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The Current - Volume 35 Issue 10, Nova Southeastern University Mar 2025

The Current - Volume 35 Issue 10, Nova Southeastern University

Student Newspapers

No abstract provided.


Media Literacy Efficacy & The Rise Of Native Advertising In Social Media: A Sequential Mixed-Method Approach To Behavioral Interaction With Deceptive Advertising Content, Elyse F. Dipisa Mar 2025

Media Literacy Efficacy & The Rise Of Native Advertising In Social Media: A Sequential Mixed-Method Approach To Behavioral Interaction With Deceptive Advertising Content, Elyse F. Dipisa

USF Tampa Graduate Theses and Dissertations

Native advertising has grown in advertiser usage and relevance within the advertising space. Branded or sponsored content is in no way a new concept; however, with less consumer participation with traditional advertisements, the industry has shifted to make advertising content look “native” - as if they belong within the format of the platform and among the user-generated content published. Social media presents a continuously progressing digital landscape that is available and accessible for consumers. The environment’s accessibility allows for it to be reachable by consumers from a range of backgrounds. This study engages a two-step explanatory mixed methodology aimed at …


Newsletter, Wku Staff Senate Mar 2025

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.


Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt Mar 2025

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …


Evaluating Campus Safety: Insights From Cal Poly Students, Demaree E. Lewis Mar 2025

Evaluating Campus Safety: Insights From Cal Poly Students, Demaree E. Lewis

Communication Studies

Campus safety is a major concern for students and faculty, especially in light of a few recent incidents at Cal Poly. This study explores students’ overall perceptions of safety, thoughts on Cal Poly’s method of communicating with students about crises, and the selection process of Resident Advisors (RA) on campus. Using a mixed methods approach, a survey collected responses from 125 students at Cal Poly, analyzing both qualitative and quantitative data. Analysis showed significant gender differences, with women reporting lower feelings of safety, satisfaction of Cal Poly crisis communication efforts, and overall lower trust in RA’s and Cal Poly’s vetting …


The Guardian The Month Of March 2025, Wright State Student Body Mar 2025

The Guardian The Month Of March 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd Feb 2025

Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd

CLASP Lecture Series

Dr. Memmott’s presentation will showcase “Introducing Lary”—an ongoing AI project that explores the re-invention of the self following life-changing cancer surgery and treatment. This talk profiles the artist’s experience with a laryngeal cancer diagnosis and the medical interventions that follow. Utilizing a variety of AI platforms for both video and image production along with journal entries and medical reports as text prompts, the resulting work is a set of distinctive media that range, in Dr. Memmott’s words, “from the mythic to the horrific; the historical to the speculative.” Though at times the resulting media may emphasize the emergent body horror …


The Current - Volume 35 Issue 9, Nova Southeastern University Feb 2025

The Current - Volume 35 Issue 9, Nova Southeastern University

Student Newspapers

No abstract provided.


How Effective Are Fact-Checks In Pakistan And Who Engages With Them?, Waqas Ejaz, Sacha Altay, Muhammad Ittefaq Feb 2025

How Effective Are Fact-Checks In Pakistan And Who Engages With Them?, Waqas Ejaz, Sacha Altay, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

For fact-checks to be effective, they must first and foremost reach their intended audience. Yet, little is known about what determines engagement with fact-checks and how to enhance their reach. We conducted a pre-registered online survey experiment in Pakistan (N participants = 302, N observations = 1208) investigating the effectiveness of fact-checking, and the determinants of engagement with fact-checks and misinformation. We found that fact-checking reduced misperceptions, especially among the most misinformed. Trust was an important moderator of the effectiveness of fact-checking and of engagement with both the fact-checks and misinformation. For instance, fact-checks were more effective among participants who …


The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah Feb 2025

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …


The Current - Volume 35 Issue 8, Nova Southeastern University Feb 2025

The Current - Volume 35 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.


Stereotypes Of Female Characters In Disney, Merouge Hazem Elboraie Feb 2025

Stereotypes Of Female Characters In Disney, Merouge Hazem Elboraie

The Undergraduate Research Journal

The depiction of female characters in Disney films has undergone a significant transformation throughout the decades, reflecting societal shifts and changing perceptions of gender roles. As young girls tend to idolize fictional female characters, ensuring a healthy portrayal of women in animated films is crucial. This paper aims to discuss the portrayal of female characters in Disney movies within certain frames and their impact on the general public through a case analysis of literature reviews. It underscores the dynamic interplay between societal change and cinematic narratives, particularly in Disney. The research’s findings indicate that the negative portrayal of Disney female …


Emergent Groups And The Informal Digital Emergent Response To Hurricane Florence In The United States, Andrew S. Pyle, Hillary Smith, Ryan P. Fuller Feb 2025

Emergent Groups And The Informal Digital Emergent Response To Hurricane Florence In The United States, Andrew S. Pyle, Hillary Smith, Ryan P. Fuller

Publications

Our study presents a thematic analysis of 1,582 posts from five digital emergent Facebook groups during Hurricane Florence, affecting North and South Carolina in the United States in 2018. We pose four research questions related to the formation and functioning of digital emergent groups during a disaster. Specifically, we examined how groups contributed to response efforts; messages developed across stages of the disaster; grassroots groups’ organized disaster response; and how proximity affected group functioning. Participants contributed to disaster response by sharing and seeking information and aid. Groups coordinated logistics; offered affirmation; and provided commentary and humor. Group members supported the …


Newsletter, Wku Staff Senate Feb 2025

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.


