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Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Society of 1906 Honor Roll
• Wilkerson, Martha. Thank You Gretchen Niva!
• Special Needs Trust Commits $750,000 for Clinical Education Complex
• 2 WKU Students Win Hearst National Championship – Will DeShazer, Brenna Gallegos
• WKU Regents Approve Move to Division I-A Football
• McDaniel, Sue. A Century of Academics
• A Quarter of a Century for the Center for Gifted Studies
• 100 Hours of Life on the Hill, September 6-10, 2006
• Newton, Tommy. A Century of Campus Planning
• A Century of Gifts: 100 Gifts WKU Gave the World
• Centennial Timeline
• One Century, One Vision – Henry Cherry, Gary Ransdell
• Adventures …

Ua1f Wku Archives Vertical File - Wku History, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU history.

Alumnews, Winter 2006, Alumni Association, Wright State University

AlumNews

Eight page issue of the AlumNews newsletter. This newsletter focuses on news about programs, events, and activities for alumni from Wright State University.

Wright State University Libraries Access Newsletter Fall 2005/Winter 2006, Wright State University Libraries

Access Newsletter

An eight page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Suppressing Cultural Sensitivity: The Role Of Whiteness In Instructors' Course Content And Pedagogical Practices, Laura C. Prividera

Basic Communication Course Annual

Research indicates that students of color often experience marginalization in their academic pursuits at predominantly white institutions. This study utilized critical whiteness studies to examine how communication teachers who instructed basic courses enacted cultural sensitivity in their course content and pedagogical practices. Fifteen faculty at seven academic institutions were interviewed about their teaching practices. Three recurring themes emerged in the data analysis: (a) culture and absence, (b) culture and the marginal, and (c) culture and conflict. These themes revealed how whiteness functioned implicitly to place cultural and diversity issues outside of my participants’ knowing and thus outside of their basic …

Connected Classroom Climate And Communication Apprehension: Correlations And Implications Of The Basic Course, Robert E. Carlson, Karen Kangas Dwyer, Shereen G. Bingham, Ana M. Cruz, Marshall Prisbell, Dennis A. Fuss

Basic Communication Course Annual

Although scholars have recommended increasing relational variables in the classroom such as familiarity, acquaintance level, and collaboration to help students moderate communication apprehension (CA), few, if any, academic studies have investigated the relationship between CA and a supportive climate among students in the college classroom. Self-report data were collected from 523 undergraduate students from a Midwestern university who participated in a large curriculum assessment program using the Connected Classroom Climate Inventory (CCCI) and the PRCA-24. Results showed significant relationships between student perceptions of connected-classroom climate and CA levels throughout the course.

The First Year Experience (Fye) And The Basic Communication Course: Insights From Theory And Practice, David W. Worley, Debra A. Worley

Basic Communication Course Annual

Institutions of higher learning increasingly focus on the first year experience (FYE), given the twin needs of persistence and retention. In view of this renewed emphasis, this essay provides insights from theory and practice exploring how the basic oral communication course (BOCC) can adapt existing basic course content and pedagogy, as informed by the standards established by the National Communication Association, to more effectively address the FYE. Specifically, this essay summarizes FYE scholarly literature, reviews representative FYE textbooks, and discusses apparent connections between FYE, basic communication content, and the ways in which the BOCC can practically and naturally link to …

Enacting A Pragmatist Educational Metaphysic Through Civic Engagement In The Basic Media Studies Course, Shawn T. Wahl, Chad Edwards

Basic Communication Course Annual

We argue that in order to help forward John Dewey’s vision of a pragmatist educational metaphysic, civic engagement through service learning in the basic media studies communication course is a possible plan of action. Specifically, we focus on basic media studies communication courses (e.g., introduction to media criticism, media and society, media and culture) and discuss ways to implement civic-oriented service learning activities for the purposes of fostering greater civic engagement. We draw on literature concerning media literacy and service learning that lead to a case study featuring application of Dewey’s philosophy to a media literacy project. This essay is …

