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Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

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Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

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Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

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Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

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Inspirational And Worthy Of Charity: (Mis)Representations Of Disability In Sport Media, Katherine Holland, Steven K. Holland, Justin A. Haegele

Human Movement Studies & Special Education Faculty Publications

This study explored how one United States-based sports media company (SMC) represents disability through their Twitter account. A directed content analysis approach was utilized to analyze the tweets of the SMC for calendar year 2019. Of 6080 tweets reviewed, 126 (2.1%) were determined to represent disabled athletes or individuals. 43 (34.1%) tweets represented disabled athletes or individuals in participant roles while 83 (65.9%) represented disabled individuals in spectator or nonathlete roles. The tweets were coded into one of four categories of disability portrayal (Garland-Thomson, 2002): wonderous (n = 73), sentimental (n = 43), realistic (n = 7), …

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The Pacific Sentinel, January 2023, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Dan Chilton

Articles in this issue include:

Wednesday & the Challenges of Adaptation
First Impressions: A Newcomer's Guide to Portland
Ooligan Press's Comic Debut
The Land, the Water, the Sky
Notes From Behind the Bar
A Chat with ChatGPT
Measure 110 & the Roadblocks of Negative Perceptions
Pre-Covid: It's a Jungle out there. Post-Covid: It's a Jungle in Here

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Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …

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A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

Graduate Theses, Dissertations, and Problem Reports (ETD)

Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …

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Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

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Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

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Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

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Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

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Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.

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Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

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Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

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Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

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Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.

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Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

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Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

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Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

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Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin

Journalism and Strategic Media Syllabi Archive

Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.

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Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

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Jour 4639: Television News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

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Jour 4185: Social Justice Writing/Report (Syllabus), Laura Faith Kebede

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories on issues concerning social justice.

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Jour 4998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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