Digital Commons Network^™

The Guardian The Month Of March 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

How Effective Are Fact-Checks In Pakistan And Who Engages With Them?, Waqas Ejaz, Sacha Altay, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

For fact-checks to be effective, they must first and foremost reach their intended audience. Yet, little is known about what determines engagement with fact-checks and how to enhance their reach. We conducted a pre-registered online survey experiment in Pakistan (N participants = 302, N observations = 1208) investigating the effectiveness of fact-checking, and the determinants of engagement with fact-checks and misinformation. We found that fact-checking reduced misperceptions, especially among the most misinformed. Trust was an important moderator of the effectiveness of fact-checking and of engagement with both the fact-checks and misinformation. For instance, fact-checks were more effective among participants who …

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …

The Current - Volume 35 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.

Stereotypes Of Female Characters In Disney, Merouge Hazem Elboraie

The Undergraduate Research Journal

The depiction of female characters in Disney films has undergone a significant transformation throughout the decades, reflecting societal shifts and changing perceptions of gender roles. As young girls tend to idolize fictional female characters, ensuring a healthy portrayal of women in animated films is crucial. This paper aims to discuss the portrayal of female characters in Disney movies within certain frames and their impact on the general public through a case analysis of literature reviews. It underscores the dynamic interplay between societal change and cinematic narratives, particularly in Disney. The research’s findings indicate that the negative portrayal of Disney female …

The Guardian The Month Of February 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of February 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell

Dissertations

Purpose: The purpose of this mixed methods study was to identify and describe how senior military general officers and flag officers (GOFOs) used the three competencies of high-performance teams (HPTs; clarity, connection, and communication) to achieve objectives in their organizations. The second purpose of this study was to determine the degree of importance that senior military GOFOs perceived the three high-performance team effect (HPTE) core competencies impacted their leadership for creating HPTs.

Methodology: This mixed methods study identified and described nine senior military officers’ perceptions of strategies to lead HPTs while focusing on the three core competencies: clarity, connection, and …

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …

Wright State University Magazine, 2025, Wright State Alumni Association And Wright State Foundation

Wright State University Magazine

Fifty-two page issue of the Wright State University Magazine. This magazine is published once a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Ua68/6 Newsletter, Wku Gender & Women's Studies

WKU Administration Documents

Newsletter created by and about the WKU Gender & Women's Studies program.

Panopticon Farming: The Use Of Satellite Imagery For Supervision In Bulgarian Agricultural Subsidy Management, Desislava Stoycheva Stoeva

Theses and Dissertations

With the widespread availability of affordable satellite imagery on demand and enhanced image analytics, satellite technology has gradually entered various public and private sectors in Eastern Europe. In particular, it has been implemented to streamline some outdated assessment processes in the agriculture sector, largely decreasing the cost, time, and effort associated with in-person compliance checks for subsidy funds. While in theory this substitution is an enhancement, consistent with the ongoing digitalization of farming in this region of Europe, certain aspects of this transition could be problematic for the individuals observed. This form of satellite supervision has granted governing institutions an …

Opening Pandora’S Black Box In The Nexus Of Media, Consciousness And Ai, Gad Karmi

Theses and Dissertations

This research examines the intersection of media, artificial intelligence, and consciousness through an ethnographic analysis spanning 1940-2024. The study introduces the concept of "Darrative" as a framework for understanding how consciousness processes information, challenging traditional rational choice theory while extending beyond Fisher's narrative paradigm. A key contribution is the development of the "Thinking System" model, demonstrating how information processing occurs through darrative frameworks. The methodology employs Latour's actor-network theory to examine how scientific knowledge is constructed and stabilized through networks of human and non-human actors. Using a systematic Boolean search through academic databases, the study initially identified 15 relevant peer-reviewed …

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam

Theses, Dissertations and Capstones

Minority groups, including people from lower socioeconomic backgrounds, various ethnicities or races, gender non-conforming individuals, and others who are not part of the societal majority, face daily challenges due to unequal access to digital technology. From elementary school through college, the gap between students with better access to digital tools and those without becomes evident in how these technologies are used in classrooms. International students, who may be a majority group in their home country, become part of a minority in their host country as they seek better educational opportunities. These technologies, such as social networking sites, often reflect the …

Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi

Social Work Dissertations - Archive

This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …

Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau

Master of Arts in Digital Journalism

The transformation in the media industry from traditional platforms of TV, radio and print to digital media platforms had necessitated a shift in business models. Traditionally, media organizations depended on circulation and advertising to generate revenues and fund their journalism, however, the revenues from these models have been dwindling, leading to massive layoffs and company closures. Many media organizations are now adopting the subscription model as a possible revenue earner, but this move has been difficult to implement. The main challenge facing the news subscription business model is that audiences have become used to free news content on the internet …

Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah

Master of Arts in Digital Journalism

This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Black Love, Media Portrayals, And Social Identity, Nigel M. Taylor

