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Cultural Negotiations In Revisionist Mythmaking: Comparative Reading Of Bahram Beyzaei And Mary Zimmerman, Sepehr Karimi Mr., Bahee Hadaegh Apr 2026

Cultural Negotiations In Revisionist Mythmaking: Comparative Reading Of Bahram Beyzaei And Mary Zimmerman, Sepehr Karimi Mr., Bahee Hadaegh

CLCWeb: Comparative Literature and Culture

 Although more than fifty years have passed since feminist scholars pioneered revisionist mythmaking, drama remains underexplored in this field despite its unique potential for cultural and social reinterpretation. This study offers a comparative analysis of revisionist mythmaking in Iranian and American drama, specifically examining Bahram Beyzaei’s play, One Thousand and First Night alongside Mary Zimmerman’s Metamorphoses as examples. This research aims to establish general principles for revisionist mythmaking within drama, spotlighting the complexities that emerge in transnational contexts. It explores how Beyzaei and Zimmerman negotiate cultural narratives and try to reshape traditional stories and reflect contemporary issues, emphasizing gender dynamics …


Between Revolutions: The Leftist Reception Of American Literature In Iran (1905-1979), Behnam Mirzababazadeh Fomeshi Apr 2026

Between Revolutions: The Leftist Reception Of American Literature In Iran (1905-1979), Behnam Mirzababazadeh Fomeshi

CLCWeb: Comparative Literature and Culture

This paper examines the reception of American literature in Iran during the period between the Persian Constitutional Revolution (1905–1911) and the Iranian Revolution of 1979. Divided into four distinct phases (1905–1922, 1922–1941, 1941–1953, and 1953–1979), this study explores how political and ideological dynamics shaped the interpretation and translation of American literary works. Central to this reception was its inherently political nature, driven by the dominance of leftist ideologies within Iran’s intellectual landscape. The influence of the Tūdih Party and other leftist movements profoundly impacted the ways American literature, particularly the works of Walt Whitman, was translated, interpreted, and disseminated. By …


Christian Motifs In Forough Farrokhzad’S Works: A Comparison With T.S. Eliot’S Poetry, Mona Monsefi Apr 2026

Christian Motifs In Forough Farrokhzad’S Works: A Comparison With T.S. Eliot’S Poetry, Mona Monsefi

CLCWeb: Comparative Literature and Culture

Forough Farrokhzad’s (1934–1967) film The House is Black (1962) is a visual poem set in a leprosarium in Iran. Farrokhzad was a prominent modernist poet who merged poetry with contemporary art forms, primarily cinema. In this film, she employed a camera to express her poetic vision, highlighting her signature style that prioritizes unique imagery. This emphasis on visual and literary images is often intertwined with themes such as religion. Notably, Farrokhzad recomposed verses from the Old Testament, infusing them with her poetic language to enrich the film’s narrative. This article explores her unique, Western-influenced interpretation of Christian motifs in …


Vision And “Sur-Vision”: Intermediality And Alterity In The Frames Of Abbas Kiarostami, Marjan Mohammadi Apr 2026

Vision And “Sur-Vision”: Intermediality And Alterity In The Frames Of Abbas Kiarostami, Marjan Mohammadi

CLCWeb: Comparative Literature and Culture

Abbas Kiarostami’s cinema, often compared to Italian neorealism, oscillates between documentation and fiction. Kiarostami’s worlds, replete with a complex network of incomplete and self-reflexive frames, create a new site for perception, reflection, and intervention. This paper studies the intermedial aspect of Kiarostami’s cinema in “The Koker Trilogy” (1987; 1992; 1994), Close-Up (1990), and “Taste of Cherry” (1997). It explores how these moving images are shaped by the specific context of Iranian cinema and how they turn to reshape it. First, it examines Kiarostami’s framing techniques, which expand Iranian cinema and its engagement with Western visual conventions. …


Memory And Identity: A Comparative Analysis Of “Iranian Cultural Identity” In Asghar Farhadi’S Adaptation Of Arthur Miller’S Death Of A Salesman, Raed Faridzadeh Apr 2026

Memory And Identity: A Comparative Analysis Of “Iranian Cultural Identity” In Asghar Farhadi’S Adaptation Of Arthur Miller’S Death Of A Salesman, Raed Faridzadeh

