Digital Commons Network^™

Columbia Chronicle (01/31/2011), Columbia College Chicago

Columbia Chronicle

Student newspaper from January 31, 2011 entitled The Columbia Chronicle. This issue is 44 pages and is listed as Volume 46, Number 17. Cover story: "Drawing the line on campus crime" Editor-in-Chief: Spencer Roush

The Prospector, January 25, 2011, Utep Student Publications

The Prospector

Headline: UTEP's Expansion Projects Mostly On Schedule

Prospectus, January 19, 2011, Patrick Wood, Levi Norman, Josh Grube, Chuck Shepherd, Kelley Heaney, Kassandra Coan, Janelle O'Dea, Joseph Rosenbaum, Jake Godin, David Busboom

Prospectus 2011

CHALEN PHILLIPS TO CURATE WATERCOLOR INVITATIONAL; Kirk, Barickman address public at town hall meeting; Don't fall face-first!; Chuck Shepherd's News of the Weird; Album Review: The Decemberists The King Is Dead; Colleges limited in what they can do about troubled students; E-Readers Not Generally Student Friendly; Keeping the Holiday Spirit Alive; Advertising: How far is too far?; It's just that simple!; Method to erase traumatic memories may be on the way; Bonus Stage: The official Prospectus gaming column; Prospectus Pick: Calvin and Hobbes; Cobra Athletic Hall of Fame Inductees - 2010; Super Venue: Colossal Cowboys Stadium perfect fit for larger-than-life …

The Prospector, January 18, 2011, Utep Student Publications

The Prospector

Headline: Cesar Chavez Day Removed as Campus Holiday

Chimes: January 14, 2011, Calvin College

Chimes

Nation shocked by Tuscon shooting, honors dead by Abby Zwart

Knights sink the Flying Dutchmen by Jon Behm

Crowds flood J. Series by Elizabeth Vander Heide

Kill-A-Watt calls for stewardship by Tyler Slamkowski

Floods hit Australia by Christine Bennett

Grandin lectures in CFAC by Josiah Kuiper

Knights douse Comets, stay perfect by Tim Clover

Prospectus, January 12, 2011, Janelle O'Dea, Chuck Shepherd, Rod Lovett

Prospectus 2011

EVEN WITH FREE TUITION, HURDLES REMAIN FOR RAISING NUMBER OF COLLEGE GRADS; 5 tips for staying well during the winter; Chuck Shepherd s News of the Weird; A new side of Daft Punk; Experts are now looking beyond coursework; Start 2011 the Right Way...; Wolfram Research co-founder to speak at Parkland; The upward mobility gap; Winter health tips for pets; Engineer's products bring online radio to home and auto; What you need to know about Mono/Epstein-Barr Virus; CobraSportsNet to begin airing live webcasts; Cobra Men fall to #10 Kankakee; PC WBB knock off Millikin; PCTV Broadcast Schedule: January 2011

The Effects Of A Web Presence On Sportscasting Audiences, Adam Cavalier

Theses, Dissertations and Capstones

The purpose of this research is to determine how much and what type of Web presence/content effectively draws listeners and viewers to the major sportscasts a station presents. Ad revenue, viewership/listenership and audience fragmentation all are conundrums in today's fluctuating media landscape. Combine those issues with the present economic crisis and the vast majority of media companies must rethink the way they do business. This research seeks to lay groundwork as to what new strategies effectively draw listeners/viewers back to the traditional media of radio and television while expanding upon the relatively new online media offerings. Furthermore, this research is …

Porting Transmedia Storytelling To Journalism, Kevin Timothy Moloney

Electronic Theses and Dissertations

This thesis examines how the methods of transmedia storytelling emerging in the entertainment industry might be used in a journalism context. Journalism is facing many crises, not the least of which is a loss of readership and perceived relevance to its public. Presented with an ever-expanding array of media with which to interact, the public is more difficult to attract to a socially relevant issue or a politically important story. Faced with similar issues, the entertainment industry has developed a means to engage with fans in a way that draws them across multiple media platforms, better captures their imagination and …

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

“We Need A Showing Of All Hands”: Technological Utopianism In Make Magazine, Susan Currie Sivek

Faculty Publications

Make magazine is a quarterly publication focused on do-it-yourself projects involving technology and innovation. The magazine also sponsors a biannual event, the Maker Faire, that brings “makers” together to share their knowledge. As a strategy for building audience loyalty and identification with the magazine, the Make products are skillfully crafted. However, they also invoke ideals such as environmentalism and nationalism in a potent mix that not only engages readers, but also represents an additional cultural demonstration of the phenomenon of technological utopianism.

