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Uab Libraries Q2 2026 Employee Updates, Uab Libraries Jun 2026

Uab Libraries Q2 2026 Employee Updates, Uab Libraries

UAB Libraries News

No abstract provided.


Lesson-3 On Mni Wiconi (Water Is Life): Analyzing Evidence And Communicating Solutions (Community Stewardship), Reycel Jugo, Madhav P. Nepal Jun 2026

Lesson-3 On Mni Wiconi (Water Is Life): Analyzing Evidence And Communicating Solutions (Community Stewardship), Reycel Jugo, Madhav P. Nepal

iLEARN Teaching Resources

Students analyze the data collected from their filter tests, construct an evidence-based argument for their most effective design, and communicate their solution to a “community council” (the class), connecting their technological solution back to community well-being. In the final lesson, students will analyze their data, draw conclusions, and communicate their findings. They will present their improved water filter designs to the class, acting as consultants for the fictional community.

Problem-Based Learning (PBL) Scenario: Students are now ready to present their final water filter prototypes and a summary of their findings to a “community council” (the rest of the class). They …


Effective Leadership Styles In Enhancing School Happiness Among Teachers Of General Education Schools In Hafr Al-Batin Governorate (Qualitative Study Using Grounded Theory), Abdullah Bin Mohammed Al-Ameri Jun 2026

Effective Leadership Styles In Enhancing School Happiness Among Teachers Of General Education Schools In Hafr Al-Batin Governorate (Qualitative Study Using Grounded Theory), Abdullah Bin Mohammed Al-Ameri

University of Tabuk Journal for Humanities and Social Sciences

The study aimed to identify effective leadership styles that enhance school happiness among male and female teachers in general education schools in Hafr Al-Batin Governorate, adopting a qualitative approach based on grounded theory. Data were collected through semi-structured interviews with a purposive sample of 45 teachers, ensuring diversity in educational stage and years of experience, during the first semester of the academic year 1447/2025. The data were analyzed using MAXQDA software following the procedures of open, axial, and selective coding. The findings identified six leadership styles positively associated with school happiness: fair leadership, communicative leadership, motivational leadership, empowering leadership, social …


English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani Jun 2026

English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani

University of Tabuk Journal for Humanities and Social Sciences

Objectives: Artificial intelligence (AI) driven ChatGPT is an innovative transformation tool in the rapidly evolving educational landscape. This study aimed to understand faculty members' perspectives and attitudes toward using ChatGPT for English language teaching in Saudi Arabia, particularly in Najdi rural areas. Method: The study employed a survey-based quantitative research design involving English-language faculty members in Saudi Arabia, particularly at Shaqrah University. Result: Despite having a mixed opinion on the willingness to use ChatGPT in English language teaching, participants have identified several applications of ChatGPT, such as translation and vocabulary, creating presentations, preparing exam and quiz questions, and creating activity …


Students’ Writing Mindset And Grit: Influences Of Nationality, Academic Track, And Gender, John George Pastor, Ma. Joahna Mante-Estacio Jun 2026

Students’ Writing Mindset And Grit: Influences Of Nationality, Academic Track, And Gender, John George Pastor, Ma. Joahna Mante-Estacio

Journal of English and Applied Linguistics

Senior high school (SHS) students in the Philippines are required to produce various academic papers that adhere to the properties of well-written texts. However, studies found that SHS students encounter difficulties with writing across a variety of content and ideas, vocabulary, diction, sentence and paragraph structures, language usage, and referencing (Pablo et al., 2018; Urbano et al., 2021). Despite these concerns, they are expected to persevere and show interest in improving their writing skills. In this context, this quantitative-descriptive study aimed to analyze the potential influences of sociocultural factors on the writing mindset and grit of the SHS students in …


Building An Alumni Network: Strategies And Benefits, Emily Johnson, Elena Carmichael Jun 2026

Building An Alumni Network: Strategies And Benefits, Emily Johnson, Elena Carmichael