Theses and Dissertations--Communication

This dissertation explores how media stereotypes about Black relationships influence Black individuals' perceptions, shaping their understanding and expectations of love. Using social identity theory as a foundation, a mixed-methods approach integrates both qualitative and quantitative methods to examine the impact of media portrayals on self-concept and relationship expectations. The quantitative findings investigate connections between media exposure, self-esteem, and partner preferences, revealing how media shapes ideas about ideal relationships and internalized racial dynamics. The qualitative analysis identifies seven themes that define Black Love and seven themes that depict media stereotypes of Black relationships. The study shows that while media often reinforce …

Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan

Scripps Senior Theses

Portrayals of autism on TV are frequently rife with negative portrayals and inaccuracies, but also contain positive portrayals (Jones et al., 2023). These inevitably both promote stigma and educate individuals about autistic individuals, and also serve to directly and/or indirectly impact their well being. The current study aims to explore how combinations of positive and negative TV portrayals of autism impact autistic viewers’ self esteem. Participants will be exposed to clips of fictional autistic characters on TV shows, and their self esteem will be assessed with the Self Esteem IAT. It is expected that participants who view higher ratios of …

The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain

All Graduate Theses, Dissertations, and Other Capstone Projects

This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how passengers perceive crisis communication during routine operational disruptions (RODs) within Southeast Asian low-cost carriers (LCCs), and to determine whether perceived communication quality predicts passenger attitudes and willingness to fly. This study also aimed to assess the relationship between passengers’ attitudes toward airlines’ disruption management and their subsequent willingness to fly after experiencing RODs. A total of 201 respondents who had previously flown with LCCs completed an online self-administered questionnaire. Simple linear regression analyses revealed that perceived crisis communication had a significant positive effect on passengers’ attitudes toward disruption management. Attitude, in …

The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing

Chulalongkorn University Theses and Dissertations (Chula ETD)

This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …

The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to examine the influence of the K-pop group SEVENTEEN as celebrity endorsers on consumers’ brand attitudes and purchase intentions toward Indomilk among Indonesian consumers. A quantitative survey was conducted with 266 respondents who were familiar with both SEVENTEEN and the campaign. The results indicate that the credibility of SEVENTEEN significantly affects consumers’ brand attitudes, with trustworthiness and attractiveness being the most influential dimensions. Moreover, consumers’ brand attitudes significantly impact their purchase intentions. The findings demonstrate the effectiveness of using K-pop artists to influence consumer behavior and highlight the importance of selecting highly credible endorsers to enhance the …

The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research uses Stimulus-Organism-Response model and source credibility framework to examine the influence of social media influencer perceived credibility on Chinese Gen Z’s attitude and travel intention toward Thailand after Wang Xing kidnapping crisis. Via utilizing Pearson correlation coefficient and Regression analysis to analyze the data collected by an online survey with 277 respondents as valid sample size, the perceived credibility of social media influencers, especially perceived trustworthiness, has significant influence on affecting Chinese Gen Z’s attitude. Meanwhile, attitude is the strongest factor on influencing Chinese Gen Z’s intention. Noticeably, the result is indicating the mediating role of attitude between …

The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …

Social Media Use And Personal Branding Identity Of Myanmar Freelancers, Lin Htet Thway

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined social media use, self-expression, professionalism, self-efficacy, self-disclosure, and personal branding identity among Myanmar freelancers, and investigated how these factors influence their personal branding identity on social media. An online survey of 200 freelancers aged 18 to 45 years was conducted. Respondents reported high levels of social media use (M = 4.07), self-expression (M = 4.13), professionalism (M = 4.16), self-efficacy (M = 4.17), personal branding identity (M = 4.30), and a moderately high level of self-disclosure (M = 3.95). Regression results showed that the five variables together explained 24.4 percent of the variance in personal branding identity …

The Influence Of Short-Video Content Marketing On Chinese Consumers' Perceived Value And Usage Intention On Duolingo Brand, Meitong Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how short-video content marketing on Douyin platform influences Chinese Generation Z consumers’ perceived value of Duolingo and their intention to continue using the application. A total of 252 respondents aged between 18 and 29 years old, who had used Douyin in the past three months and viewed Duolingo’s short-video content at least three times in the last month, completed an online questionnaire survey. The study reveals that all three dimensions of short-video content marketing (i.e. entertaining content, functional content, and social-interactive content) significantly influenced consumers’ perceived value, with social-interactive content demonstrating the …

The Influence Of Social Media Advertising Features On Brand Engagement And Purchase Intention Towards Local Cosmetic Brands In Vietnam, Ngoc Khanh Linh Tran

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the effects of social media advertising features on brand engagement and purchase intention for local cosmetic products among Vietnamese Gen Z consumers. Data were collected through an online survey from 211 Vietnamese respondents aged 18–28 who follow and have been exposed to local cosmetic brand advertising on social media. The results indicate that social media advertising features significantly influence brand engagement, with informativeness being the most influential factor, and brand engagement positively affects purchase intention. These findings highlight the importance of well-designed social media advertising features in enhancing brand engagement and increasing purchase intention within Vietnam’s cosmetic …