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Who Serves Who Serves You?, Bruno Santos Jul 2023

Who Serves Who Serves You?, Bruno Santos

ServDes Conference Series

In contemporary society, the service has taken up more and more space and, although part of its value is still linked to productive work, it is already possible to see that the field of non-productive and reproductive work begins to absorb a significant part of the social workforce. This process has generated, on the one hand, a demand for professionals able to design good services and, on the other hand, the precariousness of the work of service providers. This article aims to present a reflection on the relationship between these two categories of professionals: those who design and those who …


Proposing Organisational Usability As An Enabler Of Organisational Service Design Maturity, Lene Nielsen, Olivia Harre, Jose Abdelnour-Nocera, Christina Li Jul 2023

Proposing Organisational Usability As An Enabler Of Organisational Service Design Maturity, Lene Nielsen, Olivia Harre, Jose Abdelnour-Nocera, Christina Li

ServDes Conference Series

This reflective paper proposes a research agenda that investigates and questions how and if we need to assess the service design tools and their usability in the context of organisations’ design maturity. Maps and tool in the service design toolbox are perceived as straightforward by some organisations, however for organisations with low service design maturity such tools can pose challenges in how to utilise and leverage their potential. As a direction for future studies, this research agenda sheds light on how common service design tools are affected by organisational usability and maturity.


Reframing Services And Processes In Architectural Design, Mariane Garcia Unanue Jul 2023

Reframing Services And Processes In Architectural Design, Mariane Garcia Unanue

ServDes Conference Series

Contemporary complexities demand a different approach on how design activities should be practised, theorised and taught. However, most of the architectural creation processes remain based on the disciplinary rational and intellectual knowledge and techniques, where architects prescribe solutions for people and spaces. This article suggests design procedures to agency a redefinition in the field of Architecture with a rhizomatic alliance with Service Design. Literature review shows the matter of space lacks extensive research in Service Design whereas architectural professional practices with traditional disciplinary tools are no longer sufficient to properly respond to contemporary challenges. Interdisciplinary entanglements are explored and open …


Unmaking The User Journey. Fostering Alternative Service Design Futures, Stefano Maffei, Chiara Del Gaudio Jul 2023

Unmaking The User Journey. Fostering Alternative Service Design Futures, Stefano Maffei, Chiara Del Gaudio

ServDes Conference Series

This paper bridges the discussion on a more ethical Service Design practice with the one on Dominant Design. It points out the neo-liberalist and late-capitalist roots of Service Design, which are often a barrier to envisioning ways for the discipline to be more inclusive and sustainable. A closer analysis of the user journey, the backbone of Service Design practice, highlights its critical structural issues and how it informs potentially harmful processes and outcomes. The exclusive focus on user and human-centredness prevents service designers from embracing an ecosystem, plural and antihegemonic practice.


Exploring Service Design From The Grass-Roots Level Of A Governments’ Public Ecosystem: The Case Of J Province, Bojun Hou, Xin Wang Jul 2023

Exploring Service Design From The Grass-Roots Level Of A Governments’ Public Ecosystem: The Case Of J Province, Bojun Hou, Xin Wang

ServDes Conference Series

The modernization of the national governance system and governance capacity is one of the major strategies of national development. Service design is contributing its unique role and value to promoting the modernization of the government service system and improving the efficiency of national governance, but the current research is still relatively insufficient. This paper is a preliminary discussion on the application of service design to promote the construction and development of the grass-roots government's sustainable convenience service ecosystem, based on a public service project of administrative examination and approval we did in a town government in J Province in 2021. …


A Study Of Chinese Residents Participating In Design For Sustainability In The Context Of Carbon Neutrality, Chang Xiong, Sang Guangliang Jul 2023

A Study Of Chinese Residents Participating In Design For Sustainability In The Context Of Carbon Neutrality, Chang Xiong, Sang Guangliang

ServDes Conference Series

This paper combs the development history and current situation of Design for Sustainability (DFS), and discusses the role of DFS in social transformation. The author studies the methods and tools of DFS and their achievements in different fields. The research shows that DFS can provide effective solutions in different fields. In the article, the author finds that the DFS policy will be different in different contexts, so the author puts forward the DFS method in the Chinese social context. Under the severe theme of climate change, the research is focused on the issue of carbon emissions. Using the DFS method …


