Digital Commons Network^™

Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert

Master of Arts in Digital Journalism

This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …

Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet

Master of Arts in Digital Journalism

This study sought to examine the strategies employed by media organizations in Uganda to generate revenue from their content within the digital landscape. The specific objectives were: (i) To establish the criteria media houses use to select content for publication in the digital era., (ii) to examine monetization strategies that mainstream media have instituted in the disrupted media environment, (iii) to assess the viability of monetization strategies that mainstream media have instituted in the disrupted media environment. The study used the qualitative approach and adopted the case study research design. It focused on two media organizations, Vision Media Group and …

Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah

Master of Arts in Digital Journalism

This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Child Labor Advocacy Through The Years, Emma Naggar

Comm-entary

No abstract provided.

The Existence Of Empathy In Photographs

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No abstract provided.

Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman

Theses and Dissertations--Communication

With the relentless progression of technological advancements, artificial intelligence (AI) has become a transformative force across various sectors, and newsrooms are no exception. Developed nations have already integrated AI into journalistic practices, showcasing its versatility in different news functions. However, the developing nations, including Bangladesh, a south Asian nation faces challenges in catching up, marked by technological and economic disparities. As an emerging economic force Bangladesh encounters different obstacles in the adoption of AI in its media landscape. Despite the expansiveness of its media industry, the country grapples with limited technological support and inadequate training opportunities. These challenges bring up …

Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal

Master of Arts in Digital Journalism

The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …

Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi

Master of Arts in Digital Journalism

Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …

Water Justice, Emily Ann Senkosky

Graduate Student Theses, Dissertations, & Professional Papers

My portfolio will be centered around the theme of “Water justice,” which aims to unpack people’s manipulation of riverways and the environmental costs of this practice. Rivers, and their watersheds, have served as lifeblood for human and ecological populations the world over since the dawn of man. Derived from these watersheds is a multitude of ecosystem services and freshwater necessary for the sustainability of life. But freshwater makes up only 3% of the globe’s total water supply, making it a limited and dwindling resource. As the world’s population accelerates, climate change quickens, and societal needs for freshwater advance, the manipulation …

Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey

Williams Honors College, Honors Research Projects

This project will involve the production, promotion, and distribution of a weekly 30-minute live radio show focusing on the Akron Zips men's basketball team. After the airing of each show, the recorded episode will be published as a podcast. Additionally, a weekly column or sports blog (written by myself) will be published and serve as a companion work or supplement to the radio program.

As Above, So Below: Environmental Justice Stories Of Seeds, Mining And Migration, Cassidy M. Motahari

Graduate Student Theses, Dissertations, & Professional Papers

Environmental justice issues directly impact the health, cultural heritage and livelihoods of communities. This multimedia master’s project examines how federal policies, legal frameworks and the prioritization of corporate interests perpetuate environmental justice issues in the western United States. Three distinct stories provide a more nuanced understanding of the impact of systemic inequities on seed saving, mineral extraction and humanitarian aid on public lands.

With four companies controlling over 60 percent of the global seed market, declining genetic diversity in seeds limits the potential to cultivate and develop crops that meet the regional and cultural needs of diverse growers. In a …

Meant To Burn: Wildfire In The West (2025), University Of Montana--Missoula. School Of Journalism

Byline

Learning to Live -- Behind the Fireline -- Nowhere to Hide -- Empowered to Fight -- Mann Gulch -- A Way of Life

Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith

Graduate School of Media and Communications

This study investigated the prevalence, causes, and impact of sexual and gender-based violence (SGBV) against women in sports across Kenya, Uganda, and Tanzania. Employing a mixed-methods approach, the study combined quantitative surveys with qualitative interviews to explore the scale of SGBV, its root causes, and the lived experiences of female athletes. A cross-sectional descriptive design was adopted, with data collected from athletes, coaches, administrators, and sports officials from federations and associations in the three countries. Stratified and purposive sampling techniques at the federations, clubs and within the clubs was used and this ensured representation at multiple levels of the sports …

Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda

Graduate School of Media and Communications

This policy brief presents the findings of a regional study on media coverage of femicide and sexual and gender-based violence (SGBV) in Kenya, Uganda, and Tanzania. The study analysed coverage of femicide and SGBV between January 2024 and April 2025, from major digital platforms, supported by interviews with editors. It sought to understand how media frames femicide and SGBV, which actors are most visible, and what implications these patterns have for accountability, justice, and deterrence. The findings show that while victims of femicide are given extensive sympathetic coverage, with very high salience, perpetrators are almost entirely absent from media narratives. …

To Encounter The Other? How Journalists Make Catholic Faith-Based Organizations In Mexico And Russia (In)Visible, Xochiquetzal Luna Morales

Theses and Dissertations (Comprehensive)

Catholic Faith-Based Organizations (CFBOs) in Mexico and Russia are unique entities of study and comparison to understand the power dynamics between majority/minority institutional religions and their media representation. Although both countries recognize their religious diversity, Catholicism is still the major religion in Mexico, not only because of its large number of adherents but also its significant cultural and political capital. In contrast, in Russia, Catholicism is considered a minority religion and is often viewed as foreign to Russian values and traditions. These conditions influence how CFBOs have been featured in the news media in both countries. However, no single factors …

Hit Me, Baby, One More Time: A Critical Discourse Analysis Of The Celebrity Gossip Magazine Shaming Of Britney Spears, Anna Drabik

Comm-entary

Britney Spears is an American pop star who rose to fame in the late 1990s at the age of 17 with her music, performances, and fashion. Spears was a prominent figure.

in celebrity gossip magazines, a genre which grew to prominence alongside and, in many ways, because of Spears. The distinct aesthetic and style of celebrity gossip magazines involved stories, blurbs, and images which wielded praise and shame—directly and indirectly—as tools to enforce norms and expectations for both female celebrities and female readers. Through a critical discourse analysis of 378 People and Us articles throughout the first ten years of …

Critical Analysis Of The “Mother, Daughter, And Doll” From Boushra Almutawakel’S, Samantha Dempsey

Comm-entary

No abstract provided.

Brewdog Case Study, Kate Daugherty-Miller

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No abstract provided.

Mythic Criticism Of Spider-Man: Across The Spider-Verse, Grace Cushing

Comm-entary

No abstract provided.

Clandestine Captains Of Culture: How Making Music For Your Community Can Influence Global Culture Explored Through The History And Legacy Of Dj Screw, Aristides Estevao

Comm-entary

No abstract provided.

Nine Dragons, Bailey Fraser

Comm-entary

No abstract provided.

A Feminist Critique Of Promising Young Woman, Farrell Hoffman

Comm-entary

No abstract provided.

Roll The Film, Play The Music, Lauren Sutton

Comm-entary

No abstract provided.

Public Health: The Ethical Potential For Applied Neuromarketing, Olivia Buzzell

Comm-entary

No abstract provided.

The Pussyhat And Performative Activism: What Happens When Protest Becomes Fashionable?, Layla Hanissian

Comm-entary

No abstract provided.

Grizzly Bears Moving Onto The Great Plains, John A. Stember

Graduate Student Theses, Dissertations, & Professional Papers

High up a coulee on the Montana prairie, Seth and Jennie Becker look over the windswept landscape with binoculars and point out three grizzly bear dens along the rim of a canyon. The couple, who own Stick Leg Ranch, estimate there are eight grizzly bear dens on their property. After their nine-year-old son nearly came face to face with a grizzly, they decided they needed to find a solution.

Over the last five years, grizzly bears have been expanding further and further east onto the Montana prairie. For example, in October 2023, a grizzly bear was caught on game camera …

Is It Real Enough? A Mixed-Methods Study Of Realism, Engagement And Counterargument In Transmedia Edutainment For Sustainable Behaviors, Aya Shata, Michelle Selig

Hank Greenspun School of Journalism and Media Studies Faculty Research

Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multiple platforms to promote pro-environmental messaging. Drawing on entertainment-education literature and narrative persuasion theories, specifically the narrative engagement model and perceived realism as theoretical frameworks in this study, to help understand the role and influence of TE-E. Using a mixed-method design, five …