Russian Language Journal

This article explains how to build an alumni network and describes the benefits of such initiatives. Echoing the 2024 “Report on English Majors’ Career Preparation and Outcomes” prepared by the ADE Ad Hoc Committee on English Majors’ Career Preparation and Outcomes, it argues that providing students with regular opportunities to hear from and interact with program alumni offers tangible benefits in terms of career preparation. By attending Zoom and in-person alumni career talks, students can learn about the diverse range of jobs where language and literature majors can achieve success. The chance to speak one-on-one with an alumnus/alumna with similar …


Protecting Graduate Students From Burnout With Self-Compassion And Authenticity, Michael S. Leeman, Joshua J. Castleberry, Anna A. Ellenson, Morgan Wallbrown Jun 2026

Protecting Graduate Students From Burnout With Self-Compassion And Authenticity, Michael S. Leeman, Joshua J. Castleberry, Anna A. Ellenson, Morgan Wallbrown

Journal of Social, Behavioral, and Health Sciences

This study investigated whether practicing self-compassion and embracing one's authentic self could protect graduate students from burnout. Researchers also empirically examined the mediating effect of authenticity in the relationship between self-compassion and burnout. A total of 318 master's degree students in a helping profession completed surveys assessing their levels of self-compassion, authenticity, and burnout. Results found that graduate students with higher levels of self-compassion and authenticity tended to have lower levels of burnout. Additionally, authenticity mediated the relationship between self-compassion and burnout. The findings suggest that practicing self-compassion and embracing one's authentic self may lead to lower levels of burnout …


The Impact Of Using Artificial Intelligence Tools On Enhancing Female Students’ Interaction And Participation In Online Learning, Haya Meshal Rajah Albaqami Jun 2026

The Impact Of Using Artificial Intelligence Tools On Enhancing Female Students’ Interaction And Participation In Online Learning, Haya Meshal Rajah Albaqami

University of Tabuk Journal for Humanities and Social Sciences

This study explores how artificial intelligence (AI) tools support student interaction and participation in online learning, through the lens of Vygotsky’s Zone of Proximal Development (ZPD). Sixteen female undergraduates (aged 19–23) from Turabah University College, Taif University, all experienced in using AI tools (ChatGPT, Grammarly, Canva), took part in individual interviews. Using reflexive thematic analysis, seven themes were identified describing students’ experiences: (1) Widespread AI Tool Use, (2) Enhanced Understanding of Content, (3) Facilitated Peer/Teacher Interaction, (4) Increased Academic Engagement, (5) Stimulated Independent Exploration, (6) Concerns and Challenges, and (7) AI as Support, Not Substitute. The AI tools were perceived …


The Role Of Distance Learning Technologies In Supporting University Education For Female Students: A Qualitative Case Study In The Context Of Saudi Vision 2030, Majd Ibrahim Alomar Jun 2026

The Role Of Distance Learning Technologies In Supporting University Education For Female Students: A Qualitative Case Study In The Context Of Saudi Vision 2030, Majd Ibrahim Alomar

University of Tabuk Journal for Humanities and Social Sciences

This exploratory case study examines the role of distance-learning technologies in shaping instructional practices within gender-separated higher education in Saudi Arabia, a context seldom explored in the global literature on educational technology. Drawing on Sociocultural Theory, the study analyzes how Internet- and Ethernet-based videoconferencing platforms facilitate access, interaction, and engagement for female students taught remotely by male professors, a practice rooted in cultural norms of gender separation. Data were gathered through semi-structured interviews with students, faculty, and administrative staff, classroom observations, and review of institutional documents. The data were analyzed using direct interpretation and categorical aggregation. The findings show that …


Designing Arabic Grammar Curricula For Non-Native Speakers In Light Of Contemporary Pedagogical And Linguistic Trends, Maher Dakhil Allah Alsaedi Jun 2026

Designing Arabic Grammar Curricula For Non-Native Speakers In Light Of Contemporary Pedagogical And Linguistic Trends, Maher Dakhil Allah Alsaedi

