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Factors Influencing People’S Behavioral Motivation To Travel For Sport Tourism In Thailand, Lingjuan Liu Jan 2022

Factors Influencing People’S Behavioral Motivation To Travel For Sport Tourism In Thailand, Lingjuan Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

Sport tourism is a combination of sport and tourism that has gained increasing attention among multiple parties, government, academics, and market participants. Sport tourism has showed a positive business outlook that can support Thai tourism sector’s sustainable development. However, current research is more focused on the concept of sport tourism, less emphasized on sport tourist’s motivation. This study used quantitative method with the tool of ordered logit regression and descriptive analysis with figures and tables to investigate the factors that can influence people’s motivation to travel for sport tourism in Thailand. A questionnaire including questions related to social demographic, travel …


Impact Of Digital Marketing On Consumer Hotel Booking Intentions In Phuket Hotels, Lingyu He Jan 2022

Impact Of Digital Marketing On Consumer Hotel Booking Intentions In Phuket Hotels, Lingyu He

Chulalongkorn University Theses and Dissertations (Chula ETD)

The hotel industry is an industry highly dependent on tourism. The pandemic outbreak has had a huge impact on the global economy, and the tourism industry has also been affected. As the largest tourist area in southern Thailand, Phuket, Thailand has made outstanding contributions to Thailand's GDP and employment rate. Due to the pandemic, many hotels in Phuket closed due to a lack of income resulting from the lack of tourists over the past three years, and there has also been a shift in consumer behavior from offline to online activities. This has resulted in a surge in the number …


Strategic Human Resource Management : A Case Study Of Oceanfront Beach Resort, Nalakson Phimphaphowat Jan 2022

Strategic Human Resource Management : A Case Study Of Oceanfront Beach Resort, Nalakson Phimphaphowat

Chulalongkorn University Theses and Dissertations (Chula ETD)

Since the Covid-19 pandemic has occurred on a large scale in since the hotel's opening, this study discusses how human resource management (HRM) has progressed beyond its functional approach, how managing human resource s is now seen as part of strategic management, and the HR responsibilities that are likely to become important focus areas at Oceanfront Beach Resort. The hotel is both a start-up and a small-scale establishment, therefore in order to maintain its competitiveness in the face of intense competition, it has adopted some unique human resource strategies. The hotel's strategic management of key personnel concerns was essential to …


Driving Sustainability For A Hotel In Phuket, Natharee Somboon Jan 2022

Driving Sustainability For A Hotel In Phuket, Natharee Somboon

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research study investigated the factors that impact the environment of the hotel’s operations in Phuket, Thailand. The study was made through the analysis of the old research study and the current situation mentioned by the local residents and other stakeholders. According to research, there are three main environmental effects: excessive energy use, ineffective water use, and poor waste management. Suggestions and how to minimize the environmental impacts of Hotel operations were also provided in this research study.


Human Resource Management In Managing Employee Retention During Covid-19 For Sport And Wellness Resorts In Phuket, Peeraya Sattayaporn Jan 2022

Human Resource Management In Managing Employee Retention During Covid-19 For Sport And Wellness Resorts In Phuket, Peeraya Sattayaporn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Phuket, a top-ten tourism contributor in Thailand, was affected by the COVID-19 situation. The staff shortage has been a massive crisis in the area, especially for high-potential niche markets like sports and wellness resorts in Phuket. This study is about how these accommodations handle the crisis. The paper contained data from HR and employee perspectives to investigate the key success factors of the human resource management implemented by Phuket's sports and wellness resorts toward employee retention during the COVID-19 crisis and the effects of COVID-19 on the human resource management of Phuket's sports and wellness resorts. The result shows that …


Stakeholders Engagement Analysis : A Case Study Of Oceanfront Beach Resort, Ploy Atthapornpisarn Jan 2022

