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Virtual Advertising In The Nba: How Arousal Level And Visual Attention Alter Brand Recall And Recognition, Caleb H. Porter Mar 2022

Virtual Advertising In The Nba: How Arousal Level And Visual Attention Alter Brand Recall And Recognition, Caleb H. Porter

Theses and Dissertations

During the 2020 season, the NBA implemented, for the first time, the use of virtual advertisements. Virtual advertisements are digitally superimposed ads directly on the court that are visible to anyone viewing the broadcasted version of a game. This study used eye-tracking and galvanic skin response (GSR) in conjunction with the limited capacity model of motivated mediated message processing (LC4MP; Lang, 2006a) to a) determine virtual advertising's effectiveness compared to traditional in-stadium advertising and to b) monitor the effect emotional arousal has on advertising recall and recognition. A sample of 176 fans of the Utah Jazz viewed one of four …

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Nutritional Messaging: To Eat Or Not To Eat?, Christina Triptow Mar 2022

Nutritional Messaging: To Eat Or Not To Eat?, Christina Triptow

Theses and Dissertations

There is a great deal of diet-specific processed foods on the market today. With so many options it can become difficult for consumers to decide what products to purchase. This situation is further intensified by the plethora of contradictory messages found in food advertising, especially in weight loss and dieting food advertising, but also seen in government nutrition campaigns and all over the internet on platforms like social media, blogs, and so forth. These messages can be confusing and frustrating for consumers as they try to decipher which foods they should eat to reach their health or weight loss goals. …

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Comparing Survival And Cause-Specific Mortality Of Different Translocation Release Methods For Desert Bighorn Sheep, Taylor S. Daily, Carlos E. Gonzalez, Louis A. Harveson, Warren C. Conway, Froylan Hernandez Mar 2022

Comparing Survival And Cause-Specific Mortality Of Different Translocation Release Methods For Desert Bighorn Sheep, Taylor S. Daily, Carlos E. Gonzalez, Louis A. Harveson, Warren C. Conway, Froylan Hernandez

Western North American Naturalist

Historically, desert bighorn sheep (Ovis canadensis mexicana) were prevalent throughout the Trans-Pecos region of Texas. However, they were extirpated by the 1960s due to unregulated hunting, habitat loss, predation, and disease transmission from livestock. Restoration efforts have been successfully conducted by the Texas Parks and Wildlife Department to increase population numbers of resident (i.e., animals that currently populate a region of interest) desert bighorn sheep at Black Gap Wildlife Management Area (BGWMA) through the use of translocations. Because there is a lack of knowledge on alternative release methods for large mammal translocations, our goals were to monitor cause-specific …

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Will You Be My Friend?, Jessica Mellor Mar 2022

Will You Be My Friend?, Jessica Mellor

Children's Book and Media Review

Mouse is quite shy and has trouble finding friends, so he goes on a search for the perfect friend. Peacocks are too fancy, bees are too busy, and hawks are too scary. But mouse gets a sudden clue that he might already have a friend somewhere in a tree. Now he searches all the trees for his mysterious friend. He gets not one, but two more clues, but still can't find this friend. Turns out he has a friend right before his eyes, who asks him quite hurriedly if he could be the prize.

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Flora And Ulysses: The Illuminated Adventures, Jessica Bess Mar 2022

Flora And Ulysses: The Illuminated Adventures, Jessica Bess

Children's Book and Media Review

When Flora witnesses a tragic accident involving a squirrel and a vacuum, her adventure begins. Enter Ulysses—a superhero squirrel who can lift heavy objects, fly, and type poetry. Flora’s mother is not happy when her already-odd daughter has brought home a squirrel as a “friend” and orders her ex-husband to get rid of the squirrel. On an outing with her father, Flora’s father develops a liking for Ulysses as he saves him from a crazy cat and causes a ruckus in the diner. Flora’s mother is left with no choice but to kidnap Ulysses, leaving Flora and her father to …

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Crayola Concepts: The Crayola Patterns Book, Haley Singleton Mar 2022

Crayola Concepts: The Crayola Patterns Book, Haley Singleton

Children's Book and Media Review

The Crayola Patterns Book helps readers explore the different repeating patterns that surround them daily. From the polka dots on a raincoat to the stripes on a zebra, this book covers different types of patterns and the places that they can be found. Repeating shapes, lines, and colors be found everywhere, from the designs in buildings to the clothing a child is wearing to the animals that live outside.