The Guardian The Month Of February 2025, Wright State Student Body Feb 2025

The Guardian The Month Of February 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of February 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell Jan 2025

Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell

Dissertations

Purpose: The purpose of this mixed methods study was to identify and describe how senior military general officers and flag officers (GOFOs) used the three competencies of high-performance teams (HPTs; clarity, connection, and communication) to achieve objectives in their organizations. The second purpose of this study was to determine the degree of importance that senior military GOFOs perceived the three high-performance team effect (HPTE) core competencies impacted their leadership for creating HPTs.

Methodology: This mixed methods study identified and described nine senior military officers’ perceptions of strategies to lead HPTs while focusing on the three core competencies: clarity, connection, and …


Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy Jan 2025

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …


The Current - Volume 35 Issue 7, Nova Southeastern University Jan 2025

The Current - Volume 35 Issue 7, Nova Southeastern University

Student Newspapers

No abstract provided.


Victim/Perpetrator, David D. Moy Jan 2025

Victim/Perpetrator, David D. Moy

Theses and Dissertations

Throughout this text, David Moy will discuss the inner working of his investigation on image overload and materialization. Through tactics of blurring, erasure, and layering he achieves obfuscation in his printed media. In doing so, he questions the compounding nature of image/text that negate themselves in the larger context of time in the digital age.


Ua19/16/5/13 Athletic Media Relations - Baseball Film/Video/Audio File, Wku Archives Jan 2025

Ua19/16/5/13 Athletic Media Relations - Baseball Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, and video of WKU baseball games.


Wright State University Magazine, 2025, Wright State Alumni Association And Wright State Foundation Jan 2025

Wright State University Magazine, 2025, Wright State Alumni Association And Wright State Foundation

Wright State University Magazine

Fifty-two page issue of the Wright State University Magazine. This magazine is published once a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Newsletter, Wku Staff Senate Jan 2025

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.


Ua51 Topscholar, Wku Archives Jan 2025

Ua51 Topscholar, Wku Archives

WKU Administration Documents

Newsletter created about the TopSCHOLAR institutional repository.


Ua68/6 Newsletter, Wku Gender & Women's Studies Jan 2025

Ua68/6 Newsletter, Wku Gender & Women's Studies

WKU Administration Documents

Newsletter created by and about the WKU Gender & Women's Studies program.


Panopticon Farming: The Use Of Satellite Imagery For Supervision In Bulgarian Agricultural Subsidy Management, Desislava Stoycheva Stoeva Jan 2025

Panopticon Farming: The Use Of Satellite Imagery For Supervision In Bulgarian Agricultural Subsidy Management, Desislava Stoycheva Stoeva

Theses and Dissertations

With the widespread availability of affordable satellite imagery on demand and enhanced image analytics, satellite technology has gradually entered various public and private sectors in Eastern Europe. In particular, it has been implemented to streamline some outdated assessment processes in the agriculture sector, largely decreasing the cost, time, and effort associated with in-person compliance checks for subsidy funds. While in theory this substitution is an enhancement, consistent with the ongoing digitalization of farming in this region of Europe, certain aspects of this transition could be problematic for the individuals observed. This form of satellite supervision has granted governing institutions an …


Opening Pandora’S Black Box In The Nexus Of Media, Consciousness And Ai, Gad Karmi Jan 2025

Opening Pandora’S Black Box In The Nexus Of Media, Consciousness And Ai, Gad Karmi

Theses and Dissertations

This research examines the intersection of media, artificial intelligence, and consciousness through an ethnographic analysis spanning 1940-2024. The study introduces the concept of "Darrative" as a framework for understanding how consciousness processes information, challenging traditional rational choice theory while extending beyond Fisher's narrative paradigm. A key contribution is the development of the "Thinking System" model, demonstrating how information processing occurs through darrative frameworks. The methodology employs Latour's actor-network theory to examine how scientific knowledge is constructed and stabilized through networks of human and non-human actors. Using a systematic Boolean search through academic databases, the study initially identified 15 relevant peer-reviewed …


Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives Jan 2025

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives

WKU Archives Collection Inventories

Video of WKU volleyball games.


Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations Jan 2025

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam Jan 2025

Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam

Theses, Dissertations and Capstones

Minority groups, including people from lower socioeconomic backgrounds, various ethnicities or races, gender non-conforming individuals, and others who are not part of the societal majority, face daily challenges due to unequal access to digital technology. From elementary school through college, the gap between students with better access to digital tools and those without becomes evident in how these technologies are used in classrooms. International students, who may be a majority group in their home country, become part of a minority in their host country as they seek better educational opportunities. These technologies, such as social networking sites, often reflect the …


Organic Social Media Strategy For The University Of Akron, Alexander Busch Jan 2025

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …