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Can A Different Research Poster Format Increase Attendee Engagement? A Case Report., Elizabeth M. Ardolino, Kelli Nielsen, Mike Morrison, Jane E. Sullivan May 2026

Can A Different Research Poster Format Increase Attendee Engagement? A Case Report., Elizabeth M. Ardolino, Kelli Nielsen, Mike Morrison, Jane E. Sullivan

Journal of Innovation in Health Sciences Education

Introduction: Poster sessions are a widely used method of knowledge dissemination at professional conferences, yet their effectiveness in promoting engagement and knowledge transfer is uncertain. Traditional poster formats often follow a dense, text-heavy structure that may contribute to cognitive overload. Billboard-style posters, grounded in Cognitive Load Theory, offer an alternative design intended to enhance clarity and engagement.

Methods: This case report describes a three-year implementation (2022–2024) of billboard-style posters at the Academy of Neurologic Physical Therapy Annual Conference. Attendees were invited to complete a brief survey after viewing either traditional or billboard-style posters. The survey assessed engagement (time spent reading …


Innovative Framework And Checklist For Enhancing Interprofessional Education: A Literature Review Of Program Design, Delivery, And Outcome Measurement, Stacy Castronova, Lori Rainchuso May 2026

Innovative Framework And Checklist For Enhancing Interprofessional Education: A Literature Review Of Program Design, Delivery, And Outcome Measurement, Stacy Castronova, Lori Rainchuso

Journal of Innovation in Health Sciences Education

Introduction: This dual-focused study aimed (1) to conduct a comprehensive literature review of interprofessional education (IPE) initiatives across health disciplines to examine collaboration patterns, delivery methods, validated assessment tools, and outcome measures and (2) to develop an evidence-informed framework and checklist, based on the findings and identified gaps, to improve the standardization and reporting of IPE programs.

Methods: A comprehensive literature search was conducted across three professional databases, targeting peer-reviewed publications from 2012 to 2024. Inclusion criteria prioritized studies that provided detailed descriptions of IPE intervention delivery, utilized validated measurement tools, and demonstrated participant engagement to ensure the selection …


Delivering Food, Exercise, And Nutrition Education For The Prevention Of Chronic Disease, Ava Caron May 2026

Delivering Food, Exercise, And Nutrition Education For The Prevention Of Chronic Disease, Ava Caron

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Chronic diseases such as diabetes, heart and respiratory diseases, cancer, and stroke pose significant health challenges in the United States, with Arkansas experiencing some of the highest rates of related mortality. This project aimed to improve health literacy related to nutrition and physical activity among adults at risk for chronic disease in Arkansas, focusing on those living independently in Ozark, Ouachita, and Delta regions, as well as cooperative extension agents in Family & Consumer Sciences. Using a mixed-methods approach involving surveys and focus groups, the study explored participants’ nutrition knowledge, health awareness, physical activity engagement, and preferred methods of receiving …


Nurse-Driven Palliative Care Screening Tools In The Icu, Olivia Sarkis Bsn, Rn, Fiona Hill Bsn, Rn, Isak Madden Bsn, Rn May 2026

Nurse-Driven Palliative Care Screening Tools In The Icu, Olivia Sarkis Bsn, Rn, Fiona Hill Bsn, Rn, Isak Madden Bsn, Rn

Nurse Residency

PICOT Question: In adult ICU patients, how does implementing a nurse-driven palliative care screening tool, compared to provider-discretion palliative care consultation, affect rates of palliative care consultation in the ICU?


Ada Lobby Day 2026 May 2026

Ada Lobby Day 2026

Bulletin of the Ninth District Dental Association

Dr. Renuka Bijoor recounts her experience representing the Ninth District as part of NYSDA’s delegation for Lobby Day 2026. She expresses her gratitude for the opportunity to "advocate for ourselves, our profession, our team members and our patients" and makes particular note of the engaged and excited students that attended.

2026 Lobby day legislation and issues included:

  • ERISA and the Improving Dental Administration Act, H.R. 7931
  • Student Loans and Postgraduate Educational Debt, H.R. 2028/S.942
  • Protect and Restore the Federal Oral Health Infrastructure

The article discusses to whom and how each topic was presented and concludes with one-page fliers for each.


