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An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Graduate Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …

Domestic Violence And The National Football League, Kelsey Rentner

Master of Arts in Media and Communication Plan II Graduate Projects

In 2014, the National Football League (NFL) faced extreme criticism for the way it handled the three domestic violence cases that emerged into the spotlight. The Ray Rice video that showed him punching his at-the-time fiancé, as well as the several other domestic violence cases among NFL players that quickly followed, shed a light on what seemed to be a well-hidden problem within the league. Since being in the public eye, the league has not been effective with its communication efforts to prevent the issue of domestic violence and rebuild its reputation among stakeholders. This project uses evidence-based literature to …

Socio-Structural Intergroup Characteristics As Predictors Of Intention To Join University Alumni Association, Gideon Mazambani, Stephen Reysen, Shonda Gibson, Lavelle Hendricks

Faculty Publications

We examined the association between socio-structural intergroup characteristics (i.e., permeability of group boundaries, legitimacy of status difference between ingroup and outgroups, stability of status difference) and students’ intention to join the university alumni association. Prior theory and research suggests that group members assess the intergroup context to direct identity management strategies (e.g., leave group, collective action). College students in their last semester at a university were asked to rate the perceived socio-structural characteristics of the ingroup (compared to other universities) and their intention to join the alumni association. The results showed that perceiving one’s ingroup as legitimately high status and …

Mid-Season Coaching Changes In The Nba, Kenan Spruill, Adam Roberts, Joseph Price

Journal of Undergraduate Research

“When the going gets tough, we fire the coach”, this quote from former coach and current ESPN analyst Jeff van Gundy represents part of the current trend in sports. Management fires the coach in the hope that the new one can lead the team to glory. Replacing coach’s midseason does not happen often, but when it does, it is the best choice for the team? We are attempting to see if there is a legitimate reason for firing a coach midseason. Considering the fact that changing coach’s mid-season requires the team to pay for both the old and new coaches’ …

Progression Magazine, 2017 Summer, Coastal Carolina University

Progression Magazine

Magazine of the College of Science at Coastal Carolina University.

Embedded In Technology Ecosystems: Graduate Students, Mobile Devices, And Academic Workflows, Lee Ann Fullington, Frans Albarillo

Publications and Research

This qualitative study uncovers how graduate students use multiple devices to support their academic pursuits, including coursework, group projects, and conducting research. Students often own several devices including smartphones, tablets, laptops, and desktop computers and use these devices in complementary ways to manage workflows, collaborate with colleagues, and support their academic pursuits.

Body Mass Index Associations Between Mother And Offspring From Birth To Age 18: The Fels Longitudinal Study, Stacie S. Swanton, Audrey C. Choh, Miryoung Lee, Lloyd L. Laubach, Jon K. Linderman, Stefan A. Czerwinski, Matthew J. Peterson

Health and Sport Science Faculty Publications

Background: Parental obesity is a known determinant of childhood obesity. Previous research has shown a strong maternal influence on body mass index (BMI) during infancy and early childhood.

Objectives: The purpose of this research was to investigate the BMI associations between mother and offspring from birth to age 18 years.

Methods: Participants were selected from the Fels Longitudinal Study. The current study sample includes 427 (215 mother/son and 212 mother/daughter) mother/child pairs. These pairs are repeatedly measured at multiple age groups in children, resulting in a total of 6,263 (3,215 mother/son, 3,048 mother/daughter) observations for data analysis. Inclusion criteria were …

Collegiate Football Attendance In El Paso: 1967-2014*, Thomas M. Fullerton Jr., Wesley A. Miller

Border Region Modeling Project

This study examines potential determinants of American football game attendance for the University of Texas at El Paso (UTEP) Miners program. Time series data are utilized to analyze UTEP attendance from 1967 to 2014. Parameter estimation is carried out using two-staged least squares regression analysis. Among the more notable outcomes, ticket sales are not strongly affected by the local business cycle and are not inversely correlated with unemployment. Demand for tickets is also found to be upward sloping. Forecasts are generated for the 2015 season and several quantitative metrics indicate that good out-of-sample simulation performance is attained. Replication of this …

Ua42/4/3 Commencement Program, Wku Owensboro

WKU Administration Documents

Commencement program listing graduates with order of exercises for WKU Owensboro.