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Animal Rescue Center: The Porch Puppy, Cynthia Phillips Mar 2022

Animal Rescue Center: The Porch Puppy, Cynthia Phillips

Children's Book and Media Review

Ella and Caleb have always wanted a dog, but their parents have strict rules about adopting patients at their animal center. When a border collie and her puppies are brought in for their shots, Ella is immediately smitten with the most rambunctious pup of the litter, Holly. The pups are already sold and are awaiting placement with their adoptive families, but when Ella meets Holly’s new owners, she is very concerned that they might not be a suitable family. As Christmas rolls around, Ella is surprised to find Holly abandoned on her porch with kennel cough. When Ella investigates further …

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A Dog With Nice Ears, Ashley Mckenzie Mar 2022

A Dog With Nice Ears, Ashley Mckenzie

Children's Book and Media Review

Lola wants a dog more than anything. But her parents are firm: absolutely no dogs. Regardless, Lola and her brother Charlie discuss what kind of dog they would get and what to name it. Lola wants a brown dog with a puffy tail, nice ears, a wiggly nose, and a waggy tail, who is able to hop and not bark too much. She plans to name him Snowpuff. Then, when their parents agree to another kind of pet, Charlie is not too surprised to see Lola return home with just the animal she envisioned.

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September 2019 Cbmr Book Reviews, Various Reviewers Mar 2022

September 2019 Cbmr Book Reviews, Various Reviewers

Children's Book and Media Review

Contains all 30 book reviews for September 2019 in one pdf.

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Osteoarthritis And Cartilage Insult: Elucidation Of Molecular Interplay And Attempted Interventions, Brandon James Rose Mar 2022

Osteoarthritis And Cartilage Insult: Elucidation Of Molecular Interplay And Attempted Interventions, Brandon James Rose

Theses and Dissertations

Osteoarthritis (OA) is a common and incapacitating joint disease beginning with breakdown of articular cartilage and extending into subchondral bone. At present, the processes through which the disease occurs are poorly understood, and interventions are limited to pain relief and eventual joint replacement. OA is commonly associated with obesity and corresponding pathologies, and as OA is demonstrably not a product of passive erosion of cartilage over time or under increased loads there must needs be some other mechanistic link between the two conditions. We hypothesize that the production of ceramides, a hallmark of the insulin resistance syndrome underlying many obesity-related …

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U-Splines: Splines Over Unstructured Meshes, Steven K. Schmidt Mar 2022

U-Splines: Splines Over Unstructured Meshes, Steven K. Schmidt

Theses and Dissertations

U-splines are a novel approach to the construction of a spline basis for representing smooth objects in Computer-Aided Design (CAD) and Computer-Aided Engineering (CAE). A spline is a piecewise-defined function that satisfies continuity constraints between adjacent cells in a mesh. U-splines differ from existing spline constructions, such as Non-Uniform Rational B-splines (NURBS), subdivision surfaces, T-splines, and hierarchical B-splines, in that they can accommodate local variation in cell size, polynomial degree, and smoothness simultaneously over more varied mesh configurations. Mixed cell types (e.g., triangle and tetrahedron and quadrilateral and hexahedral cells in the same mesh) and T-junctions are also supported. The …

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The Use Of Nucleotide Salvage Pathway Enzymes As Suitable Tumor Targets For Antibody-Based And Adoptive Cell Therapies, Edwin J. Velazquez Mar 2022

