Digital Commons Network^™

The Current - Volume 35 Issue 4, Nova Southeastern University

Student Newspapers

No abstract provided.

Introducing The Transcendent Media Experience Model (Tmem), Sophie H. Janicke-Bowles

Communication Faculty Articles and Research

Eudaimonic media experiences are vast. A comprehensive theoretical model of inward- and outward-focused eudaimonic media outcomes, that can explain how they come about and how they can be discriminated, is still missing. The current manuscript introduces the Transcendent Media Experiences Model (TMEM) to categorize eudaimonic content and experiences as they pertain to healthy self-focus or outward-focused (transcendent) responses and outcomes using self-construal theory as a backbone. This model allows for a more cohesive understanding of when, how, and for whom inward- or outward focused eudaimonic media experiences develop and the mechanisms for why they do so. As such, the model …

Reaction Toward Potential Resurgent Multiple Risks: Understanding Risk Information Seeking And Behavior In The Post-Pandemic Era, Shudan Huang

Theses and Dissertations

This study applies the Risk Information Seeking and Processing (RISP) model to understand how individuals seek and process information related to overlapping pandemics, including COVID-19, flu, monkeypox, and polio. These overlapping health crises have created a complex media environment, contributing to pandemic fatigue, information overload, and varied preventive behaviors. The research explores how pandemic fatigue influences informational behaviors—such as information seeking, processing, and avoidance—and how these behaviors, in turn, predict preventive behavioral intentions.

Using an online survey of 443 participants, structural equation modeling was employed to test the hypotheses. Results indicate that information insufficiency positively predicts both information seeking and …

The Current - Volume 35 Issue 3, Nova Southeastern University

Student Newspapers

No abstract provided.

Social Media, Technology, And The Higher Education Classroom, Brian F. Mcfadden, Nicole R. Clarity, Susan J. Drucker

Proceedings of the New York State Communication Association

This paper reflects on the ways that media technology infiltrate, push, and pull educators in the 21^st century. The authors write about the importance of including new technology in our courses to better prepare students for their future careers and lives while also acknowledging the challenges that inclusion can present. By highlighting how technology serves as a facilitator for classroom participation and the ways the emergent technology can enhance a journalism curriculum, the paper points to some of the ways that emergent technology in our classes can have an enduring positive effect on our students in the future. However, …

The Current - Volume 35 Issue 2, Nova Southeastern University

Student Newspapers

No abstract provided.

Green Advertising Effectiveness: Brand Image And Green Trust Among Generation Y And Z, Jessica Vanessa, Angga Ariestya

JURNAL KOMUNIKASI INDONESIA

Green advertising has grown exponentially over the past few decades. Although there are a lot of proenvironment attitudes, there are also signs of distrust by the public towards green advertising, which is often perceived as deceptive. For that reason, this research was done to find out the effects of green advertising on green trust mediated by brand image using the Selective Influence Theory. This research used a quantitative approach with an explanative research type, which was done using a survey with an online questionnaire. The questionnaire is distributed to 394 respondents, with quota sampling, consisting of 197 generation Z and …

Recuperative Rhetorics: A Novel Framework For Rhetorical Analysis, Nicolas Palumbo

Masters Theses (Archived)

This thesis details the creation of the Recuperative Rhetorics analytical framework, which is a scalable, transdisciplinary framework for analyzing rhetorical texts, from individual speeches to societal understandings of legacy and history. It discusses the framework’s theoretical underpinnings, explains how to utilize it in analyzing rhetoric and rhetorical works, and provides examples of the framework in action across multiple mediums. The framework takes inspiration from the theories and praxes of Situationist International, primarily those of the spectacle, ready-made objects, détournement, and recuperation. The framework uses these ideas, and then builds upon more established analytical frameworks to establish a base from which …

The Current - Volume 35 Issue 1 (Including Special Section On Sports), Nova Southeastern University

Student Newspapers

No abstract provided.

