Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Counselor education (32)
- Nuclear security (14)
- NCAA (13)
- Sport (13)
- Nuclear Security (12)
-
- Spirituality (11)
- Leisure (10)
- Pedagogy (10)
- Management (9)
- Supervision (9)
- Governance (8)
- College Sports (7)
- Student-Athletes (7)
- Training (7)
- Facility Design (6)
- Operation Management (6)
- Policy (6)
- Recreation (6)
- Security (6)
- Social justice (6)
- Sport Facilities (6)
- Sport analytics (6)
- Sport management (6)
- Advocacy (5)
- Counselor Education (5)
- Marketing (5)
- Nuclear (5)
- Religion (5)
- Satisfaction (5)
- School counseling (5)
- Publication Year
- Publication
-
- Journal of Applied Sport Management (147)
- Teaching and Supervision in Counseling (92)
- International Journal of Nuclear Security (84)
- Pursuit - The Journal of Undergraduate Research at The University of Tennessee (23)
- Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies (21)
Articles 391 - 391 of 391
Full-Text Articles in Entire DC Network
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Journal of Applied Sport Management
This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.