Stakeholders Engagement Analysis : A Case Study Of Oceanfront Beach Resort, Ploy Atthapornpisarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The Thai tourism sector which is a major contributor to Thailand’s economy was strongly affected by the spread of covid-19. Once the sector was impacted by the pandemic restrictions, obviously a decrease in customers was presented. Even though there are the stimulus packages from the government regulators with an intention to boost up the tourism sector and many hotels change their business to be catering or partner with the hospital and turn their business to be a quarantine place. Many hotels still need to reduce their operation or even shut down to secure the cash flow. All stakeholders of hotel …


Creating A Sustainable Tourism Model Of Oceanfront Beach Resort, Phuket Thailand, During The Covid-19 Pandemic, Raiwin Chinkijjakarn Jan 2022

Creating A Sustainable Tourism Model Of Oceanfront Beach Resort, Phuket Thailand, During The Covid-19 Pandemic, Raiwin Chinkijjakarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to explore the strategies adopted for the tourism and hospitality business during the Covid-19 pandemic and analyze the strategies for sustainable tourism and hospitality approaches that could be adopted at the Oceanfront Beach Resort, Phuket, in Thailand, during the post-Covid-19 period. Qualitative methodology was used to collect detailed information from 20 respondents from various departments in hotels and tourism industry. The findings illustrate the strategies adopted for the tourism and hospitality business during the Covid-19 pandemic and post-pandemic at the Oceanfront Beach Resort Phuket in Thailand are (1) Competitive strategies, (2) Human resource capacity strategies, (3) Sustainable …


Marketing Strategies Analysis Of Thai Hotel During The Covid-19 Pandemic Situation (Case Study : Oceanfront Beach Resort And Spa), Supanat Samniang Jan 2022

Marketing Strategies Analysis Of Thai Hotel During The Covid-19 Pandemic Situation (Case Study : Oceanfront Beach Resort And Spa), Supanat Samniang

Chulalongkorn University Theses and Dissertations (Chula ETD)

A crisis is an unexpectedly threatening situation that has an essential impact on business continuity. Natural disasters, terrorist incidents, epidemics, political conflicts, economic fluctuations, and other factors can all have a negative impact on the tourism industry[1]. By occurring of these factors, it can affect to a loss of tourists at any time. Hotel businesses may consider developing new services, repositioning to alternative tourism markets, and reducing costs. However, because each crisis is unique, hotel businesses need to determine proper strategies for the situation. Such an effective strategic management and new marketing strategies, crises can be turned into opportunities to …


The Effect Of Demographics On Customer Expectations For Service Quality In The Hotel Industry( A Case Study Of 3-Star Hotel In Phuket,Thailand), Xiaoting Chen Jan 2022

The Effect Of Demographics On Customer Expectations For Service Quality In The Hotel Industry( A Case Study Of 3-Star Hotel In Phuket,Thailand), Xiaoting Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this study is to investigate the influence of different customer demographics on hotel service quality expectations. A three-star hotel in Phuket was chosen as the case study, and a quantitative methodology was used to investigate it. A total of 305 questionnaires were completed and the data obtained were analyzed using SPSS (Statistical Product and Service Solutions). One way ANOVA was used to investigate the extent to which guests' perceptions of service quality depend on their socio-demographic characteristics. The research results are as follows: First, customers' expectations of hotel service quality are influenced by demographic characteristics, such as: …


The Challenges Of Small And Medium Enterprises (Smes) In Tourism Sector : A Case Study Of Sihanoukville Province, Cambodia, Dena Seab Jan 2022

The Challenges Of Small And Medium Enterprises (Smes) In Tourism Sector : A Case Study Of Sihanoukville Province, Cambodia, Dena Seab

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to study the challenges of Small and Medium Enterprises (SMEs) in Tourism Sector in Sihanoukville of Cambodia. The author used a mix approach of quantitative and qualitative approach to answer and analyze the research objectives. For survey, the population of this study were chosen from 114 business owners or managers of SMEs in tourism sector mainly hotels, guesthouses, restaurants, massage parlors, tour agencies, tour operators, and transportation companies to answer the questionnaires . The quantitative method was applied using questionnaire. The quantitative data collected from the survey were analyzed by using SPSS 16. For qualitative approach, 2 …