The Guardian The Month Of August 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of August 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

News Media Coverage And Framing Of Human Trafficking In The United States, Chloe Junkerman

Graduate Theses and Dissertations

This study examines what makes mainstream news media representations of human trafficking cases newsworthy, and how news media choose to frame sensationalized human trafficking stories. While there have been several notable studies examining news media framing of human trafficking as a social issue more generally, prior research has yet to empirically investigate how the news media cover specific human trafficking cases, thus overlooking what types of attributes make cases newsworthy. This is an important gap in research as the types of cases that get covered, or ignored, by news media, and how stories frame various aspects of these crimes, informs …

To Be Framed: Investigating The Influence Of American Media Frames On Gun Control, William C. Chamblee

Graduate Theses and Dissertations

Gun control may be one of the most polarizing political issues facing America today. While there are many factors that contribute to gun control controversy, one may be how it is framed by news organizations. Research suggests that the emergence of partisan news media, differing levels of issue salience, and the public’s increased willingness to selectively expose could widen the gap between both Republicans and Democrats through their opinions on the issue of gun control, causing polarization. Using a survey, this study found that both Republicans and Democrats are likely to selectively expose to partisan media outlets and that a …

Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai

Journal of Media Literacy Education

Today it is generally known that digital tools suitable for enriching education can benefit and hinder teaching-learning. To understand the reasons behind students’ behavior, one must take an ecological approach to digital education. It would be misleading to think that only teachers experience difficulties; Digital education raises many questions and is the subject of constant debate, to which the COVID-19 pandemic has contributed significantly. In our systematic literature review, using the PRISMA model, we aimed to explore parental techniques and the degree of parental efficiency revealed by the literature on the digital education of children in families. After the multi-step …

The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela

Journal of Media Literacy Education

The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical …

What Kinds Of Personal Data Do Primary School Pupils Share With Whom? Children’S View Of Personal Data And Its Implications For Teaching About Privacy, Martin Hermida, Raffael Meier, Iwan Schrackmann, Nina Imlig-Iten, Eva Marinus

Journal of Media Literacy Education

Safeguarding personal digital data is crucial and requires appropriate training. However, privacy remains a novel topic, leaving teachers with limited guidance. This study investigates how elementary school students perceive personal data and assesses pre-service teachers’ accuracy in predicting children’s responses. Employing Nissenbaum’s contextual integrity framework, the outcomes of this research offer a nuanced perspective on privacy, considering different recipients and data types. The study surveyed 94 Grade 3 and Grade 5 students, asking them to indicate with which recipients (no one, parents, best friends, class, all other people) they would share specific information. In addition, 75 pre-service teachers were asked …

Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart

Theses and Dissertations

This study aims to start the scale-building process of perception of social media influencers. This dissertation analyzes lifestyle Instagram influencers' followers’ perceptions of the influencer, their brand, and their communication and interaction efforts with followers through Instagram. This survey will help test the independent variables and dependent variables through the public relations lens using a combination of parasocial relationship theory, source credibility theory, and uses and gratifications theory to determine the effects and behaviors that lifestyle Instagram influencers have on their followers connected to influencer brand and influencer interactivity; and how lifestyle Instagram influencer usage, influencer authenticity, and parasocial relation …

Black Radio’S Contribution To Collective And Cultural Memory: Personnel Perspectives Of Black Radio History In The United States, Kim Fox

Faculty Journal Articles

This interdisciplinary research investigates the significance of the community connection between Black radio personnel and their audiences through the lens of collective and cultural memory narratives. The study addresses two key research questions. First, how do Black radio personnel’s collective and cultural memories contribute to the Black public sphere? Second, what are the defining characteristics in developing parasocial relationships and interactions between Black radio personalities and their audiences? The qualitative research employs an autoethnographic methodology and a questionnaire, utilizing insights gained from the author’s experiences working at a Black-owned radio network and station. The questionnaire, distributed to key informants in …

The Impact Of Iphone Digital Advertising Campaigns On The Purchasing Behavior Of Jordanian Youth, Ibrahim F. Al Khasawneh

Association of Arab Universities Journal for Arts مجلة اتحاد الجامعات العربية للآداب

The study deals with the role of advertising in increasing the purchasing culture of members of society by explaining the advantages of products when the basic idea of advertising is focused on attracting the attention of the consumer, after the rapid technological and cognitive transformations that the world witnessed in light of the fifth generation of the Internet and artificial intelligence, which made a quantum leap in advertising marketing, And it helped spread it globally, as advertising became a tool for change and effective influence on various business operations, because it is one of the means of communication that deals …

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

How Do They See Us?: Unhcr's Representations Of Syrian Refugees In “Every Second Counts” Campaign, Marah Khalid

Theses and Dissertations

Representation is not just an opinion; it is the recreation of realities, facts, and stories that encourage receivers, who are readers and viewers, to build perceptions of a certain topic, objects, events, and human beings. Studying the representation of refugees in the media, UN agencies, and International organizations' press releases, videos, and images has been the main focus for many scholars for decades. However, little is known about refugees' perspectives on visuals produced by UN agencies. This research tries to add to the few studies concerning the captured human object, refugees, perspective using Hall’s encoding/decoding model (Hall, 1997) to analyze …

Mitigating Identity-Related Anxiety Through Humor And Immersive Storytelling With 360-Degree Video In Virtual Reality: A Study On Microaggressions’ Mental Health Effects, Changmin Yan, Alan Eno, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Background: Microaggressions are subtle slights that can cause significant psychological distress among marginalized groups. Few studies have explored interventions that might mitigate these effects. Objective: This study aimed to investigate if and how humor-infused immersive storytelling via virtual reality (VR) could reduce identity-related psychological distress caused by microaggressions. Methods: Using a community-based participatory research approach, we developed a 7-min 360-degree VR film depicting scenarios of microaggressions across various identities. Fortysix college students participated in a controlled study where they were exposed to this immersive VR experience. We measured identity-related psychological anxiety, character identification, perceived humor, and perceived …

Understanding Parasocial Relationships And The Mental Health Impact, Leslee Lynae Bennett

Master's Theses

Parasocial relationships have recently become a topic of discussion in our society. This is because individuals are still looking for something to connect with after the COVID-19 pandemic. These relationships originally were more common among young people, but due to the constant usage of media, individuals have become more attached to popularity which results in an unrealistic online connection. Parasocial relationships are both a fascination and a danger due to the mental connections an individual makes within themselves. This research is a qualitative study of previous research done on parasocial relationships. Topics discussed in this thesis will cover multiple facets …

Mest 96 Syllabus, Carlos Cruz

Open Educational Resources

This is a syllabus for MEST. 96 (Television, Society and the Individual).

Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade

College of Journalism and Mass Communications: Faculty Publications

The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …

Anti-Automobile Supremacy: Social Media Narratives And The Popular Resistance Against Car-Centric Urban Landscapes, Allen Huang

Theses - ALL

The purpose of this research paper is to discover the content strategies employed by social media content creators living in North America who try to use their platforms and voices to build a popular counternarrative against the systemic framework of automobile supremacy. Automobile supremacy refers to the systemic prioritization of automobiles as the predominant mode of transportation through intentional design that justifies compulsory consumption while downplaying dangerous consequences. To understand content creator strategies, this study interviewed 25 adult social media content creators who live in North America who regularly share anti-automobile supremacy content and asked them 15 semi-structured questions to …

Emotional Perception Of Presidential Candidate Debate Statements: An Examination Of The 2016 U.S. Presidential Debates, Peta-Ann Cherie Long

Dissertations - ALL

Presidential campaigns mainly focus on political communication to gather voters’ support for their candidates. Candidates’ ultimate aim is to convince voters to vote for them and not their opponents. Campaign debates are one way to evaluate candidates. Debates provide the candidates a platform to persuade voters to support them over their opponent(s). The candidates stand together and can be analyzed on important issues to the viewers. The statements made by candidates are aimed at winning the elections. James B. Lemert (1993) addresses the question of whether television presidential debates help to inform voters. He argues that while there are arguments …

Ace Invisibilities: Asexual Social Identity Through Podcasting And Digital Media, Kyle Kreye Webster

Dissertations - ALL

Asexuality is a growing topic of sexuality and media scholarship as representations and expressions of asexual identity have seen a small but significant rise in traditional and digital media throughout the 21st century. However, much of the existing media and scholarship has focused on the definition and self-identification of asexuality. This emphasis has lead to a research gap in the consideration of asexual social identity and its expression in media spaces. To address this gap, this textual analysis study examined the content and social media fan reception of the asexual conversation and interview podcast Sounds Fake But Okay through the …