Digital Commons Network^™

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Spartan Daily April 3, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 31

The Prospector, April 2, 2013, Utep Student Publications

The Prospector

Headline: Wellness Issue

Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen

Masters Theses

The media acts as a gatekeeper and decides what material to cover and what not to cover. In order to better understand why one disaster receives media coverage and another crisis is virtually unnoticed by the media, the motives behind covering one story over another is analyzed in this study. Three major American newspaper articles concerning the Haitian earthquake and the crisis in Darfur are examined in order to discover the media's motives for covering Haiti over Darfur.

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Minero Magazine, Volume Xvi, Spring 2013, Utep Student Publications

The Prospector

Cover Story: Early Awakenings in the South Pacific

The Prospector, March 28, 2013, Utep Student Publications

The Prospector

Headline: UTEP Creates It's Own Criteria for Tier One

Spartan Daily March 20, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 29

Spartan Daily February 25, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 16

Spartan Daily February 06, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 6

The Prospector, February 5, 2013, Utep Student Publications

The Prospector

Headline: EPITOWN: Students Virtually Prepare to Conduct Research

Quality, Objectivity, And Tone In Media Portrayals Of Care For Older Adults, Jennifer Van Loan

Legacy Theses & Dissertations (2009 - 2024)

In response to the growing population of older adults who will need assistance to care for themselves, this research evaluates media coverage of care options for older adults presented in local newspapers, an informational resource used by baby boomers and older generations interested in planning for their futures and caring for their loved ones. Computer databases for four newspapers representing the Capital Region of New York State were scanned for keywords to identify articles about older adult care, then articles were reviewed to ensure they were relevant to older adult care. A quantitative content analysis was performed on the articles …

Assessment Of E-Textbook Usage In A Large Public Speaking Program, Marlina M. Davidson, Karen Kangas Dwyer

Basic Communication Course Annual

This study examined student usage of an e-textbook in a large multi-section basic pubic speaking course that fulfills the oral communication general education requirement at a large state university in the Midwest. The results collected from students surveys (n=598) indicated that they are not yet using e-textbooks across other university classes, they prefer printed textbooks to e-textbooks, they perceive advantages of e-textbooks to be cost, weight, ability to quickly find topics and conveniences, while they perceive advantages of printed textbooks to be the ability to highlight and take notes, ease of reading, and keeping the printed text-book for future reference. …

Ua12/2/1 The Stressbusters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 88, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily December 3, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 48

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Putting their Degrees to Work: Winona State's Young Alumni.

Ua12/2/1 College Heights Herald, Vol. 88, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Nonprofit News, News Industrial Subsidies, And The Rise Of Citizen Journalism, Roger A. Lohmann

Faculty & Staff Scholarship

In this article three important policy questions are suggested in light of signs of recent growth of nonprofit news and the possibility of a great deal more similar growth in the future: 1) Does nonprofit news production pose a plausible solution to the economic troubles of the U.S. news industry? 2) Would industrial subsidies of nonprofits, like those for “welfare state” health and human services co-production offer a potential solution to the economic problems of the U.S. news industry? 3) Can the currently evolving internet-based system of news production by volunteer citizens be sustainable in the long run?

Spartan Daily November 1, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 35

Prospectus, October 31, 2012, Ted Sutterlund, Mark Roughton, Shane Rogers, Jojo Rhinehart, Nick Laptew, Matt Crosby, Alex Wallner, Spencer Brown, Mace Mackiewicz

Prospectus 2012

PUBLIC SAFETY ATTAINS HYBRID CAR, Tips on Registering for Spring Courses, The Science Debate, Horror Scope, Meet the Staff, Obama, Romney: Two Sides of the Same Presidential Coin?, Has Halloween Become an X-Rated Holiday?, What are You Going to be for Halloween?, Cobras Prepare for Region 24 Tournament, Cobras Soccer Season Comes to a Close, "Paranormal Activity 4" Disappoints Viewers, Creeps, Screams and Terror: A Review of Local Haunted Attractions

Spartan Daily October 25, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 31

Spartan Daily October 11, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 24

Ua12/2/1 College Heights Herald, Vol. 88, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Koch, Cameron. Robberies Near Campus Prompt Attention from WKU
• Goodan, Allison & Anna Anderson. Thousands Flock to Farm for Starry Nights
• Burnside, Ella. Booth at International Fest Aims to Help Ugandan Children
• Harrison, Taylor. Forensics Team Co-hosts Forensics Fiesta
• Harrison, Taylor. Diversity Programs Office Restructures
• Andrews, Mary. Foreign Students Adjust to WKU
• Vogt, Darren. Editorial Cartoon re: Construction
• A Slow Start: Delays Compounded by Lack of Communication – Construction
• Wingate, Austin. Political Apathy No Excuse for Upcoming Presidential Election
• Justice, Maciena. Charita Moyers Energizes WKU
• Winkleman, Devinn. Spend-easy Plastic …

Spartan Daily September 25, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 14

Spartan Daily September 18, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 10

Spartan Daily September 13, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 8

Ua12/2/1 College Heights Herald, Vol. 88, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Wright State University Libraries Access Newsletter Summer 2012, Wright State University Libraries

Access Newsletter

A four page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette

Master's Theses (2009 -)

Around the world one in every three women has been the victim of gender-based violence (Amnesty International USA, 2012). Be it sexual, physical, or psychological, violence against women is an epidemic that needs to end. Past research in the field of Communication has mainly focused on news media coverage of violent crimes. The accounts portrayed in news media were largely edited and focused on a hegemonic version of the experiences (Benedict, 1992; Meyers, 1997; Carll, 2003; Dowler, 2006). These news accounts generally ignore the lived experiences of the female victims, which leaves them feeling isolated in their victimization. Victims’ stories …