Digital Commons Network^™

Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik

Electronic Theses and Dissertations

The purpose of this study is to correlate agenda-setting effects of the press to newspaper coverage of public university desegregations in the southern United States in the early 1960s. Front-page news and editorial page content from the Atlanta Constitution, the Athens Banner-Herald and the Red & Black newspapers were analyzed for the 1961 desegregation of the University of Georgia. The Clarion-Ledger , the Oxford Eagle and The Mississippian newspapers were analyzed for the 1962 desegregation of the University of Mississippi. The Birmingham News, the Tuscaloosa News and the Crimson White newspapers were analyzed for the 1963 desegregation of the University …

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff

Electronic Theses and Dissertations

A substantial amount of research has been done on Hurricane Katrina and its effects on New Orleans, Louisiana. However, few studies have focused on how the Mississippi Gulf Coast was affected by the hurricane. The purpose of this study is to bring attention to the reporting efforts of WLOX-TV and The Herald newspaper to cover Hurricane Katrina. This case study analyzes the practices WLOX and The Herald used to cover the hurricane and to explore which practices could be implemented in other newsrooms in the future. A total of four interviews were conducted with members from the newsrooms who had …

Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan

Electronic Theses and Dissertations

On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …

Journalism As Research Within The Framework Of Academic Ethics, Kayt Davies

Research outputs 2011

This paper makes a case for a review of the National Statement on Ethical Conduct in Human Research (NHMRC, 2007a) and/or its accompanying documentation to more clearly acknowledge the beneficent role of journalism as an academic methodology and to resolve issues that currently force journalism academics to work around, rather than through, their universities’ Human Research Ethics Committees. In recent years the case has been made that, in addition to being a profession governed by an explicit, internationally-recognised ethical code, journalism is also a valuable academic research methodology (Lamble, 2004; Pearson & Patching, 2010). There are problems with this though, …

Jour 6708: Mass Media Ethics (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: In this course, you will learn how to analyze ethical dilemmas of media practice. First, you will learn elementary principles of moral philosophy. Second, you will apply those principles to professional decisions. Third, you will analyze ethical dilemmas faced by media professionals. In particular, you will analyze ethical dilemmas in gathering and disseminating news and practicing public relations and advertising. Objectives of this course include learning how to tolerate disagreement, increasing respect for ethnic and gender diversity, and developing sensitivity to the ethical dimensions of your professional practice.

Jour 4708/6708: Mass Media Professional Ethics (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: In this course, you will learn how to analyze ethical dilemmas of media practice. First, you will learn elementary principles of moral philosophy. Second, you will apply those principles to professional decisions. Third, you will analyze ethical dilemmas faced by media professionals. In particular, you will analyze ethical dilemmas in gathering and disseminating news and practicing public relations and advertising. Objectives of this course include learning how to tolerate disagreement, increasing respect for ethnic and gender diversity, and developing sensitivity to the ethical dimensions of your professional practice.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 7100: Mass Communication Administration Methods (Syllabus), Jim Redmond

Journalism and Strategic Media Syllabi Archive

Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.

Jour 7100: Mass Communication Administration Methods (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.

Framing 10/12 And 3/11 In American And European News, Andrea Lypka

USF Tampa Graduate Theses and Dissertations

This media analysis of the incidents in Bali in 2002 (10/12) and Madrid in 2004 (3/11) reveals the black and white portrayal of these attacks in western news through the localization of international terrorism occurrences, pro-government perspective, and internalization of U.S. policies. The Old Europe and New Europe debate further fractures the European press. Such rhetoric perpetuates the "us versus them" schism by contrasting the goals of the alleged perpetrators with the western values of democracy and freedom. Governmental sources remain central news sources during these crises. In addition, 9/11, war on terrorism, and fear from further attacks dominate news …

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Final Exam Schedule
• Frasier, Aaron. Official Offers Tips to Avoid Stress During Finals – Counseling & Testing Center
• Alleyne, Zirconia. Tips to Successful Studying
• Honors College Graduates Class of 2010

Chimes: December 10, 2010, Calvin College

Chimes

'Wednesday' hits stage by Jasmine Wilson

Calvin gets new land for Christmas by Amanda Elliott

Foreign students face mistreatment by Rachel Hekman

Humans are a species unlike any other on the planet by Matthew Koh

Make, bake, share Christmas chear by Kendra Haan

Hope slashed and iced in Knight victory by Tim Clover

Swim and dive teams host annual Calvin Winter Invitational by Luke Leisman

Spartan Daily December 9, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 53

Ua1b1/3 University Lecture Series, Wku Archives

WKU Archives Collection Inventories

Records created by the University Lecture Series committee which invites distinguished and prominent individuals to lecture at the university. The records include correspondence with potential speakers and programs, posters and recordings of lectures.

Spartan Daily December 8, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 52

Spartan Daily December 7, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 51

Spartan Daily December 6, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 50

Spartan Daily December 2, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 49

The Prospector, December 2, 2010, Utep Student Publications

The Prospector

Headline: 2010 Grads

Links Of Connectedness: A Content Analysis And Industry Survey Comparing The Interactive Options Of Community And Metro Newspaper Web Sites, Cleveland Allin Means

Dissertations

As newspapers struggle to redefine their role in a constantly shifting mass media landscape, this research project studies how one of mass communications’ historically fundamental mediums, the community newspaper, is utilizing its Web presence to connect to readers in innovative ways that might perpetuate loyalty to the local press. A key question is: How can community newspapers utilize their Web sites’ interactive features to maintain useful links of connectedness with local readers, in effect capitalizing on the very technologies that many analysts predict will ultimately render them obsolete?

Through content analysis of newspaper Web site home pages and industry surveys, …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Major Buzz, Grand Tour, Satellite View.

Representations Of Homelessness In Four Canadian Newspapers: Regulation, Control, And Social Order, Barbara Schneider, Kerry Chamberlain, Darrin Hodgetts

The Journal of Sociology & Social Welfare

This article reports on a content analysis of homelessness representations in four Canadian newspapers: two city broadsheets, one city tabloid, and one national newspaper. Clear differences between the papers emerged showing that in general coverage of homelessness in Calgary was much more positive than coverage in Vancouver. It conveyed a stronger sense of crisis or urgency and a stronger sense of optimism that the problem should and can be solved. Experts dominate public discourse about homelessness, with people who experience homelessness themselves marginalized as speakers. Despite these differences, the four papers present a unified narrative of homelessness in which readers …

Structure Of Narratives: Applying Propp's Folktale Morphology To Entertainment-Education Films, Divya Sreenivas

Communication ETDs

This study examines narrative strategies through which feature films accomplish the dual role of entertainment-education to shape social reality surrounding health issues. More specifically, exploring films' narrative structures and characterization, this study illuminates how a coherent HIV/AIDS narrative is woven into cinematic artifacts laden with specific cultural values, beliefs and practices. The entertainment-education literature has rarely undertaken a study of films to demonstrate their entertainment-education potential. Moreover, by taking a structuralist perspective and utilizing narrative theories this study uncovers underlying elements that cut across narratives. According to Fisher (1987), the proponent of narrative theory, narratives are moral constructs with values …