Food Inflation During The Covid-19 Pandemic. A Comparison Between Brazilian And Thai Food Inflation During The Years 2020 And 2021., Lilian Cordeiro Prates Jan 2022

Food Inflation During The Covid-19 Pandemic. A Comparison Between Brazilian And Thai Food Inflation During The Years 2020 And 2021., Lilian Cordeiro Prates

Chulalongkorn University Theses and Dissertations (Chula ETD)

Thailand and Brazil are two prominent net agro-exporters, and both countries were hit severely by the Pandemic of Covid-19. While Thailand's GDP decreased by 6.1% in 2020, the Brazilian economy shrank by 4.1%. Despite these similarities, during the acute phase of the pandemic, food prices in Brazil started to increase at an accelerated pace while, in Thailand, food prices remained low and stable. In 2020, the annual food inflation in Brazil was 14,11%, and Thailand's was 1.37%. Therefore, this study aims to contribute to the literature by filling the information gap about food inflation dynamics in those two countries during …


Factor Influencing Customer Satisfaction During Crisis : A Case Of Netflix In Croatia, Nikolina Paut Jan 2022

Factor Influencing Customer Satisfaction During Crisis : A Case Of Netflix In Croatia, Nikolina Paut

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the possibility of surviving and perhaps thriving during these trying times, referring to the economic and social crisis caused by the pandemic. The purpose of the research is to investigate the relationship between price sensitivity, increased promotion, understanding of customer values, brand awareness, and customer behaviour during the crisis and the effect of these independent variables on customer satisfaction. The thesis focuses on the company Netflix Inc. (Netflix). The case study focuses on Split (Split- Dalmatia County) inhabitants and respondents who work and study in this city. Variables were measured using descriptive statistics, multicollinearity test, Pearson correlation, …


Social Enterprises: Relationship Between Economic Profits And Social Values, Pramon Karnchanapimonkul Jan 2022

Social Enterprises: Relationship Between Economic Profits And Social Values, Pramon Karnchanapimonkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Social enterprises emerge as a newer type of organization that that combines elements of for-profit and non-profit organizations, and are gaining recognition as a potential driver of sustainable development. Social enterprises typically have the economic and the social objective that may contradict each other to produce trade-offs, or reinforce each other to produce synergies. Hence, this research aims to determine whether there are trade-offs or synergies between the economic and the social objective of social enterprises in Thailand, and determine the micro, meso and macro level factors that influence the relationship between the objectives of social enterprises. This research performed …


The Role Of Data For Ai Startup Growth, James Bessen, Stephen Michael Impink, Lydia Reichensperger, Robert Seamans Jan 2022

The Role Of Data For Ai Startup Growth, James Bessen, Stephen Michael Impink, Lydia Reichensperger, Robert Seamans

Faculty Scholarship

Artificial intelligence (“AI”)-enabled products are expected to drive economic growth. Training data are important for firms developing AI-enabled products; without training data, firms cannot develop or refine their algorithms. This is particularly the case for AI startups developing new algorithms and products. However, there is no consensus in the literature on which aspects of training data are most important. Using unique survey data of AI startups, we find that startups with access to proprietary training data are more likely to acquire venture capital funding.


Western Region Health & Wellness Programming Efforts: Qualitative Results From A Three-Part Listening Session, Cris L. Meier, Lily Ward, Anders Van Sandt, Sue Schneider, Riana Gayle Jan 2022

Western Region Health & Wellness Programming Efforts: Qualitative Results From A Three-Part Listening Session, Cris L. Meier, Lily Ward, Anders Van Sandt, Sue Schneider, Riana Gayle

All Current Publications

The purpose of this project was to understand the programming efforts and experiences of Extension professionals in the Western Region of the United States. The Health and Wellness Working Group team held a series of listening sessions with a closed cohort of Extension professionals, hoping to learn from each other while also building the foundation for future collaborations and conversations about health and wellness programing in the western region.