Investigating Speech-Language Pathologists’ Perceptions On Bilingual/Multilingual Aac Intervention And Quality Of Care, Lillian D. Griffith May 2026

Investigating Speech-Language Pathologists’ Perceptions On Bilingual/Multilingual Aac Intervention And Quality Of Care, Lillian D. Griffith

Communication Disorders and Occupational Therapy Undergraduate Honors Theses

This study examined U.S.-based speech-language pathologists' (SLPs) perceptions of bilingual/multilingual AAC service provision and the barriers SLPs encounter to determine if SLP beliefs align with practices. An anonymous survey was distributed to 307 ASHA-certified SLPs, resulting in 21 completed responses. The survey consisted of questions that gathered information on participant demographics, caseload, perceptions/beliefs, and practices, with optional open-ended questions for additional context. SLPs in the participant sample strongly believed that AAC intervention should occur in all the languages spoken by the client. Despite this belief, they struggled to implement it due to barriers. Key barriers identified included SLP language limitations, …


The Role Of Occupational Therapy In Community-Based Nonprofit Durable Medical Equipment Programs, Coral Mcfern May 2026

The Role Of Occupational Therapy In Community-Based Nonprofit Durable Medical Equipment Programs, Coral Mcfern

Capstone Projects

This 14 week doctoral capstone project focused on improving education within a nonprofit durable medical equipment program, Renew Mobility, to enhance safety and independence for individuals using mobility devices. This work is relevant to occupational therapy as it applies OT principles of client-centered care, health literacy, and adaptive equipment training in a community-based setting. A key gap in the literature was identified as the lack of structured educational resources, leading to inconsistent training and reliance on verbal instructions.

The objective of this project was to develop accessible educational materials to support proper equipment use and safety. This resulted in a …


Effects Of Nicotine On Muscle Stem Cell Growth And Differentiation, Annaka M. Clark May 2026

Effects Of Nicotine On Muscle Stem Cell Growth And Differentiation, Annaka M. Clark

Animal Science Undergraduate Honors Theses

Nicotine exposure has significantly increased due to the rising use of e-cigarettes, posing potential health risks not only to users but also to animals exposed to nicotine vapor. While nicotine has been extensively studied for its effects on human health, its impact on animal muscle cells remains largely unexplored. This study aims to investigate the effects of nicotine on muscle cell cultures, specifically focusing on morphological changes, gene expression, and differentiation. Using C2C12 myoblasts as a model system, the experiment evaluated how varying concentrations of nicotine influence muscle stem cell growth and regeneration. Findings show that lower …


Exploring The Quality-Of-Life Impact Of Driving For People With Aphasia, Kaleigh Welch, Emily Huddleston May 2026

Exploring The Quality-Of-Life Impact Of Driving For People With Aphasia, Kaleigh Welch, Emily Huddleston

Appalachian Student Healthcare Research Review

Purpose: This study explored how driving ability or loss affects the social, emotional, and practical quality of life of people with aphasia (PWA). Given that driving is a key marker of independence, identity, and community participation, the study aimed to understand how individuals with aphasia experience driving resumption or cessation and how these experiences shape daily functioning and psychosocial well‑being.

Methods: Semi-structured interviews were conducted with seven adults with aphasia recruited from a university-based aphasia group. Interviews were completed in a private university clinic room. Open-ended questions elicited participants’ feelings, experiences, and perceptions regarding driving or not driving after aphasia. …


Patterns Of Acquisition For /ɹ/ Across Phonetic Contexts, Hailey Nielson May 2026

Patterns Of Acquisition For /ɹ/ Across Phonetic Contexts, Hailey Nielson

All Graduate Reports and Creative Projects, Fall 2023 to Present

Purpose: 

This study examined longitudinal changes in /ɹ/ production (i.e., the “r” sound) among 14 children aged five to seven at risk for persistent speech sound disorders (SSDs). Children at risk for SSDs show slower or atypical development of /ɹ/, yet little is known about which early patterns predict persistent difficulty, making it difficult for clinicians to prioritize caseloads and provide timely intervention. Using perceptual accuracy ratings across varied /ɹ/ contexts, we modeled growth in /ɹ/ accuracy across different word contexts and evaluated the extent to which early accuracy and changes in /ɹ/production predicted mastery at age seven.