The Social Landscape Of Service Design. Exploring The Entanglements Of The Service Design Community On Twitter Through Social Network Analysis, Massimo Menichinelli, Amalia De Götzen, Nicola Morelli, Luca Simeone Jul 2023

The Social Landscape Of Service Design. Exploring The Entanglements Of The Service Design Community On Twitter Through Social Network Analysis, Massimo Menichinelli, Amalia De Götzen, Nicola Morelli, Luca Simeone

ServDes Conference Series

Service Design is not only a discipline, a profession, and a field of research but also a community of actors (professionals, researchers, organizations, institutions) working on service design practice and research, locally rooted but often globally connected. With Service Design we design the intangible, the behaviors, and the flows among actors, but still, we rarely look at how these also are part of Service Design. How are the actors of the Service Design community entangled among each other? In our study, we focused on Twitter as a proxy environment for analyzing the connections between Service Design actors, adopting Social Network …


Equid-Dem: Empowering Brand Experience Design With Ergonomics, Aydée Ospina-Nigrinis, Laura Valentina Niño-Fandiño, Laura Nathalia Ávila-Hernández, Karen Lange-Morales Jul 2023

Equid-Dem: Empowering Brand Experience Design With Ergonomics, Aydée Ospina-Nigrinis, Laura Valentina Niño-Fandiño, Laura Nathalia Ávila-Hernández, Karen Lange-Morales

ServDes Conference Series

Ergonomics and brand experience design (DEM for its acronym in Spanish “Diseño de Experiencia de Marca”) are two theoretical and practical approaches that share a central element: the human being. Under this statement, this article presents how it is possible to enhance the DEM service through the structured incorporation of ergonomics thanks to the Ergonomics Quality in Design (EQUID) model. The EQUID-DEM tool is proposed as an alternative to enhance the inclusion of internal and external users in the DEM service. This proposal is especially useful for micro, small and medium-sized enterprises (MSMEs), since it enables a structured and effective …


Banana Fiber And Its Potential For Socially Sustainable Innovation Through Design, Beatriz Futlik Mariani, Cyntia Santos Malaguti De Sousa Jul 2023

Banana Fiber And Its Potential For Socially Sustainable Innovation Through Design, Beatriz Futlik Mariani, Cyntia Santos Malaguti De Sousa

ServDes Conference Series

Which key questions should design be addressing in a context of rapid environmental degradation and social inequality? Prompted by this question, the present article investigates reflective practice (Schön, 1983) and its potential for socially sustainable innovation when applied to an experience with a banana-fiber craftworker located in Brazil's southern region, in a town known for its tourist industry. Our reflections here are based on a literature review and fieldwork visits to focus on aspects arising from qualitative, participant-observational, dialogic research. Further research questions are posed in terms of exploring the socially sustainable characteristics of a product-development approach to this natural …


Des ( · ) Teta: Healing Ritual For Women In The Process Of Breast Implant Removal, Lina Samper-Santamaria, Santiago De Francisco Vela Jul 2023

Des ( · ) Teta: Healing Ritual For Women In The Process Of Breast Implant Removal, Lina Samper-Santamaria, Santiago De Francisco Vela

ServDes Conference Series

In 2011, the Poly Implant Prothese breast implant scandal broke out worldwide. Since then, legal firms have represented affected women, collectively suing TÜV-Rheinland, who certified the quality of PIPs for nearly ten years. However, it is estimated that around 24% of these women cannot remove the implants. On top of this, women have suffered various repercussions. Many have created coping mechanisms to deal with these situations. We introduce Des(·)Teta, a new service that focuses on healing rituals for women during breast implant removal. A non-profit organization delivers the service that offers discounts on the explant surgery and recovery process besides …


Designing For Informal Co-Production In Mental Healthcare: An Innovative Psychiatry Program And The Strategies From A Territorial Lab, Federico De Luca, Daniela Sangiorgi Jul 2023

Designing For Informal Co-Production In Mental Healthcare: An Innovative Psychiatry Program And The Strategies From A Territorial Lab, Federico De Luca, Daniela Sangiorgi

