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The Day Is Just Another Surface, Brooks M. Heintzelman Jan 2019

The Day Is Just Another Surface, Brooks M. Heintzelman

Theses and Dissertations

Within a practice founded on both typographic form and language, I have continued to push myself to make work that is more sensitive to place, more contextual, more (hopefully) generous toward a public audience. These pieces might serve as useful instruments of institutional critique, resources for comprehension, or moments in which to interrogate preconceived modes of seeing. I deploy original texts in public spaces in order that they might force viewers to decide how to personally resolve the content they encounter. Is it language or object? Literal or figurative? Graphic design or art? The further I develop this body of …


A Systems Approach To Graphic Design Practice, Parisa Farmoudehyamcheh Jan 2019

A Systems Approach To Graphic Design Practice, Parisa Farmoudehyamcheh

College of Graduate Studies: Theses & Dissertations

Over the past few decades, design issues have gotten more complex, and designers got responsible for solving more significant problems, from object-level problems to system-level problems to societal-level problems. This thesis is an exploration of employing a systems approach for solving these complicated issues. The systems approach helps designers to look at matters as a whole and consider all connected pieces in a network all together. In this way, proposing solutions to those problems will address all those parts and will solve them at the same time. In this thesis, I will study and analyze case studies such as Canva, …


Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt Dec 2018

Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt

Masters Theses

This research analyzes the effects of introducing gardening as an educational and developmental tool in early childhood. Research includes an in-depth exploration of the benefits of gardening regarding physical, mental, and social health. Furthermore, the research studies why parents do not already implement gardening. The thesis delves into the power that artwork can have as a call to action. The thesis concludes with a visual solution that is intended to draw out a desire for parents of young children to introduce gardening in their home.


Creativity’S Risk To Design, Con Kennedy Aug 2018

Creativity’S Risk To Design, Con Kennedy

Conference papers

The competencies of designers can be summed up in one word: Creativity. Creativity would seem to be the most critical skill of any design practitioner’s repertoire and is a core component of innovation and entrepreneurship. In general; creativity is considered to be a positive thing, generating positive outcomes for design enterprises and their clients. Designers utilise their creative skills to solve problems for clients, and to develop design ideas and to run their design enterprises. However, the perception of creativity and the creative worker outside the paradigm of design differs from the view within, and therefore a negative opinion of …


Istvan Orosz, Erin Williams Jul 2018

Istvan Orosz, Erin Williams

Communication Design: Design Pioneers

No abstract provided.


A Brief Look At Meaning In Graphic Design, Elise Rustine Jun 2018

A Brief Look At Meaning In Graphic Design, Elise Rustine

Honors College Theses

In this exploration of meaning in design, some of the theories, such as those proposed by Ferdinand de Saussure and Charles Sanders Peirce, and the different forms meaning takes are discussed. The project takes the form of analyzing three smaller projects in which meaning was explored in a different way, including a review of semiotics in design, an examination of the differences between denotation and connotation, and the creation of a personal visual identity and the challenge of taking internalized personal meaning and communicating that visually.


Tiny Diasporas, Angela Lorenzo Jun 2018

Tiny Diasporas, Angela Lorenzo

Masters Theses

I see myself as a literary curator — I collect and sequence texts and images, both digital and analog, to reveal, connect, and construct narratives, resulting in shifting meanings and significances. Inhabiting this curatorial ethos, I investigate hidden subtexts, locating personal and collective relations to the margins and files marked “miscellany.” Working in books and installations, I engage with the inherited meanings of visual languages (form, typography, color, material, format) to open up well-worn narratives and craft new interpretations.

Tiny Diasporas is a primer to a design practice that borrows the form of an abecedarius, an alphabetical wordlist for learning …


This Is Public Work, Nick Adam Jun 2018

This Is Public Work, Nick Adam

Masters Theses

This thesis positions graphic design as an integral form of public works.

T his is public work regards the causal relationship between graphic design and its publics as an opportunity to explore the formal maneuvers to enhance an artifact's visual codes. The idea is an experiential one: rich and meaningful form can lead to rich and meaningful experiences.

The designed artifacts of our world function across informational (effect) and emotional (affect) modes. The complexity of these operations take on an infrastructural role — what we see day-to-day shapes our experiences and understanding. The opportunity of a designer to practice in …


Constellations, Maria Rull Bescós Jun 2018

Constellations, Maria Rull Bescós

Masters Theses

In this book you will find a collection of projects that both reflect and simultaneously reinvent my personal way of seeing the world, which I consider to be a space that is complex, diverse, and in continuous transformation.

Graphic design is the lens through which I examine and understand this complexity, and it is also the medium through which I translate this huge realm into navigable systems of ideas, tales, forms, and experiences.

I have been inspired to produce my own systems in response to those I discover through actively observing my environment (territory), reflecting upon my personal background (origin), …


Anachropomorphism!, Carson Evans Jun 2018

Anachropomorphism!, Carson Evans

Masters Theses

Folks, the Truth is hard to know—if can be known at all.¹ Conventional Western wisdom tells us: stick to the facts. (I’m looking at you, Enlightenment.) We privilege the written word as an objective and reliable vehicle for communication. Useful, yes, but we over-rely. I counter with this: bodily performativity and purposeful inaccuracy that produces, paradoxically, narrative accuracy. These methods roil in our gut or tug at our heartstrings—instead of recoiling, we should embrace them.

I like to unpack “the stories we tell ourselves,”² our personal and societal mythologies, with a particular eye to how the past plays a role …


Design As An Accompaniment To Performance Art: Incorporating Imagery To Amplify Emotional Impact, Brianna O'Neal Jun 2018

Design As An Accompaniment To Performance Art: Incorporating Imagery To Amplify Emotional Impact, Brianna O'Neal

Masters Theses

Design as an Accompaniment to Performance Art: Incorporating Imagery to Amplify Emotional Impact is an investigation of how graphic design can be used to increase the emotional impact of a performance art piece, such as spoken word or music. The research indicates that memory plays a significant role in informing the emotion felt. The felt emotion then allows the viewer to form a perspective on the artistic piece as a whole. However, it is important to note that an individual’s memory cannot be controlled by the artist. Therefore, it is necessary for the artist to place a direct focus on …


Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty Jun 2018

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …


The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy May 2018

The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy

Conference Papers

Developing the Library Workforce

Emerging and future skills required in the Library workforce.

The Design Librarian -graphic design as an essential skill.

In 2017 the Library carried out an audit of Library signage. In line with graphic design best practice, institute guidelines, the Official Languages Act 2003, branding and design guidelines were developed. Design guidelines for people with a disability were also incorporated. A team was established to look after all signage design, marketing, and social media. Over the last year, the team has developed a cohesive Library visual identity that promotes our services and resources across a range of …


Prescription Packaging Design For The Impaired : A Meta-Analysis., Amber C. Kleitz May 2018

Prescription Packaging Design For The Impaired : A Meta-Analysis., Amber C. Kleitz

College of Arts & Sciences Senior Theses

This thesis is a critical analyzation of the state of prescription drug packaging in the United States with respect to unresolved problems for users with visual, physical, and cognitive impairments. It begins with an anecdotal overview inspired by Deborah Adler’s journey of prescription drug packaging for her grandparents and her design solution outlined by a case study. This case study focuses on the need for better prescription packaging for those with the aforementioned and neglected issues.

This thesis uses studies in user-centered design, packaging design, and industrial design among others in order to critically assess and question the current state …


Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon May 2018

Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon

College of Arts & Sciences Senior Theses

This cultural thesis is set to investigate the use of typography in branding, and how the same is influenced by cultural aspects, specifically in the United States and Brazil. The contrasting experience I have had as a student of graphic design in these two countries led me to discover the influence culture has in dictating the typography design use in branding. Typography, branding and cultural influences have been significantly researched in the past, but historically as three separate subjects, without focusing on the importance of their association and how they influence one another cross-culturally. Since the impact of graphic design …


Seeing Through Graphic Design, Sarah Doughty Apr 2018

Seeing Through Graphic Design, Sarah Doughty

Honors Projects

Artist Statement:

Seeing Through Graphic Design is a branded curriculum for graphic design. This workbook will be disseminated through the Ohio State 4-H Extension office on a statewide level, adapted for a Summer 2018 publication date. 4-H is an experiential learning organization for youth development in ages 8 to 18. This project explores how graphic design can help a 4-H member discover and develop knowledge about themselves and how they perceive their environment, by decoding the world of visual communication. Additionally, the activities teach concepts of graphic design and the design thinking process, such as intention and unique perspectives that …


Music & Media: A Senior Recital & Honors Project, Kayla Luteran Apr 2018

Music & Media: A Senior Recital & Honors Project, Kayla Luteran

Honors Projects

Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.

While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …


Modern American Cover Art: The Great Gatsby Through Time, Jessica Harrell Apr 2018

Modern American Cover Art: The Great Gatsby Through Time, Jessica Harrell

Senior Theses

Book jackets and cover art are, more than anything, an advertising tool used to attract consumers, promote book sales, and establish company identity. F. Scott Fitzgerald’s The Great Gatsby is a staple in the canon of American literature whose cover art has drastically transformed in the ninety years since its original publication. This thesis traces these changes over time, focusing specifically on publishing history, art history, American culture, and thematic interpretations. In doing so, I found that the most substantial influences on these covers were publishing house identity, design trends, and available artistic techniques. Ultimately, The Great Gatsby’s cover …


This Book Is Valuable: An Anthology Of Essays On Design And The Perception Of Value In Luxury Fashion Objects, Carlos Velasco Mar 2018

This Book Is Valuable: An Anthology Of Essays On Design And The Perception Of Value In Luxury Fashion Objects, Carlos Velasco

Honors Program: Senior Projects (Public)

This Book is Valuable seeks to analyze how different concepts related to design and culture have influenced the apparent and perceived value of luxury fashion objects. This question is explored in different contexts to provide clarity and observation to the contemporary construction of value through systems of design.

