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A Survey Of Advertising Copy Appeals As Seen In The Milwaukee Journal From January, 1937 To January, 1938, Frances M. Revere

Bachelors’ Theses

The purpose of this thesis is to show what copy appeal are current in present day advertising columns as exemplified by advertising appearing in the Milwaukee Journal for the year, 1937. Advertising copy may be divided into many categories, but the most obvious are the distinct groups which appeal either to the senses or to reason. If this thesis does no more than break down these groups as displayed on the newspaper page and analyze them for their individuating traits, then it will have accomplished its purpose.

The Press And The Radio, Paul F. Thielen

Bachelors’ Theses

With the development of a new media of communication -- the radio -- the status of the newspaper is necessarily affected. As a purveyor of news, and probably more important, of advertising, the radio's entrance into daily life of 122,000,000 Americans may constitute a serious competitive threat to the Fourth Estate. Whether the radio will ever replace the newspaper is a matter of discussion in editorial and broadcasting groups at the present time, and its possibility of relegating the press to the status of a second-rank media of news distribution is a matter that is looked upon with more than …

The Independent, V. 63, Thursday, May 26, 1938, [Whole Number: 3276], The Independent, Paul W. Levengood

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

Hollins Student Life (1938 May 13), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Randolph Discusses Diplomatic Trends and Their Significance: Also Announced Marshals to Serve Next Year
• Hollins Honors May Queen: Jeanette Ogsbury Crowned in Forest of Arden
• Student Government Installs Officers: Margaret Anderson Gives Inaugural Address
• Hollins Choral Club Joins V.P.I. in Concert
• Seniors Featured in Commencement Play
• Dr. Ludwig Waagen Will Lecture Here Sunday on German Art of the 11^th to 13 Centuries: Will Encourage Taking Junior Year in Munich
• Cotillion Club Holds Its Final Dance
• Hollins Student Life Staff
• Student Forum
• Sophs Witness Seniors in Gay and Wild Fling
• Blair Carter Presents Her Senior Recital: …

Student Life (1938 May 13), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Randolph Discusses Diplomatic Trends and Their Significance
• Student Government Installs Officers
• Hollins Honors May Queen
• Dr. Ludwig Waagen Will Lecture Here Sunday on German Art of the 11th to 13th Centuries
• Hollins Choral Club Joins V.P.I. in Concert
• Seniors Featured in Commencement Play
• New "Cargoes" Staff Publishes Spring Issue
• Cotillion Club Holds Its Final Dance
• Student Forum
• Modernize Your Traditions
• Here We Come
• Three's a Crowd
• Sophs Witness Seniors in Gay and Wild Fling
• Blair Carter Presents Her Senior Recital
• Interesting Art Exhibit Given by Mr. Cannaday
• Why Don't You Read
• Campus Leaders of '38-'39
• Old …

United We Stand, Mary Elizabeth Guinan

Bachelors’ Theses

Cooperative advertising is a comparatively new field. Only one work of any length and comprehensiveness has been as yet written about it--Hugh E. Agnew's Cooperative Advertising by Competitors. Yet, for all its youth, it is amazingly robust and mature.

The Influence Of External Factors Upon The Functions Of The Family Since 1929, Evelyn M. Eckhoff

Bachelors’ Theses

The purpose of this thesis is to show the influence of external factors upon the functions of the family since 1929. The writer will consider the affectional, religious, economic, protective, recreational and educational functions, and will endeavor to determine the extent to which external factors have affected the functions of the family and the family itself.

Studies on the social aspects of the depression, published by the Social Science Research Council, have been particularly helpful in the preparation of this thesis. The writer refers especially to the Research Memorandum on the Family in the Depression, Research Memorandum on Religion in …

Spartan Daily, March 31, 1938, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 26, Issue 107

The Independent, V. 63, Thursday, March 24, 1938, [Whole Number: 3267], The Independent, Paul W. Levengood

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

The Independent, V. 63, Thursday, March 3, 1938, [Whole Number: 3264], The Independent, Paul W. Levengood

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

Student Life (1938 Feb 25), Hollins College

Hollins Student Newspapers

Table of Contents:

• Economist Will Deal with Social Security in State
• Old Scrapbook Reveals Big Event at Hollins
• Class of 41 Will Issue Next Student Life
• Light Opera Company to Present "Patience"
• Vocational Guidance Offered to Students
• Virginia Legislation is Subject of Next Forum
• Hollins Relics Shown in Local Library
• Miss Hearsey Urges Blend of Humor, Reality and Dreams
• Sierra's "Cradle Song" Will Be Spring Play
• Founder's Day
• "We Would Be True"
• Alumnae News
• Founder's Day Featured on Radio Broadcast
• Nye Peace Formula Abolished War Profits
• Why Don't You Read?
• Text of Miss Hearsey's Speech
• Humanities Division Holds Annual Meet …

The Cowl - V.3 - N.18 - Feb 25, 1938

The Cowl

The Cowl - student newspaper of Providence College. Volume 3, Number 18 - February 25, 1938. 6 pages.