University of Tabuk Journal for Humanities and Social Sciences

The study aims to examine the design of grammar curricula in teaching Arabic to non-native speakers in terms of contemporary pedagogical and linguistic trends. It explores the linguistic, pedagogical, psychological, and cultural aspects that underlie such a design, the organization of grammatical information in the curriculum, and the methodological criteria that are relevant to the use of interactive teaching strategies and intelligent technology as complementary resources in the design of grammar curricula. The methodology of the study was based on a descriptive-analytical approach that draws on a systematic analytical review of relevant pedagogical and linguistic literature. The findings of this …


Enhancing Personal Quality Among Department Heads At Shaqra University: A Proposed Model, Hassan Bin Abdulaziz Al-Dawood Jun 2026

Enhancing Personal Quality Among Department Heads At Shaqra University: A Proposed Model, Hassan Bin Abdulaziz Al-Dawood

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to examine the extent to which heads of departments at Shaqra University apply personal quality standards from the perspective of faculty members, and to develop a proposed model for enhancing personal quality, The study employed the descriptive survey methodology, using a questionnaire as the primary data collection instrument, The questionnaire was administered to a sample of 400 faculty members at Shaqra University. The findings indicated that the overall level of application of personal quality dimensions by heads of departments was moderate, with an overall mean score of 2.93 out of 4.00, The dimension of interpersonal relationships ranked …


The Impact Of The Physical Environment, Interaction Quality, And Digital Services On Customer Perceptions Of Service Quality In Hotel Sector In Saudi Arabia, Eid K. Alotaibi Jun 2026

The Impact Of The Physical Environment, Interaction Quality, And Digital Services On Customer Perceptions Of Service Quality In Hotel Sector In Saudi Arabia, Eid K. Alotaibi

University of Tabuk Journal for Humanities and Social Sciences

The current study aims to explore the impact of the physical environment, interaction quality, and digital services on customers' perceptions of service quality in the Saudi Arabian hotel sector, and examining the mediating role of psychological comfort and emotional satisfaction. A quantitative approach based on structural equation modelling (PLS-SEM) was employed. Data were collected from a sample of 300 guests at 4 to 5-star hotels in five major cities. The results showed that all three variables (physical environment, quality of interaction, and digital services) directly and statistically significantly affect psychological comfort, which in turn acts as a strong mediating variable …


Translanguaging Practices And Speaking Anxiety Among Saudi Efl University Students, Hatim Abdulhadi Masoudi Jun 2026

Translanguaging Practices And Speaking Anxiety Among Saudi Efl University Students, Hatim Abdulhadi Masoudi

University of Tabuk Journal for Humanities and Social Sciences

Foreign language learning anxiety remains a critical affective variable influencing learners’ performance in English as a foreign language (EFL) classrooms. This study examined the association between translanguaging as a pedagogical strategy and foreign language anxiety among Saudi university students. Adopting a quantitative descriptive-correlational design, data were collected from 200 undergraduate EFL students using a structured questionnaire. While the study design allowed for correlational analysis, the individual participant data required to compute a correlation coefficient between the primary constructs was not provided in the report. Descriptive analyses showed that students who reported greater exposure to translanguaging-based instruction also reported lower anxiety …


Inclusive Leadership And Its Impact On Employee Engagement And Creativity Among University Employees: The Mediating Role Of Organizational Diversity Climate, Amal Abdulmajeed Qassim, Hanan Osama Hassan Mahmoud Jun 2026

Inclusive Leadership And Its Impact On Employee Engagement And Creativity Among University Employees: The Mediating Role Of Organizational Diversity Climate, Amal Abdulmajeed Qassim, Hanan Osama Hassan Mahmoud

University of Tabuk Journal for Humanities and Social Sciences

In this study, Partial Least Squares Structural Equation Modelling (PLS-SEM) is employed to examine the relationships among employee engagement, inclusive management, creativity, and organizational diversity climate in a Saudi university (University of Tabuk). Based on Social Exchange Theory (SET) and Leader-Member Exchange (LMX) theory, the research offers empirical evidence that inclusive leadership enhances the organisational diversity climate, thereby raising employee engagement and creativity. The organisational diversity climate is a vital mediating variable that underscores the importance of translating leadership decisions into beneficial outcomes for employees. Using data from the university employees (N = 150), PLS-SEM results indicate that inclusive leadership …


Oral History Project (For "Global Game Industries"), James Fleury Jun 2026

Oral History Project (For "Global Game Industries"), James Fleury

Generative AI Teaching Activities

Students will research a video game industry professional, develop questions about their career, interview them, edit the interview into a transcript, and discuss this process during an in-class presentation.


