing a team …

Simplifying The Housing Experience: A Redesign Of The Cal Poly University Housing Portal, Emmy A. Nguyen

Graphic Communication

There are challenges in functionality, navigation and aesthetics with the current Cal Poly University Housing portal. There exists a need for a redesign of the portal to be more intuitive and user friendly for students. By conducting research with students and University Housing staff to gain a full understanding of the current issues present, an improved interface that reflects the needs of Cal Poly students can be produced. The goal of this self-guided senior project is to provide a streamlined experience that allows students to easily complete their main task with minimal effort. This paper outlines the redesign process of …

Literature Review: New Life K9s Informational Video, Samuel E. Moore

Graphic Communication

New Life K9s is an organization that seeks to unite service dogs with veterans and first responders who are suffering from PTSD and other effects of their heroic work. The organization is seeking a concise informational video that highlights their work and explains their organization to potential donors and the general public. My senior project’s goal is to create this video in a way that accurately showcases the work of New Life K9s and conveys the value of their work. I will be using footage that the organization provides and will incorporate techniques of video editing, color correction, audio editing, …

Petals To Pigment: The Creative Exploration Of Natural Dyeing, Makayla R. Flint

Graphic Communication

Petals to Pigment: The Creative Exploration of Natural Dyeing is a collection of clothing and materials dyed with flowers, foliage, bugs, and other natural elements. In this project, I explored the creative potential of sustainable, non-toxic dyes as an alternative to synthetic options. Using natural dyes, I developed designs that are environmentally conscious as well as one-of-a-kind. By practicing experimental dyeing techniques, including varying mordants and extraction methods, I collected data and analyzed it to assess color variability, fabric interaction, and dye longevity.

Alongside the dyed textiles, I designed a digital magazine documenting my process that includes descriptions, dye samples, …

Stylezine: The Intersection Of Tech And Fashion, Saiyushi Kumar

Graphic Communication

Using my passion for web development, branding and fashion, I created a website that functions as a fashion resale platform tailored towards college students. My goal was to create a community where like-minded individuals can connect, while reducing fashion’s footprint on the planet. Currently, fast fashion is responsible for 10% of all carbon emissions, and garment workers often earn as little as $200 a week (Hardy, 2024). As younger generations become more aware of these impacts, the demand for slow fashion and second-hand shopping continues to grow. Through this project, I raised awareness about sustainable fashion, reduced the industry’s environmental …

From Classroom To Career: My Digital Marketing Journey With Disney And Grc, Hailey Jones

Graphic Communication

This senior project highlights my work as a Digital Marketing Intern with The Walt Disney Company from June 2024 to January 2025. It features key projects and accomplishments that show the development of fundamental marketing and their applicability in the workplace. Besides, this project incentivizes students in Cal Poly on how co-op internships could be extremely advantageous. It touches on internships' benefits of having real-world experience coupled with the development of highly-wanted skills and networking. This project to be hosted on the Graphic Communication Department's website speaks about flexible options within the major and the competitive advantages offered by the …

Releaf By Design: Eco Conscious Cannabis Packaging, Abigail Jane Fleishman

Graphic Communication

ReLeaf is an innovative project that explores the dynamic intersection of sustainability and functionality in cannabis packaging. This project explores the urgent need for environmentally responsible solutions in an industry often reliant on single-use plastic. This project uses an innovative lens to research current eco-friendly packaging using kraft paperboard tubes, ultraviolet glass jars, and post-consumer recycled (PCR) plastics. This project aims to create a packaging solution that meets industry safety standards while appealing to eco-conscious consumers by prioritizing recyclability, biodegradability, aesthetic design, and compliance with safety regulations. The branding strategy, embodied in the name “ReLeaf,” emphasizes the therapeutic benefits of …

Evermarket:The App For Fresh Finds And Hidden Treasures, Kira M. Sugihara

Graphic Communication

The purpose of this project is to discover a new way of bringing communities together when it comes to buying, selling and trading goods locally. Many smaller vendors struggle to connect with their communities while buyers often become frustrated with the lack of marketing and advertising for these markets and sales. With the help of a mobile app, sellers will be able to list their markets and sales to buyers who will be able to easily locate these local events. This concept eliminates the frustration of trying to find second-hand and fresh goods by putting them all in one place, …