ServDes Conference Series

This paper reflects on the process of co-producing mental health with informal actors, patients, health and social providers. In particular, this research examines the potential of territorial laboratories as places of experimentation for co-producing services for recovery. The Case study examined is the Brescia Recovery Co-Lab in Italy, developed with the aim to facilitate territorial experimentation of co-produced mental health and wellbeing services and initiatives with users, family members, local actors and service providers at the community level. Through a thematic analysis of the interviews, five main factors emerged that influence the co-production of mental health with informal resources: Time, …


Building A Shared Relational Identity: Shifting Notions Of Self In Designing Social Innovation, Viola Petrella, Joyce Yee Jul 2023

Building A Shared Relational Identity: Shifting Notions Of Self In Designing Social Innovation, Viola Petrella, Joyce Yee

ServDes Conference Series

While designing social innovation (DSI) is increasingly considering the role and value of relationships, little attention is placed on the complexity of relationality and the specific, situated dynamics of dealing with relational entanglements. In particular, as design’s ontological background comes into question, the designers’ identity and the processes of collective and personal transformation that characterise DSI need further consideration. This paper reports the outcomes of an exploratory qualitative study aiming at examining relational approaches to DSI pertaining to the construction of a collective sense of self. It provides insights into how practitioners interact and how they construct and nurture shared …


A Conceptual Framework Of Roadmapping For Digital Service Systems In Smart Cities, Yuya Mitake, Fumiya Akasaka, Kentaro Watanabe Jul 2023

A Conceptual Framework Of Roadmapping For Digital Service Systems In Smart Cities, Yuya Mitake, Fumiya Akasaka, Kentaro Watanabe

ServDes Conference Series

Smart cities have gained attention recently as a means of addressing the complex and diverse urban problems. Smart city initiatives are regarded as a systematic transformation to a sustainable city through the design and implementation of a digital service system (DSS) that offers functionality to citizens through the holistic integration of digital technology, urban assets, and physical products. However, DSS implementation often conflicts with current social norms and customs owing to the lack of consideration of the social and human aspects of the target city. This study developed a conceptual framework for the strategic design and implementation of DSS in …


Expanding Long-Term Thinking Through Life-Centred Design, Hadas Zohar, Rike Neuhoff Jul 2023

Expanding Long-Term Thinking Through Life-Centred Design, Hadas Zohar, Rike Neuhoff

ServDes Conference Series

In this exploratory paper, we draw from a series of participatory design experiments to reflect on the impact of life-centred design approaches on long-term thinking. We conceptualise long-term thinking according to three components: 1) Thinking through diverse perspectives, 2) enhancing futures imagination, and 3) challenging anticipatory assumptions. Long-term thinking is increasingly recognised as invaluable in urban regeneration projects, however, to date, knowledge on how to nurture long-term thinking remains sparse.


Towards Designing Artificial Intelligence (Ai)-Based Online Dispute Resolution (Odr) Services: The Case Of +Acordo, Isabela Motta, Maria Julia Lima, Thomaz Ambrosio, Alimed Celecia, Ana Lara Mangeth, Isabella Frajhof, Cesar Cury Jul 2023

Towards Designing Artificial Intelligence (Ai)-Based Online Dispute Resolution (Odr) Services: The Case Of +Acordo, Isabela Motta, Maria Julia Lima, Thomaz Ambrosio, Alimed Celecia, Ana Lara Mangeth, Isabella Frajhof, Cesar Cury

ServDes Conference Series

Artificial Intelligence (AI)-based Online Dispute Resolution (ODR) services are a beneficial alternative to litigation in consumer-related claims in Brazil. Thus, understanding how to improve these services is important. Nevertheless, designers still need to explore some open gaps, such as specificities of the Brazilian context, characteristics of consumer claims, and potential impacts of employing AI. This paper aims to discuss design implications through a two-phased case study on an AI-based ODR service developed by a Brazilian State Court: +Acordo. In study 1, we present a map illustrating lawyers' journeys with consumer lawsuits against electricity companies. In study 2, we expose results …


Social Lab: Toward Value-Driven R&D&I In Collaboration With Citizens, Kentaro Watanabe, Fumiya Akasaka, Yuya Mitake, Kazuhiro Kojima Jul 2023

Social Lab: Toward Value-Driven R&D&I In Collaboration With Citizens, Kentaro Watanabe, Fumiya Akasaka, Yuya Mitake, Kazuhiro Kojima