CLCWeb: Comparative Literature and Culture

Recent cultural studies examine the intersection of cultural identity and memory, often viewing culture as a symbolic sign system or "culture as text." Jan Assmann defines "cultural memory" as essential to shaping societal identity. Literature and film contribute to this process by transmitting and evolving cultural meanings, not only reflecting but also constructing knowledge and reality. Iranian cinema has become a powerful medium of cultural expression, particularly post-revolution. Filmmakers like Abbas Kiarostami, Sohrab Shahid Sales, Dariush Mehrjui, and Asghar Farhadi explore the dynamic relationship between literature and film in shaping cultural memory. This article analyzes Asghar Farhadi’s adaptation of Death …


Willy Loman’S Desperate Affair Challenges The Iranian Censorship: Asghar Farhadi’S The Salesman, Adineh Khojastehpour Apr 2026

Willy Loman’S Desperate Affair Challenges The Iranian Censorship: Asghar Farhadi’S The Salesman, Adineh Khojastehpour

CLCWeb: Comparative Literature and Culture

This study examines resistance in cross-cultural adaptations, focusing on Asghar Farhadi's The Salesman (2016), an adaptation of Arthur Miller's Death of a Salesman (1949). This research investigates how Farhadi's rewriting of Miller's play within post-revolutionary Iran engages in a dialogue with the Islamic Republic and its dominant discourses. It explores how this adaptation addresses Iran's social, cultural, and ideological complexities by reframing Miller's narrative of 1950s societal change and the failure of the American Dream within the context of post-revolutionary Iran. This analysis uses Bakhtin's concept of the chronotope to reveal how The Salesman uses Miller's unique concept of a …


Cineture: The Trans(Inter)Mediality And Socio-Cultural Mobility Between Iran And The Us, Naghmeh Esmaeilpour Apr 2026

Cineture: The Trans(Inter)Mediality And Socio-Cultural Mobility Between Iran And The Us, Naghmeh Esmaeilpour

CLCWeb: Comparative Literature and Culture

Literature and film have proven to be influential socio-cultural mediums, facilitating interactions and counteractions between nations where politics often fail to do so. Introducing cineture as a transmedial genre, this article is situated at the intersections of glocalized culture, and Iranian-American studies by considering literature and film as the contact zone between Iranians and Americans. Cineture, the combination of cinema and literature, refers to the circulation of cultures through its specification of film-text transmediation. The application of cineture demonstrates the combination and blending of literary and cinematic works leading to cross the “center and periphery dichotomy.” To study cineture …


Cineture: Shared Narratives And Cultural Exchanges Between Iran And The Us (Introduction), Naghmeh Esmaeilpour Apr 2026

Cineture: Shared Narratives And Cultural Exchanges Between Iran And The Us (Introduction), Naghmeh Esmaeilpour

CLCWeb: Comparative Literature and Culture

No abstract provided.


Pride On The Prairie: Resistance As Pedagogy In Oklahoma, Madelyn D. Evans, Ashley Herndon, Sage A. Mauldin Apr 2026

Pride On The Prairie: Resistance As Pedagogy In Oklahoma, Madelyn D. Evans, Ashley Herndon, Sage A. Mauldin

Journal of Queer and Trans Studies in Education

With an increasing number of attacks on two-spirit, transgender, queer, and gender non-conforming (2STQGNC) students, it is critical to critique the intersecting systems of oppression that work in tandem to eradicate anyone who does not conform to ‘regimes of normalcy,’ particularly cisheteronormativity. In Oklahoma, legislative assaults are taking place to erase 2STQGNC identities and limit civil rights and civil liberties within K-12 schools. This report examines various oppressive policies, highlights student-led resistance as a pedagogical tool, discusses the reciprocal relationship between student activism and community support, and concludes with recommendations for K-12 Educators and 2STQGNC Students.


Should There Be International Standards For Qualitative Social Work Research? A Commentary On Utility, Contradictions, And Reframing To Principles, Margaret Janse Van Rensburg Apr 2026

Should There Be International Standards For Qualitative Social Work Research? A Commentary On Utility, Contradictions, And Reframing To Principles, Margaret Janse Van Rensburg

Faculty and Staff Publications

This commentary critically examines the promise and contradictions inherent in developing international standards for qualitative social work research. It contributes by proposing that ethics guided by epistemic freedom and epistemic justice can act as a foundation for flexible principles enhancing qualitative social work research on an international level.