Bearcat Advantage: Year Two Evaluation Report, Michelle Miller-Adams, Kyle Huisman, Bridget Timmeney, Kevin Hollenbeck Jun 2026

Bearcat Advantage: Year Two Evaluation Report, Michelle Miller-Adams, Kyle Huisman, Bridget Timmeney, Kevin Hollenbeck

Reports

No abstract provided.


Integrating Interdisciplinary Approaches To Enhance Creativity In Higher Education, Yuan Shuang Ma, Gulmira Karabalaeva, Sultan Karabalaev, Guldana Akieva, Nurisa Tynystanova Jun 2026

Integrating Interdisciplinary Approaches To Enhance Creativity In Higher Education, Yuan Shuang Ma, Gulmira Karabalaeva, Sultan Karabalaev, Guldana Akieva, Nurisa Tynystanova

Higher Learning Research Communications

Objectives:The aim of this study was to identify specific conditions that promote creativity and innovation among students.

Methods:Through a comprehensive methodology that includes questionnaires, creative thinking tests, and qualitative interviews, the study assessed students’ perceptions of factors influencing creativity.

Results:Key findings highlight the importance of a dynamic, interdisciplinary curriculum that encourages a holistic understanding of real-world challenges. The study emphasized the significance of student-centered learning environments, where active participation, autonomy, and exploration of personal interests foster creativity. The research also demonstrates that innovative teaching methods, such as problem-based learning and the use of modern technology (e.g., multimedia …


Combination Of Using Chatgpt And Quizlet To Learn Vocabulary: A Study Of Learners’ Perceptions, Uyên Tràn Như Lê, Huyen Diem Bich Bui Jun 2026

Combination Of Using Chatgpt And Quizlet To Learn Vocabulary: A Study Of Learners’ Perceptions, Uyên Tràn Như Lê, Huyen Diem Bich Bui

Journal of English and Applied Linguistics

Although vocabulary learning is essential for reading comprehension, many students encounter challenges in personalizing their learning due to limited access to supportive tools or techniques. The integration of digital learning platforms and artificial intelligence (AI) offers new possibilities for addressing this issue. The combination of Quizlet and ChatGPT 5.0 (free version) provides a promising solution for vocabulary learning. However, there remains limited research, especially in Vietnam, on how students perceive AI-assisted vocabulary learning. This study examines how 107 pre-intermediate-level non-majors at a university in Ho Chi Minh City perceive the combination of Chat GPT and Quizlet for vocabulary learning in …


Trauma-Informed Esl Ecology: Centering Teacher Well-Being, Equity, And Structural Responsibility In Adult Esl Classrooms, Ghenwa Nasreddine, Heejin Song Jun 2026

Trauma-Informed Esl Ecology: Centering Teacher Well-Being, Equity, And Structural Responsibility In Adult Esl Classrooms, Ghenwa Nasreddine, Heejin Song

Journal of English and Applied Linguistics

Government-funded adult English as a second language (ESL) programs in Anglophone countries increasingly encounter students with histories of trauma, displacement, and structural adversity due to existing and emerging geopolitical conflicts and unsettling sociopolitical realities. These conditions shaping English language teaching (ELT) inevitably influence learners’ cognitive and emotional engagement in language learning, as well as their relationships with teachers and peers. Despite burgeoning literature on trauma-informed practice in ELT, significant gaps remain regarding teacher preparedness, professional development, and institutional support structures to enact trauma-informed pedagogies in linguistically and culturally diverse adult ESL classrooms. Drawing on a critical review of recent scholarship …


Online Translation Revisited: An Embedded Linguistic Resource In Emi?, Michael Groves, Lisha Yu Jun 2026