Civility War, Jonathan Speirs

Graphic Communication

Civility War is a poster series that examines contemporary civil conflicts in contemporary world history and the precedent it sets for American political polarization. The early 2010s marked the beginning of America’s current ascent to historical highs for incidences of politically-fueled violence in the forms of hate crimes and domestic terrorism. With the documentation of the effects of similar circumstances available today in the digital age, spreading awareness for the human cost of using violence for political aims is highly topical. This project also attempts to address the aversion university students have to publicly discussing political opinions, as less than …

Advanced Variable Data Publishing: Vdp Application For Selkirk Sport, Natalie L. Barnes

Graphic Communication

Personalization acknowledges each customer's uniqueness by offering tailored products that match their preferences. It creates relevant, individualized interactions that enhance the customer experience. Selkirk Sport began as a small startup specializing in pickleball paddles and accessories, founded by my family members—Jim, Mike, and Rob Barnes. Their passion for the sport quickly became my own! As Selkirk has grown, there is an opportunity to enhance personalization in its messaging to better engage recipients and drive stronger responses. For my senior project, I analyzed Selkirk’s past marketing efforts and developed a campaign that leverages consumer data and personalized Variable Data Publishing (VDP) …

Defining Inclusive Ux Design: Key Criteria And Industry Insights For Creating Equitable User Experiences, Layla M. Bakhshandeh

Graphic Communication

This study establishes key criteria for inclusivity in UX design to aid designers in creating more inclusive practices. Analyzing inclusivity guidelines from Adobe, Slack, Microsoft, and Google, the scope expanded to include the top ten UX-related companies, such as Apple and Amazon, to reduce bias. The identified criteria are community, diversity and representation, non-discrimination and equity, and adaptability. Interviews with professionals revealed limitations in terms of diversity and highlighted the need to address power and accessibility. The study also linked inclusive design to universal design principles, emphasizing error prevention and adaptability. The final criteria consist of Inclusion, Community, Communication, and …

Hidden Miles: Road Trips, Reimagined, Edward H. Nguyen

Graphic Communication

Road trips can be described through their freedom and spontaneity, yet the actual planning process can be repetitive and overwhelming. Hidden Miles is a conceptual mobile app designed to reimagine this experience by offering personalized, surprise-filled routes that reduce planning fatigue. The app asks for minimal input with just basic information like a starting point, destination, and interests before dynamically revealing an itinerary with curated stops that reveal themselves as the traveler continues their journey. This approach is grounded in key graphic communication and UX principles, mainly being Design Thinking, Decision Making Theory, and Perception in Interface Design. These theories …

Circular Restricted Three Body Manifold Trajectories Via Koopman Operator Theory, Lindsey Langton

Master's Theses

There are a multitude of computational techniques capable of modeling the behavior of nonlinear dynamic systems over time. In the field of astrodynamics, the most frequently used tools are numerical integrators, specifically Runge-Kutta algorithms. These algorithms have successfully produced numerous two-body trajectories, as well as an increasing number of three-body trajectories when two-body dynamic models fail to produce Δv values within the realm of mission feasibility. Koopman operator theory is an alternative method for modeling nonlinear dynamic behavior that captures an approximation of a nonlinear dynamic system on a defined basis in the Hilbert space. The Koopman operator is an …

Risc-V Gpu Acceleration On Low-Cost Embedded Systems, Fadi M. Alzammar

Master's Theses

The Vortex project from Georgia Institute of Technology was created to provide an open-source hardware and software GPGPU research platform based on RISC-V. Skybox was introduced as an extension to Vortex to provide dedicated support for 3D graphics rendering acceleration as a complete GPU platform. This work presents contributions to the render output unit of Skybox, including the development of a blend unit, cache bypassing mechanisms, and performance monitoring metrics. With these, Skybox has succeeded in its goal of accelerating graphics rendering on RISC-V platforms. This work also establishes a foundation for adapting Vortex to low-cost embedded platforms such as …

Sprinter Start Block Training Aid, Kayla Lovejoy, Kevin Almontes

Biomedical Engineering

Currently, track and field sprinters ranging from beginner level to world-class have no practical tool that provides quantitative feedback of value on quality of start and quality of the three distinct phases of their sprint race, such that they can quantify the value of their adjustments. Our team will create a device that integrates with the sprint starting block to provide quantifiable data on the quality of a sprinter’s start. This Statement of Work describes drawbacks of current solutions, existing patents, customer requirements, engineering specifications, and our project plan.