Empowerment Or Oppression? College Students’ Interpretations Of Sex And Relationships In The Popular Media, Nicola Mcclung, Riana Pella Apr 2026

Empowerment Or Oppression? College Students’ Interpretations Of Sex And Relationships In The Popular Media, Nicola Mcclung, Riana Pella

Journal of Media Literacy Education Pre-Prints

Scholars have long emphasized the harmful effects of overtly sexist and oppressive media images on young people’s understandings of sex and relationships. Yet, this emphasis on explicit harm leaves a gap in understanding how college students interpret subtle, hidden, and ambiguous media messages. To address this gap, we asked 196 California college students at a large public university to critique a range of mainstream media content—from overtly oppressive, to affirming of nondominant gender identities, to containing mixed messages about empowerment and oppression. Responses were coded using our media literacy scoring guide for assessing students’ ability to critically analyze media messages …


Examining The Psychometric Properties Of The Big Three Perfectionism Scale–Short Form (Btps-Sf) Among Malaysian Chinese Students At A Private University, Kam-Fong Lee, Ashraf Sadat Ahadzadeh, Shin Ling Wu Apr 2026

Examining The Psychometric Properties Of The Big Three Perfectionism Scale–Short Form (Btps-Sf) Among Malaysian Chinese Students At A Private University, Kam-Fong Lee, Ashraf Sadat Ahadzadeh, Shin Ling Wu

Makara Journal of Health Research

Background: Perfectionism is increasingly prevalent among young adults and is a significant predictor of pathological and behavioral outcomes. Despite its relevance, validated and reliable measures of perfectionism tailored to university students, particularly within the Malaysian cultural and academic context, are lacking. This study addresses this gap by examining the psychometric properties of the BTPS-SF among Chinese students at a private university in Malaysia.

Methods: Data were collected using a cross-sectional design with convenience and snowball sampling from 380 students aged 18–25 years, predominantly from a Chinese student population.

Results: The results of the exploratory factor analysis, conducted …


From Y To Z: A Cross-Generational Examination Of New Media Literacy And Online Information Searching Strategy, Taibe Kulaksız, Ali Geriş, Sena Özşirin Apr 2026

From Y To Z: A Cross-Generational Examination Of New Media Literacy And Online Information Searching Strategy, Taibe Kulaksız, Ali Geriş, Sena Özşirin

Journal of Media Literacy Education

This study aims to explore the relationship between new media literacy (NML) and online information searching strategy (OISS), focusing on the comparative analysis of Generation Y and Z in terms of gender, educational level, daily internet usage and the most used social media platforms. This research was designed as a cross-sectional survey study. Using a convenience sample method, the participants were composed of Turkish adults representing Generation Y and Z. Demographic Information Form, New Media Literacy Scale, and Online Information Searching Strategy Inventory were conducted. Two-way MANOVA was utilized for analysis. The results indicate the main effects of generation on …


Teacher Reflections On Media And Information Literacy In Vietnamese K-12 Schools: Current Practices, Challenges, And Pathways For Improvement, Tinh T.T Le, Minh Tran, Anh Dương, Huong T. Pham, Vy Tran, Daniel Jackson Apr 2026

Teacher Reflections On Media And Information Literacy In Vietnamese K-12 Schools: Current Practices, Challenges, And Pathways For Improvement, Tinh T.T Le, Minh Tran, Anh Dương, Huong T. Pham, Vy Tran, Daniel Jackson

Journal of Media Literacy Education

Media and Information Literacy (MIL) education is widely recognized as essential, yet its adoption in Vietnamese K-12 schools is still at the early stages. This study examines the current state of MIL education in Vietnam from the perspective of teachers. Drawing on insights from a trial online MIL teacher training program, which includes teachers’ learning journals, lesson plans, and an open survey using SWOT forms, we explore the approaches they use, the challenges they face, and the opportunities in promoting MIL education in their school setting. Additionally, the findings highlight specific professional development needs to enhance teachers’ MIL instruction quality. …