The objectives were to understand: (1) the state of health and wellness work in the western region, including the gaps and challenges, (2) the programs that currently exist and ways that …


Three Essays Examining The Impact Of Paid Maternity Leave Offers On Women’S Labor Market Outcomes, Murshed Jahan Jan 2022

Three Essays Examining The Impact Of Paid Maternity Leave Offers On Women’S Labor Market Outcomes, Murshed Jahan

Graduate Research Theses & Dissertations

This dissertation consists of three essays on the relationship between paid maternity leave benefit offers and different labor market outcomes of women of childbearing age. The first essay examines the impact of paid maternity leave offers in fringe benefit packages on wages of this particular group of women. Since the access to paid maternity leave and wage can be simultaneously determined by other factors, this essay uses an instrumental variable approach to estimate the effect. The information on access to paid maternity leave and other covariates for this analysis is extracted from the National Longitudinal Survey of Youth 1997 (NLSY97). …


Three Essays Examining The Effects Of Labor Market Conditions On College Enrollment And Completion, Dezhi Jiang Jan 2022

Three Essays Examining The Effects Of Labor Market Conditions On College Enrollment And Completion, Dezhi Jiang

Graduate Research Theses & Dissertations

This research explores the causal effects of labor market conditions on college enrollment and attainment of high school graduates and answers the following questions: Does leaving high school in unfavorable labor market conditions cause a higher probability of college enrollment? Is this effect different between gender and across racial/ethnic groups? Does this effect vary regarding cognitive ability? Does this effect change over cohorts/generations? And does the positive effect on college enrollment in the short run translate into a positive effect on college degree attainment later?

The analysis that uses the National Longitudinal Survey of Youth 1997 (NLSY97) data suggests that …


Effect Of Cash Transfer On Household Fertility Choice And Children's Human Capital Accumulation In Uganda, Shaila Ahmed Jan 2022

Effect Of Cash Transfer On Household Fertility Choice And Children's Human Capital Accumulation In Uganda, Shaila Ahmed

Graduate Research Theses & Dissertations

This analysis examines the effects of conditional and unconditional cash transfer on household fertility decisions and other indicators of human capital accumulation. To test my hypotheses, I rely on the UCT and CCT sub-arms of the Cash-Plus Program recently implemented in Uganda. The design of the Cash-Plus Program follows randomized control trials for intervention. My empirical findings show that the Cash-Plus Program have no discernible impact on beneficiary households' pregnancy incidence. The only effect on the primary outcomes of interest is a marginally significant effect for household heads aged 25 to 49, who received unconditional treatments. The results also show …


Crime, Crisis And Economic Growth: An Investigation Of Socio-Economic Determinants Of Crimes In The Indian States, Ankita Thapa Jan 2022

Crime, Crisis And Economic Growth: An Investigation Of Socio-Economic Determinants Of Crimes In The Indian States, Ankita Thapa

Masters Theses

This paper investigates the impact of socio-economic conditions on five major crime heads from 2001-2019 using a panel data set for the Indian states. The paper focus on the great recession of 2008-09, economic growth of the states, and deterrence variables. The paper employed two estimation procedures: panel Fixed-Effect and two-stage least square-fixed effect (2SLS-FE). The 2SLS-FE is preferred over the fixed effect method, where poverty is treated as an endogenous variable with higher education and social sector expenditure as instrumental variables. A dummy variable is used for the period of the great recession. A square of state GDP per …


Investigating The Impacts Of Monetary Policy On Income Inequality In Developed Nations: Case Study Of The Euro Area, Japan And The United States, Hector Martinez Garcia Jan 2022

Investigating The Impacts Of Monetary Policy On Income Inequality In Developed Nations: Case Study Of The Euro Area, Japan And The United States, Hector Martinez Garcia

Masters Theses

This paper tries to evaluate the effect that unconventional monetary policy has had on income inequality for the set of Eurozone countries, the United States and Japan using an unbalanced panel data model over the period from 1980 to 2021, first jointly and then individually, using different regressions for each case. Based on the regression model analyzed, the study attempts to analyze the relationship between money supply and income inequality as measured by the Gini index using fixed effects and random effects for our panel data model. The study reveals the importance of the money supply variable in reducing inequality …