The Use Of Nucleotide Salvage Pathway Enzymes As Suitable Tumor Targets For Antibody-Based And Adoptive Cell Therapies, Edwin J. Velazquez

Theses and Dissertations

Despite the progress made in cancer research, cancer remains one of the leading causes of death worldwide. Although the development of new cancer treatments has improved cancer patients' survival rate, a significant number of patients experience refractory and recurrence events with serious side effects. It is known that the immune system actively participates in eliminating cancer. However, cancer cells can develop mechanisms to evade the immune system resulting in immunotolerance. Immunotherapy aids the patient's immune system's ability to recognize and eliminate cancer cells. During the last three decades, immunotherapy has gradually emerged as an effective and more specific approach to …

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The Inhibition Of Valproic Acid-Induced Negative Neurodevelopmental Outcomes Through Nrf2-Mediated Redox Regulation, Ted Brenton Piorczynski Mar 2022

The Inhibition Of Valproic Acid-Induced Negative Neurodevelopmental Outcomes Through Nrf2-Mediated Redox Regulation, Ted Brenton Piorczynski

Theses and Dissertations

Valproic acid (VPA) is a commonly prescribed antiepileptic drug that causes negative neurodevelopmental outcomes, including neural tube defects (NTDs) and neurodevelopmental disorders, in fetuses exposed to it. While the exact mechanism by which VPA causes defects is unknown, research has shown that VPA increases the production of reactive oxygen species (ROS) that lead to redox dysregulation. We hypothesize that VPA causes negative neurodevelopmental outcomes through the disruption of redox-sensitive signaling pathways that are critical for proper embryonic development, and that protection from the VPA-induced redox disruption may decrease the prevalence of the observed defects. Time-bred mice were treated with 3H-1,2-dithiole-3-thione …

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When The Stars Come Out: Exploring The Magic And Mysteries Of Nighttime, Amanda Morgan Mar 2022

When The Stars Come Out: Exploring The Magic And Mysteries Of Nighttime, Amanda Morgan

Children's Book and Media Review

When the Stars Come Out is a beautifully illustrated book full of fun facts relating to the night. The book explains why the night exists and how people have studied the nighttime sky throughout history. It details what some of the discoveries have been, including why the moon wanes and what the northern lights are. The book answers questions about the earth at night and about humans at night. Many different cultures are mentioned as the book goes over the history of sleep and celebrations of the night. The book explains that though nights are safer nowadays with all the …

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What's For Breakfast?, Jamie Greenwood Mar 2022

What's For Breakfast?, Jamie Greenwood

Children's Book and Media Review

Two owls, Pip and Rufus, are hunting for a mouse to add to their breakfast soup. While searching, Pip crashes into a tree and finds a mouse where he lands. They start talking and become friends. The mouse, Theodore, helps Pip to perfect his swooping skills. They meet up with Rufus, who thinks Pip has found the perfect food, but Theodore offers him a banana instead. Rufus accepts and goes off in search of a meadow mole to go with his banana soup.

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The Pets You Get, Ariel Woodbury Mar 2022

The Pets You Get, Ariel Woodbury

Children's Book and Media Review

A little boy’s sister gets a pet guinea pig, but he isn’t impressed. There are way more exciting pets you can get! He wants to have a fire-breathing dragon. Or maybe brown bear with big claws and sharp teeth would be fun. Even dogs are more exciting than a guinea pig! He holds the guinea pig and it climbs up his arm with sharp little claws. Then he chases the guinea pig around the house. The guinea pig is hard to catch and even better at playing hide and go seek! He decides that maybe they aren't so bad...but he'd …

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Differences Between Northern And Southern Female Coyotes, Alina Gabriela Monroy-Gamboa Mar 2022

Differences Between Northern And Southern Female Coyotes, Alina Gabriela Monroy-Gamboa