Maglock - Electromagnetic Pedal Aid For Amputees, Minh Vo, Matthew Chew

Biomedical Engineering

For this project, we aimed to design components that could easily be swapped out and into vehicles, which would help them accomplish the task of locating and securing a prosthetic foot to a bike and/or car pedal. A common problem among cyclists and drivers with prosthetic legs is their foot slipping off the pedal while in use; these components could be used for other common applications such as cars, bikes, etc. Stakeholders for this product included automotive companies and handicap product distributors. The focused objective is to provide dexterity and quick attach/detach support for cyclists and drivers with lower limb …

Asphalt Rubber Chip Seals A Cost Effective And Sustainable Solution For Road Infrastructure, Gunnar C. Bertsch

Construction Management

Asphalt Rubber Chip Seals provide a durable, cost effective, and environmentally friendly alternative to traditional paving methods by incorporating recycled waste tires. This study evaluates Asphalt Rubber Chip Seals implementation in Arizona and Michigan comparing its effectiveness to conventional paving approaches and the current applications in California. Variations in state funding for road maintenance significantly impact infrastructure quality and longevity, influencing the choice of paving solutions. ARCS has demonstrated resilience in extreme weather conditions, making it a viable option for expansion to states like Arizona and Michigan, where climate variations pose challenges for pavement longevity. The research assesses construction costs, …

Vendor-Managed Inventory: A Case Study, Blake Elijah Hanson

Construction Management

This research project examines the effectiveness of Vendor Managed Inventory (VMI) within the context of electrical subcontracting, using a case study based on a recent summer internship at Cupertino Electric Inc (CEI). Employing qualitative research methods, including interviews with industry professionals and personal observations, the study identifies several key factors contributing to the success of VMI and pinpoints areas for improvement. It focuses on material organization, labeling, vendor coordination, and foreman involvement, assessing their impact on job site efficiency and operations. The findings reveal that while VMI helps streamline inventory management and reduce procurement workload, its full potential is often …

Cal Poly Gateway Decathlon Workplan: Transportation Development, Jessie A. Santos

Construction Management

This paper outlines a detailed work plan for the transportation logistics of pre-packaged modular home components, developed for Cal Poly San Luis Obispo's participation in the 2026 Gateway Decathlon competition. The project focuses on the safe and efficient transport of mass timber panels and associated modular elements from the university campus in California to the competition site in Missouri, utilizing standard packaging procedures. This document details a comprehensive strategy for loading and securing the pre-packaged components, emphasizing a systematic approach to mitigate potential risks during transit. Key aspects of the work plan include a thorough material checklist, a breakdown of …

Case Study: Cal Poly Housing Program (Cphp) - Student Housing Project At California Polytechnic University, San Luis Obispo, Aidan Michael Toole

Construction Management

Full volumetric modular construction is a building technique that involves the off-site prefabrication of three-dimensional modular units, which are later transported and assembled on-site. California Polytechnic State University in San Luis Obispo and general contractor, Whiting-Turner, are building new on-campus student housing by utilizing full volumetric modular construction techniques. The buildings will be produced in modules that, when put together, reflect the identical design and intent of a site-built building. This paper will analyze the effectiveness of modular construction on a large-scale project and look at the project cost, schedule, and waste impacts from choosing this approach. The main driver …

Augmented Reality In Construction, Brendan Trinh

Construction Management

This research focuses on how augmented reality (AR) technology could assist construction projects by increasing quality control, efficiency, and collaboration. AR tools, such as Revizto, overlay 3D models into real-world construction sites, allowing the project teams to test installations and discover issues before they occur. This study aims to determine how AR affects project costs, the construction schedule, and quality. To further understand this, interviews were conducted with McCarthy Builders' Virtual Design and Construction (VDC) employees. They discussed their experiences with AR on active job sites, including its benefits, limitations, and potential improvements. Studies from an internship with McCarthy Builders …