Marx, Critical Theory, And The Treadmill Of Production Of Value: Why Environmental Sociology Needs A Critique Of Capital, Alex Stoner Jan 2022

Marx, Critical Theory, And The Treadmill Of Production Of Value: Why Environmental Sociology Needs A Critique Of Capital, Alex Stoner

Journal Articles

This chapter explores the domestication of Marx’s critique of political economy within Marxist-oriented environmental sociology, and treadmill of production (ToP) theory, in particular. The aim is to explicate the theoretical resources for a rigorous critique of capital-induced planetary degradation. Shortcomings of ToP theory pertaining to the conceptualization of capital and value are identified. The reasons for these shortcomings, including how they might be addressed, are elaborated by reconsidering key aspects of Marx’s critical theory of modern capitalist society. The chapter contributes to current discussions in both critical theory and environmental sociology by demonstrating the continued relevance of Marx’s critical theory …


Data Analytics For Crisis Management: A Case Study Of Sharing Economy Services In The Covid-19 Pandemic, Bahri Haciibrahimoglu Jan 2022

Data Analytics For Crisis Management: A Case Study Of Sharing Economy Services In The Covid-19 Pandemic, Bahri Haciibrahimoglu

Selected Full Text Dissertations, 2011-

This dissertation study aims to analyze the role of data-driven decision-making in sharing economy during the COVID-19 pandemic as a crisis management tool. In the twenty-first century, when applying analytical tools has become an essential component of business decision-making, including operations on crisis management, data analytics is an emerging field. To carry out corporate strategies, data-driven decision-making is seen as a crucial component of business operations. Data analytics can be applied to benefit-cost evaluations, strategy planning, client engagement, and service quality. Data forecasting can also be used to keep an eye on business operations and foresee potential risks. Risk Management …


Perishable Goods Versus Re-Tradable Assets: A Theoretical Reappraisal Of A Fundamental Dichotomy, Sabiou M. Inoua, Vernon L. Smith Jan 2022

Perishable Goods Versus Re-Tradable Assets: A Theoretical Reappraisal Of A Fundamental Dichotomy, Sabiou M. Inoua, Vernon L. Smith

ESI Working Papers

Although various typologies of goods are commonly adopted in economics, one stood out in market experiment results contrasting market stability and efficiency with market instability: non-durable, or perishable, goods (Smith, 1962) versus durable re-tradable assets (Smith et al., 1988; Dickhaut et al., 2012; S. D. Gjerstad et al., 2015). This dichotomy of goods also proved central for understanding macroeconomic instability more broadly: about 75% of consumer spending is bought for final consumption, and is a rock of stability; instability arises from the other 25% re-tradable goods, most prominently, houses (S. D. Gjerstad & Smith, 2014). In this chapter, we revisit …


Treasury Inconvenience Yields During The Covid-19 Crisis, Zhiguo He, Stefan Nagel, Zhaogang Song Jan 2022

Treasury Inconvenience Yields During The Covid-19 Crisis, Zhiguo He, Stefan Nagel, Zhaogang Song

Research Collection Lee Kong Chian School Of Business

In sharp contrast to most previous crisis episodes, the Treasury market experienced severe stress and illiquidity during the COVID-19 crisis, raising concerns that the safe-haven status of US Treasuries may be eroding. We document large shifts in Treasury ownership and temporary accumulation of Treasury and reverse repo positions on dealer balance sheets during this period. We build a dynamic equilibrium asset pricing model in which dealers subject to regulatory balance sheet constraints intermediate demand/supply shocks from habitat agents and provide repo financing to levered investors. The model predicts that Treasury inconvenience yields, measured as the spread between Treasuries and overnight-index …


In Memoriam: Arthur Diamonstein, Dragas Center For Economic Analysis And Policy, Old Dominion University Jan 2022

In Memoriam: Arthur Diamonstein, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Region Reports: Hampton Roads

Arthur Diamonstein, a former rector of Old Dominion University’s Board of Visitors, died in Norfolk on Aug. 14. He was 92.