Methods: 

Longitudinal …


Understanding Vaccine Hesitancy In Veterinary Medicine: A Review Of Client Attitudes, Grace Moore May 2026

Understanding Vaccine Hesitancy In Veterinary Medicine: A Review Of Client Attitudes, Grace Moore

Undergraduate Honors Capstone Projects

Uncertainty toward vaccination, long recognized as a public health concern in human medicine, is increasingly recognized within veterinary contexts, posing risks to both animal and community health. This literature review examines the development, causes, and implications of reduced vaccine confidence in veterinary medicine, with emphasis on small animal and some large animal practices. The review combines historical and current research to explore how vaccination perceptions have evolved among veterinarians and clients, and how factors such as the COVID-19 pandemic have shaped current attitudes.

The literature highlights recurring themes surrounding vaccine reluctance in veterinary settings. Client perceptions of safety, efficacy, and …


Challenging Myths In Speech-Language Pathology: A Scientific Review Of Augmentative And Alternative Communication (Aac) Use, Bilingualism, And Late Talking, Mariah Morris May 2026

Challenging Myths In Speech-Language Pathology: A Scientific Review Of Augmentative And Alternative Communication (Aac) Use, Bilingualism, And Late Talking, Mariah Morris

Undergraduate Honors Capstone Projects

Persistent myths within the field of speech-language pathology continue to influence clinical decision-making and contribute to biases experienced by both providers and clients. This scientific review examines common misconceptions surrounding late talking, bilingualism, and augmentative and alternative communication (AAC) by evaluating current evidence-based research. Specifically, this review addresses three central questions: Do children outgrow late talking? Does bilingualism cause language delay in children? Does AAC hinder speech development? 

An analysis of multiple peer-reviewed studies revealed little statistical support for the belief that bilingualism or AAC use causes language delays. Instead, research indicates that factors such as limited access to language-rich …


Acp In Primary Care Setting, Dajauna Young May 2026

Acp In Primary Care Setting, Dajauna Young

Doctor of Nursing Practice Projects

This quality improvement project evaluated a structured ACP intervention in a small yet fast- paced, urban primary and urgent care clinic serving a predominantly African American population in Chicago. Guided by the CARES framework, the project aimed to improve provider confidence, cultural competence, and patient engagement. All clinical and supportive staff within the clinic (2 physicians, 1 physician assistant, 1 nurse practitioner, 2 registered nurses, 1 medical assistant, 1–2 rotating medical/APRN students) completed a five-week training program on ACP principles, culturally sensitive communication strategies, and optimized electronic medical record (EMR) workflows, including templates, eligibility flags, and reminders. Eligible patients were …


Connecting With Augmentative And Alternative Communication Users: An Internship Report, Karaline Kerzie May 2026

Connecting With Augmentative And Alternative Communication Users: An Internship Report, Karaline Kerzie

Communication Disorders and Occupational Therapy Undergraduate Honors Theses

This article evaluates and reflects on personal experiences working with children with autism in an early intervention, multidisciplinary setting. Implementation of Applied Behavior Analysis, Speech-Language Pathology, Augmentative and Alternative Communication, and Occupational Therapy techniques created a multifaceted and comprehensive intervention environment in a free-clinic setting.


Supporting An Inclusive Summer Camp For Children With Developmental Disabilities Who Use Aac And Their Neurotypical Peers: A Practice-Based Report, Jessica Hicks May 2026

Supporting An Inclusive Summer Camp For Children With Developmental Disabilities Who Use Aac And Their Neurotypical Peers: A Practice-Based Report, Jessica Hicks

Communication Disorders and Occupational Therapy Undergraduate Honors Theses

For my honors research, I completed an internship in an augmentative and alternative communication (AAC) lab at the University of Arkansas. For most of my internship work, I helped support an inclusive AAC summer camp for children with and without developmental disabilities, such as autism, for whom speech does not fully meet their communication needs. AAC includes high-tech tools such as communication apps on tablets that serve as speech-generating devices (SGDs). SGDs were used by many of the AAC summer camp participants with developmental disabilities. In this report, I will provide background information on AAC and developmental disabilities. I will …


Assessing The Preparedness Of New Graduate Physical Therapists For Primary Care Physical Therapy Roles, Hannah Ellen Snobeck, Olivia Mavis Manuel, Rachel Jean Dukart, Samantha Marie Krogfoss, Logan Nicole Redding, Haley Paige Hase, Reese Paige Richards May 2026

Assessing The Preparedness Of New Graduate Physical Therapists For Primary Care Physical Therapy Roles, Hannah Ellen Snobeck, Olivia Mavis Manuel, Rachel Jean Dukart, Samantha Marie Krogfoss, Logan Nicole Redding, Haley Paige Hase, Reese Paige Richards

Physical Therapy Scholarly Projects

Background and Purpose: The growing shortage of primary care providers in the United States has led to increased discussion about expanding the role of physical therapists (PTs) in primary care. Physical therapists have advanced diagnostic and musculoskeletal expertise that helps them succeed in these roles. This study aimed to assess how new graduates perceive their readiness to practice as primary care providers and to identify the education and experiential factors that shape this.

Methods: Using a qualitative research design guided by self-perception theory, semi-structured interviews were conducted with three physical therapists who graduated between 2022 and 2024. Participants were asked …


The Intersection Between Adolescent Pregnancy, Mental Health Concerns, Stigma, And Sex Education, Madelon Cox May 2026

The Intersection Between Adolescent Pregnancy, Mental Health Concerns, Stigma, And Sex Education, Madelon Cox

Honors Program: Senior Projects (Public)

This thesis discusses research from the past two decades focused on factors contributing to an increased risk of adolescent pregnancy and the lasting impact of that pregnancy. The consequences of being a pregnant adolescent can be compounded by race, gender, socioeconomic class, and access to education. Adolescent pregnancy also carries significant physical and mental health risk for the adolescent and the child. Awareness and various interventions can help pregnant adolescents or those who may be at risk for adolescent pregnancy to support them, prevent isolation, and reduce further negative mental health conditions, such as depression and anxiety.


Creating Supportive Environments For Children To Bloom: A Trauma-Informed Occupational Therapy Approach, Morgan Benson May 2026

Creating Supportive Environments For Children To Bloom: A Trauma-Informed Occupational Therapy Approach, Morgan Benson

Occupational Therapy Capstone Presentations

A significant number of children receiving occupational therapy services have histories of adverse childhood experiences (ACEs), including neglect, abuse, frequent changes in caregiving environments, and exposure to chronic stressors. These experiences can strongly affect sensory processing, emotional regulation, behavior, and participation in meaningful daily occupations. These challenges are often made more complex by limited caregiver education, inconsistent access to trauma-informed resources, and differences in therapist confidence when addressing trauma in pediatric practice. Occupational therapy practitioners are well-positioned to support these needs through holistic, occupation-based, and client-centered care that considers sensory, emotional, environmental, and developmental factors. The purpose of this capstone …


Enhancing Child Development In A Daycare Setting Using An Ot Perspective, Autumn F. Glaser May 2026

Enhancing Child Development In A Daycare Setting Using An Ot Perspective, Autumn F. Glaser

Occupational Therapy Capstone Presentations

The purpose of this capstone project was to implement a program within a daycare setting using an occupational therapy perspective. The project explored the impact of staff education combined with guided, hands-on activities in supporting child development. Seven developmental areas served as a focus for two weeks each during the capstone experience. Main components of the program included presentations and debrief sessions for staff, hands-on, developmentally supportive activities with the children, handouts for caregivers, and the creation of a resource with activity ideas for daycare staff to utilize after program implementation. Pre and post-test surveys were used to assess the …


Integrating Trauma-Informed Care Into Pediatric Occupational Therapy, Kylie H. Rodig May 2026

Integrating Trauma-Informed Care Into Pediatric Occupational Therapy, Kylie H. Rodig

Occupational Therapy Capstone Presentations

This capstone project examined how trauma-informed care (TIC) and Trust-Based Relational Intervention® (TBRI) can be integrated into pediatric occupational therapy to better support children impacted by trauma. The project was guided by the question of how structured trauma-informed strategies, clinical tools, and caregiver education influence therapist understanding and application in practice.

A mixed-methods approach was used, incorporating TIC- and TBRI-informed interventions during pediatric treatment sessions, trauma-informed evaluations, and ongoing reflective practice. Data were gathered through pre- and post-surveys, informal staff feedback, and reflective logs to capture changes in knowledge, confidence, and clinical application over time.