The Creative Participation Pedagogical Approach To Media Literacy Education, Amanda Levido Apr 2026

The Creative Participation Pedagogical Approach To Media Literacy Education, Amanda Levido

Journal of Media Literacy Education

Approaches to media literacy education have developed over time in response to cultural understandings and the development of new media digital technologies. One approach that extends on current Media Arts approaches to media literacy is the Creative Participation approach. Underpinning this approach is an emphasis on how young people work together to make meaning through the process of production. The Creative Participation approach draws on the theory of Communities of Practice (Wenger, 1998) and the concept of participatory culture (Jenkins, 2006) to support the assertion that young people, through shared practices, the generation of meaning through media artworks, and through …


An Expressive Arts Therapy Literature Review: Spiritual Experiences And Dsm-5 Assessment In Bipoc Communities, Amanda Paige Rodriguez Apr 2026

An Expressive Arts Therapy Literature Review: Spiritual Experiences And Dsm-5 Assessment In Bipoc Communities, Amanda Paige Rodriguez

Expressive Therapies Theses

Spiritual and non-ordinary experiences such as clear-hearing, visions, and spiritual perception are frequently interpreted within Western mental health systems through diagnostic frameworks rooted in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). For Black, Indigenous, and other People of Color (BIPOC), these interpretations may overlook cultural, spiritual, and ancestral contexts in which such experiences hold meaning rather than indicate pathology. This literature review examines how DSM-5 frameworks conceptualize spiritual experiences in BIPOC communities and explores assessment practices that may reduce the risk of misdiagnosis.

A literature review methodology was employed, drawing on sixteen peer-reviewed articles representing qualitative, quantitative, and …


Sense Of Agency And Control, Self-Esteem, And Psychological Distress Among Undergraduate Students In The U.S. And China, Wenqi Zhang, Peiyi Wang, Chuansheng Chen, Yufei Li, Baojuan Ye, Jianmin Shao Apr 2026

Sense Of Agency And Control, Self-Esteem, And Psychological Distress Among Undergraduate Students In The U.S. And China, Wenqi Zhang, Peiyi Wang, Chuansheng Chen, Yufei Li, Baojuan Ye, Jianmin Shao

Psychological Science Faculty Publications

Beliefs about oneself are closely related to one’s psychological distress, yet little is known about how different dimensions of self-perception interact to predict psychological distress and how these relationships vary across cultural contexts. This study examined cultural differences in the sense of agency and control, their associations with psychological distress, and the protective role of self-esteem among undergraduate students. The sample included 501 U.S. students and 336 Chinese students. Results revealed systematic cultural differences in agency and control: U.S. students reported higher levels of sense of positive agency and personal mastery, but lower levels of sense of negative agency and …


“The Left Leg Is Not Well”: Identity, Economy, And Ability In Early Modern Drama, Emma D. Whaley Apr 2026

“The Left Leg Is Not Well”: Identity, Economy, And Ability In Early Modern Drama, Emma D. Whaley

Department of English: Dissertations, Theses, and Student Research

The human reality of the disabled experience often goes overlooked by scholars analyzing early modern literature. Most scholarship seems to interpret disability as metaphorical without examining the human who experiences it. In this paper, I will be examining disability in three early modern texts as literal and inquire into the realities of the disabled experience for the characters. A Larum for London, The Shoemaker’s Holiday, and The Fair Maid of the Exchange all prominently feature a disabled character—Stump, Ralph, and Cripple respectively. These characters offer a depth of personhood rarely examined in early modern literary scholarship, even in …


Pengantar Dari Editor Vol. 16 No. 1 (April) 2026, Rahayu Surtiati Apr 2026

Pengantar Dari Editor Vol. 16 No. 1 (April) 2026, Rahayu Surtiati

Paradigma: Jurnal Kajian Budaya

This edition of Paradigma: Jurnal Kajian Budaya Vol. 16 No. 1 (2026) presents a range of studies that affirm culture as a dynamic domain continuously shaped by processes of negotiation, transformation, and reinterpretation across diverse social, historical, and political contexts. The articles explore the creation and innovation of artistic practices as representations of collective identity, the dialectics between preservation and renewal of tradition, and the strategic role of culture in national development. In addition, issues of historiography and colonial legacy are examined through postcolonial perspectives that offer new readings of Indonesian art, while discussions on values and social structures address …