Cal Poly Construction Spanish Class, Josue E. Basilio

Construction Management

This project develops a Construction Spanish & Communication course for Cal Poly’s Construction Management program to address the growing need for bilingual communication on job sites. The course equips students with essential Spanish language skills for safety meetings, work instructions, and team coordination, improving job site efficiency and inclusivity. Deliverables include a detailed course outline in preparation for the semester conversion, curriculum, course catalog entry, and a first-day lecture presentation. The course blends lecture-based instruction with hands-on activities like role-playing, translation exercises, and real-world simulations. Assessments include scenario-based quizzes, a reflection essay, participation grading, and a final exam to ensure …

Development Of A Work Plan For The Mass Timber Installation Phase In The Gateway Decathlon, Eduardo Contreras

Construction Management

This project was the development of detailed work plan for the installation of mass timber components in the Gateway Decathlon project, which emphasizes sustainable construction practices aimed at reducing environmental impact. The work plan provides a step-by-step guide for the efficient and safe assembly of structural elements, covering the sequence of tasks, necessary materials and tools, safety procedures, and quality checks to ensure proper execution. By connecting theoretical design concepts with practical construction activities, the plan addresses various logistical challenges encountered during building phases. It highlights the advantages of using mass timber, such as reduced carbon emissions and reliance on …

The Utilization Of Ai To Improve Efficiency In Construction Management, Sam Balestreri

Construction Management

The construction industry is undergoing a technological transformation, with artificial intelligence emerging as a tool to enhance efficiency, communication, and decision-making. However, the industry has been slow to adopt these advancements due to challenges in integrating new technologies with traditional workflows. This research examines the potential of AI to improve construction management by automating processes such as submittal logs and scope of work documents. The study evaluates ProjectEngineer.ai, an AI-powered co-pilot, to determine its impact on workflow efficiency, writing enhancement and precision, and project outcomes. An analysis of AI-assisted document management methods was conducted in CM 411 Specialties Construction Management, …

Effect Of Wall Assemblies On Wi-Fi 6e Signal Strength, Connor C. Borges

Construction Management

This project investigates the signal strength of Wi-Fi signals through different wall assemblies under the new Wi-Fi 6E standard. The project focuses on measuring the signal strength (-dBm) at three distinct frequencies, 6 GHz, 5 GHz, and 2.4 GHz. The 2.4 GHz and 5 GHz frequencies serve as a baseline for comparison with the emerging 6E standard. Wi-Fi 6E offers much higher speeds at the cost of high signal attenuation. The primary objective is to analyze how different construction materials impact Wi-Fi signal strength and to provide comprehensive data on wall assembly attenuation. Wi-Fi 6E signals experience significantly greater attenuation …

Academic Senate - Agenda, 2/25/2025, Academic Senate

Academic Senate Agendas

No abstract provided.

Academic Senate - Minutes, 2/25/2025, Academic Senate

Academic Senate Minutes

No abstract provided.

To Eat Or Not To Eat: Body Neutrality In The Context Of Educator Eating Disorders, Victoria Mcdermott, Nike Jacob

Feminist Pedagogy

Academia, like many other industries, polices its members through explicit and implicit systems of oppression: thinness, patriarchy, accessibility, and whiteness. Previous research has argued that professors who meet the criteria of current beauty standards (e.g., thinness, attractiveness) experience higher student evaluations, more opportunities for promotion, and better overall academic success than those in diverse body shapes and sizes. As a result, decoupling one's sense of self-worth from these expectations based in power can prove challenging. The present critical reflection and commentary explores the perceptions of two academics with histories of eating disorders (e.g., anorexia and binge-eating disorder), disordered eating, and …

Can A Collective Body Be Neutral? A Critical Commentary On "Body Neutrality" In Times Of Shared Campus Trauma, Cristiana Mcfarland, Joseph Richards

Feminist Pedagogy

In this critical commentary, we take a performance studies approach to examine one of the key elements of body neutrality, namely that it “recognises that: (1) our feelings about our body change constantly so are best mindfully observed without judgement” (Pellizzer & Wade 2023 p. 437). Ultimately, we argue that body neutrality is a limiting practice in times of trauma in two major ways. First, body neutrality assumes a body that ends at where the skin does, rather than theorizing bodies as relational. We instead agree with theorist Erin Manning who defines the body as “a field-effect in a complex …