Results showed clear improvements in …


Voices Of Men In Diabetes Care: Evaluating Participant Satisfaction With A Men's Diabetes Management And Self-Care Program, Elida Herrera May 2026

Voices Of Men In Diabetes Care: Evaluating Participant Satisfaction With A Men's Diabetes Management And Self-Care Program, Elida Herrera

Open Access Theses & Dissertations

Background: Hispanic populations in the US experience higher diabetes prevalence, yet Hispanic men participate in traditional diabetes education programs at lower rates than non-Hispanic White men and Hispanic women, in part because existing programs lack cultural and gender-relevant tailoring. To address this disparity, the Diabetes Garage (DG) program was developed for Hispanic men in Southwest Texas, leveraging car culture by using automotive maintenance analogies to illustrate diabetes self-management concepts to engage men. Purpose: To evaluate participant satisfaction with the DG program among cohorts participating across three predominantly Hispanic communities and to examine their personal opinions on their program experience. Methods: …


Caregiver Experiences During Mealtime In Families Of Children With Feeding Disorders In The Borderland, Chyanne Reveles May 2026

Caregiver Experiences During Mealtime In Families Of Children With Feeding Disorders In The Borderland, Chyanne Reveles

Open Access Theses & Dissertations

This study examines the lived experiences of caregivers of children with pediatric feeding disorders (PFDs) in the Paso del Norte Region using interpretative phenomenological analysis (IPA). Pediatric feeding disorders require sustained medical, social, and emotional demand, often placing caregivers in complex decision-making roles. Understanding how cultural beliefs and context shape caregiving practices is essential to improving services provided by speech-language pathologists and other service providers. The qualitative research approach used facilitated the discovery of themes surrounding the lived experience of the caregivers of children with feeding disorders. Semi-structured interviews were conducted via Zoom with caregivers residing in the U.S.-Mexico border …


A Pilot Project On Improving Icu Nurses’ Confidence In Early Defibrillation, Adetutu Obadina May 2026

A Pilot Project On Improving Icu Nurses’ Confidence In Early Defibrillation, Adetutu Obadina

Doctoral Projects

Early recognition of shockable cardiac rhythms and timely defibrillation are critical components of effective resuscitation during in-hospital cardiac arrest. Despite established guidelines from the American Heart Association (AHA), nurses may experience uncertainty or reduced confidence when identifying shockable rhythms and delivering timely defibrillation during cardiac arrest events. The purpose of this project was to examine whether a structured educational intervention incorporating simulation-based training could improve intensive care unit (ICU) nurses’ confidence and knowledge in recognizing shockable rhythms and performing timely defibrillation. A pre-and post-intervention design was implemented among ICU nurses at a large academic medical center between September and October …


Clawing Our Way To Inclusion: Identifying Minority Students’ Barriers To Entering The Veterinary Medicine Profession, Danielle Reeves May 2026

Clawing Our Way To Inclusion: Identifying Minority Students’ Barriers To Entering The Veterinary Medicine Profession, Danielle Reeves

Animal Science Undergraduate Honors Theses

Veterinary services are being utilized more each year as pet owners are increasingly viewing and treating their pets like family members. Due to this changing perspective, the veterinary profession has grown significantly. Yet, despite this change, there is a lack of ethnic/racial diversity within the veterinary field. The purpose of this study was to determine the factors and/or barriers associated with minority students' desire or lack of desire to pursue a career in veterinary medicine. This study used an online survey tool to collect qualitative and quantitative data from 423 undergraduate students at the University of Arkansas during the spring …


Treatment And Interventions For Sexual Assault In Humanitarian Contexts: Addressing Gaps In Refugee And Idp Camp Care In Myanmar, Erin Nash May 2026

Treatment And Interventions For Sexual Assault In Humanitarian Contexts: Addressing Gaps In Refugee And Idp Camp Care In Myanmar, Erin Nash

Capstone Experience: Master of Public Health

Sexual and gender-based violence (SGBV) remains a pervasive yet under-addressed issue in humanitarian settings. Refugee and internally displaced person (IDP) camps along the Thai– Myanmar border represent a complex nexus of protracted displacement, ethnic conflict, and limited access to medical and psychosocial care. Although the prevalence of sexual assault in these contexts is well-documented, there is a critical gap in the literature regarding effective, context-specific treatment and intervention strategies. This capstone project conducts a comprehensive review of existing research on sexual assault care in humanitarian crises worldwide and assesses its applicability to displaced ethnic minorities from Myanmar. The analysis considers …


Plan To Develop A Theory-Based Diabetes Social Media Campaign For Spanish-Speaking Adults In Finney County, Ks: Integration Of A Promotora, Focused Discussion Groups, And Community Feedback To Ensure Cultural Appropriateness, Julevi P. Bernido May 2026

Plan To Develop A Theory-Based Diabetes Social Media Campaign For Spanish-Speaking Adults In Finney County, Ks: Integration Of A Promotora, Focused Discussion Groups, And Community Feedback To Ensure Cultural Appropriateness, Julevi P. Bernido

Capstone Experience: Master of Public Health

The 2025 Community Health Needs Assessment (CHNA) shows that over 11% of adults in Finney County, Kansas, have diabetes, which surpasses both state and national averages. Census data from 2016-2020 indicate that 42.6% of residents ages five and older speak a language other than English at home, and 36.1% speak Spanish (United States Census Bureau, n.d.). The CHNA further highlights concerns about language and cultural barriers to care, especially among the Spanish-speaking population. Notably, 21.74% of residents have limited English proficiency—much higher than the state’s 12.1% (CHNA, 2025).

This capstone will develop a theory-based social media campaign plan to support …


Gestational Diabetes And Social Determinants Of Health In Black Women, Darianne Greenwood May 2026

Gestational Diabetes And Social Determinants Of Health In Black Women, Darianne Greenwood

Capstone Experience: Master of Public Health

Gestational Diabetes Mellitus (GDM) poses significant health risks, specifically increasing the risk of developing Type 2 Diabetes post-delivery, as well as increasing the risk of adverse neonatal and maternal outcomes. Black women, in particular, experience disproportionately higher rates of GDM incidence, severity, and complications in comparison to White women. Biological factors alone do not account for these disparities, necessitating a deeper examination into how systemic factors, particularly the social environment, influence these inequitable health outcomes. The purpose of this comprehensive literature review is to answer the question: “How do the Social Determinants of Health (SDoH), such as residential segregation, food …


A Literature Review Of Estrogen Synthesis And Metabolizing Enzymes Produced By The Human Gut Microbiome And Their Correlation With Cancer, Rebecca Cederberg May 2026

A Literature Review Of Estrogen Synthesis And Metabolizing Enzymes Produced By The Human Gut Microbiome And Their Correlation With Cancer, Rebecca Cederberg

Capstone Experience: Master of Public Health

The link between estrogen and cancer initiation or progression has been well established; such that the World Health Organization’s International Agency for Research on Cancer (WHO IARC) has classified several estrogen therapies and estrogenic compounds as group 1 carcinogens. Estrogen and/or its receptors have been associated with reproductive cancers such as breast, ovarian, endometrial, and prostate, as well as lymphomas, lung, and colon cancers. Additionally, elevated levels of estrogen and altered gut microbiomes are also associated with increased rates of breast cancer. More recently, microbial genes that are capable of synthesizing estrogen and deconjugating estrogen metabolites have been identified, and …


Use Of Electroencephalography To Evaluate Neural Correlates Of Attention In The Oddball Paradigm, Folsom J. Berry May 2026

Use Of Electroencephalography To Evaluate Neural Correlates Of Attention In The Oddball Paradigm, Folsom J. Berry

Honors Theses

Electroencephalography (EEG) and Event-Related Potentials (ERP) are tools used to study and analyze cognitive processing. EEG measures neuroelectric brain activity from the scalp, while ERPs are time-locked averages that are used to isolate neural responses to stimuli. The P300 (P3) component (positive waveform elicited at 300 milliseconds (ms)) is the primary ERP component. This thesis project had two main objectives. The first objective was to develop conceptual and technical competency in EEG/ERP theory, data acquisition, and processing. The second objective was to implement the visual oddball paradigm through experimental demonstration. This experiment tested the hypothesis that infrequent target stimuli will …


Oxytocin-Mediated Trust Formation In Relationship-Based Sales, Isabella G. Farrington May 2026

Oxytocin-Mediated Trust Formation In Relationship-Based Sales, Isabella G. Farrington

Biological Sciences Undergraduate Honors Theses

Trust is a critical driver of success in relationship-based sales, particularly in complex environments such as medical, pharmaceutical, and B2B markets where decisions involve uncertainty, risk, and long-term commitment. Existing research in marketing and psychology primarily explains trust through interpersonal behaviors, communication, and relationship management strategies. However, the biological mechanisms underlying trust formation remain largely underexplored in these contexts.

This thesis examines the role of oxytocin, a neuropeptide associated with social bonding and cooperation, in shaping trust and decision-making in professional sales environments. Drawing on research from neuroscience, neuroeconomics, and relationship marketing, it proposes that oxytocin-mediated processes provide a biological …