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Image Analysis Of Fitness Agencies: Implications For Marketing Strategies, Rodney B. Warnick
Image Analysis Of Fitness Agencies: Implications For Marketing Strategies, Rodney B. Warnick
Visions in Leisure and Business
The fitness marketplace is becoming more competitive and agencies now are starting to more closely examine their image(s) which are held by target markets. This study examined the image of 10 fitness as held by one target market--the college-aged, student, fitness A familiarity-favorability analysis and index technique was developed and refined. Seven of ten agencies were found to have an image problem. Implications and strategies are discussed.
The Bg News December 5, 1986, Bowling Green State University
The Bg News December 5, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. December 5, 1986. Volume 69-Issue 57.
The Bg News November 21, 1986, Bowling Green State University
The Bg News November 21, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. November 21, 1986. Volume 69-Issue 51.
Monitor Newsletter June 02, 1986, Bowling Green State University
Monitor Newsletter June 02, 1986, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter May 12, 1986, Bowling Green State University
Monitor Newsletter May 12, 1986, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
The Bg News May 2, 1986, Bowling Green State University
The Bg News May 2, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. May 2, 1986. Volume 68-Issue 121.
The Bg News April 22, 1986, Bowling Green State University
The Bg News April 22, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. April 22, 1986. Volume 68-Issue 114.
The Bg News March 21, 1986, Bowling Green State University
The Bg News March 21, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. March 21, 1986. Volume 68-Issue 101.
The Bg News March 14, 1986, Bowling Green State University
The Bg News March 14, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. March 14, 1986. Volume 68-Issue 97.
The Bg News March 13, 1986, Bowling Green State University
The Bg News March 13, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. March 13, 1986. Volume 68-Issue 96.
The Bg News March 7, 1986, Bowling Green State University
The Bg News March 7, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. March 7, 1986. Volume 68-Issue 93.
The Bg News March 6, 1986, Bowling Green State University
The Bg News March 6, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. March 6, 1986. Volume 68-Issue 92.
The Bg News February 26, 1986, Bowling Green State University
The Bg News February 26, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. February 26, 1986. Volume 68-Issue 87.
The Bg News February 25, 1986, Bowling Green State University
The Bg News February 25, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. February 25, 1986. Volume 68-Issue 86.
The Bg News February 7, 1986, Bowling Green State University
The Bg News February 7, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. February 7, 1986. Volume 68-Issue 77.
The Bg News February 4, 1986, Bowling Green State University
The Bg News February 4, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. February 4, 1986. Volume 68-Issue 74.
The Bg News January 30, 1986, Bowling Green State University
The Bg News January 30, 1986, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. January 30, 1986. Volume 68-Issue 72.
Blending Business And Recreation Courses, Lynn M. Jamieson
Blending Business And Recreation Courses, Lynn M. Jamieson
Visions in Leisure and Business
Leisure professionals support the inclusion of business courses in the recreation/leisure studies curriculum. This support has been chiefly instigated by financial exigencies experienced by the public sector. Exploring methods of blending commercial recreation and business curricula requires an examination of changes which include public-private commonalities, trends and humanization of business. Further exploration of the problems in blending these two different disciplines revealed the industrial bias of most business curriculums. A final look at the possible solutions to reflect appropriate business skills into recreation curricula reveals several approaches that may be appropriate. In conclusion, the effective inclusion of business curricula relies …
The Bg News November 8, 1985, Bowling Green State University
The Bg News November 8, 1985, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. November 8, 1985. Volume 68-Issue 44.
The Bg News October 23, 1985, Bowling Green State University
The Bg News October 23, 1985, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. October 23, 1985. Volume 68-Issue 34.
The Bg News October 10, 1985, Bowling Green State University
The Bg News October 10, 1985, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. October 10, 1985. Volume 68-Issue 27.
Monitor Newsletter September 23, 1985, Bowling Green State University
Monitor Newsletter September 23, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
The Bg News August 25, 1985, Bowling Green State University
The Bg News August 25, 1985, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. August 25, 1985. Volume 68-Issue 1.
Monitor Newsletter June 10, 1985, Bowling Green State University
Monitor Newsletter June 10, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter May 27, 1985, Bowling Green State University
Monitor Newsletter May 27, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter May 20, 1985, Bowling Green State University
Monitor Newsletter May 20, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter April 15, 1985, Bowling Green State University
Monitor Newsletter April 15, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter March 18, 1985, Bowling Green State University
Monitor Newsletter March 18, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
Monitor Newsletter February 18, 1985, Bowling Green State University
Monitor Newsletter February 18, 1985, Bowling Green State University
Monitor
Official Publication of Bowling Green State University for Faculty and Staff
The Bg News February 5, 1985, Bowling Green State University
The Bg News February 5, 1985, Bowling Green State University
BG News (Student Newspaper)
The BGSU campus student newspaper. February 5, 1985. Volume 67-Issue 72.