ServDes Conference Series

Digitalization is an important driver of valuable service offerings in most industrial sectors. With the increasing use of digital technologies, the negative consequences of digitalization have also attracted attention. To address this issue, R&D organizations need to ensure that their R&D&I process and its results are in alignment with desirable services that create value and mitigate citizens’ social concerns. This requires a close partnership with citizens. However, attempts to take the values of citizens as a driver of technology R&D&I remain limited and tend to be temporary. Therefore, we introduce the concept of the “social lab” as an R&D&I scheme …


Digital Future Design: Designing Digital Service Systems Based On Future Visions, Fumiya Akasaka, Yuya Mitake, Kentaro Watanabe, Yuri Nishikawa, Jun Ozawa Jul 2023

Digital Future Design: Designing Digital Service Systems Based On Future Visions, Fumiya Akasaka, Yuya Mitake, Kentaro Watanabe, Yuri Nishikawa, Jun Ozawa

ServDes Conference Series

Recently, initiatives that use advanced digital technologies to address social issues and drive social innovation, such as the “smart city”, have been attracting attention. While public expectations for smart city projects are high, they are often executed from a technocentric approach that lacks a human-centered perspective, which leads to various criticisms and opposition from residents. This necessitates a method for envisioning a desirable future society and designing the entire service system, including digital technologies (i.e., digital service system), from a human-centered perspective. Therefore, we have developed a novel design method, called Digital Future Design Method, that supports the designing of …


Ux Sustainability: An Overview On The Sustainability Dimension Of Ai-Infused Objects Forming Product-Service Ecosystems, Alice Paracolli, Venanzio Arquilla Jul 2023

Ux Sustainability: An Overview On The Sustainability Dimension Of Ai-Infused Objects Forming Product-Service Ecosystems, Alice Paracolli, Venanzio Arquilla

ServDes Conference Series

This research aims to suggest a new design perspective to analyse the sustainability of an AI-infused object in its entirety. Before we present what AI-infused Objects are and how they form product-service ecosystems, secondly, we analyse the state of the arts of its sustainable dimension. The analysis of AI-infused objects should include: (1) the entire life cycle of the object, its social and economic impact; (2) the impact of the "digital soul" of the object; (3) the ecosystem analysis should also include all indirect impacts of the service, considering how users' behaviour changes when they come in contact with the …


Analysis Of The Integration And Contribution Of The Sdgs To Equitable Global Results In The Light Of Service Design: A Scoping Review, Kelly Rocha, Amanda Xavier, Maria Carolina Santos, Ariele Rodrigues-Ferreira Jul 2023

Analysis Of The Integration And Contribution Of The Sdgs To Equitable Global Results In The Light Of Service Design: A Scoping Review, Kelly Rocha, Amanda Xavier, Maria Carolina Santos, Ariele Rodrigues-Ferreira

ServDes Conference Series

The construction of the 2030 agenda aims at sustainable, inclusive and collaborative development among countries to challenge them to transpose usual definitions and ideas in favour of equitable actions. To fulfil this purpose, the UN and Member States must assess progress made, obstacles faced and integration between the Sustainable Development Goals (SDGs). Through a scoping review, this study aims to answer the question: How integrated are the SDGs for an equitable global outcome? In the context of Brazil, what is the assessment of engagement and carrying out actions for the performance of the SDGs? What are design contributions to the …


Take-It-Back Service: Meta-Scenario For White-Good Appliances, Adele Cagnato Conte, Aguinaldo Dos Santos, Ana Beatriz Avelino Barbosa, Bheatriz Silvano Graciano, Bruna Andrade, Carolina Daros, Gabriel Lied, Júlio César Do Amaral Jul 2023

Take-It-Back Service: Meta-Scenario For White-Good Appliances, Adele Cagnato Conte, Aguinaldo Dos Santos, Ana Beatriz Avelino Barbosa, Bheatriz Silvano Graciano, Bruna Andrade, Carolina Daros, Gabriel Lied, Júlio César Do Amaral

ServDes Conference Series

The need to change the consumer behavior in relation to the disposal of home appliances promotes a discussion to create a meta-scenario for a take it back service that can create value in the relationship between Waste Electrical and Electronic Equipment (WEEE) consumers and manufactures. This paper presents a study on home appliances' take-it-back service using Internet of Things (IoT) sensors integrated into a collaborative digital platform, focusing on promoting transparency for consumers. The research method was a systematic literature review combined with a range of Service Design Tools. The study first introduces an explanation of reverse logistics and its …


A User Experience Study On The Design Direction For Foreigner-Friendly Telecommunication Service In South Korea, Daeun Kim, Chaemoon Yoo, Hyemin Lee, Wonyoung Lee, Younghwan Pan Jul 2023

A User Experience Study On The Design Direction For Foreigner-Friendly Telecommunication Service In South Korea, Daeun Kim, Chaemoon Yoo, Hyemin Lee, Wonyoung Lee, Younghwan Pan

ServDes Conference Series

As South Korea experiences an increase in cultural and ethnic diversity, telecommunication companies have recognized the need to provide online service channels, such as mobile applications and websites, that are tailored to the needs of this growing segment of users. Despite efforts by some companies to be more inclusive in their design, including the provision of separate translated webpages, non-native customers still encounter obstacles when utilizing telecom services, resulting in a suboptimal user experience and limited accessibility. Therefore, a systematic study is required to gain a deeper understanding of the needs and challenges faced by foreign users when purchasing and …


Design And 3d Technologies In The Humanitarian Sector, Aline Kauffmann, Jocelise Jacques, Fabio Da Silva Jul 2023

Design And 3d Technologies In The Humanitarian Sector, Aline Kauffmann, Jocelise Jacques, Fabio Da Silva

ServDes Conference Series

Every year, thousands of people are affected by the expansion of disasters caused by climate change. These disasters trigger situations that demand assistance. The responses, through organizations that operate in the context of humanitarian aid, are complex to be put into effect due to problems of physical, material, and emotional structure. Design and its various approaches can help in the elaboration of solutions that improve the service provided by those organizations, both through the mastery of techniques for the quick production of concrete objects and in the structuring of projects to meet demands, such as service design, participatory design, and …


Place-Based Service Design Through Placemaking And Performance, Ella Björn, Satu Miettinen, Mira Alhonsuo Jul 2023

Place-Based Service Design Through Placemaking And Performance, Ella Björn, Satu Miettinen, Mira Alhonsuo

ServDes Conference Series

This paper reflects on the approaches of place-based service design, placemaking and performance. From these perspectives, we discuss whether new designs, such as placemaking through performance, can deliver new approaches to place-based service design and facilitate the feeling of togetherness. We consider whether affordances in the natural environment can be used for co-creating design as well as the impact they can have on individuals and communities. This paper proposes placemaking as a place-specific approach to service design that can enable the use of reflexivity, knowledge-sharing and pluriversal epistemology towards non-humans, including plants and encompassing environments. In addition, we discuss how …


Beyond Service Design: Understanding Complex Challenges On A Systemic Level, André Santos, Helena Sustar Jul 2023

Beyond Service Design: Understanding Complex Challenges On A Systemic Level, André Santos, Helena Sustar

ServDes Conference Series

Traditional user-centred design methodologies are no longer adequate for addressing the new way of thinking required by today's global challenges, considering the systemic complexity that service design has now reached. This paper addresses how a systemic approach can support service design practices to understand, map and represent complex challenges such as rural fires. The research methods include a systemic design approach that provides an in-depth view of the system and the institutional structure by identifying the actors and their relationships and unpacking the current issues. Moreover, this paper identifies intervention areas and suggests recommendations: more involvement and collaboration between the …


Rapid Service Design For Service Continuity In Pandemic-Like Disruptions, Bhaskarjyoti Das, Ravi Mahamuni, Sylvan Lobo Jul 2023

Rapid Service Design For Service Continuity In Pandemic-Like Disruptions, Bhaskarjyoti Das, Ravi Mahamuni, Sylvan Lobo

ServDes Conference Series

The COVID-19 pandemic has impacted employees’ lifestyles as well as organizational service experiences. Disrupted service experiences have led to changes in employee well-being, behavior, and responses, disrupting existing organizational structures and leading to diminished effectiveness of workplace and workforce management. Employee satisfaction at work has become more crucial post-pandemic for retaining employees in the organization. To thrive in the postpandemic situation, offering improved flexibility and adaptability in the employee lifecycle will enable employees to respond and recover faster and better. In this paper, we analyse the employee service experience problems and disruptive scenarios that have occurred due to the pandemic. …


