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Teaching With S2scc-Ai: A Practical Framework For Sport Management Classrooms, Kimberly D. Bynum, Wendy T. Gillis

The COSMA Journal

ABSTRACT

Generative artificial intelligence (AI) technologies, including tools such as ChatGPT, Claude, and Perplexity, are radically changing how higher ed students approach their college learning experience. These shifts are especially impactful in undergraduate sport management programs, where employers expect graduates to demonstrate teamwork, critical thinking and digital literacy skills. As AI becomes embedded across sport industry functions such as event operations, marketing, analytics, and fan engagement, higher ed pedagogy must evolve to reflect the professional contexts students are preparing to enter. In this paper, Student-to-Student Co-Creation enhanced by AI (S2SCC-AI) is advanced as a practical, COSMA-aligned pedagogical framework for leveraging …

New Marker Unveiled To Honor Una, Jeff Mcintyre

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A new marker was unveiled to honor the University of North Alabama as being the only college football team in history to win three consecutive national championships- The TimesDaily 

There's 'No Place Like Home' For Una Lions, Jeff Hodges

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News article in The Florence Times-Tri-Cities Daily on the impact Flowers Hall has for the UNA Lions and their at home win ratio.

Hall Of Fame- Hal Self (Induction Class Of 1990), University Of North Alabama

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Hal Self-- Hall of Fame Class induction of 1990. The Flowers Hall Annex, now known as the UNA Athletics Offices, was renamed in honor of Self (Self Field House)

Director Of Physical Education, Diorama 1949

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Hubert A. Flowers was Director of Physical Education. Flowers Hall was named after him.

Flowers Hall To Undergo Updates For Division I Move, Jacob Cole

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Updates to Flowers Hall to compete in Division I athletics--The Flor-Ala

Against The Coloniality Of Sport For Development And Peace (Sdp), Isra Shahid Iqbal

Journal of Global South Sport Studies

This paper critically investigates how historical colonial practices and capitalist structures continue to influence the roles, relationships, and spaces related to gender and race within Sport for Development (SDP) initiatives in Global South contexts. While sport is commonly approached as an avenue to promote positive youth development and post-conflict reconstruction, these discourses often overlook how colonial capitalist imperatives are perpetuated through sport, influencing gender and race hierarchies, oppressive relations, and the direct “Othering” of actors in Global South contexts (Samie et al., 2015; Oxford, 2017). Indeed, SDP initiatives are not immune from capitalist and colonial imperatives nor the racial and …

Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …

Flowers Fought Long And Hard For Athletics, Ronald Thomas

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News article from The Flor-Ala on Eddie Flowers and Flowers Hall

Book Review - Applied Ethics For Sport Managers, Sydney Loutit

Global Sport Business Journal

This book review examines Applied Ethics for Sport Managers, Second Edition by Kadance Otto, which introduces ethical frameworks and their application within the sport industry. The text emphasizes fairness, integrity, and responsibility as core elements of sport organizations while providing accessible explanations and applied learning tools. Particular attention is given to pedagogical features that encourage critical thinking about ethical dilemmas. Overall, the book is positioned as a valuable resource for sport management students, early-career professionals, and emerging sport leaders.

Book Review - Soccer, Globalization, And Innovation, Sangchul Park

Global Sport Business Journal

This review examines Soccer, Globalization, and Innovation: The Beautiful Game in the 21st Century, an edited book that explores soccer as a key site where globalization and innovation intersect. This book conceptualizes innovation across multiple domains, including gameplay, sport business, and social and political initiatives. Simultaneously, this book emphasizes the interconnected and contested nature of global processes. Drawing on various actual cases, this book presents and highlights how power relations, stakeholder dynamics, and technological changes shape outcomes in global soccer. The current review evaluates the book’s conceptual framework, organization, and practical relevance. In doing so, this review notes the strengths …

Book Review - Olympic Outliers: Brisbane 2032 And The Future Of The Olympic Games, Robert Sroka

Global Sport Business Journal

This book review examines Olympic Outliers: Brisbane 2032 and the Future of the Olympic Games by Peter English, a multidisciplinary analysis of Brisbane's  appointment as host of the 2032 Olympic and Paralympic Games. The book argues that Brisbane's selection as a mid-sized, regionally focused outlier host reflects a turning point in the Olympic Movement driven by IOC governance reform, shifting geopolitics, and a scarcity of competing megacity bids. Evaluated across four chapters addressing bidding history, legacy planning, media framing, and broader implications for future host selection, the book demonstrates considerable scholarly and practical value. Drawing on robust primary and secondary …

2026 Gsba Conference Abstracts

Global Sport Business Journal

Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"

