Digital Commons Network^™

Let’S Be Friends: Examining Consumer Brand Relationships Through The Lens Of Brand Personality, Engagement, And Reciprocal Altruism, Daniel D. Haun

Theses and Dissertations

Brands have always exuded personality and status to consumers in order to promote a competent impression and induce positive perceptions and behaviors (Griskevicius, et al., 2007). In order for individuals to identify with brands, the brands must become more personable by consciously embodying a specific personality trait. Research has found that when a brand embodies a personality, there is an associated increase in consumer preference and usage (Sirgy, 1982), purchase choices for that brand (Ha & Janda, 2014; Gordon et al., 2016; Guèvremont & Grohmann, 2013; Swaminathan et al., 2009), and consumer preference and brand loyalty (Louis & Lombart, 2010; …

Spartan Daily, September 30, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 19

The Guardian, Week Of September 27, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of September 27, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Guardian, Week Of September 20, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of September 20, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Spartan Daily, September 15, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 12

Spartan Daily, September 14, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 11

Spartan Daily, September 13, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 10

The Guardian, Week Of September 13, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of September 13, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Trauma-Informed Equity-Minded Asset-Based Model (Team) The Six R’S For Social Justice-Oriented Educators, Srividya Ramasubramanian, Emily Riewestahl, Shelby Landmark

Mass Communications - All Scholarship

This paper describes the Trauma-informed Equity-minded Asset-based Model (TEAM) framework for social justice-oriented educators. We draw on trauma-informed approaches to illustrate how systemic racism as systemic trauma and normative whiteness as dominant ideology are embedded in the U.S education and media institutions. From an equity-minded perspective, we critique notions such as egalitarianism, colorblind racism, neoliberal multiculturalism, and abstract liberalism. Using an asset-based model, we urge educators to avoid deficit ideologies to frame marginalized communities. The TEAM approach offers the following “Six R’s” as strategies: (1) Realizing that dominant ideologies are embedded in educational systems, (2) Recognizing the long-term effects of …

Do Media Literacies Approach Equity And Justice?, Paul Mihailidis, Srividya Ramasubramanian, Melissa Tully, Bobbie Foster, Emily Riewestahl, Patrick Johnson, Sydney Angove

Mass Communications - All Scholarship

It is often assumed that media literacy serves to protect and uphold democratic practice and that media literate citizens are the best safeguards for democracy. However, little attention is paid to defining this practice and its relationship to ongoing inequities within democratic societies. In this essay, we argue media literacy operates from three core assumptions; media literacy creates knowledgeable individuals, empowers communities, and encourages democratic participation. The first assumption draws out an individual’s skills and critical thinking in media literacy practices. The second assumption focuses on the community aspect of media literacy, specifically which communities are best served by media …

The Trauma-Informed Equity-Minded Asset-Based Model (Team): The Six R’S For Social Justice-Oriented Educators, Srividya Ramasubramanian, Emily Riewestahl, Shelby Landmark

Journal of Media Literacy Education

This paper describes the Trauma-informed Equity-minded Asset-based Model (TEAM) framework for social justice-oriented educators. We draw on trauma-informed approaches to illustrate how systemic racism as systemic trauma and normative whiteness as dominant ideology are embedded in the U.S education and media institutions. From an equity-minded perspective, we critique notions such as egalitarianism, colorblind racism, neoliberal multiculturalism, and abstract liberalism. Using an asset-based model, we urge educators to avoid deficit ideologies to frame marginalized communities. The TEAM approach offers the following “Six R’s” as strategies: (1) Realizing that dominant ideologies are embedded in educational systems, (2) Recognizing the long-term effects of …

Do Media Literacies Approach Equity And Justice?, Paul Mihailidis, Srividya Ramasubramanian, Melissa Tully, Bobbie Foster, Emily Riewestahl, Patrick Johnson, Sydney Angove

Journal of Media Literacy Education

It is often assumed that media literacy serves to protect and uphold democratic practice and that media literate citizens are the best safeguards for democracy. However, little attention is paid to defining this practice and its relationship to ongoing inequities within democratic societies. In this essay, we argue media literacy operates from three core assumptions; media literacy creates knowledgeable individuals, empowers communities, and encourages democratic participation. The first assumption draws out an individual’s skills and critical thinking in media literacy practices. The second assumption focuses on the community aspect of media literacy, specifically which communities are best served by media …

Spartan Daily, September 9, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 9

High School Journalism Advisors And African American Students, Jerry Crawford Ii

Journal of Research Initiatives

This study examined whether African American participation in high school journalism is lower than the participation of other students in the State of Kansas. Past research has found that participation in high school newspapers and yearbook staff is often the pathway for students to consider careers in journalism. For the sake of this study, participation was defined as "any school-directed journalistic activity or program where students are allowed to produce content." This study used a questionnaire sent to 100 high school advisers and teachers, experimentally accessible in the state, administered over three years as the survey instrument. The response rate …

Spartan Daily, September 8, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 8

Spartan Daily, September 2, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 7

Stress And Coping In Journalists: Findings Of A Three-Year Counselling Service, Asha Bedar

CEJ Research and Publications

A profession whose practitioners kill stories, make deadlines, and run towards burning buildings can only be one that operates on a steady diet of stress. But gone are the days of valorising newsroom suffering, as journalists the world over have begun to understand the toll their work takes. Burnout, anxiety, depression are just some of the ways they routinely describe their mental state. Support for media workers is, however, scant in Pakistan. It was, thus, the good fortune of IBA’s Centre for Excellence in Journalism in Karachi to receive funding and support from DW Akademie to start a one-of-its-kind free …

Spartan Daily, August 31, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 5

The Guardian, Week Of August 30, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of August 30, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Impact Of American Media Consumption On Saudi Young Adults' Social Media Behavior, Lifestyle, And Attitude Toward Non-Traditional Behaviors, Mohammed Khushaim

Student Theses and Dissertations

It is common knowledge that media has an influential role within human culture. They form the primary vehicle through which popular culture gets its identity (Hacker, 1975). American media are the leading source of entertainment and culture for the world. Hollywood movies particularly, exert great persuasive pressure on the behaviors of Saudi youth, by encouraging them into new lifestyle patterns and fashion (Gabner, 1986), despite their culture being defined by the Islamic heritage and historical position for trade. This paper will analyze the psychological, behavioral, and cultural effects of American media consumption on Saudi Youth. It will first outline the …

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …

Mitigate Negative Effects In Spillover Crises, Jun Zhang

Dissertations - ALL

When two brands are perceived as closely associated with each other due to industry membership, negative perceptions of and emotions towards the brand in crisis may transfer to another brand, known as negative spillover effects. Negative spillover effects of one brand's crisis can often lead to undeserved losses in financial returns and reputation for the entire industry or rival brands within the same industry. Spillover crises have been empirically documented among various inter-organizational relationships. However, despite the importance of understanding when a spillover crisis occurs and how to manage it, research in crisis communications has paid relatively little attention to …

Spartan Daily, August 24, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 2

The Prospector, August 24, 2021, Utep Student Publications

The Prospector

Headline: Miners Start Season on the Road

The Guardian, Week Of August 23, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of August 23, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Enjeu Social Et Politique Du Spectacle Dans Les Médias De Masse, Taoufiq Moueddene

Dirassat

Today, no one can deny the impact of mass media on social change in our contemporary world. However, in parallel with their technical development, moral grievances have paradoxically multiplied, not to call them into question in a radical way, but to bring out the deep and complex nature of their relationship to the creation and shaping of a social bond of ten meaningless. The interest of a critique of the mass media thus emanates from the fact that the frenzy of their technical evolution which has grafted itself, as well on the utopia of the communication as on the democratic …

Spartan Daily, August 19, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 1

"You All Look Like @Wolfiecindy:" The Homogeny Of Facial Self-Presentation Among Female Instagram Users, Kelly Mcginty

Theses & Dissertations

The emergence of a single facial aesthetic among professionally beautiful women on Instagram has popularized and idealized a specific look (i.e., Instagram Face) within a generation of young women and has normalized nonsurgical interventions and the use of photo editing in order to achieve it. It is the face of Kim Kardashian West, Kylie Jenner, Emily Ratajkowski, Bella Hadid, and many other women who are considered attractive and who have large followings on the social platform. Through data collected by a quantitative content analysis, this thesis investigates how these women all look astoundingly the same, with uniformly high and contoured …

Ua12/2/1 Fresh Start, Vol. 97, No. 1, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding returning to WKU in person after COVID-19 lockdown.

• Stone, Damon. Fresh Faces, Familiar Traditions Come to Campus with Incoming Class – Class of 2025
• Jones, Jake. WKU Commons Sees Delays, Expected to be Completed In the Fall – University Libraries
• Murray, Debra. Living Learning Communities Bring a New Sense of Home to WKU
• Murray, Debra. What You Missed on the Hill This Summer – Garrett Conference Center, First Year Village, Munday Hall, COVID-19, Retirement
• Fisher, Brittany. Reclaiming the Hill – MASTER Plan
• Burris, Lily. Dear Readers
• Stryker, Shane. The Usual Take on My Unusual College …

“Did That Just Happen?”: Influence Of Embodiment And Immersion On Character Identification In Virtual Reality Environments, Shane Burrell

Electronic Theses, Projects, and Dissertations

The purpose of this study is to explore character identification in virtual reality (VR) in connection to embodiment and immersion. Using previous data gathered from a qualitative study investigating character roles and character identification, I conduct a mixed-method study (survey and qualitative data analysis) to operationalize the concepts of character identification, embodiment, and immersion, study their relationships, and investigate the mediating role of character identification. This study, is a step toward building and validating measurement scales for character identification, embodiment, and VR immersion, suggests future avenues for exploring how character identification shapes user experiences in VR.