Telemedicine Services In Brazil: Using Service Design To Analyze Experiences, Larissa Farias, Carla Cipolla Jul 2023

Telemedicine Services In Brazil: Using Service Design To Analyze Experiences, Larissa Farias, Carla Cipolla

ServDes Conference Series

Due to its long regulatory process, telemedicine is an immature service modality in Brazil. With the coronavirus pandemic, users experienced for the first time remote care in the face of quarantine and social isolation. This study analyzes the experience of beginner users in telemedicine services during the period of the COVID-19 pandemic. The analysis was based on the context of service design where people were interviewed and tools such as blueprint, user profile and brainstorming were used in the process. With these tools, the analysis process became agile to identify the complaints and expectations of users by visually understanding the …


Disaster Insurance And Risk Transfer Mechanisms For Natural Disasters – Challenges And Opportunities For A New Service Discussed In Literature Reviews, Cássio Maduro, Tharcisio Fontainha Jul 2023

Disaster Insurance And Risk Transfer Mechanisms For Natural Disasters – Challenges And Opportunities For A New Service Discussed In Literature Reviews, Cássio Maduro, Tharcisio Fontainha

ServDes Conference Series

Climate change is increasing the risks, frequency and intensity of disasters related to extreme weather events. In this context, the academic literature has suggested disaster insurance as a potential financial tool. Therefore, the research investigates the challenges and opportunities in developing disaster insurance as a financial service related to disaster risks. The research adopts a systematic literature review in the Scopus and Web of Science, identifying 81 other literature reviews on the theme, resulting in the analysis of 15 papers. The results describe the state of the art in terms of topic, location, disaster and insurance types. The analysis indicates …


How Can We Adapt Service Blueprint For Future Crises? Lessons Learned From Government Services Under Covid-19, Shin Okamoto, Daijiro Mizuno Jul 2023

How Can We Adapt Service Blueprint For Future Crises? Lessons Learned From Government Services Under Covid-19, Shin Okamoto, Daijiro Mizuno

ServDes Conference Series

COVID-19 crisis highlighted some wicked challenges in designing government services. While no standardized solution was found, government workers responded flexibly to uncertain situations. Service Blueprint (SB) is one of the useful design tools to understand, analyze, plan, and implement government services. However, it does not flexibly adapt to unsystematized information and unconventional services. Although SB needs adaptability for such uncertainty issues, there have been few studies on SB in governments under COVID-19. Therefore, this study explores how to adapt SB to government issues for future crises. A qualitative study of COVID-19 vaccination services in Hino Town, Japan found five flexible …


Challenges Of Service Design And User Experience Design In E-Commerce After Covid-19 Pandemic, Louise H R Mangia, Manuela Quaresma Jul 2023

Challenges Of Service Design And User Experience Design In E-Commerce After Covid-19 Pandemic, Louise H R Mangia, Manuela Quaresma

ServDes Conference Series

Service Design (SD) and User Experience Design (UXD) share the focus on user experience which is required for a broader design perspective along the customer journey through different touchpoints. User experience has been intensified by e-commerces during COVID-19 pandemic to create rapid solutions for these digital consumers. The objective of this paper is to address the challenges of UXD and SD integration in e-commerces during pandemic. In this context, the literature has shown that SD and UXD are facing challenges, particularly related to integrated product-service solutions. This integrated perspective has promoted a better user experience in complex systems characterized by …


How The Covid-19 Changed The Urban Mobility Ecosystem: A Perspective For New Hybrid Services, Jessica Leão, Teresa Sarmento, Vladimiro Feliz Jul 2023

How The Covid-19 Changed The Urban Mobility Ecosystem: A Perspective For New Hybrid Services, Jessica Leão, Teresa Sarmento, Vladimiro Feliz

ServDes Conference Series

The unfettered expansion of cities is pushing our environment to the brink, as it faces a slew of unprecedented challenges that are intensifying the already critical issue of climate change. Part of the responsibility is due to the high carbon emissions generated by transport, rising demand for transportation, and an increased digitalized world where e-commerce grows. Mobility patterns changed during the last two and a half years due to the pandemic restrictions and consequent lifestyle changes. This paper focuses on a study in the city of Porto, Portugal. It contributes to an understanding of the main changes in frequency and …