Instructors, Students, Managers, And The Basic Organizational Communication Course: Are We All Working Together Or Working Apart?, M. Sean Limon, Philip J. Aust, Lance R. Lippert

Basic Communication Course Annual

Three studies were conducted to determine the extent of overlap between basic organizational communication textbook content (1990-2002), student perceptions of basic organizational communication knowledge and skills important for the workplace, and managerial expectations of communication knowledge and skills for graduates. Overall, findings indicate overlap on assigning importance to group/team communication, leadership, verbal communication, and conflict management; however, there were differences on a range of topics addressed in the basic organizational communication course deemed essential for job success. Implications of the studies’ findings indicate that organizational communication textbooks could emphasize more “soft skills” such as interpersonal relationships, listening, dealing with conflict, …

The Use Of Professional Seminars To Prepare Future Faculty For Teaching Basic Communication Courses, Lynn M. Harter, Elizabeth Graham, Stephanie Norander, Daniel E. Rossi-Keen

Basic Communication Course Annual

We focus in this essay on three substantive accomplishments of professional seminars that merit attention because of their ramifications for how we teach and learn in basic communication courses: (1) accomplishing teaching, research, and service as inter-related scholarly acts, (2) interlacing stories of our discipline with stories of learners’ lives, and (3) providing institutionalized support for teaching and learning. Additionally, we offer example reading lists and assignment sheets (see Appendices A, B, and C) in hopes that such resources might prove useful for other graduate programs committed to holistic preparation for students entering the academy.

Author Biographies

Basic Communication Course Annual

No abstract provided.

Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley

LSU Doctoral Dissertations

A study of 10 states that have statewide public affairs television networks finds that these systems have become an integral part of the state governmental process in the same way that C-SPAN has become an institution in Washington, D.C. That is, lawmakers, legislative staff members, lobbyists, and statehouse reporters ignore it at their peril. At the same time, the content produced by these state versions of C-SPAN has altered the way in which the members of these groups do their jobs by providing a monitoring capacity that makes it easier for them to be more productive. This study uses a …

The Intersection Of News Frames: Examining The Top Two Health Problems In The United States, Lesa D'Anne Hatley

LSU Doctoral Dissertations

This research tests the public health model of reporting to discover if changing the way newspaper stories frame the top two health concerns in the United States – cancer and obesity – affects readers’ view of the problem. Using an experimental design, this study manipulated the context of newspaper stories about cancer and obesity. Applying thematic (broader context) and episodic (individual or event) framing concepts and gains (emphasizes benefits – e.g. lives saved) and losses (emphasizes costs – lives lost), this research revealed how the differences in framing affect public opinion about cancer and obesity. This research expands framing theory …

Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day

LSU Doctoral Dissertations

This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than oneself. However, recent studies find a reverse effect, where individuals perceive a greater effect on oneself when compared to others when media messages are positive and desirable to be influenced by. Findings from this study indicate that ExxonMobil public affairs advertisements are found to be socially desirable to be influenced by and that …

Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery

LSU Master's Theses

This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.

Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs

LSU Master's Theses

This study sought to fill in a gap in civic journalism research by considering its implications for community newspapers, those small, locally oriented publications that serve rural and suburban communities throughout the country. In particular, this study posed the argument that such newspapers may have advantages in pursuing civic journalism, and that these approaches may especially benefit newspapers in high-growth communities. This study relied heavily on the language of theorists who describe journalism as a public conversation, the quality of which - its usefulness for readers as citizens and members of a community - the press can either help or …

Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel

LSU Master's Theses

While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.

An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill

LSU Master's Theses

This study examined the content in coverage of the aftermath of Hurricane Katrina by local, regional, and national newspapers. Specifically, six newspapers were examined for a variety of items, including topics covered, frame, types of sources cited, types of authorities quoted, geographic focus, and assignment of blame for the devastation and evacuee distress that followed this historic storm. The analysis covered a two-week period, from August 29, 2005, the day Hurricane Katrina hit the Gulf Coast, to September 11, 2005. The research methods included a content analysis of the 263 articles that appeared on Page 1 of The New York …

Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken

LSU Master's Theses

This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone …

Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey

LSU Master's Theses

This study examined the content of 200 commercials from the 2004 season of Monday Night Football documenting sexual content, violence, and gender role stereotypes. The data revealed that despite the fact that men appeared twice as often as women, women were more likely to be stereotyped than men. About one quarter of the commercials contained sexual content and about one-fifth contained violence. Beer ads were more sexual than other ads but were not significantly more violent than other ads. There was no clear pattern of variance in the amount of sexual and violent commercials across quarters. Programming commercials were far …

Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond

LSU Master's Theses

As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …

Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe

LSU Doctoral Dissertations

American public universities have passed through three stages of development: the religious, the philanthropic/land-grant, and the federal research university. Squeezed by government budget cuts and demands for more money to pay for research and faculty raises, U.S. higher education has entered a fourth phase, the entrepreneurial university. Public universities are increasingly capitalizing on the intellectual property of their faculty and students to sustain themselves and expand. Administrators spout free-market rhetoric as faculty attempt to commercialize research by creating spin-off companies. Using Louisiana State University as a case study, this dissertation, applies a combination of organizational knowledge creation and resource dependence …

Media Framing Of Prescription Drug Coverage Following A Recall, Rebecca Ann Hotard

LSU Master's Theses

Direct-to-consumer advertising of prescription drugs receives significant attention from academic researchers. Advertising, however, is not the only way prescription drugs are discussed in the public sphere. Many Americans learn about science through mass media. Additionally, researchers believe readers place more trust in editorial content than in advertisements. This study took a quantitative and qualitative approach to content analysis of prescription drug coverage to examine the effects of the highly publicized and controversial Vioxx recall on the news. Significant changes in framing, drugs mentioned, and prominence of story placement were shown. There were no changes in sources used in prescription drug …

Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden

LSU Master's Theses

Several Lighten Up programs around the United States were qualitatively studied in efforts to determine their target audiences and the communication channels used to reach these audiences. To guide this study, principles from the social marketing framework and the diffusion of innovations theory were applied. Several Lighten Up program executive directors and other high-ranking individuals in charge of the programs were interviewed in-depth to answer questions pertaining to target audiences and communication channels. Inductive data analysis illustrated that programs did not segment their target audiences, that more programs depended on interpersonal and group communication than mass communication, and finally, that …

An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr

LSU Master's Theses

This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web sites. The study used Taylor’s six-segment strategy wheel to analyze message strategies and previous scales of interactivity to analyze structural interactivity. Medium-size cities and cities within the South and West geographic regions more likely used sensory strategies within their web sites. Cities with racially diverse populations more likely used sensory strategies within their web sites as well. Large cities and central cities, both with large populations, used the most interactive strategies within their sites compared …

Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.

LSU Master's Theses

The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …

Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis

LSU Master's Theses

An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas …

Central Florida Future, Vol. 38 No. 33, December 19, 2005

Central Florida Future

The time flies by: Success in 2005 only makes 2006 seem much more exciting; Alumni mourn loss of dear friend; Early decision on rise: College applicants make quick choices, experts believe it could be bad; Completion of FDLE investigation leads to arrest for battering officer in Jenkins melee.

Spartan Daily, December 8, 2005, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 125, Issue 57

Central Florida Future, Vol. 38 No. 32, December 8, 2005

Central Florida Future

Rookie program debut a success: Adopt-A-Cop worked well in its fist term, could use some work; Man charged Monday with raping 2 students: Officials say Evislandy's Brio left his phone number on the victims' cell phones after attacks; Semester rewind: Looking back at a term loaded with plenty of action: Season of ups, downs.