Book Review - Inventing For Sports, Ryan Rodenberg, Vito Tonejc

Global Sport Business Journal

The editors of Inventing for Sports—Eric S. Hintz & Arthur A. Daemmrich—have successfully connected sports with advances in technology, science, and medicine via the inventions making athletic pursuits better and more accessible. Hintz and Daemmrich have also provided great lessons in entrepreneurship, with a bundle of case studies covering inventions such as sports drinks, oversized tennis racquets, and streamlined swimwear.  The editors detail how people came up with inventions while trying to solve a particular problem or challenge in their sport of choice.  Throughout the book, the two main themes are how athletes can gain a competitive edge with their …

Gsbj Editor's Note

Global Sport Business Journal

Editor's Note for Volume 11 (2026)

Book Review - The Fast Track, Darlene A. Kluka

Global Sport Business Journal

This review examines The Fast Track by Jane McManus, a timely analysis of the commercial rise of women’s sport in the United States. McManus challenges the persistent narrative of low consumer demand, reframing it as a consequence of historical underinvestment and limited infrastructure. Drawing on industry data, stakeholder interviews, and economic analysis, the book highlights key growth drivers, including media rights, sponsorship alignment, and athlete-led digital visibility. It also situates these developments within broader social and political contexts, addressing issues of equity, representation, and governance. While primarily U.S.-focused, the book offers a compelling market diagnosis and underscores women’s sport as …

Research Proposal: Enhancing Or Replacing? A Qualitative Study Of Ai's Impact On Coaching Strategy And Team Dynamics, Mariana Perez Romero

Posters - 2026

Since early 2020’s, artificial intelligence has become widely accessible and increasingly adapt in everyday life. In sports, AI now plays a major role in performance analysis, training strategies, and real time decision-making. While these tools offer significant advantages, they also reshape how athletes and coaches communicate, interpret information, and build relationships. Sport is a space for relationships: communication between coaches and athletes, trust within the team, shared decision-making, and bonds that are built through experience. It is important to understand how AI is influencing these human dynamics. This study will explore how AI influences communication and interpersonal dynamics in sports, …

Book Review - Esports Business Management 2nd Edition, Brett A. Anderson

Global Sport Business Journal

This review evaluates Esports Business Management (2nd ed.) as a comprehensive and pedagogically effective resource for undergraduate sport business education. The text situates esports within familiar sport management frameworks while highlighting key distinctions related to its digital, global, and rapidly evolving structure. Across fourteen chapters, the authors address core industry components, including governance, marketing, sponsorship, finance, law, and career pathways, supported by real-world examples and applied learning tools. Particular strengths include clear definitional grounding, strong comparative analysis with traditional sport systems, and accessible explanations of complex industry dynamics. While maintaining breadth and clarity, the book effectively bridges theory and practice, …

College Football Free Agency: The Transactional Nature Of Big-Time College Football Recruiting, Chris Corr, Branden Johnson, Amanda L. Paule-Koba

Journal of Issues in Intercollegiate Athletics

This study explored how the transfer portal has transformed college football recruiting by disrupting traditional relationship-based practices and accelerating the shift toward a transactional performance-driven model. Drawing on Bourdieu’s concepts of habitus, field, and capital, the research examines how recruiting coordinators navigate evolving pressures around talent acquisition, NIL compensation, and compressed recruiting timelines. Findings from comprehensive interviews with five Power-4 recruiting personnel reveal that relationships are increasingly leveraged for short-term gain. The findings of this study indicate the transfer portal has created an opaque high-stakes marketplace where trust is limited, valuation is speculative, and institutional pedigree/resources heavily influence opportunities. The …

An Exploration Of College Athletes' Action To Change The Eyes Of Texas. A Chronological Case Study, Charles Macaulay, Jessica K. Brougham, Christopher M. Mcleod, Ajhanai C. Keaton

Journal of Issues in Intercollegiate Athletics

This study presents a chronological case study exploring the University of Texas Austin wherein a broad coalition of students, college athletes, marching band members and others from the UT community engaged in several forms of activism challenging the university to address racial inequities. Unlike other sport organizations that swiftly supported activist efforts, the University of Texas serves as a case where leadership attempted to uphold the status quo and stifle dissent. Thus, this manuscript explores the oscillating dynamic between sport activism and organizational responses when a broad coalition of actors, lacking status, influence, and power, engage in continued efforts to …

Marketing Collegiate Women’S Sports In A Shifting Landscape: Opportunities And Obstacles, Liz Sattler Dr., Eric Kramer, Micaela Bradley