Ua42/3/2 Commencement Program, Wku Glasgow

WKU Administration Documents

Commencement program for WKU Glasgow Graduand Ceremony.

Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge

Sport Management Undergraduate

The career of an athlete may shape the narrative that the media uses when writing articles on that player when they retire. Many people fail to understand how the media constructs articles the way they do on Major League Baseball (MLB) players upon retirement. This research study used a mixed method approach to show how the media covers certain professional MLB players when they retire. The researcher counted how many times chosen variables were mentioned in two different articles of sixteen retired MLB players, and then extracted quotes from those articles. This study found that superstar pitchers and superstar hitters …

Place Events 2016-2017, Place

PLACE Historical Documents

This document describes PLACE events at Linfield College for 2016-2017.

Library Monthly - May 2017, Sabine Dantus, Amy Filiatreau, Marisha Kelly, Bethany Oudersluys, Tsukasa Cherkaoui, Alison Leonard, Hunter Murphy, Leecy Barnett, Jared Wellman

Library Newsletter

In this issue:

• A Salute to Our Graduating Seniors
• Library Survey Results
• Musicians and Injuries
• Evaluating Websites
• New Librarian Alert! Late Night Circulation Assistant Marisha Kelly

Optimizing Stadium Evacuation By Integrating Geo-Computation And Affordance Theory, Joslyn Jane Zale

Dissertations

The purpose of this project was to optimize football stadium evacuation time by integrating geo-computation with affordance theory from perceptual psychology to account for evacuee characteristics: age, gender, physical fitness, alcohol consumption, and prior experience attending football games at The University of Southern Mississippi (USM), evacuating from large, outdoor public places, and with hazard events.

According to the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT) Act, football stadiums are part of the country’s critical infrastructure warranting special government protection. Evacuation modeling was identified as an important component of game day emergency …

Women In The 2016 Olympic And Paralympic Games: An Analysis Of Participation, Leadership, And Media Coverage, Emily J. Houghton, Lindsay Pieper, Maureen Smith

Human Performance Department Publications

The report analyzes the representation and participation of women in the international and U.S. Olympic and Paralympic organizations. Specifically, it examines the types and extent of opportunities that are provided for women in administrative and leadership roles within these structures as well as the chances women have to compete in the Games themselves. This report also assesses the extent that the IOC, IPC and United States Olympic Committee (USOC) are fulfilling their stated missions with respect to fairness to fairness and gender equity and whether or not legal statutes are being upheld.

Teaching, Learning, And Assessment: Insights Into Students’ Motivation To Learn, Simon R. Walters, Pedro Silva, Jennifer Nikolai

The Qualitative Report

This study draws upon the perspectives of sport and recreation undergraduate students in New Zealand who were involved in the design of their own assessments, and discusses the implication of the teaching and learning environment on this process. In a previous study, student criticism had emerged of current teaching strategies and assessment methods at their institution. The purpose of this current study was to directly address some of these concerns and for lecturers and students to work collaboratively to develop a more learner-centred teaching and learning environment. Students from a second-year sociology of sport paper were invited to design their …

2017 - The Twenty-Second Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-second Annual Symposium of Student Scholars, held on April 20, 2017. Includes abstracts from the presentations and posters.

Prospectus, April 12, 2017, Parkland College, Emma Gray, Greg Gancarz, Destiny Norris, Peter Floess, Derian Silva, Evyjo M. Compton, David Saveanu

Prospectus 2017

Shahad Alsayyad to assume role of student trustee; Images: Parkland's literary and visual arts magazine; "Anything Goes' at Parkland is in ship-shape; Victor Wooten Trio performs at Canopy Club; Local forensic anthropologist provides insight to field; Relationship abuse and sexual assault awareness campaign comes to Parkland;

The Oakland Nomads, Richard C. Crepeau

On Sport and Society

The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.

