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Articles 781 - 810 of 35094
Full-Text Articles in Entire DC Network
Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.
Pbrl 6431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Pbrl 6431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.
Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs
Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Jour 3120: Reporting (Syllabus), Casey Hilder
Jour 3120: Reporting (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 4639: Television News Producing (Syllabus), Joe Hayden
Jour 4639: Television News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jrsm 1700: Intro To Media (Syllabus), Candy Justice
Jrsm 1700: Intro To Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Gabrielle Evans
Jrsm 1700: Intro To Media (Syllabus), Gabrielle Evans
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media Honors (Syllabus), Otis Sanford
Jrsm 1700: Intro To Media Honors (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1800: Intro To Radio (Syllabus), Terris King
Jrsm 1800: Intro To Radio (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: This course is an introduction to the production and performance skills required for basic work in radio. In addition to receiving lab training and instruction, all students will complete regular shifts at the campus radio station.
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 2801: Radio Practices (Syllabus), Terris King
Jrsm 2801: Radio Practices (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 3900: Visual Media (Syllabus), Ashley Perks
Jrsm 3900: Visual Media (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 3905: Graphics For Strategic Media (Syllabus), Oakley R. Weddle
Jrsm 3905: Graphics For Strategic Media (Syllabus), Oakley R. Weddle
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 2801: Radio Practices (Syllabus), Terris King
Jrsm 2801: Radio Practices (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.
Jrsm 3905: Graphics For Strategic Media (Syllabus), Jin Yang
Jrsm 3905: Graphics For Strategic Media (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 3905: Graphics For Strategic Media (Syllabus), Tori M. Cliff
Jrsm 3905: Graphics For Strategic Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 4700: Media Law (Syllabus), David Arant
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4702: Media, Diversity And Society (Syllabus), Otis Sanford
Jrsm 4702: Media, Diversity And Society (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 4704: Issues In Sports And Media (Syllabus), Tori Cliff
Jrsm 4704: Issues In Sports And Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the ongoing relationship of sports and media. Students will think more critically about the role of sports in the contemporary media landscape and vice-versa.