In The Shadow Of Justice: How The Mythos Of The Batman Balances Major Ethical Theories In His Pursuit Of Ideal Justice, Camille Bewley Apr 2026

In The Shadow Of Justice: How The Mythos Of The Batman Balances Major Ethical Theories In His Pursuit Of Ideal Justice, Camille Bewley

Ex Sapientia Loqui

For more than eighty years, the Batman character has exhibited a unique synthesis of major theories of Justice, and through his experiences as a vigilante, exemplified the pursuit of the ideal virtue of Justice. Because virtue requires a lived example to be understood, Batman is one of the foundational stories fulfilling this need for one of collective society’s prominent pillars. Within the horror of Gotham City–a hyperbolic, fictional representation of urban corruption–Batman’s actions as a vigilante, walking a tightrope to maintain morality even above the law might not only be justified, but necessary. The Batman’s nature, balancing ethical theories and …


Suppressing Saints And Suffering Sinners: An Analysis Of Reductive Tropes Through The 2025 Film Sinners, Kaila Palmer Apr 2026

Suppressing Saints And Suffering Sinners: An Analysis Of Reductive Tropes Through The 2025 Film Sinners, Kaila Palmer

Electronic Theses and Dissertations 2020 - Present

Ryan Coogler’s 2025 horror film Sinners is set in a predominantly Black Mississippi community during the Jim Crow era and explores the vulnerability and hypervisibility of Black people. Vampires and Klansmen fixate on Black bodies, treating them as consumable and dispensable sources. Prior to its Amazon Prime debut and extended theatrical run, Sinners grossed over $300 million, signaling its cultural impact and contribution to reshaping representations of Black identity in cinema. As part of Coogler’s broader array of Black storytelling, the film disrupts entrenched stereotypes by emphasizing character depth rather than caricature.

This paper analyzes the characters Annie and the …


The Impact Of Emotional Intelligence In C-Suite Executives On Employee Motivation And Voluntary Turnover In Medium-Sized Healthcare Organizations In The United States, Pujan Desai Apr 2026

The Impact Of Emotional Intelligence In C-Suite Executives On Employee Motivation And Voluntary Turnover In Medium-Sized Healthcare Organizations In The United States, Pujan Desai

Harrisburg University Dissertations and Theses

This quantitative study sought to determine whether emotionally intelligent behaviors exhibited by C-suite executives in medium-sized US healthcare businesses were linked to increased employee motivation and decreased retention related outcomes rates. Employee burnout, staffing shortages, and workforce instability were just a few of the persistent issues facing healthcare businesses that highlighted how crucial good executive leadership was to be fostering organizational sustainability. Few empirical studies had examined emotional intelligence's influence at the C-suite level in healthcare organizations, even though it was widely acknowledged as a crucial component of good leadership. Research on the function of executive emotional intelligence and how …


Beyond Green: Re-Reading "Wicked" As Anthropological Text, Tan Gia Bao Huynh Apr 2026

Beyond Green: Re-Reading "Wicked" As Anthropological Text, Tan Gia Bao Huynh

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper examines "Wicked" through the lens of cultural borderlands, revealing how the musical dramatizes the creation and navigation of social boundaries. By analyzing Elphaba's journey, the research demonstrates how her green skin serves as a powerful metaphor for cultural otherness, while her experiences at Shiz University and beyond illustrate strategies of resistance, accommodation, and identity formation familiar to those navigating between dominant and marginalized spaces. Particularly significant is the paper's examination of Oz's propaganda system, which demonstrates how cultures manufacture monsters and heroes through selective storytelling and public ritual. This analysis offers fresh insights into "Wicked's" enduring appeal, suggesting …


Editor-In-Chief's Note, Surekha Rao Apr 2026

Editor-In-Chief's Note, Surekha Rao

Midwest Social Sciences Journal

No abstract provided.