Western North American Naturalist

The coyote (Canis latrans) has a wide distribution range, spanning boreal forests from the north of the continent to tropical environments in Central America, showing great adaptation and plasticity. Bergmann’s rule states that individuals inhabiting colder climates are larger than those in warmer climates. It is suggested that in carnivore species, litter size is influenced by allometric constraints such as maternal body size. The aim of this study is to analyze the relations using correlation between female coyote mass, latitude, and litter size. Using data compiled from the literature, I carried out statistical analyses to correlate female body …

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Monitoring Occupancy Of Bats With Acoustic Data: Power And Sample Size Recommendations, Jeremy A. Baumgardt, Michael L. Morrison, Leonard A. Brennan, Helen T. Davis, Rachel R. Fern, Joseph M. Szewczak, Tyler A. Campbell Mar 2022

Monitoring Occupancy Of Bats With Acoustic Data: Power And Sample Size Recommendations, Jeremy A. Baumgardt, Michael L. Morrison, Leonard A. Brennan, Helen T. Davis, Rachel R. Fern, Joseph M. Szewczak, Tyler A. Campbell

Western North American Naturalist

Bats are difficult to study due to their nocturnal, cryptic, and highly vagile nature. Ongoing advances in acoustic recording hardware and call classification software have made species detection and activity monitoring more feasible. Our objectives were to determine the effort necessary to monitor bat assemblages using an occupancy framework and acoustic data and to provide guidelines for researchers interested in developing similar monitoring programs. We collected data at 2 study areas in South Texas from June through September in 2015, 2016, and 2017. We used Pettersson D500X Mk II real-time full-spectrum detectors and classified sound files using SonoBat bat call …

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The Baby Beast, Samantha Bullock Mar 2022

The Baby Beast, Samantha Bullock

Children's Book and Media Review

Beast is only expecting a newspaper when he checks his doorstep one bright day. Instead, he gets an egg-cellent surprise that turns his routine upside down. Unsure how to care for his new egg, Beast does the best he can—to no response from the egg. Eventually, after a particularly near-catastrophic miss, Beast takes the egg to the doctor and finds out exactly what to do to care for the egg. After a few days, Beast gets another surprise as he suddenly has not an egg but a baby beast! After a few initial bumps in the road, the two bond …

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The Adventures Of Samuel Oliver #3:The Iron Island, Jaimee Pease Mar 2022

The Adventures Of Samuel Oliver #3:The Iron Island, Jaimee Pease

Children's Book and Media Review

During World War I, Samuel and his family are sea explorers who recover old ships to help the war effort. After discovering the mysterious Iron Maiden run aground on sharp rocks, the family sets out in their old tugboat to recover her. During the night aboard the damaged vessel, Samuel awakens and happens upon an old map. His curiosity leads him on an adventure that uncovers the dangerous truth about the Iron Maiden’s demise as the same forces return, threatening the safety of his family.

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Tales From The Inner City, Emma Patton Mar 2022

Tales From The Inner City, Emma Patton

Children's Book and Media Review

The line between the natural world and the human world is thin. Author Shaun Tan explores the interactions between humans and animals through a series of short stories accompanied by ethereal artwork. In each of the stories, a different animal is featured in a new role, imagined as an active participant in city life, albeit in mysterious and abstract ways. In the world of Tales from the Inner City, humanity maintains physical proximity to animals, which engenders a primal understanding across species. In some of the stories, animals are still hunted beings, exploited for their resources. In others, animals are …

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Ready To Fall, Emma Patton Mar 2022

Ready To Fall, Emma Patton

Children's Book and Media Review

Max is grieving. His mom beat cancer once before, but when it came back, her good luck ran out. Max believes that when his mother died, the tumor that killed her had to find another host and, since Max was right beside her, the tumor has now taken up residence in his head. Max doesn't tell his father this, fearing that it will upset him. Because of some trouble in his old school, Max moves to a new, progressive school for a fresh start and a chance at allowing his artistic side to be nurtured. At this school, the world …

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Princess Truly #2: My Magical, Sparkling Curls, Amanda Morgan Mar 2022

Princess Truly #2: My Magical, Sparkling Curls, Amanda Morgan

Children's Book and Media Review

Princess Truly has amazing curly hair. When she believes in herself, her curls sparkle and glow with colorful light, and she pretends it takes her to far off places. She plays with dinosaurs. She travels the depths of the ocean. She explores ancient pyramids. She maps the stars from space. She even starts a band with some aliens. Then she makes it home in time for bed, guided by the light of her magical curls.