This thesis is an anthology of three essays. The first essay is about immaterial capitalism, a system of knowledge, skill and imagination based capital. The second essay is about the strategy of artification, using fine art as a way to link systems of value together. It is also about how luxury conglomerates …


Onlone 00:00, Junyun Chen Jan 2018

Onlone 00:00, Junyun Chen

Theses and Dissertations

Being alone is not the only definition of loneliness. Loneliness can be felt even when surrounded by a lot of people, especially in the virtual online world. Our digital devices play an important role in connecting everyone together without the restriction of time and space. Communication became more and more convenient in this era. Mostly we are digitally connected, but sometimes, we are mentally disconnected. We are online and together in this virtual world, but loneliness is always a never ended situation that we are suffering from. As a visual communicator, My works focus on using performance as an approach …


In Media Res, Christopher Andrew Sisk Jan 2018

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.


A Place Of Passage: Graphic Design And The Transformation Of Space Into Experience, Misty Thomas-Trout Jan 2018

A Place Of Passage: Graphic Design And The Transformation Of Space Into Experience, Misty Thomas-Trout

‘A Place of Passage’: Supplemental materials

This book explains the story behind the artwork in the first-floor central corridor of St. Mary's Hall.

Students and faculty in a Department of Art and Design practicum course — called Ligature Studio — worked for almost two years on the project, which was completed in January 2019. The holistic design concept aimed to honor the physical and spiritual passage of individuals through time through one of UD’s oldest facilities.


Ultrasound—Re:Viewing Bodies, Minjee Jeon Jan 2018

Ultrasound—Re:Viewing Bodies, Minjee Jeon

Theses and Dissertations

A medical evaluation of physical impairment imposes the additional burden of “labeling” the patient with the condition. The binary nature of the normal versus abnormal label emphasizes difference and can lead to trauma. Understanding differences, however, can lead to the generation of new forms and thus, more sensitive differentiation and representation. Tension is created by exploring different bodily forms—a dialectic between form and essence. I am designing a space that visualizes and illuminates difference as a source of trauma and amplifying the tension by comparing figures that represent varying degrees of normalcy. This forms a critique of idealized form and …


Consuming Digital Debris In The Plasticene, Stephen R. Parks Jan 2018

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …


Escapism: Indulging In Daydreams, Tanruk Pairoj-Boriboon Jan 2018

Escapism: Indulging In Daydreams, Tanruk Pairoj-Boriboon

Theses and Dissertations

A fantasy world, that exists only in our minds, provides us a place where we can mentally escape from everyday reality. Escapism, such as indulging in daydreams, allows us to experience comfort and makes us feel safe, eliminating feelings of insecurity and vulnerability.

This study aims to use playfulness and reverie as a tool to access and confront mental discomforts. Transforming disturbing situations into an experience of reverie; a correction of unsatisfying reality, by converting a solid component of the real world into a desirable infinite form will provide alternative viewpoints.

Throughout my work, this method has been employed to …


The Performance Of 2d And 3d Tsunami Evacuation Maps: A Case Study For Seaside, Oregon, Aaron M. Taveras Jan 2018

The Performance Of 2d And 3d Tsunami Evacuation Maps: A Case Study For Seaside, Oregon, Aaron M. Taveras

Cal Poly Humboldt theses and projects

Tsunami evacuation maps are intended to inform the public about the geographic extent of the hazard and where to evacuate, but these maps can be difficult to interpret for people unfamiliar with cartographic semiology. This study focuses on the performance of tsunami evacuation maps and how the tsunami hazard is represented cartographically, as at-risk communities must be able to act quickly, and effectively understand tsunami maps to remain aware of the hazard and adequately evacuate. This study investigated the use of static three-dimensional (3D) perspective maps and travel time to safety representation (shown using point markers and choropleth symbology), as …


In Search Of Communication, Usman O. Oladeinde Jan 2018

In Search Of Communication, Usman O. Oladeinde

College of Graduate Studies: Theses & Dissertations

This thesis examines the work included in Usman Oladeinde’s MFA thesis exhibition. The goal of this thesis paper is to explore major themes such as communication, identity, change, centeredness, landscapes, and language. These paintings present Arabic letter forms transformed into illegible shapes which are painted on landscape backgrounds, often depicting an aesthetic of textual elements receding into space. All these works are inspired by the Qibla, which is represented in the abstract and painted using acrylic media. Occasionally image transfers are mounted on the painted surface.

Visual representations like mine are communicative without forcing the viewer to one specific idea. …


Josef Muller-Brockmann Sample Layout2, Amara Alberto May 2017

Josef Muller-Brockmann Sample Layout2, Amara Alberto

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

No abstract provided.


The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …


Reifying Digital Histories, Ed Ryan Apr 2017

Reifying Digital Histories, Ed Ryan

Honors Theses

The use of sites like Twitter, Facebook, Instagram, and Snapchat is rooted in nowness. Most users rarely think about the long-term aspects of their relationship with the networks to which they belong, instead focusing on an ever-refreshing interface filled with fresh content. But what happens to this content when it is removed from its familiar digital context? Do the archived interactions, updates, tweets, and other pieces of our digital histories take on new meaning when placed onto a physical substrate? Using the form of the book and my personal Twitter archive, I have addressed my own digital history, looking specifically …