Zaftig: A Magazine Prototype And Accompanying Business Plan, Alexandra Wagner Pence

Electronic Theses and Dissertations

Currently, there is no voice or home for plus-sized women within the mainstream media. The media industry reflects and promotes an increasingly thin ideal, one that multiple studies have concluded is causing negatiVe self-perception and low self-esteem among young women nationwide. This is especially true for the full-figured woman, whom society tells that she is not skinny enough, and therefore not good enough. This thesis project sets out to prove the host of social benefits that could and would be offered as a result of the instatement of a mainstream women's interest magazine geared specifically towards young plus-sized women. To …

Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell

Electronic Theses and Dissertations

This thesis discusses the need for a brand manual for a magazine after the creation of a first issue. A brand manual ensures each subsequent issue of the magazine has consistent design from issue to issue as well as keeps the tenets of the overall magazine brand intact. This thesis was project based and conclusions were met by means of a literature review of branding, interviews and experiential research. The foundational similarities between brands and magazines through the lens of magazine design was discussed and found to be one in the same: magazines are brands. Brands are only as good …

Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik

Electronic Theses and Dissertations

The purpose of this study is to correlate agenda-setting effects of the press to newspaper coverage of public university desegregations in the southern United States in the early 1960s. Front-page news and editorial page content from the Atlanta Constitution, the Athens Banner-Herald and the Red & Black newspapers were analyzed for the 1961 desegregation of the University of Georgia. The Clarion-Ledger , the Oxford Eagle and The Mississippian newspapers were analyzed for the 1962 desegregation of the University of Mississippi. The Birmingham News, the Tuscaloosa News and the Crimson White newspapers were analyzed for the 1963 desegregation of the University …

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff

Electronic Theses and Dissertations

A substantial amount of research has been done on Hurricane Katrina and its effects on New Orleans, Louisiana. However, few studies have focused on how the Mississippi Gulf Coast was affected by the hurricane. The purpose of this study is to bring attention to the reporting efforts of WLOX-TV and The Herald newspaper to cover Hurricane Katrina. This case study analyzes the practices WLOX and The Herald used to cover the hurricane and to explore which practices could be implemented in other newsrooms in the future. A total of four interviews were conducted with members from the newsrooms who had …

Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan

Electronic Theses and Dissertations

On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …

Journalism As Research Within The Framework Of Academic Ethics, Kayt Davies

Research outputs 2011

This paper makes a case for a review of the National Statement on Ethical Conduct in Human Research (NHMRC, 2007a) and/or its accompanying documentation to more clearly acknowledge the beneficent role of journalism as an academic methodology and to resolve issues that currently force journalism academics to work around, rather than through, their universities’ Human Research Ethics Committees. In recent years the case has been made that, in addition to being a profession governed by an explicit, internationally-recognised ethical code, journalism is also a valuable academic research methodology (Lamble, 2004; Pearson & Patching, 2010). There are problems with this though, …

Jour 6708: Mass Media Ethics (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: In this course, you will learn how to analyze ethical dilemmas of media practice. First, you will learn elementary principles of moral philosophy. Second, you will apply those principles to professional decisions. Third, you will analyze ethical dilemmas faced by media professionals. In particular, you will analyze ethical dilemmas in gathering and disseminating news and practicing public relations and advertising. Objectives of this course include learning how to tolerate disagreement, increasing respect for ethnic and gender diversity, and developing sensitivity to the ethical dimensions of your professional practice.

Jour 4708/6708: Mass Media Professional Ethics (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: In this course, you will learn how to analyze ethical dilemmas of media practice. First, you will learn elementary principles of moral philosophy. Second, you will apply those principles to professional decisions. Third, you will analyze ethical dilemmas faced by media professionals. In particular, you will analyze ethical dilemmas in gathering and disseminating news and practicing public relations and advertising. Objectives of this course include learning how to tolerate disagreement, increasing respect for ethnic and gender diversity, and developing sensitivity to the ethical dimensions of your professional practice.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 7100: Mass Communication Administration Methods (Syllabus), Jim Redmond

Journalism and Strategic Media Syllabi Archive

Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.

Jour 7100: Mass Communication Administration Methods (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.

Framing 10/12 And 3/11 In American And European News, Andrea Lypka

USF Tampa Graduate Theses and Dissertations

This media analysis of the incidents in Bali in 2002 (10/12) and Madrid in 2004 (3/11) reveals the black and white portrayal of these attacks in western news through the localization of international terrorism occurrences, pro-government perspective, and internalization of U.S. policies. The Old Europe and New Europe debate further fractures the European press. Such rhetoric perpetuates the "us versus them" schism by contrasting the goals of the alleged perpetrators with the western values of democracy and freedom. Governmental sources remain central news sources during these crises. In addition, 9/11, war on terrorism, and fear from further attacks dominate news …

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Final Exam Schedule
• Frasier, Aaron. Official Offers Tips to Avoid Stress During Finals – Counseling & Testing Center
• Alleyne, Zirconia. Tips to Successful Studying
• Honors College Graduates Class of 2010