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An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt Aug 1936

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.


The Trend In Department Store Advertising For 1931 And 1935, Anne Kelly Aug 1936

The Trend In Department Store Advertising For 1931 And 1935, Anne Kelly

Bachelors’ Theses

The purpose of this thesis is to show the close connection between economic conditions and all newspaper advertising, in general, and department store newspaper advertising in particular.


The Independent, V. 62, Thursday, July 9, 1936, [Whole Number: 3178], The Independent, J. Howard Fenstermacher Jul 1936

The Independent, V. 62, Thursday, July 9, 1936, [Whole Number: 3178], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


The Independent, V. 62, Thursday, July 2, 1936, [Whole Number: 3177], The Independent, J. Howard Fenstermacher Jul 1936

The Independent, V. 62, Thursday, July 2, 1936, [Whole Number: 3177], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


1936-06-25 Morehead Independent, Morehead Independent (Morehead, Ky.) Jun 1936

1936-06-25 Morehead Independent, Morehead Independent (Morehead, Ky.)

Morehead Independent Archive

Morehead Independent published on June 25, 1936.


The Independent, V. 61, Thursday, May 7, 1936, [Whole Number: 3169], The Independent, J. Howard Fenstermacher May 1936

The Independent, V. 61, Thursday, May 7, 1936, [Whole Number: 3169], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


The Independent, V. 61, Thursday, April 23, 1936, [Whole Number: 3167], The Independent, J. Howard Fenstermacher Apr 1936

The Independent, V. 61, Thursday, April 23, 1936, [Whole Number: 3167], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


The Independent, V. 61, Thursday, April 16, 1936, [Whole Number: 3166], The Independent, J. Howard Fenstermacher Apr 1936

The Independent, V. 61, Thursday, April 16, 1936, [Whole Number: 3166], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


The Independent, V. 61, Thursday, April 2, 1936, [Whole Number: 3164], The Independent, J. Howard Fenstermacher Apr 1936

The Independent, V. 61, Thursday, April 2, 1936, [Whole Number: 3164], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


Spartan Daily, January 28, 1936, San Jose State University, School Of Journalism And Mass Communications Jan 1936

Spartan Daily, January 28, 1936, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 24, Issue 69


The Place Of Art In The Soviet Union, Osip Beskin Jan 1936

The Place Of Art In The Soviet Union, Osip Beskin

Van Sickle Leftist Pamphlet Collection, 1900-1993

No abstract provided.


Holland City News, Volume 64, Number 44: October 24, 1935, Holland City News Oct 1935

Holland City News, Volume 64, Number 44: October 24, 1935, Holland City News

Holland City News: 1935

Newspaper published in Holland, Michigan, from 1872-1977, to serve the English-speaking people in Holland, Michigan. Purchased by local Dutch language newspaper, De Grondwet, owner in 1888.


The Independent, V. 61, Thursday, September 19, 1935, [Whole Number: 3136], The Independent, J. Howard Fenstermacher Sep 1935

The Independent, V. 61, Thursday, September 19, 1935, [Whole Number: 3136], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


1935-08-15 Rowan County News, Rowan County News (Morehead, Ky.) Aug 1935

1935-08-15 Rowan County News, Rowan County News (Morehead, Ky.)

Rowan County News Archive

Rowan County News published on August 15, 1935.


The Independent, V. 61, Thursday, July 18, 1935, [Whole Number: 3127], The Independent, J. Howard Fenstermacher Jul 1935

The Independent, V. 61, Thursday, July 18, 1935, [Whole Number: 3127], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


The Independent, V. 61, Thursday, June 13, 1935, [Whole Number: 3122], The Independent, J. Howard Fenstermacher Jun 1935

The Independent, V. 61, Thursday, June 13, 1935, [Whole Number: 3122], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


Spartan Daily, June 10, 1935, San Jose State University, School Of Journalism And Mass Communications Jun 1935

Spartan Daily, June 10, 1935, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 23, Issue 150


Interpreting The Advertising Budget Of A Milwaukee Department Store, Helen Duras Jun 1935

Interpreting The Advertising Budget Of A Milwaukee Department Store, Helen Duras

Bachelors’ Theses

The purpose of this thesis is to interpret t e amount of advertising done by one of Milwaukee's leading department stores for the months of September, October and May, 1934. It will be the endeavor of the author to explain why the various products sold in this store received more advertising stress during some periods than in others, why the store purchased more advertising space in the various media in some seasons than in others and why certain advertising media were given preference over others.


A Consideration Of The Advertising Carried In The New York Times And The New York Herald During The Civil War Period (1861-64, Inc.), Franklin R. Ullrey Apr 1935

A Consideration Of The Advertising Carried In The New York Times And The New York Herald During The Civil War Period (1861-64, Inc.), Franklin R. Ullrey

Bachelors’ Theses

The purpose of this thesis is to consider the nature of the advertising carried in the New York Times and the New York Herald during the Civil War period (1861-64 inc.). Particular attention is given to what is advertised, in what manner the advertising advanced or was detrimental to social betterment, content and layout of the advertisements and to exaggerated claims made in the advertisements.


The Independent, V. 60, Thursday, January 17, 1935, [Whole Number: 3101], The Independent Jan 1935

The Independent, V. 60, Thursday, January 17, 1935, [Whole Number: 3101], The Independent

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


Police Microanalysis, M. Edwin O'Neill Jan 1935

Police Microanalysis, M. Edwin O'Neill

Journal of Criminal Law and Criminology

No abstract provided.


Thieves And Punishment, E. Y. Williams Jan 1935

Thieves And Punishment, E. Y. Williams

Journal of Criminal Law and Criminology

No abstract provided.


The Independent, V. 60, Thursday, November 29, 1934, [Whole Number: 3094], The Independent Nov 1934

The Independent, V. 60, Thursday, November 29, 1934, [Whole Number: 3094], The Independent

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


Grizzly Gridder Ursinus College Official Football Program, November 3, 1934, Varsity Club Nov 1934

Grizzly Gridder Ursinus College Official Football Program, November 3, 1934, Varsity Club

Ursinus College Football Programs

This official souvenir program was issued to commemorate the Ursinus College vs. Drexel Institute football game on November 3, 1934.


The Independent, V. 60, Thursday, July 26, 1934, [Whole Number: 3076], The Independent Jul 1934

The Independent, V. 60, Thursday, July 26, 1934, [Whole Number: 3076], The Independent

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


Colonnade May 29, 1934, Colonnade May 1934

Colonnade May 29, 1934, Colonnade

Colonnade

No abstract provided.


The Independent, V. 59, Thursday, May 10, 1934, [Whole Number: 3066], The Independent May 1934

The Independent, V. 59, Thursday, May 10, 1934, [Whole Number: 3066], The Independent

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.


State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications Mar 1934

State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 22, Issue 94


State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications Mar 1934

State College Times, March 30, 1934, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1934

Volume 22, Issue 94


The Independent, V. 59, Thursday, March 8, 1934, [Whole Number: 3057], The Independent Mar 1934

The Independent, V. 59, Thursday, March 8, 1934, [Whole Number: 3057], The Independent

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.