The Week In Woman's Sport, Richard C. Crepeau

On Sport and Society

While much of the country was caught up in the final weekend of March Madness in Phoenix, the biggest stories were taking place in Women’s sport, both on and off the field of play.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Identity Discovery And Verification In Artist-Entrepreneurs: An Active Learning Exercise, A. Erin Bass

Organization Management Journal

Entrepreneurship curricula are becoming increasingly more interdisciplinary, with higher education institutions offering a variety of “entrepreneurship and” courses that cross the boundaries into other fields. Despite this, many entrepreneurship curricula are centered on business theory, which is not suitable for nonbusiness students. For example, business students are trained to define success by financial statements and organizational viability, whereas artists enjoy success by achieving creative satisfaction. This article explores the importance of identity to the entrepreneurial process, highlighting the similarities and differences between the artist and entrepreneur identities. Pedagogical in approach, the article demonstrates the utility of an active learning exercise …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Administration Documents

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team for January to June 2017.

An Examination Of The Incremental Validity Of The Serve-Specific Core Self-Evaluation Scale Over The Core Self-Evaluation Scale In Predicting Serve Performance, Joshua S. Bowman

Masters Theses & Specialist Projects

This study examined the relationship of the serve-specific core self-evaluation scale (SS-CSES) with serve performance of inter-collegiate volleyball athletes. The SSCSES is a modified version of the core self-evaluations scale (CSE). It was hypothesized that SS-CSES would be related to serve performance, that SS-CSE would be more related to serve performance than CSE, and that SS-CSE would have incremental validity over CSE when predicting serve performance. Responses to the two scales and selfassessments of server performance were collected online through self-report questionnaire. Additionally, NCAA serve statistics were collected by the researchers. Results indicated that SS-CSE was a stronger predictor of …

Undergraduate Sport Management Students’ Perceptions Of Leadership Skills Through Service Learning, Bryan Romsa, Katelyn Romsa, Jon Lim, Scott Wurdinger

Counseling and Human Development Faculty Publications

Researchers have discovered that service learning affects students’ academic, personal, and social development. However, currently there is a gap in literature analyzing ways in which service learning affects students’ perceived leadership skills. This study examined the effectiveness of service learning on the perceived leadership skills of 74 sport management undergraduate students at a mid-sized, Midwestern, public university using Kouzes’ and Posner’s Student Leadership Practices Inventory instrument, which examines leadership practices in five areas: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart. The results of this study may help faculty members …

Winning Off The Field: How Social Media Analytics Measure The Sports Industry, Ryan Mcgarvey

Honors Theses

Since Facebook became available to the public, social media (SM) has become the most popular online activity. Currently, 91% of adults are active SM users. Of this 91% of adults on SM, more than 20% of their time online is spent on networking sites like Facebook and Twitter (Weiguo and Gordon, 2014). These powerful tools connect people around the world and show no signs of slowing down.

SM has become a popular online activity for individuals, especially for those involved in business. SM is seen as a tool to aid businesses in spreading their own message, at little to no …

Review Of Fantasy Sports And The Changing Sports Media Industry: Media, Players, And Society, Andrew J. Ploeg

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Fantasy Sports and the Changing Sports Media Industry: Media, Players, and Society is a volume of essays dedicated to fantasy sports, games that, in 2016, attracted 57.4 million participants in North America alone. Nicholas David Bowman (Associate Professor of Communication Studies at West Virginia University), John S. W. Spinda (Assistant Professor of Communication Studies at Clemson University), and Jimmy Sanderson (Director of Marketing, Communications, and Faculty Relations for Clemson Online at Clemson University) serve as the volume's editors. Together they have gathered the most comprehensive single collection of essays published on fantasy sports to date.

2017 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2017.

The Legacy, March 28, 2017, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University