Online Translation Revisited: An Embedded Linguistic Resource In Emi?, Michael Groves, Lisha Yu

Journal of English and Applied Linguistics

It has now been over 10 years since the implementation of neural network-based online translation, allowing students to use English as a medium of instruction (EMI) context free and ubiquitous access to high-quality automated translation. In this time, the quality and ubiquity of the technology have increased dramatically. However, there has been little investigation into EMI students’ perceptions of this development. This study reports the outcomes of discussions with approximately 15 students in a focus group format at a Hong Kong Liberal Arts University, where students whose first language is not English discussed their use of online translation in their …


Context-Specific Legitimacy In English Language Teaching: Rethinking Nativeness In The Korean Efl Context, Kenn Arcenal, Teri An Joy G. Magpale Jun 2026

Context-Specific Legitimacy In English Language Teaching: Rethinking Nativeness In The Korean Efl Context, Kenn Arcenal, Teri An Joy G. Magpale

Journal of English and Applied Linguistics

Although non-native English-speaking teachers now make up the majority of the global ELT workforce, perceived nativeness continues to function as an enduring filter in hiring and evaluation. This perspective paper examines how that filter operates unevenly across the institutional sectors of South Korea’s EFL labor market, arguing that Filipino English Teachers (FETs) face a distributive rather than a uniformly ideological inequity, with the biggest disadvantage concentrated in commercially driven private academies. Drawing on two companion studies of FETs working across Korean academic sectors (Magpale & Arcenal, 2025, in press) and integrating more recent scholarship on native-speakerism with comparative evidence from …


“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain Jun 2026

“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain

Journal of Media Literacy Education Pre-Prints

This study explored whether a custom AI chatbot could be a relevant tool for promoting critical thinking about news bias. The research team discusses the development of a custom critical media literacy chatbot and its implementation in an upper-division critical media studies course at a large North American public university. Students interacted with the chatbot to analyze news headlines about transgender issues, employing a scaffolded framework to dissect media framing and generate alternative frames. We argue that the same AI technologies fueling anxiety can be reimagined as partners in cultivating critical media literacy and guiding future directions in journalism pedagogy. …


Exploring The Interactions Between Student–Teacher Relationships, Teacher Passion, And Student Intrinsic Motivation: A Critical Examination Of The Hierarchical Model Of Inspirational Teaching, Stephen W. Rowcliffe Jun 2026

Exploring The Interactions Between Student–Teacher Relationships, Teacher Passion, And Student Intrinsic Motivation: A Critical Examination Of The Hierarchical Model Of Inspirational Teaching, Stephen W. Rowcliffe

Plymouth Interdisciplinary Education Open Journal

This study critically examines the Hierarchical Model of Inspirational Teaching (Rowcliffe, 2022), a conceptual framework proposing that pedagogical competence, student-teacher relationships, and teacher passion are associated with student intrinsic motivation. Although the model has previously been presented conceptually, it has not been subjected to quantitative scrutiny.

Data were collected from 369 students and 33 teachers across two international post-16 schools. Student questionnaires assessed perceptions of student-teacher relationships, teacher passion, and intrinsic motivation, while teacher questionnaires examined burnout. Exploratory and confirmatory factor analyses were used to examine construct structure, followed by correlation, regression, and mediation analyses to explore relationships among variables. …


Expanding The Cognitive Attentional Standards Platform Through Artificial Influence Assessment (Aia): Rationale, Development, And Measurement Design, Delante Clark Jun 2026

Expanding The Cognitive Attentional Standards Platform Through Artificial Influence Assessment (Aia): Rationale, Development, And Measurement Design, Delante Clark

Graduate Scholarship and Creative Works

Artificial intelligence is increasingly shaping how individuals access information, make decisions, and interact with digital environments. The Cognitive Attentional Standards Platform (C.A.S.) was developed to assess attention related harms, cognitive safety, digital autonomy, and platform influence across digital systems (Clark, 2026). However, the growth of generative AI, conversational agents, and algorithmic decision support technologies has introduced new forms of influence that may not be fully captured by existing assessment domains. This paper proposes the Artificial Influence Assessment (AIA) as an expansion of the C.A.S. framework designed to measure AI mediated influence on cognition, behavior, autonomy, and information processing. Drawing on …


Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark Jun 2026

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …


Interview With Orca Award Winner Ross Thompson, Unl Psychology; Childhood Emotional Development, Mark Griep, Ross Thompson Jun 2026

Interview With Orca Award Winner Ross Thompson, Unl Psychology; Childhood Emotional Development, Mark Griep, Ross Thompson

UNL ORCA Interview Series

Ross Thompson was awarded the ORCA in 2000. He was born in 1954 in Madison, Wisconsin. He traveled nearly 2000 miles west to earn a bachelor’s in psychology magna cum laude from Occidental College in Los Angeles. Then, he traveled east over 2200 miles to earn a master’s and doctorate in psychology at the University of Michigan in Ann Arbor. In 1981, he joined the University of Nebraska-Lincoln as an assistant professor of psychology and rose quickly through the ranks while studying childhood emotional development. In 2003, three years after earning the ORCA, Ross left UNL to join the psychology …


Nasa Student Launch Initiative And 4-H Stem Engagement, Kelly Dziak Jun 2026

Nasa Student Launch Initiative And 4-H Stem Engagement, Kelly Dziak

Journal of Extension

In 4-H programs, youth take the lead as scientists and engineers in their project work. NASA's Student Launch Initiative challenges youth to design and launch high-powered rockets carrying scientific payloads. This competition models the work process of real-world NASA contractors. In 2023 and 2024, the Morris County New Jersey ResistoJets Rocketry 4-H Club competed as the only team representing the 4-H youth development program. This experience intentionally placed youth in authentic roles as scientists, researchers, engineers, and educators. The goals of NASA's Student Launch Initiative and 4-H align to provide a rich learning experience for youth interested in STEM.


Teachers’ Experiences And Suggestions For Improving Parental Involvement In Low Socio-Economic Status Elementary Schools, Dennis Gamble Jun 2026

Teachers’ Experiences And Suggestions For Improving Parental Involvement In Low Socio-Economic Status Elementary Schools, Dennis Gamble

Walden Dissertations and Doctoral Studies

No abstract provided.


Thinking Silence Otherwise: Toward A “Research Other” In Qualitative Research, Rosa Vázquez Recio Jun 2026

Thinking Silence Otherwise: Toward A “Research Other” In Qualitative Research, Rosa Vázquez Recio

The Qualitative Report

Why ask about silence when it comes to research? This paper explores and analyzes how silence, unlike words and verbal expression, has received little attention in the data production process. Despite its different manifestations and meanings in social interactions and knowledge production, silence tends to be overlooked, ignored, or silenced. We focus on analyzing how we relate silence to evidence-based research to describe the “non-places” of silence in qualitative research, addressing controversies and issues. We propose a “research other,” grounded in decolonial approaches and Southern and feminist epistemologies, to argue for the inclusion of silence in the research process. …


Ethical Pedagogy In Marketing: Faculty Perspectives On Generative Artificial Intelligence Using Thematic Analysis, Maria Naureen Shahid, Oscar Robayo-Pinzon, Sandra Rojas-Berrio, Sana Irfan Jun 2026

Ethical Pedagogy In Marketing: Faculty Perspectives On Generative Artificial Intelligence Using Thematic Analysis, Maria Naureen Shahid, Oscar Robayo-Pinzon, Sandra Rojas-Berrio, Sana Irfan

The Qualitative Report

Because of the potential misuse of ChatGPT for coursework and student learning, marketing educators must investigate how to protect students' honesty and integrity. Additionally, it is crucial to examine whether marketing professors are modifying their pedagogy to promote learner autonomy rather than dependence on Artificial Intelligence (AI). This study addresses two central questions: How do marketing educators preserve students' honesty and integrity amidst the potential misuse of ChatGPT for coursework and learning? How are marketing professors adjusting their pedagogy to ensure learner autonomy rather than dependency on AI tools like ChatGPT? To explore these issues, semi-structured interviews were conducted with …