Journal of Issues in Intercollegiate Athletics

This research explores the promotion of women’s sports programs across Division I athletic departments by specifically looking at the strategies, barriers, and opportunities identified by practitioners. Interest in women’s sports is growing, in large part thanks to popular women athletes such as Caitlin Clark, Juju Watkins, and Olivia Dunne. Despite that growing interest and investment in women’s sports globally, women collegiate athletes still face significant disparities in funding, media coverage, and overall promotion compared to their counterparts who are men. The industry faces a unique pivot point with the introduction of Name, Image, and Likeness (NIL) and the pending implications …

Offside Trap: African Football As A Mirror Of Global Structural Inequality, Ellen Busolo Milimu

Journal of Global South Sport Studies

Football in Africa, as a legacy of European colonialism, is undeniable. The export of football through colonization resulted in the popularization of the sport while also creating a system of economic exploitation and impoverishment that is the cause of considerable problems for African society. This economic system positioned African  countries as dependents of former colonizers even after achieving independence. Sports, specifically football, provide a unique perspective to explore the no-win     situation in which Africa exists within the global economic system. Always chasing the elusive ‘development’ goal that is dictated by others and shifts without the interests of African countries. The …

From Field To Marketplace: Nil, Identity Dynamics, And Well-Being Among College Athletes, Kathryn Heinze, Landy D. Lu, Hairou Ren, Sara Soderstom

Journal of Issues in Intercollegiate Athletics

The rapid expansion of name, image, and likeness (NIL) opportunities has reshaped the U.S. college sport landscape, yet limited research has examined how NIL engagement affects athlete identity and well-being. This study investigates the relationships among NIL engagement, identity salience, and stress. Survey data were collected from 351 Division I athletes across four major conferences. Regression analyses indicated that greater NIL commitment was associated with heightened athlete identity salience and increased NIL-related stress. NIL satisfaction emerged as a protective factor, predicting lower stress, whereas perceptions of fairness were not significantly related to stress. Brief open-ended survey responses provided explanatory context, …

Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker

Journal of Issues in Intercollegiate Athletics

The relationship between club sports in intercollegiate athletics and their influence on student recruitment and retention remains underexplored within the broader participatory sport ecosystem. Guided by push–pull models of college selection, this study examines whether the availability of club sports functions as a meaningful pull factor in students’ decisions to enroll in and remain at an institution. Survey data were collected from 151 current undergraduate and graduate club sport athletes across the United States. Exploratory factor analysis identified a distinct Club Sports factor, demonstrating strong construct validity and internal consistency. Multiple regression analyses revealed that club sport availability was a …

International College Athletes’ Perceptions Of Nil And Its Impact On Their Experiences: A Theory Of Capital Approach., Jessica K. Brougham, Rebecca M. Achen

Journal of Athlete Development and Experience

The name, image, and likeness (NIL) policy altered the landscape of college sports and provided college athletes with new opportunities to monetize their talents and personal brands. However, while the NCAA stated that all athletes would be able to participate in NIL deals and be compensated for the use of their NIL, international college athletes (ICAs) soon discovered they were restricted from participation while located in the U.S., due to their student visa status. Through nine semi-structured interviews of current and former ICAs we identified themes related to Bourdieu’s theory of social capital and Bauder’s theory of citizenship capital that …

Building Competence And Confidence Through Experiential Learning: A Case Study Of The Bengal Triathlon, Caroline E. Faure Edd; Atc

The COSMA Journal

This descriptive case study examines the perceived effectiveness of the Bengal Triathlon, an experiential learning (EL) activity integrated into a sport management course at Idaho State University. Drawing on student reflections over three years, the study highlights how this experience enhanced students’ confidence and skills in planning and managing sport events, particularly in high-pressure areas such as risk management, event logistics, and customer service. Despite participation being a course requirement, a noticeable shift in student attitudes was observed. Students moved from seeing the event as a mandatory task to taking full ownership, driven by increased motivation and enjoyment. This case …

Rupturing The Sport Management Classroom: Zine-Making For World-Making, Roc Rochon, Chen Chen

Sport Management Collection

The on-going COVID-19 pandemic (and the pandemic of capitalism, white supremacy, imperialism, and colonialism, etc.) calls for imaginative, relevant, and critical approaches in sport management education to address diverse, socially, and culturally dynamic students. Yet the bulk of existing educational resources remain rooted in reinforcing systems of domination and the structure of on-going settler colonialism (Chen & Mason, 2019; hooks, 1994). A major challenge in traditional approaches to “updating” the curriculum fall short in challenging the banking mode of education (Freire, 1970). Following Amis and Silk’s (2005) call for a “rupture” of the reproduction of the status quo within sport …

Vanderbilt Vs. Florence State Program, Vanderbilt University

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Selected excerpts from the souvenir program for the November 21, 1959, football game in which Florence State and Vanderbilt competed at Dudley Field. The excerpt contains information and photographs about this early era of UNA football history.