The State Of The Region: Hampton Roads 2022, Dragas Center For Economic Analysis And Policy, Old Dominion University, Vinod Agarwal, Christen Black, Barbara Blake, Bojana Bolozan, Ashley Desilva, Joseph Hollar, Elizabeth Janik, Nikki Johnson, James V. Koch, Tim Komarek, Feng Liang, Sharon Lomax, Christian Manty, Janet Molinaro, Christian Moore, Brendan O'Hallarn, Terry Parker, Matt Voegel, Suzanne M. Wright Jan 2022

The State Of The Region: Hampton Roads 2022, Dragas Center For Economic Analysis And Policy, Old Dominion University, Vinod Agarwal, Christen Black, Barbara Blake, Bojana Bolozan, Ashley Desilva, Joseph Hollar, Elizabeth Janik, Nikki Johnson, James V. Koch, Tim Komarek, Feng Liang, Sharon Lomax, Christian Manty, Janet Molinaro, Christian Moore, Brendan O'Hallarn, Terry Parker, Matt Voegel, Suzanne M. Wright

State of the Region Reports: Hampton Roads

[From the introductory material]

This is Old Dominion University’s 23rd annual State of the Region Report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion, its president, Brian O. Hemphill, Ph.D., the Board of Visitors, the Strome College of Business or the generous donors who support the activities of the Dragas Center for Economic Analysis and Policy.

Over the past year, we have experienced the continued uncertainty of the COVID-19 pandemic, the rise of inflation, and geopolitical shocks that have affected our daily …


Front Matter: The State Of The Region: Hampton Roads 2022, Dragas Center For Economic Analysis And Policy, Old Dominion University Jan 2022

Front Matter: The State Of The Region: Hampton Roads 2022, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Region Reports: Hampton Roads

Cover, Front Matter, Table of Contents, Sponsors, and other materials for the 2022 The State of the Region Report authored by the Center for Economic Analysis and Policy at Old Dominion University.


Part 4: Does Hampton Roads Have Enough Nurses?, Dragas Center For Economic Analysis And Policy, Old Dominion University Jan 2022

Part 4: Does Hampton Roads Have Enough Nurses?, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Region Reports: Hampton Roads

In 2021, nurses ranked again as the most trusted profession in the United States. Yet, even though many Americans view nurses favorably, nurses have been the target of conspiracy theories, verbal abuse, and yes, physical violence. As more nurses report symptoms of burnout and some are quitting the profession entirely, we explore the coming shortage of nurses in Hampton Roads, Virginia and the United States and ask what factors limit the supply of nurses in the region.


Part 6: Perhaps I Won't Go To Law School After All: Lawyers In Hampton Roads, Dragas Center For Economic Analysis And Policy, Old Dominion University Jan 2022

Part 6: Perhaps I Won't Go To Law School After All: Lawyers In Hampton Roads, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Region Reports: Hampton Roads

While movies and television shows portray lawyers as members of high society, with expensive cars and tastes, the reality in Hampton Roads is grittier. Between 2005 and 2021, lawyers’ real income in the region declined by more than 25%. In this chapter, we explore the supply of lawyers in Hampton Roads and whether we are producing too many lawyers for economic conditions in the region. We ask what the future may hold for the legal profession in Hampton Roads, Virginia, and the nation.


Part 3: Splish - Splash - Cash: Swimming In Hampton Roads, Dragas Center For Economic Analysis And Policy, Old Dominion University Jan 2022

Part 3: Splish - Splash - Cash: Swimming In Hampton Roads, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Region Reports: Hampton Roads

Hampton Roads is known for its relationship with water. For some, it is too much water in the wrong place at the wrong time. For others, it is how water can transform lives. Hampton Roads is home to several premier swimming organizations, and Hampton is opening a state-of-the-art aquatics facility. We explore how swimming is intertwined with the history of the region and the economic impact of the sport on the economy and lives of the region’s resident