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July 2019 Cbmr Book Reviews, Various Various Mar 2022

July 2019 Cbmr Book Reviews, Various Various

Children's Book and Media Review

No abstract provided.

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Lighting Up The Brain: The Science Of Optogenetics, Jennifer Haltli Mar 2022

Lighting Up The Brain: The Science Of Optogenetics, Jennifer Haltli

Children's Book and Media Review

It all started with some glowing squid. Once their florescent proteins were transferred to mice, the mice would glow when exposed to certain light frequencies. From these discoveries, scientists began to wonder if they could they use flashes of light to switch on groups of toxin-clearing neurons in Alzheimer’s patients. They also thought they could target specific neurons in Parkinson’s patients to stop the signals that produce tremors. Solving these major medical crises would be miraculous, but while science has made mighty strides forward in animal experimentation over the past forty years, implementing these discoveries into human brains is complicated …

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I Can Read!: Chicken In Charge, Ariel Woodbury Mar 2022

I Can Read!: Chicken In Charge, Ariel Woodbury

Children's Book and Media Review

The farmer is away, and Zoey is in charge of the new lambs. First they need dinner. Zoey gives the lambs pie, but Sam thinks maybe they ought to eat grass instead. Then it’s bath time. Zoey makes a mud puddle for the lambs to roll around in. The lambs are still dirty after their bath, so they go play in some hay to dry off. Now covered in pie, mud, and hay (although completely dry), they head to the nest Zoey made for them to sleep in. She reads three stories and they all fall asleep.

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Noah's Noisy Night, Ariel Woodbury Mar 2022

Noah's Noisy Night, Ariel Woodbury

Children's Book and Media Review

Noah is going to bed after a long day on the ark when he hears someone crying. The bears can't sleep, so Noah gets them a nightlight. As he's going back to his room, he hears someone making a racket. The crocodiles are fighting over the top bunk, so Noah stacks some boxes to make another top bunk. Then the penguins complain they're too hot. Noah gives them an ice bath. The rhinoceroses and giraffes need help too. The giraffes are too excited to sleep and make so much noise the other animals wake up. Mrs. Noah reads a bedtime …

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Cbmr May 2019 Book Reviews, Various Reviewers Mar 2022

Cbmr May 2019 Book Reviews, Various Reviewers

Children's Book and Media Review

Contains all 30 book reviews for May 2019 in one pdf.

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Dogs, Liz Kazandzhy Mar 2022

Dogs, Liz Kazandzhy

Children's Book and Media Review

From the Animal Lovers series comes this adorable book of incredibly cute canines. Each turn of the page features a high-definition photo of a dog with a short caption—“Spotted Dog,” “Happy Dog,” “Silly Dog,” etc. Their poses and expressions are as varied as their breeds.

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Beautiful Yetta’S Hanukkah Kitten, Jennifer Padgett Mar 2022

Beautiful Yetta’S Hanukkah Kitten, Jennifer Padgett

Children's Book and Media Review

Yetta, a courageous and nimble chicken, escapes from the poultry farm in which she was raised. She discovers the welcoming city of Brooklyn, where there are kind people and friendly creatures. She nestles on top of a city streetlight at night with her fellow fowl friends as winter quickly approaches. As the chill of the season falls upon them, they become a team, helping each other in times of need. One day, Yetta finds a tiny kitten amidst a snowdrift, hungry and astray. She wants to offer it security, but she and her colorful parrot friends know they can't do …

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