Hollins Student Life (1938 Feb 25), Hollins College

Hollins Student Newspapers

Table of Contents:

• Economist Will Deal With Social Security in State: Stauffer to Address Student Convocation
• Old Scrapbook Reveals Big Event at Hollins: Big Time Star Has Been in the Little Theatre
• Class of ’41 Will Issue Next Student Life
• Light Opera Company to Present “Patience”: Hollins Students Will Have Part in the Production
• Vocational Guidance Offered to Students: Meetings Will Be Continued Throughout the Spring
• Virginia Legislation is Subject of Next Forum
• Hollins Relics Shown in Local Library: Old Letters and Pictures Were Featured
• Miss Heasey Urges Blend of Humor, Reality, and Dreams: Feeling of Student Body Voiced By …

The Independent, V. 63, Thursday, January 27, 1938, [Whole Number: 3259], The Independent, Paul W. Levengood

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

Spartan Daily, January 4, 1938, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 26, Issue 55

Compilation Of Books In The Field Of Advertising That Have Been Written Or Copyrighted From January, 1928 To March, 1938, Eileen Mary Curtin

Bachelors’ Theses

The purpose of this thesis is simply to provide the faculty and students of the College of Journalism with an easily accessible file for reference work in the field of Advertising. It was compiled with the intention that those persons especially interested in advertising developments, would have an index of all the material that has been written in the last ten years in that and allied fields. Since there is no other complete listing of Advertising books including such subjects as radio, typography, publicity etc. readily available in compact form, it is hoped that this thesis can be used as …

Los Números Índices En Cuba, Hugo Vivó

Mario Diaz Cruz Pamphlets

Con prólogo de Oscar García Montes.

Mención Honorífica del II Congreso Nacional de Ingeniería, celebrado durante los días 15 al 18 de diciembre de 1937.

At head of title: República de Cuba. Secretaria de Agricultura.

The Independent, V. 63, Thursday, December 9, 1937, [Whole Number: 3252], The Independent, Paul W. Levengood

The Independent Newspaper, 1898-1952

[6] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

Special Libraries, November 1937, Special Libraries Association

Special Libraries, 1937

Volume 28, Issue 9

Special Libraries, July-August 1937, Special Libraries Association

Special Libraries, 1937

Volume 28, Issue 6

Hollins Student Life (1937 May 6), Hollins College

Hollins Student Newspapers

Table of Contents:

• Miss Williams Lectures on Jefferson as Architect: Slides of Virginian’s Work Shown in Convocation
• Audrey Russert Writes Prize Story for “Cargoes”
• Hot Dogs Will Succeed May Queen in Forest: 25c Guarantees All Anyone Can Eat
• Myra Topping Will Play Lead in “The Tempest”
• Virginia Reifsnider Crowned May Quee
• McCormick and Watt Win “Book Nook” Award
• Dr. Lonn to Lecture May 9 Under Auspices of I.R.C.: Goucher Professor Will Also Lead Discussion
• Biology Group Attends Virginia Meetings
• Newly Elected Council Holds Installation Service: Nancy Peery is President of Incoming Council
• Cherry to Shine as Next Year’s A.D.A. Leader …

The Independent, V. 62, Thursday, March 11, 1937, [Whole Number: 3213], The Independent, J. Howard Fenstermacher

The Independent Newspaper, 1898-1952

[4] p. "Accept and Defend the Truth Wherever Found." Newspaper published in Collegeville, Pa. Weekly. Contains local, county, state and national news, agricultural reading matter, fiction, public sales and advertisements.

Spartan Daily, March 9, 1937, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 25, Issue 97

The Cowl - V.2 - N.14 - Feb 05, 1937

The Cowl

The Cowl - student newspaper of Providence College. Volume 2, Number 14 - February 5, 1937. 6 pages.

Note: Due to the way these issues were bound into volumes, some of the letters on extreme left- and right-hand columns are slightly truncated.

Special Libraries, February 1937, Special Libraries Association

Special Libraries, 1937

Volume 28, Issue 2

Fingerprint Forgery-- Transferred Latent Fingerprints, William W. Harper

Journal of Criminal Law and Criminology

No abstract provided.

What Means A Strike In Steel, William Z. Foster

Van Sickle Leftist Pamphlet Collection, 1900-1993

No abstract provided.

Spartan Daily, November 16, 1936, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 25, Issue 36

Grizzly Gridder Ursinus College Official Football Program, November 7, 1936, Varsity Club

Ursinus College Football Programs

This official souvenir program was issued to commemorate the Ursinus College vs. Drexel football game on November 7, 1936.

The Cowl - V.2 - N.6 - Nov 6, 1936

The Cowl

The Cowl - student newspaper of Providence College. Volume 2, Number 6 - Nov 6, 1936. 6 pages.

Note: Due to the way these issues were bound into volumes, some of the letters on extreme left- and right-hand columns are slightly truncated.