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Full-Text Articles in Entire DC Network
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Social Work Dissertations - Archive
This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …
Evaluating The Extent And Role Of Youth Engagement With Community Development Programs Broadcast On Television In Uganda: A Case Study Of Bukedde Tv’S Pakasa, Sentongo Frank
Master of Arts in Digital Journalism
This study investigated the extent and role of youth engagement with community development programs broadcast on television in Uganda focusing on Bukedde TV’s Pakasa program. The research evaluated the program’s content, its effectiveness in raising youth awareness of development initiatives and the different factors influencing youth participation in these programs. A qualitative approach was adopted consisting of in-depth interviews with Bukedde TV staff (manager, producer and presenter) and two program implementers (PDM and Emyooga focal persons) as well as focus group discussions with youth beneficiaries of the Parish Development Model (PDM) and Emyooga initiatives in Nangabo Sub- County, Wakiso District. …
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Master of Arts in Digital Journalism
Kenyan newsrooms increasingly employ visuals to break down complex numbers and stories into lasting mental images to elicit action for impact. The objectives of this study were: to assess how newspaper journalists in Kenya applied data journalism in coverage of cervical cancer vaccination; to determine factors driving application of data in coverage of health in Kenya, focusing on cervical cancer (human papilloma virus -HPV) vaccination and to determine the gaps, challenges and opportunities in using visuals in complementing multimedia reporting in the digital era. The study was based on agenda setting and framing theories. The approaches were qualitative and quantitative, …
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
Master of Arts in Digital Journalism
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze how the print media framed the stories for the first 30 days since the discovery of patient zero. The study analyzed 3 dailies; The Standard, Nation and The People Daily. The study adopted the framing, priming and the agenda setting theories. This study employed a descriptive survey design using a quantitative research method. The population of the study was the 3 newspapers. Target population was The Standard ,The Nation and The People Daily newspapers. …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Master of Arts in Digital Journalism
Revenue sources for traditional media houses have been decreasing and media houses need to be able to find alternative ways to increase revenue. The Kenyan media industry is struggling to generate revenue due to shifts in business models where advertisers are targeting potential customers directly instead of using traditional media. This study adopted a qualitative research approach and utilized a case study research design to fulfil its research objectives: (i) To identify key factors influencing successful monetization on NMG’s platform. (ii) To analyze the successes and failures of NMG monetization strategies during the past five years, and (iii) To develop …
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
Master of Arts in Digital Journalism
The growth of social media influencers popularity has substantially disrupted traditional media and advertising landscapes, redefining audience engagement, brand marketing strategies, and revenue streams for legacy media houses. This study investigates the implications of influencer marketing on Kenyan legacy media, exploring shifts in audience preferences, financial impacts, and factors influencing advertisers toward influencer marketing. Building on the disruptive innovation theory and qualitative data from interviews with media professionals, influencers, advertisers, and audiences, the study reveals a fundamental shift in content consumption and advertising dynamics. Findings show that social media influencers thrive in direct audience engagement, authenticity, and niche targeting, catering …
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Master of Arts in Digital Journalism
A strong corporate image is crucial for organization's to thrive in a competitive market. Discrepancies between corporate image and corporate identity can lead to confusion among stakeholders, potentially resulting in crises that harm the institution's brand. Effective media relations strategies are essential for shaping stakeholder perceptions and strengthening corporate image. This study aimed to investigate how four universities (two public and two private universities) in Uganda use media relations to enhance their corporate image, focusing on the media relations strategies used, their effectiveness, and the challenges faced. Using Grunig's Excellence Theory from 1985, it employed a qualitative approach with in-depth …
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau
Master of Arts in Digital Journalism
The transformation in the media industry from traditional platforms of TV, radio and print to digital media platforms had necessitated a shift in business models. Traditionally, media organizations depended on circulation and advertising to generate revenues and fund their journalism, however, the revenues from these models have been dwindling, leading to massive layoffs and company closures. Many media organizations are now adopting the subscription model as a possible revenue earner, but this move has been difficult to implement. The main challenge facing the news subscription business model is that audiences have become used to free news content on the internet …
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
Master of Arts in Digital Journalism
Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
Master of Arts in Digital Journalism
The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo
Master of Arts in Digital Journalism
Digital communication tools have revolutionized corporate communications. These digital communication tools have come to enhance communication efficiency, but the reality for corporates in Kenya reveals a complex web of challenges not just in uptake but also in how these tools have made corporates leverage the digital platform to tell their own stories without the gatekeeping rigors of legacy media. The primary objective of this study was to explore how corporate communication functions have optimized the uptake of digital communication tools. The specific objectives of the study were to explore the uptake of digital communication tools in corporate organisations’ marketing communications, …