Gender Equality, Diversity, And Social Inclusion: Validation And Development Of An Instrument For Higher Education, Nilo Jayoma Castulo, Maryfe M. Roxas, Arlyne C. Marasigan, Jayson L. De Vera, Ma. Laarni D. Buenaventura, Starr Clyde Sebial, John Michael Aquino, Bonjovi H. Hajan, Mark Ponce C. San Juan, Karen Abegail C. Lee Apr 2026

Gender Equality, Diversity, And Social Inclusion: Validation And Development Of An Instrument For Higher Education, Nilo Jayoma Castulo, Maryfe M. Roxas, Arlyne C. Marasigan, Jayson L. De Vera, Ma. Laarni D. Buenaventura, Starr Clyde Sebial, John Michael Aquino, Bonjovi H. Hajan, Mark Ponce C. San Juan, Karen Abegail C. Lee

Journal of Comparative & International Higher Education

Gender Equality, Diversity, and Social Inclusion (GEDSI) are critical in achieving the Sustainable Development Goals number 4 (Quality Education), number 5 (Gender Equality), and number 10 (Reduced Inequalities), impacting various aspects of society, organizations, and individual well-being. While GEDSI remains a pressing concern worldwide, this study aims to design an instrument for the GEDSI situationer tool for students, administrative staff, and faculty members. The instrument undergoes a thorough validation and development process utilizing a mixed-method design. First, the item is designed through Focus Group Interviews (FGIs) on GEDSI in a prominent state university in the Philippines. Through exploratory Factor Analysis …


Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd Apr 2026

Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd

Res Historica

The 2026 journal of historical research by Anderson University students, Res Historica.

The editorial team for this edition of Res Historica was Dr. Lindsay Rae Smith Privette, Julia Ackerman, Callyn Wright, Logan Davis, and John Hinton. Cover art by Mary Beth Lee.


‘They’Re Squeezing Us Like An Accordion’:Assessing The Information Environment Of Working-Class Residents Of Dublin’S North Inner City, Stephanie Costello Apr 2026

‘They’Re Squeezing Us Like An Accordion’:Assessing The Information Environment Of Working-Class Residents Of Dublin’S North Inner City, Stephanie Costello

Irish Communication Review

This article assesses the communication environment of the north inner city of Dublin, an area characterised by entrenched disadvantage, rapid demographic change, and neoliberal urban renewal. Findings were produced from a ten-week engagement journalism project involving the Dublin Inquirer, various community groups, and working-class residents. Using Communication Infrastructure Theory (CIT), the study draws on focus groups, participant observation, and interviews to assess local storytelling networks in the context of the project. The findings reveal a fractured communication action context (CAC), where safety concerns, transient populations, litter, lack of public space, and negative national media portrayals constrain residents' ability to connect …


Class And The Screen Industries In Ireland – The Unspoken Barriers In The Sector, Caroline Ann O'Sullivan Dr, Mary Ann Bolger Dr Apr 2026

Class And The Screen Industries In Ireland – The Unspoken Barriers In The Sector, Caroline Ann O'Sullivan Dr, Mary Ann Bolger Dr

Irish Communication Review

This article proposes the need to widen the diversity conversation in the screen sector in Ireland to one that also considers social inequality. It closely examines the current policies of the main public funders of Ireland’s screen industries, evaluating how these approaches may unintentionally reinforce and sustain structural barriers within the sector. It presents a case study on barriers to entry conducted amongst screen industry practitioners at a professional networking event in 2024. It also draws from qualitative interviews with working class industry professionals who have sought out upskilling and further training opportunities through TU Dublin and Screen Ireland. The …


Neither Seen Nor Heard: Reporting Of The New York Times On Homelessness, 1920-1999, Sydney Carter Apr 2026

Neither Seen Nor Heard: Reporting Of The New York Times On Homelessness, 1920-1999, Sydney Carter

Undergraduate Theses and Capstone Projects

In September of 2025 “Fox & Friends” co-host Brian Kilmeade came under fire following remarks made in conversation with fellow co-host Lawrence Jones: JONES: They have given billions of dollars to mental health and the homeless population. A lot of them don’t want to take the programs, a lot of them don’t want to get the help that is necessary. You can’t give ‘em a choice. Either you take the resources that we’re gonna give you and—or, you decide, that you’re gonna be locked up in jail. That’s the way it has to be now. KILMEADE: Or, uh, involuntary lethal …


Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers Apr 2026

Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers

Communication Theses

This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …