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Journalism Studies

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Jrsm 3905: Graphics For Strategic Media (Syllabus), Taylor Nicole Ackerman Jan 2022

Jrsm 3905: Graphics For Strategic Media (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.


Jrsm 4700: Media Law (Syllabus), David Arant Jan 2022

Jrsm 4700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 4910: Social Media And Society (Syllabus), Tori Cliff Jan 2022

Jrsm 4910: Social Media And Society (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2022

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2022

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3400: Intro To Public Relations (Syllabus), Tori Cliff Jan 2022

Pbrl 3400: Intro To Public Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3421: Intro Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2022

Pbrl 3421: Intro Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone Jan 2022

Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.


Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff Jan 2022

Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.


Pbrl 4432: Nonprofit Public Relations (Syllabus), Teri Del Rosso Jan 2022

Pbrl 4432: Nonprofit Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2022

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2022

Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff Jan 2022

Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Jour 6155: Multimedia Sports Reporting (Syllabus), Robby Byrd Jan 2022

Jour 6155: Multimedia Sports Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.


Jour 6165: Feature Writing/Reporting (Syllabus), Dana Albright Jan 2022

Jour 6165: Feature Writing/Reporting (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.


Jour 6190: Opinion Writing/Reporting (Syllabus), Otis Sanford Jan 2022

Jour 6190: Opinion Writing/Reporting (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.


Jour 6530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois Jan 2022

Jour 6530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.


Jour 6639: Tv News Producing (Syllabus), Joe Hayden Jan 2022

Jour 6639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 6998: Multimedia News Lab (Syllabus), Candy Justice Jan 2022

Jour 6998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2022

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso Jan 2022

Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Research and analysis of the relationship among mass media, women and minorities.


Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone Jan 2022

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.


Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso Jan 2022

Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.


Jrsm 7124: Data Journalism (Syllabus), Joe Hayden Jan 2022

Jrsm 7124: Data Journalism (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.


Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff Jan 2022

Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught Jan 2022

Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2022

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Jrsm 1700: Intro To Media (Syllabus), Terris King Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.