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Master of Arts in Digital Journalism
This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …
The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda, Owor Daniel
The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda, Owor Daniel
Master of Arts in Digital Journalism
This study investigated the influence of social media usage on traditional news consumption in Uganda focusing mainly on Vision Group Uganda. The study was guided by the Uses and Gratifications Theory (UGT) and the Theory of Consumption Value (TCV) the research explored how motivations perceived value and social media engagement affected the reliance on traditional media for news. The goals included studying platform choice, evaluating the influence of interaction on news habits, and investigating the connection between social media usage frequency and conventional news consumption. Using a mixed-methods approach, the study included interviews with 18 Vision Group employees in addition …
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Master of Arts in Digital Journalism
Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …
Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen
Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen
Media Studies - All Scholarship
This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …
Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson
Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson
Media Studies - All Scholarship
As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …
The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai
The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai
International Journal of Nuclear Security
The Indian media has had an immense role in framing public perceptions of nuclear weapons within the Indian subcontinent. Examining the largely nationalistic tone of news coverage helps analyze how the media has shaped India’s idea of its status as a nuclear weapon state. Examining the sociocultural discourse around the bomb, this paper analyzes the major influence that the Indian media has in information distribution and how that influence translates to the formation of the atomic attitudes of the masses. In situating the Indian media’s approach to nuclear weapons at large, this work studied the framing of domestic nuclear weapons …
Black Love, Media Portrayals, And Social Identity, Nigel M. Taylor
Black Love, Media Portrayals, And Social Identity, Nigel M. Taylor
Theses and Dissertations--Communication
This dissertation explores how media stereotypes about Black relationships influence Black individuals' perceptions, shaping their understanding and expectations of love. Using social identity theory as a foundation, a mixed-methods approach integrates both qualitative and quantitative methods to examine the impact of media portrayals on self-concept and relationship expectations. The quantitative findings investigate connections between media exposure, self-esteem, and partner preferences, revealing how media shapes ideas about ideal relationships and internalized racial dynamics. The qualitative analysis identifies seven themes that define Black Love and seven themes that depict media stereotypes of Black relationships. The study shows that while media often reinforce …
The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo
The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo
Faculty Publications
This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …
Surveillance Studies, Kameron Neal, Movement Lab
Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan
Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan
Scripps Senior Theses
Portrayals of autism on TV are frequently rife with negative portrayals and inaccuracies, but also contain positive portrayals (Jones et al., 2023). These inevitably both promote stigma and educate individuals about autistic individuals, and also serve to directly and/or indirectly impact their well being. The current study aims to explore how combinations of positive and negative TV portrayals of autism impact autistic viewers’ self esteem. Participants will be exposed to clips of fictional autistic characters on TV shows, and their self esteem will be assessed with the Self Esteem IAT. It is expected that participants who view higher ratios of …
The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain
The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain
All Graduate Theses, Dissertations, and Other Capstone Projects
This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …
Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres
Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres
CMC Senior Theses
What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …
Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan
Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to examine how passengers perceive crisis communication during routine operational disruptions (RODs) within Southeast Asian low-cost carriers (LCCs), and to determine whether perceived communication quality predicts passenger attitudes and willingness to fly. This study also aimed to assess the relationship between passengers’ attitudes toward airlines’ disruption management and their subsequent willingness to fly after experiencing RODs. A total of 201 respondents who had previously flown with LCCs completed an online self-administered questionnaire. Simple linear regression analyses revealed that perceived crisis communication had a significant positive effect on passengers’ attitudes toward disruption management. Attitude, in …
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing
Chulalongkorn University Theses and Dissertations (Chula ETD)
This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to examine the influence of the K-pop group SEVENTEEN as celebrity endorsers on consumers’ brand attitudes and purchase intentions toward Indomilk among Indonesian consumers. A quantitative survey was conducted with 266 respondents who were familiar with both SEVENTEEN and the campaign. The results indicate that the credibility of SEVENTEEN significantly affects consumers’ brand attitudes, with trustworthiness and attractiveness being the most influential dimensions. Moreover, consumers’ brand attitudes significantly impact their purchase intentions. The findings demonstrate the effectiveness of using K-pop artists to influence consumer behavior and highlight the importance of selecting highly credible endorsers to enhance the …
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …