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Articles 751 - 780 of 35094
Full-Text Articles in Entire DC Network
Jrsm 4910: Social Media And Society (Syllabus), Taylor Nicole Ackerman
Jrsm 4910: Social Media And Society (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus), Sheri D. Neely
Pbrl 3400: Intro To Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations Hnrs (Syllabus), Sheri D. Neely
Pbrl 3400: Intro To Public Relations Hnrs (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus), Tori Cliff
Pbrl 3421: Intro Public Relations Writing (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 3441: Strategic Writing Social Media (Syllabus), Kim Marks Malone
Pbrl 3441: Strategic Writing Social Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.
Pbrl 4301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Pbrl 4301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Pbrl 4431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.
Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely
Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone
Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Explores the role of social media in public relations and related fields. Through hands-on experience, develops skills and abilities for social media management including social media strategy, account management, content creation and curation, and evaluation of social media campaigns using platform & other industry-standard analytics tools.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs
Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin
Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.